Idrogrow Srl
Idrogrow Srl is an Italian online retailer operating idrogrow.com, distributing 400+ premium brands of indoor cultivation and hydroponic equipment across 25+ categories to hobbyist growers and wholesale grow shops globally from Carpi, Italy.
- Company typePrivate
- Founded-
- HeadquartersCarpi (Modena), Italy
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Idrogrow Srl does
Idrogrow Srl (operated by IDROCORP sas di IDH srl) is an Italian online retailer headquartered in Carpi (Modena), Italy, specializing in indoor cultivation and hydroponic equipment. The company operates the idrogrow.com e-commerce platform built on Ready Pro software, offering over 400 branded product lines across 25+ categories including fertilizers, substrates, pots and saucers, LED and HPS lighting, ventilation systems, grow tents, hydroponic and aeroponic systems, measuring instruments, CBD products, trimmers, irrigation equipment, water treatment systems, and certified seeds. Idrogrow serves as an official distributor of premium international brands including Advanced Nutrients, BioBizz, Canna, Plagron, and Secret Jardin, positioning itself as a one-stop source for authentic branded indoor growing supplies.
The business operates a dual-channel model combining B2C direct-to-consumer e-commerce with B2B wholesale sales targeting grow shops and commercial cultivators. Customer segmentation is supported by dedicated newsletter tracks via the Voxmail platform for 'Clienti Privati' (private/hobbyist customers) and 'Negozi e aziende' (shops and businesses). Pricing follows a unit-based retail model with individual product prices ranging from €0.10 to €973+, with differentiated VAT rates of 22% for general products and 4% for fertilizers/substrates. Distribution is global, with worldwide shipping emphasized as a core differentiator alongside rapid and precise delivery.
The company employs approximately 10 people and is privately held with founder/closely-held ownership — Francesco Albicini is identified as the data controller in privacy documentation, and no external institutional investment, PE backing, or public listing is evidenced. Marketing is conducted across organic social channels (Facebook, Instagram), a YouTube content channel featuring product videos and cultivation tips, segmented email newsletters, SEO-optimized product catalog pages, and website promotional campaigns. No revenue figures, funding history, or financial disclosures are publicly available for the company.
Idrogrow Srl firmographics
Firmographics- Name
- Idrogrow Srl
- Legal name
- IDROCORP sas di IDH srl
- Website
- https://idrogrow.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Idrogrow Srl is an Italian online retailer operating idrogrow.com, distributing 400+ premium brands of indoor cultivation and hydroponic equipment across 25+ categories to hobbyist growers and wholesale grow shops globally from Carpi, Italy.
- Ownership category
- akta.pro rank
Idrogrow Srl industry classification
Industry- Product category
- Hydroponics & Indoor Growing Equipment Retail
- NAICS
- Lawn and Garden Equipment and Supplies Retailers (4442), Nursery, Garden Center, and Farm Supply Retailers (44424)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)
- akta.pro secondary industries
- Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA), Irrigation, Hoses & Watering Systems Retail (CRAIAIAD)
Keywords
Where Idrogrow Srl is headquartered
LocationHeadquarters
- HQ city
- Carpi (Modena)
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Idrogrow Srl business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- B2C E-commerce Sales: Direct online sales of hydroponics and indoor growing supplies to individual consumers through idrogrow.com. Products include nutrients, substrates, grow equipment, lighting, ventilation systems, and accessories.
- Wholesale B2B Sales: Business-to-business sales channel targeting grow shops and businesses in the sector. Newsletter segmented for 'Negozi e aziende' (shops and businesses) with dedicated promotions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail consumer pricing for individual products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Idrogrow Srl product offering
Product offeringCore offering
Idrogrow Srl operates an online retail platform (idrogrow.com) selling indoor growing and hydroponics equipment, distributing over 400 brands of fertilizers, substrates, pots, lighting, ventilation, grow tents, hydroponic/aeroponic systems, measuring instruments, irrigation, water treatment, CBD products, and cultivation accessories. The business combines a direct-to-consumer e-commerce site with a wholesale channel serving grow shops and businesses, with worldwide shipping.
Product overview
Idrogrow Srl operates a specialized e-commerce platform for indoor growing and hydroponics equipment, offering over 200 brands across 25+ product categories. The core offering is the online marketplace combined with product categories including fertilizers (Advanced Nutrients, Biobizz, Canna, Plagron), substrates, pots/saucers, LED/HPS lighting, ventilation systems, grow rooms, hydroponics/aeroponics equipment, measuring instruments, CBD products, trimmers, irrigation, water treatment, and accessories. The business model combines e-commerce retail with dropshipping capabilities, serving both hobbyist and professional indoor cultivators with worldwide shipping.
Differentiator
Problem solved
Functional benefit
Companies that use Idrogrow Srl
Customer profileSegments2 records
Ideal customer profiles2 records
Idrogrow Srl technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Idrogrow Srl partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Advanced NutrientscoreMajor brand distributed through Idrogrow. Extensive product line including pH Perfect, Big Bud, Voodoo Juice, B-52, Overdrive, Bud Factor X, and other advanced nutrients for hydroponic cultivation.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Idrogrow Srl competitors and assessment
Company assessmentDirect peers
- Growshop.it: Italian online growshop retailer operating in the same hydroponics/indoor cultivation category. Closest geographic competitor with overlapping brand portfolio (Advanced Nutrients, Canna, Plagron) and direct overlap with Idrogrow's home Italian market.
- Zamnesia: Europe-based e-commerce growshop selling hydroponics equipment, nutrients, seeds, and paraphernalia to a global customer base. Directly comparable to Idrogrow in category mix (nutrients, substrates, lighting, CBD), B2C-led model, and worldwide shipping strategy.
- HTG Supply: US-based growshop retailer with e-commerce and brick-and-mortar locations selling hydroponics, lighting, nutrients, and grow tents. Comparable in product breadth, multi-channel retail operating model, and reliance on premium third-party brands.
Broad incumbents
- Advanced Nutrients: Premium hydroponic nutrient manufacturer with global brand recognition and direct-to-consumer sales. Comparable as Idrogrow's flagship distributed brand and as a vertically integrated competitor capable of bypassing the retailer.
- Plagron: Established European manufacturer of substrates, nutrients, and additives sold through retail and direct channels. Comparable as a leading Idrogrow-distributed brand and increasingly active retailer in the same categories.
- Canna: Major manufacturer of hydroponic nutrients and substrates that also operates direct retail channels. Comparable as both a key Idrogrow-distributed brand and as a competing retail channel that threatens disintermediation.
- BioBizz: Global organic nutrient and substrate manufacturer with strong retail presence. Comparable as a core brand carried by Idrogrow and as a broader hydroponics industry player competing for the same end-customer.
Regional players
- Greenhouse Seed Company: Dutch seed bank and cultivation supplies retailer with European concentration. Comparable to Idrogrow's seed category and indoor growing assortment, with overlapping brand positioning in the European market.
Others
- Grodan: Leading substrate manufacturer widely used in hydroponic cultivation. Comparable to Idrogrow's substrate category as a key strategic supplier and as a globally recognized brand in the indoor growing ecosystem.
Emerging players
- Royal Queen Seeds: European seed bank and growshop retailer with proprietary seed brand plus retail of nutrients, lighting, and accessories. Comparable to Idrogrow's seeds category and indoor growing assortment, with a stronger own-brand angle.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Idrogrow Srl social profiles
Digital presenceIdrogrow Srl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Idrogrow Srl leadership team
Management profileNumber of profiles
Profiles1 record
Idrogrow Srl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Idrogrow Srl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Idrogrow Srl
What does Idrogrow Srl do?
Idrogrow Srl operates an online retail platform (idrogrow.com) selling indoor growing and hydroponics equipment, distributing over 400 brands of fertilizers, substrates, pots, lighting, ventilation, grow tents, hydroponic/aeroponic systems, measuring instruments, irrigation, water treatment, CBD products, and cultivation accessories. The business combines a direct-to-consumer e-commerce site with a wholesale channel serving grow shops and businesses, with worldwide shipping.
Is Idrogrow Srl a public or private company?
Idrogrow Srl is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Idrogrow Srl founded?
Idrogrow Srl was founded in -1. It employs 1 to 10 people.
Where is Idrogrow Srl based?
Idrogrow Srl is headquartered in Carpi (Modena), Italy, in the Europe region.
How does Idrogrow Srl make money?
Two revenue lines are on record. B2C E-commerce Sales are the primary driver. The others are wholesale B2B Sales.
Who are Idrogrow Srl's main competitors?
Direct peers on record are Growshop.it, Zamnesia and HTG Supply. Broad incumbents are Advanced Nutrients, Plagron, Canna and BioBizz. Greenhouse Seed Company is listed as a regional player. Grodan is listed as an others. Royal Queen Seeds is listed as an emerging player.
Does Idrogrow Srl have an API?
No public API is recorded for Idrogrow Srl.
What industry is Idrogrow Srl in?
Idrogrow Srl's product category is Hydroponics & Indoor Growing Equipment Retail. Its primary akta.pro industry code is CRAIAIAC, Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail, with a secondary code of CRAIAIAA, Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers). Its NAICS code is 4442 and its SIC code is 5200.