What PT Sharp Electronics Indonesia does

PT Sharp Electronics Indonesia is the Indonesian operating subsidiary of Japan's Sharp Corporation (TYO: 6753), headquartered in Jakarta and operating since 1970 with approximately 1,497 employees. The company markets and distributes a broad portfolio of consumer electronics and home appliances under the Sharp and AQUOS brands across Indonesia, including televisions, air conditioners, washing machines, refrigerators, air purifiers, smartphones, and small home appliances. Core technology differentiators include the proprietary Plasmacluster ion technology deployed in air-care products (over 100 million units shipped globally, validated by approximately 30 research institutions), J-Tech Inverter for energy-efficient cooling, and smart-TV platforms integrated with Google TV alongside Dolby, Netflix, AMD, Amazon Prime Video, and Disney+ partnerships. Documented market position includes the #1 air purifier share in Indonesia per Euromonitor 2023.

The business operates a multi-channel go-to-market spanning physical retail, the four major Indonesian e-commerce platforms (Tokopedia, Shopee, Blibli, JD.id), and WhatsApp-based direct-to-consumer sales. The primary customer base is residential B2C consumers across income tiers — from entry-level appliances to premium categories such as the AQUOS XLED Mini LED line — with a secondary commercial segment serving hotels, restaurants, offices, and hospitals through business-solution offerings. Revenue is generated predominantly through unit sales of branded hardware across price tiers, supplemented by an emerging AIoT services layer (Sharp Air App, COCORO ALBUM) that connects air-care and climate devices within a unified app experience.

Name

PT Sharp Electronics Indonesia

Legal name

PT Sharp Electronics Indonesia

Website

https://id.sharp

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

PT Sharp Electronics Indonesia is a Jakarta-based subsidiary of Japan's Sharp Corporation that markets and distributes Sharp- and AQUOS-branded consumer electronics and home appliances — including TVs, air conditioners, air purifiers, and washing machines — to Indonesian consumers through retail, e-commerce, and direct-sales channels.

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Electronics and Appliance Retailers (4492), Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers (42362), Audio and Video Equipment Manufacturing (334310), Small Electrical Appliance Manufacturing (33521)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731), Wholesale-Electrical Appliances, Tv & Radio Sets (5064), Household Audio & Video Equipment (3651)

akta.pro primary industry

Small / Portable Appliances Distribution (CRAOACAB)

Keywords

• Consumer electronics
• Home appliances
• Air purification
• Smart televisions
• Air conditioning

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Consumer Electronics Sales: Sharp generates revenue through sale of consumer electronics including TVs (AQUOS XLED, TRU, QLED, 4K), audio products, air purifiers, air conditioners, refrigerators, washing machines, and small home appliances to end consumers in Indonesia.
2. Air Conditioner Sales: Split, cassette, portable, standing, and split duct air conditioners sold to residential and commercial customers.
3. Business Solutions: Interactive whiteboards and information display panels sold to business customers for commercial applications.
4. Smartphone Sales: AQUOS R Series and AQUOS Sense smartphones sold through retail channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels10 records

Core offering

PT Sharp Electronics Indonesia distributes and markets SHARP-branded consumer electronics and home appliances across Indonesia. Its portfolio includes AQUOS smart televisions across XLED, TRU, QLED, 4K, and 2K/HD tiers, Plasmacluster air purifiers, split/cassette/portable/floor-standing/split-duct air conditioners, air coolers, refrigerators, washing machines, small kitchen appliances, AQUOS smartphones, and interactive whiteboards and information display panels for business customers.

Product overview

PT Sharp Electronics Indonesia operates as a diversified consumer electronics company offering a comprehensive portfolio of branded products across multiple categories. The core TV/Audio division features AQUOS smart TVs in five distinct series tiers: premium AQUOS XLED (Mini LED QLED), high-end AQUOS TRU (QLED with Full Array Local Dimming), mid-range AQUOS QLED (Quantum Dot), standard AQUOS 4K (Google TV), and entry-level AQUOS 2K & HD. Audio products include CBOX active Bluetooth speakers and trolley speakers. The Air Care division is anchored by the proprietary Plasmacluster Ion technology, encompassing air purifiers (Purefit Mini award-winning compact series, Purefit, KI-N AIoT-enabled, and Mosquito Catcher variants), air conditioners (Split DEY/Garuda/J-Tech Inverter, Cassette, Portable, Floor Standing, Split Duct), and air coolers. Home Appliances include washing machines (Top/Front/Twin Tub), refrigerators (Side-by-Side to Minibar), and Small Home Appliances (microwaves, Healsio steam ovens, rice cookers, blenders, air fryers). Smartphones include AQUOS R and Sense series. Business Solutions offer interactive whiteboards and display panels. Key technologies include Google TV platform integration, AI Super-Resolution processors, AIoT WiFi connectivity, and the award-winning Plasmacluster air purification system.

Differentiator

Problem solved

Functional benefit

Brands

• AQUOS: Premium television brand featuring various display technologies including XLED, TRU, QLED, and 4K series with Google TV integration
• Purefit
• Plasmacluster
• COCORO ALBUM
• AQUOS Colourist

Products and services

• AQUOS XLED HU8500 Series TV Premium 4K smart TV featuring Mini LED QLED technology with 144Hz refresh rate and Google TV platform, available in 65-inch and 85-inch screen sizes with 4K Resolution, Dolby Vision, and Hands-Free Google Assistant.
• AQUOS TRU HN7000 Series TV High-end 4K QLED TV with 144Hz panel, Google TV, Dolby Vision & Atmos, and X6 Revelation Processor featuring Full Array Local Dimming; available from 55 to 98 inches.
• AQUOS QLED HL6500 Series TV QLED smart TV with Deep Chroma QD (Quantum Dot) technology providing 1 billion colors, Google TV platform, and X7 Revelation Processor; available in 50 to 75 inch sizes.
• AQUOS 4K JJ5000 Series TV Standard 4K Google TV with HDR support, 120Hz upscaling, and Google Assistant; available in screen sizes from 43 to 85 inches.
• AQUOS 4K HJ6000 Frameless Series TV Bezel-less 4K TV featuring X7 Revelation Processor, Dolby Vision & Atmos, Solar Remote Control, and Google TV with Chromecast built-in; available in 43 to 75 inch sizes.
• AQUOS 2K & HD Series TV Entry-level smart TV series with Google TV and Digital TV options; features Full-HD resolution, HDR support, and frameless design in sizes from 24 to 43 inches.
• AQUOS The Scenes 4K TV 4K smart TV featuring Deep Chroma Display with 1 billion colors, X4 Revelation Processor, Game Low Latency, and Android TV platform with SHARP COCORO ALBUM AI photo recognition.
• CBOX Party Speaker Phantom Series High-power party speaker featuring 3-way speaker system, up to 200 Watt RMS output, and Guitar Play Input for live music performance; available in 8-inch and 9-inch double woofer variants.
• CBOX Stereo Active Speaker 240 Watt RMS stereo active speaker with 8-inch double woofer for home entertainment audio.
• CBOX SPRO Series Speaker Portable active speaker with wide dispersion tweeter, dual MIC input, available in 15-inch woofer (60W RMS) and 12-inch double woofer (120W RMS) variants.
• CBOX CoreBlast Party Speaker Portable Bluetooth party speaker with 70W RMS, 5-hour battery playtime, and 6-inch woofer for outdoor entertainment.
• CBOX Trolley Series Speaker Trolley speaker with rechargeable battery supporting up to 10 hours playback; available in 12-inch and 15-inch woofer configurations.
• Purefit Mini Series Air Purifier Compact air purifier featuring Plasmacluster Ion technology, dual suction with HEPA and Deodorizer filter, Coanda Airflow at 20-degree angle, AIoT WiFi connectivity, and five smart sensors; covers up to 30 square meters; iF Design Award 2024 winner.
• Purefit Series Air Purifier Larger air purifier with 2X Filter Double suction, Wall Fit mode, Micro HEPA PLUS filter, 6 smart sensors; covers up to 84 square meters.
• KI-N Series Air Purifier AIoT-enabled air purifier with humidifier function and 10-year lifetime filter; available in 28m² (KI-N40Y) and 38m² (KI-N50Y) coverage models.
• FP-J Series Air Purifier with AIoT AIoT-connected air purifiers with auto mode detection, Spot Mode with up to 100,000 PCI HD, and coverage up to 62m² (FP-J80Y-H).
• Air Purifier with Mosquito Catcher Air purifier combining Plasmacluster technology with mosquito catching function using SHARP Original Airflow at 20-degree angle; available in 30m² (FP-JM40Y-B) and 23m² (FP-JM30Y-B) models.
• Personal Air Purifier IG-NM1 Compact personal air purifier with dual USB port and dual air inlet for individual use.
• Car Air Purifier IG-NX2Y In-vehicle air purifier with Plasmacluster technology; covers 3.6 cubic meters.
• Split AC DEY Series New J-Tech Inverter split air conditioner with LED Display, SUPER JET Mode, COANDA Airflow; available in 0.5PK to 1PK capacity range.
• Split AC Garuda Series Premium split AC featuring Garuda Wing Air Flow, Superjet Mode, and Copper Evaporator & Condenser; available in 1PK and 1.5PK with Black Series option.
• J-Tech Inverter Plasmacluster AC Energy-efficient J-Tech Inverter air conditioner with Plasmacluster Ion technology and Watt Fit feature; available in 0.5PK to 1.5PK capacities.
• Cassette AC Series Commercial cassette air conditioner with Inverter technology, Turbo Cooling, and Sleep Mode; available in 2PK to 5PK capacity range.
• Portable AC CV-P10ZCY Portable air conditioner featuring Plasmacluster technology, Auto Swing Louver, and R-410A refrigerant; 1PK cooling capacity.
• Floor Standing AC Series Floor-standing air conditioner with 4-way Swing; available in 2PK to 5PK capacity range for commercial spaces.
• Split Duct AC Series Concealed duct air conditioner with Timer function; available in 2PK to 5PK capacity range for commercial installations.
• Tower Air Cooler PJ-R45TY Tower-style air cooler with multiple fan modes, water tank, and varying power consumption (50W to 100W); includes aromatherapy function in newer models.
• Tower Air Cooler PJ-R76TY Tower air cooler with 4 ice packs and 6-liter water tank; 65W power consumption.
• Washing Machine Lineup Full range of washing machines including KPro Flex top loading, front loading, twin tub, and tumble dryer models for household laundry care.
• Refrigerator Lineup Complete refrigerator lineup including New Queen Series multi-door, side-by-side, 2-door, 1-door, freezer, showcase, chest freezer, and minibar models for household food preservation.
• Small Home Appliances Kitchen and home appliances including microwaves, ovens (Super Steam Oven/Healsio), rice cookers, blenders, slow juicers, vacuum cleaners, kettles, mixers, air fryers, coffee makers, electric irons, and water dispensers.
• AQUOS R Series Smartphone Premium AQUOS R Series smartphone featuring advanced display and camera technology, sold through retail channels in Indonesia.
• AQUOS Sense Smartphone AQUOS Sense smartphone lineup offering balanced performance and features for everyday use, sold through retail channels in Indonesia.
• Business Solutions Commercial display solutions including interactive whiteboards and digital information display panels for business environments including meeting rooms, conferences, and signage.

Quantifiable outcome

• Plasmacluster technology deactivates 99.9% of airborne viruses and bacteria
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability12 records

Feature13 records

Partnerships

Eight partnerships are on record, tiered core, major and notable.

• Ikatan Dokter Indonesia (IDI)coreGTM or Marketing PartnerSharp Indonesia partners with the Indonesian Medical Association (IDI) for the 'Ciptakan Udara Sehat Untuk Indonesia' (Create Healthy Air for Indonesia) campaign. This health-focused collaboration aims to raise public awareness about the importance of clean, healthy, and fresh indoor air quality in homes.
• Google (Google TV)coreTechnology or IntegrationSharp AQUOS TVs integrate Google TV platform, enabling access to 700,000+ movies and TV episodes, Google Assistant voice control, Chromecast built-in, and Google Home integration for smart home control.
• Dolby LaboratoriescoreTechnology or IntegrationAQUOS TVs feature Dolby Vision HDR and Dolby Atmos immersive audio technologies for cinema-quality viewing experience at home.
• NetflixcoreGTM or Marketing PartnerNetflix streaming service pre-installed and accessible on Sharp AQUOS Google TVs. Netflix provides 4K Ultra HD content for compatible TV models.
• Amazon Prime VideomajorGTM or Marketing PartnerPrime Video streaming service available on Sharp AQUOS TVs for subscribers to access movies, TV shows, and original content.
• Disney+ HotstarmajorGTM or Marketing PartnerDisney+ streaming content accessible on Sharp AQUOS TVs, offering Disney, Marvel, Star Wars, and National Geographic content.
• AMD (FreeSync Premium)coreTechnology or IntegrationAQUOS TRU and XLED TVs feature AMD FreeSync Premium technology for tear-free, flicker-free gaming with smooth video playback and low frame rate compensation.
• Euromonitor InternationalnotableOthersGlobal market research firm that validates Sharp's position as a leading air purifier brand worldwide based on 2023 volume sales data.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LG Electronics Indonesia: Major Korean competitor in Indonesia offering OLED/QLED TVs, inverter ACs, washing machines, refrigerators, and air care products with strong technology positioning similar to Sharp.
• Samsung Electronics Indonesia: Largest consumer electronics competitor in Indonesia, offering TVs (QLED, Neo QLED), air conditioners, refrigerators, washing machines, and smartphones. Direct overlap across Sharp Indonesia's full product portfolio.
• Panasonic Indonesia: Fellow Japanese consumer electronics brand with deep Indonesian presence, competing across TVs, air conditioners, refrigerators, washing machines, and small home appliances.
• Gree Electric Indonesia: World's largest AC manufacturer with significant Indonesian presence, competing directly with Sharp across split, cassette, and portable air conditioner categories at competitive price points.
• Polytron: Leading local Indonesian electronics manufacturer competing in TVs, air conditioners, refrigerators, washing machines, and audio products, often at more affordable price points than Sharp.
• Daikin Indonesia: Japanese air conditioning specialist with strong Indonesian presence, directly competing with Sharp's AC portfolio (Split, Cassette, Floor Standing) across residential and commercial segments.

Emerging players

• Midea Indonesia: Chinese home appliance brand expanding in Indonesia with air conditioners, refrigerators, washing machines, and small appliances, competing on value and feature parity with Sharp.
• TCL Indonesia: Chinese TV and appliance brand rapidly expanding in Indonesia with competitively priced Mini LED/QLED TVs and air conditioners, pressuring premium incumbents like Sharp AQUOS.
• Xiaomi Indonesia: Chinese smart device ecosystem player offering smartphones, smart TVs, air purifiers, and AIoT home appliances in Indonesia, competing with Sharp's connected device strategy and AQUOS smartphone line.
• Hisense Indonesia: Chinese consumer electronics brand offering TVs, refrigerators, and air conditioners in Indonesia with aggressive pricing and expanding retail presence, directly competing with Sharp's TV lineup.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sharpindonesia
• YouTubeyoutube.com/channel/UCv40TFB-wlYSAzFnkPGVI1w
• Facebookfacebook.com/sharpindonesia
• Instagraminstagram.com/sharpindonesia
• LinkedInlinkedin.com/company/pt-sharp-electronics-indonesia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT Sharp Electronics Indonesia