INSTITUTO DISTRITAL DE TURISMO

Name

INSTITUTO DISTRITAL DE TURISMO

Legal name

Instituto Distrital de Turismo

Website

https://idt.gov.co

Company type

Public

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Government Tourism Promotion Services

NAICS

Tour Operators (56152), Tour Operators (561520)

SIC

Transportation Services (4700), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination & Venue Reservation Systems (DMO/MICE) (THALADAI)

akta.pro secondary industries

Tour/Activities/Attractions Reservation Systems (THALADAG), Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)

Keywords

• Destination tourism promotion
• Tourism information services
• Public tourism registry
• Smart tourism destination
• Tourism observatory analytics

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government Budget Allocation: IDT is a district-level government entity funded through public budget allocations from the Bogotá Mayor's office. Services are provided free of charge to citizens and tourists.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Instituto Distrital de Turismo (IDT) is the official district-level government tourism institute for Bogotá, Colombia. It promotes Bogotá as a tourism destination, operates a network of Tourist Information Points (PITs), conducts free guided tours, manages the National Tourism Registry (RNT) for tourism providers, runs the Tourism Observatory for data and analytics, and leads the Smart Tourism Destination (DTI) initiative. All services are provided free of charge to citizens and visitors under a public budget allocation from the Bogotá Mayor's office.

Product overview

The Instituto Distrital de Turismo (IDT) is the official tourism authority for Bogotá, operating as a government entity rather than a commercial product company. Its portfolio consists of service platforms and digital tools designed to promote, regulate, and enhance tourism in the capital of Colombia. The core offerings include Visit Bogotá (the primary tourism promotion platform), the Observatorio de Turismo (data and analytics platform for tourism research), and the Puntos de Información Turística (PITs) network providing physical tourist assistance. Recent additions include the Bogotá Geoportal (interactive mapping tool) and ChatBot 'Candelaria' (generative AI-powered tourist assistance). IDT also manages the Registro Nacional de Turismo (RNT) for formalizing tourism businesses, and leads the Destino Turístico Inteligente (DTI) initiative for smart tourism destination development.

Differentiator

Problem solved

Functional benefit

Products and services

• Visit Bogotá Official tourism promotion platform for Bogotá, providing visitors with information about attractions, events, restaurants, and travel planning resources.
• Observatorio de Turismo (Tourism Observatory) Tourism observatory that collects, analyzes, and publishes tourism statistics and data for Bogotá, supporting evidence-based decision making by destination managers and tourism stakeholders.
• Puntos de Información Turística (PITs) Strategic tourist information points located throughout Bogotá that provide orientation and assistance to visitors during their stay at key zones including Terminal de Transporte and Monserrate.
• Registro Nacional de Turismo (RNT) National tourism registry service that allows tourism service providers (hotels, agencies, airlines, restaurants, tour operators) to formalize their operations and obtain official registration.
• Bogotá Geoportal Interactive mapping platform that consolidates tourism data for Bogotá in a single interactive map, displaying tourism-related information geographically for visitors and stakeholders.
• ChatBot 'Candelaria' AI-powered chatbot using generative AI that provides tourist assistance and information about Bogotá's attractions, services, and tourism offerings. First tourism entity in Colombia to implement generative AI for tourist assistance.
• Recorridos Gratuitos (Free Guided Tours) Free guided tours offered to citizens and tourists, providing educational and cultural experiences throughout Bogotá.
• Destino Turístico Inteligente (DTI) Smart tourism destination initiative integrating technology, sustainability, and innovation to enhance the tourist experience in Bogotá, including Smart Tourist Destination certification for hubs like Terminal de Transporte.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Cámara de Comercio de BogotácoreStrategic or Co-development PartnerMajor partner in tourism development initiatives including COP16 activities, business networking events (RVMBO), and tourism formalization programs. Collaborated on art donations to educational institutions during COP16 biodiversity summit.
• Secretaría de Desarrollo EconómicocoreStrategic or Co-development PartnerGovernment partner for economic development through tourism. Jointly implements programs for tourism sector support and COVID-19 recovery assistance for tourism businesses.
• Terminal de Transporte de BogotácoreStrategic or Co-development PartnerStrategic alliance to integrate tourism promotion with transportation hub. Contributes to Smart Tourist Destination (DTI) certification of the terminal.
• MedellínminorStrategic or Co-development PartnerHistoric alliance between Bogotá and Medellín for responsible tourism development and best practices exchange between Colombia's major cities.
• Monterrey (Mexico)minorStrategic or Co-development PartnerNew alliance between Bogotá and Monterrey for tourism cooperation, strengthening ties between the two destinations for mutual tourism promotion.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Others

• ICCA (International Congress and Convention Association): Industry association for international meetings and congress destinations. Directly comparable as one of the bodies that has recognized IDT, and as a peer organization promoting MICE and convention tourism — a strategic adjacency to IDT's DTI initiative.
• World Travel & Tourism Council (WTTC): Global industry body that benchmarks tourism economic impact and convenes public-private stakeholders. Comparable to IDT in producing sector data and policy frameworks, and a relevant partner/peer in Bogotá's tourism strategy ecosystem.

Broad incumbents

• NYC & Company: Official DMO for New York City, a major urban destination. Comparable to IDT in operating tourist information points, destination marketing campaigns, and a visitor data observatory at city scale.
• European Travel Commission: Pan-European tourism promotion body. Comparable as a multi-country DMO that runs data observatories, marketing campaigns, and partnerships to promote destinations — a larger-scale analog of IDT's mandate.
• Brand USA: National destination marketing organization for the United States. Comparable to IDT as a publicly funded tourism promotion entity using data-driven marketing, partnerships, and digital platforms to drive inbound visitation.
• Visit Dubai: Government-backed DMO for Dubai. Comparable as a destination marketing organization combining digital platforms, AI-assisted visitor services, and event marketing — directly aligned with IDT's Visit Bogotá + ChatBot + Observatory stack.
• Visit Mexico: National tourism promotion body for Mexico. Comparable as a country-level DMO with which IDT has signed bilateral cooperation (Monterrey partnership), and which competes for Latin American inbound tourism budgets and visibility.
• Tourism Australia: Australian government DMO with global marketing campaigns and data-driven destination strategy. Comparable to IDT as a national/state-level tourism promotion entity using award-winning campaigns and digital platforms.

Direct peers

• ProColombia: Colombia's national export and tourism promotion agency. Directly comparable to IDT as another government DMO operating in the same country, with overlapping mandate to attract international visitors and promote Colombian destinations.
• Bureau Medellín (Medellín Tourism Office): Municipal tourism promotion entity for Medellín. Highly comparable to IDT — same country, same DMO function, and an active counterparty in IDT's responsible-tourism alliance; competes for inbound tourist share within Colombia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Bogota_Turismo
• YouTubeyoutube.com/user/turidt1
• Facebookfacebook.com/IDTBogota
• Instagraminstagram.com/bogota_turismo
• LinkedInlinkedin.com/company/instituto-distrital-de-turismo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INSTITUTO DISTRITAL DE TURISMO