IDX
IDX Media is a London-based B2B marketing and media agency serving logistics, supply chain, cross-border commerce, and technology brands through digital marketing, video production, audio services, and Asia market entry support, with event-driven distribution across 50+ global industry events.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What IDX does
IDX Media is a London-headquartered B2B content, digital marketing, and brand growth agency focused on the logistics, supply chain, cross-border commerce, and postal operator verticals. The firm operates through six integrated sub-brands: IDX Digital (performance marketing and AI-enabled automation), IDX Media (professional video production and event broadcasting), IDX Sound (audio branding and podcast production), IDX Asia (China and Asia market entry services), IDX Talent (presenter and industry expert roster), and IDX Hub (login-gated content library). Its core technology stack is not explicitly disclosed; the platform surface relies on multi-camera event production, a content management layer for IDX Hub, and standard marketing automation tooling rather than disclosed proprietary AI systems.
IDX makes money primarily through bespoke professional-services contracts — digital marketing, media production, and cross-border campaign engagements — supplemented by a recurring subscription component via the IDX Hub content platform. Its go-to-market is event-driven and relationship-led: IDX positions itself as a strategic media partner at 50+ global B2B and supply chain events, reaching 180,000+ professionals annually and leveraging the NeX Alliance eCommerce ecosystem and ATEM Group International network. The firm serves named enterprise clients including Australia Post, PostNL, Asendia, Geopost, APG eCommerce, Eurora, CCL, Barclays Wealth, and Ramboll, alongside a more diverse set of music and entertainment clients. With approximately 11 employees and offices in London, Shanghai, and Zhongshan, IDX is a small, specialist firm punching above its weight in a narrow but high-value industry vertical.
IDX firmographics
Firmographics- Name
- IDX
- Legal name
- IDX Media
- Website
- https://idxtv.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IDX Media is a London-based B2B marketing and media agency serving logistics, supply chain, cross-border commerce, and technology brands through digital marketing, video production, audio services, and Asia market entry support, with event-driven distribution across 50+ global industry events.
- Ownership category
- akta.pro rank
IDX industry classification
Industry- Product category
- B2B Marketing and Media Services
- NAICS
- Motion Picture and Sound Recording Industries (512), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Brand Experience (BX) & Service Design (BPAFAEAI)
- akta.pro secondary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
Keywords
Where IDX is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
IDX business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Marketing Services: Bespoke digital marketing solutions including paid media, social media, content creation, website development, and AI marketing automation for logistics, supply chain, and e-commerce brands
- Media Production Services: Professional video production, event coverage, executive interviews, panel discussions, and branded content creation for global supply chain industry
- IDX Hub Subscription: Content library access and platform services for registered members, suggesting a subscription-based component
- Cross-Border Campaign Services: Strategic campaigns for UK and EU brands entering China and Asia markets, including KOL/influencer marketing and market entry strategy
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
IDX product offering
Product offeringCore offering
IDX Media is a content, digital marketing, and brand growth agency serving logistics, supply chain, cross-border commerce, and technology brands. It delivers bespoke digital marketing, media production, event partnerships, and cross-border campaigns through six integrated service lines: IDX Digital, IDX Media, IDX Sound, IDX Asia, IDX Talent, and IDX Hub. The agency operates as a strategic media and ecosystem partner at leading global B2B and supply chain events.
Product overview
IDX is a content, digital marketing, and brand growth agency operating as a unified platform with multiple distinct service offerings. The core products include IDX Digital (performance marketing and AI-powered automation), IDX Media (professional video production and broadcasting), IDX Sound (audio branding and podcast production), IDX Asia (China and Asia market expansion services), IDX Talent (presenter and expert talent roster), and IDX Hub (login-gated content library platform). These services are integrated through the broader NeX Alliance eCommerce ecosystem and ATEM Group International network to deliver end-to-end growth solutions for logistics, supply chain, cross-border commerce, and technology brands.
Differentiator
Problem solved
Functional benefit
Brands
- IDX Digital: Strategy, content, and performance marketing designed to generate leads and growth.
- IDX Media
- IDX Sound
- IDX Asia
- IDX Talent
Products and services
- IDX Digital Strategy, content, and performance marketing services designed to generate leads and growth for B2B brands. Encompasses AI Marketing & Automation, Paid Media, Social Media, Content Creation, and Website Development, with bespoke solutions from SMEs to large enterprises.
- IDX Media Professional video production, filming, and broadcasting services for the global supply chain industry. Includes Event Coverage, Executive Interviews, Video Production & Editing, and Case Studies, with multi-camera event coverage capabilities.
- IDX Sound Bespoke audio branding, podcast production, and sound design services for global brands. Includes Podcasts & Audio Production, Sound Design & Music, and Live Event Audio.
- IDX Asia Strategic market entry and expansion services for UK and EU brands launching into China and the wider Asia market. Encompasses China Social Media, KOL & Influencer Marketing, Cross-Border Campaigns, and Market Entry Strategy.
- IDX Talent Exclusive roster management service connecting brands with presenters, hosts, industry experts, event MCs, and on-camera talent for content and events.
- IDX Hub Content library platform providing login-gated access to panel summaries, highlights, interviews, presentations, and exclusive content for registered users.
Quantifiable outcome
- 38% Average Growth Engagement for clients
- +2 more outcomes
Companies that use IDX
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
IDX technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
IDX partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- NeX Alliance eCommercecoreCore ecosystem powering IDX operations, providing the foundational infrastructure for the agency's positioning within the eCommerce and logistics ecosystem. Enables IDX to connect brands directly with global trade ecosystems.
- ATEM Group InternationalcoreInternational network that backs IDX, providing access to events, decision-makers, and platforms. The partnership enables full-service marketing, production, execution, and logistics through ATEM Group capabilities.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
IDX competitors and assessment
Company assessmentDirect peers
- Stein IAS: B2B-focused marketing agency with deep expertise in industrial, logistics and technology verticals, offering strategy, content and media services. Comparable to IDX's vertical-specialist, content-led B2B marketing model.
- Velocity Partners: B2B marketing agency specializing in technology and industrial clients with services spanning content, digital, ABM and brand. Closely comparable to IDX Digital's performance marketing and content creation capabilities.
- Cargo Media Group: Specialist media and events company serving the air cargo, logistics and supply chain sectors. Directly comparable to IDX's event media partnership model and IDX TV content production.
- Helium: B2B marketing agency with a vertical specialization in industrial, logistics and supply chain clients. Closely mirrors IDX's domain-focused agency model for logistics and e-commerce brands.
Emerging players
- FreightWaves: Logistics and supply chain media company producing news, video, podcasts and events (including SONAR events). Comparable to IDX's media production and event media partnership activity within the same logistics vertical.
Others
- WebinarJam / ContentCast (Live event production): Provider of live event production and webinar platforms used by B2B marketers. Adjacent infrastructure player enabling the multi-camera event coverage capability IDX sells under IDX Media.
Broad incumbents
- Wunderman Thompson Commerce: Global commerce and marketing agency serving enterprise brands across sectors including logistics and retail. Comparable broad-incumbent alternative for end-to-end digital and brand services.
- Drum Agency (B2B unit): Global B2B marketing agency offering brand strategy, content and performance marketing. Comparable incumbent alternative for enterprise logistics and technology clients evaluating IDX.
- Ogilvy B2B: Global agency network with a dedicated B2B and industrial marketing practice. Comparable as a broader incumbent offering overlapping digital marketing, content and brand strategy services to enterprise clients.
Regional players
- Circa Group (B2B): B2B PR and content agency with logistics and industrial clients. Comparable as a regional specialist offering media, content and communications services in adjacent fashion to IDX Media.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
IDX social profiles
Digital presenceIDX financial estimates
Financial estimateRevenue estimate
Valuation estimate
IDX leadership team
Management profileNumber of profiles
Profiles8 records
IDX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IDX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IDX
What does IDX do?
IDX Media is a content, digital marketing, and brand growth agency serving logistics, supply chain, cross-border commerce, and technology brands. It delivers bespoke digital marketing, media production, event partnerships, and cross-border campaigns through six integrated service lines: IDX Digital, IDX Media, IDX Sound, IDX Asia, IDX Talent, and IDX Hub. The agency operates as a strategic media and ecosystem partner at leading global B2B and supply chain events.
Is IDX a public or private company?
IDX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IDX founded?
IDX was founded in -1. It employs 11 to 50 people.
Where is IDX based?
IDX is headquartered in London, United Kingdom, in the Europe region.
How does IDX make money?
Four revenue lines are on record. Digital Marketing Services are the primary driver. The others are media Production Services, IDX Hub Subscription and cross-Border Campaign Services.
Who are IDX's main competitors?
Direct peers on record are Stein IAS, Velocity Partners, Cargo Media Group and Helium. FreightWaves is listed as an emerging player. WebinarJam / ContentCast (Live event production) is listed as an others. Broad incumbents are Wunderman Thompson Commerce, Drum Agency (B2B unit) and Ogilvy B2B. Circa Group (B2B) is listed as a regional player.
Does IDX have an API?
No public API is recorded for IDX.
What industry is IDX in?
IDX's product category is B2B Marketing and Media Services. Its primary akta.pro industry code is BPAFAEAI, Brand Experience (BX) & Service Design, with a secondary code of BPAHAEAC, Customer Experience (CX) & Digital Experience. Its NAICS code is 512 and its SIC code is 7812.