Iele-Sânziene

What Iele-Sânziene does

Asociația Iele-Sânziene is a Romanian non-profit association founded in 2020 and headquartered in Sector 6, Bucharest, that operates a mission to advance menstrual equity and youth sexual and reproductive rights in Romania. The organization delivers value through three primary vectors: free menstrual product distribution pilots in schools, education and workshop programming (with 999+ participants reached), and policy advocacy campaign — including a 22,574-signature petition submitted to the Ministry of Education and Ministry of Health on International Menstrual Hygiene Day 2021, and ongoing engagement with legislative proposal PL-x nr. 372/2021 through the parliamentary working group "Împreună pentru fete."

The association has no proprietary technology platform or software product; its "delivery" layer is composed of physical menstrual product distribution, in-person workshops, school-and-municipality engagement, and grant-funded comparative research — most recently the 2024 project "Absorbante Gratuite. Școli Incluzive." Its core constituency is Romanian school-aged youth, with secondary beneficiaries including university students (University of Bucharest, Babeș-Bolyai University) and broader female-identified populations lacking access to menstrual hygiene products.

Its business model is a non-profit revenue mix: individual donations, the Romanian 3.5% income-tax redirect mechanism, corporate and in-kind donations, and project grants. Operating capacity is constrained at 5 employees, with a coalition of 10+ partner NGOs, school inspectorates, student councils, and municipal actors extending reach. Recognition in 2023 included the Gala Societății Civile First Prize and Social Impact Award, and mention in the Gala Premiilor Participării Publice, establishing the organization as a recognized reference point in the Romanian menstrual equity civic space.

Name

Iele-Sânziene

Legal name

Asociația Iele-Sânziene

Website

https://ielesanziene.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Iele-Sânziene is a Romanian non-profit association founded in 2020 and headquartered in Bucharest that advances menstrual equity and youth sexual/reproductive rights through free product pilots in schools, workshops, and policy advocacy targeting schools, municipalities, and national authorities.

Ownership category

akta.pro rank

Product category

Civil Society Advocacy Services

NAICS

Child and Youth Services (624110), Social Advocacy Organizations (8133), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYBPADAKAJ

Education in Emergencies (EiE) & Safe Schools

Business & Public Services/International Organizations & Development/Education & Skills Development Programs

SECONDARYBPADAJAD

School Feeding & Child Nutrition Programs

Business & Public Services/International Organizations & Development/Food Security & Nutrition Programs

SECONDARYEDADAHAF

Tuition Assistance & Voucher/ESA Program Administration

Education/Education Administration, Accreditation & Policy/Education Funding, Grants & Financial Aid Administration

Keywords

• Menstrual equity advocacy
• Sexual health education
• Gender equality programs
• Reproductive rights advocacy
• Nonprofit civil society

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: The organization accepts one-time and recurring donations from individuals via an online donation portal and bank transfer. Donations in RON (ING Bank: RO10INGB0000999909985135) and EUR (ING Bank: RO27INGB0000999911122251) are accepted via wire transfer.
2. Tax Redirect (3.5% of Income Tax): Romanian taxpayers can redirect 3.5% of their income tax to the association by completing Form 230 through the redirectioneaza.ro platform or by submitting a paper form. This is a zero-cost revenue stream for donors and represents a significant public funding mechanism for Romanian civil society organizations.
3. Corporate and In-Kind Donations: Companies and organizations donate products (e.g., Enroush donated 1,000 internal tampons for menstrual hygiene kits) or potentially monetary sponsorships. These in-kind and financial contributions support the organization's educational programs and advocacy activities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Iele-Sânziene is a Romanian non-profit association that runs educational workshops on menstrual and sexual health for adolescents in schools, advocates for free menstrual products in public education, and drives policy change through petition campaigns and legislative working group participation. The organization delivers three core offerings: free menstrual and sexual education workshops for youth, the "Inițiativa pentru Absorbante Gratuite în Școli" advocacy campaign with an associated petition, and participation in the "Împreună pentru fete" parliamentary working group promoting legislative reform on menstrual equity. All programs and materials are provided free of charge to beneficiaries.

Product overview

Iele-Sânziene is a Romanian advocacy NGO (non-governmental organization) operating as a single-purpose entity rather than a commercial technology company. The organization focuses on menstrual equity advocacy and youth sexual/reproductive rights. Its primary "products" are advocacy campaigns and educational programs rather than commercial products or services. The main offerings include the "Initiative for Free Sanitary Products in Schools" (Inițiativa pentru Absorbante Gratuite în Școli), youth education programs (Programe pentru Tineri), educational resources, and participation in the legislative initiative "Împreună pentru fete" proposing social vouchers for menstrual products. The organization does not offer commercial products or services.

Differentiator

Problem solved

Functional benefit

Products and services

• Inițiativa pentru Absorbante Gratuite în Școli (Initiative for Free Sanitary Products in Schools) Core advocacy initiative demanding free menstrual products in Romanian schools, including petition drives, legislative proposal support, and collaboration with local authorities for pilot programs.
• Programe pentru Tineri (Youth Programs)

Quantifiable outcome

• 22,574 petition signatures submitted to Romanian government ministries, demonstrating public demand for free menstrual products in schools
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Grupul de lucru „Împreună pentru fete" (Parliamentary Working Group)coreStrategic or Co-development Partner · 1 January 2021Established in January 2021 within the Romanian Parliament, led by MP Oana Țoiu (USR), to develop legislative proposals addressing menstrual poverty. Iele-Sânziene is a member alongside Pe Stop, SEXUL vs BARZA, Centrul FILIA, E-Romnja, COMMA, Tineri pentru Tineri, Romanian Angel Appeal, and Fundația Sensiblu. The working group produced legislative proposal PL-x nr. 372/2021. The relationship is mutual, with Iele-Sânziene contributing civil society expertise and advocacy experience.
• Asociația Pe StopcoreStrategic or Co-development PartnerA Romanian NGO and founding member of the 'Împreună pentru fete' working group. Collaborated with Iele-Sânziene on joint workshops with students at schools in Bucharest's Sector 6 (pilot schools), educational events on International Menstrual Hygiene Day (May 2022), and broader advocacy campaigns. The partnership is ongoing and covers both educational programming and policy advocacy.
• Declic PlatformcoreGTM or Marketing PartnerDeclic is a Romanian civic action platform that hosted the organization's petition 'Cerem produse menstruale gratuite în școli.' Iele-Sânziene launched the petition on the Declic platform in January 2021, and together they submitted 22,574 signatures to the Ministry of Education and Ministry of Health. Declic provides the digital infrastructure and network reach for the petition campaign.
• EnroushminorGTM or Marketing PartnerEnroush donated 1,000 internal tampons which were included in menstrual hygiene kits distributed by Iele-Sânziene. This is an in-kind product donation supporting the organization's educational and distribution activities. The partnership represents corporate social responsibility support from Enroush to the organization.
• Bella (Absorbante brand)minorGTM or Marketing PartnerBella sanitary product dispensers were installed in the bathrooms of the Faculty of Political Sciences at the University of Bucharest, made available free of charge to students. The partnership between Bella and the student association led to the #AbsorbanteÎnUniversitate campaign launched in May 2024. Iele-Sânziene supported the campaign's spread to other universities.
• Colegiul Național Grigore Ghica, Dorohoi — Clubul de Egalitate de GenminorStrategic or Co-development PartnerStudent-led gender equality club at the high school, founded by Adelina Buțescu (a volunteer with Iele-Sânziene). The club independently organized and funded a free menstrual products pilot in their school, raising 1,500 lei from local businesses. Iele-Sânziene provided mentorship and shared its experience to support the students' initiative.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Girl Up Romania: Romania-based UN Foundation Girl Up affiliate focused on adolescent girls' rights and gender equity. Operates in the same youth gender-advocacy space and is a petition co-endorser.

Emerging players

• The Pad Project: U.S. nonprofit focused on ending period poverty through product access and education. Comparable educational + product-distribution model.
• PERIOD: U.S.-based leading student-led menstrual equity nonprofit. Comparable mission focus on menstrual product access in schools, and the closest international analogue for Iele-Sânziene's school-based advocacy model.
• Bloody Good Period: UK-based menstrual equity charity that supplies products and pushes for policy change. Closely analogous charitable model pushing for institutional provision of menstrual products.
• Days for Girls International: Global menstrual equity nonprofit focused on education and product access in schools. Compares on the menstrual-health-and-education intersection at international scale.

Direct peers

• Asociația Pe Stop: Romanian reproductive and sexual health education NGO that co-co-authors workshops at Iele-Sânziene's pilot schools in Bucharest Sector 6 and co-members of the 'Împreună pentru fete' parliamentary working group. Operates in the same youth SRHR education space.
• Centrul FILIA: Romanian feminist NGO and 'Împreună pentru fete' working group member. Similar small-team advocacy model focused on gender equity policy change in Romania.
• Asociația E-Romnja: Romanian Roma women's rights organization and 'Împreună pentru fete' working group co-member. Comparable advocacy-focused NGO working on intersectional gender rights in Romania.
• Asociația A.L.E.G. Romanian women's rights and SRHR organization and petition co-endorser. Operates with comparable mission profile on gender-based advocacy and education.
• Asociația ANAIS: Romanian women's rights organization that endorsed the menstrual products petition and is active in the same gender-equality coalition ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ielesanziene
• Facebookfacebook.com/ielesanziene
• Instagraminstagram.com/ielesanziene
• LinkedInlinkedin.com/company/iele-sanziene

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iele-Sânziene