ENROUSH UK LIMITED

What ENROUSH UK LIMITED does

ENROUSH UK Limited is a privately-held, UK-incorporated direct-to-consumer feminine care brand (company number 16447401, registered in London) selling GOTS-certified organic cotton menstrual pads, tampons and liners, together with a complementary intimate hygiene line comprising a hyaluronic-acid lubricant, an anti-aging intimate serum, a natural intimate wash, compostable wipes and a vegan self-love pouch. The platform is built on a standard Shopify-class e-commerce stack integrated with Stripe (payments), Klaviyo (email), Google Analytics/Tag Manager, Clarity and Convert (analytics and A/B testing), and Meta/TikTok pixels, and is differentiated primarily by proprietary formulation work — notably 'Genius Core' absorbent technology in pads, plus clinically-tested serum and wash formulas developed with gynecologists and dermatologists and manufactured in ISO 9001/BRC-certified facilities in Spain and Italy.\n\nThe commercial model combines one-time DTC purchases at unit prices of £3.20–£10.24 with a subscription offering a 15% discount on flexible 1/2/4/6-month delivery cycles and a loveENROUSH referral program that awards free products for successful referrals. Distribution is anchored on the enroush.co.uk storefront, supplemented by eight country-specific localized sites (Romania, Netherlands, Germany, Turkey, UAE, Finland, France) and a pan-European enroush.eu hub, alongside a growing footprint in UK physical retail and postal/courier delivery. Marketing is multi-channel across Instagram, TikTok and Facebook (organic and paid) plus Google Ads and Klaviyo email, with the Joint Controller relationship with ENROUSH SRL (Romania) consolidating cross-border platform, IT, marketing and customer support operations under UK GDPR Article 26.

Name

ENROUSH UK LIMITED

Legal name

Enroush UK Limited

Website

https://enroush.co.uk

Company type

Private

Founded year

2025

Operating status

Operating

Short description

ENROUSH UK Limited is a London-based DTC feminine care brand selling GOTS-certified organic cotton pads, tampons and liners, plus intimate hygiene products, via its UK e-commerce site, a 15% subscription program, and eight localized European storefronts.

Ownership category

akta.pro rank

Product category

Organic Feminine Hygiene Products

NAICS

Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRADANAG

Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)

SECONDARYCRABAIAH

Intimate Washes & Feminine Cleansers

Consumer Products & Retail/Beauty & Personal Care/Feminine Care

SECONDARYCRABAIAI

Vaginal Moisturizers & Lubricants

Consumer Products & Retail/Beauty & Personal Care/Feminine Care

SECONDARYCRADAMAH

Feminine & Sexual Wellness OTC (Yeast Infection OTC, Lubricants, Condoms, Pregnancy Tests)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Health & Hygiene OTC Consumer Goods (First Aid, Oral Care, Personal Health)

SECONDARYCRABAEAF

Intimate & Personal Hygiene Washes

Consumer Products & Retail/Beauty & Personal Care/Bath, Body & Personal Cleansing

Keywords

• Organic feminine care
• Menstrual hygiene products
• Intimate hygiene products
• Organic cotton pads
• Period care subscriptions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct Product Sales: One-time purchase of organic cotton feminine care products (pads, tampons, liners) and intimate hygiene products (lubricants, washes, serums, wipes). Products sold at various price points from £3.20 to £10.24. Orders below £24.90 incur £3.90 delivery fee; orders over £24.90 qualify for free delivery.
2. Subscription Revenue: Recurring subscription model providing 15% discount on all orders with automatic delivery at customer-selected frequencies (1, 2, 4, or 6 months). Subscriptions auto-renew monthly unless cancelled with 14 days notice. Minimum 3 deliveries required to maintain promotional pricing.
3. Referral/Loyalty Program: loveENROUSH loyalty program where customers earn free products for each successful referral. Each referral generates 1 free product reward, incentivizing customer acquisition through existing customer networks.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

ENROUSH UK Limited designs, manufactures, and sells a direct-to-consumer range of organic cotton feminine care and intimate hygiene products, including sanitary pads (Normal, Super, Night), organic tampons (Mini, Normal, Super), panty liners, intimate wash gel, water-based lubricant with hyaluronic acid, anti-aging intimate serum, compostable intimate wipes, and a mini self-love pouch. Products are sold via the company's own e-commerce platform at enroush.co.uk, a subscription program offering 15% recurring discounts, and physical retail partners in the UK, with localized online stores serving multiple European and Middle Eastern markets.

Product overview

ENROUSH UK LIMITED is a feminine care brand offering organic cotton menstrual products and intimate hygiene items. The core product line consists of sanitary pads (Normal, Super, and Night variants) and organic cotton tampons (Mini, Normal, and Super variants), all made with 100% certified organic cotton featuring Genius Core absorption technology. The complementary intimate hygiene range includes a water-based lubricant with hyaluronic acid, an anti-aging intimate serum, a natural intimate wash gel, compostable intimate wipes, and a mini self-love pouch for portability. All products are designed for sensitive skin with a clean-label philosophy, free from plastic, dioxins, fragrances, and harsh chemicals in skin-contact layers.

Differentiator

Problem solved

Functional benefit

Brands

• loveENROUSH: Loyalty and referral program offering free organic menstrual products for customer referrals.

Products and services

• ENROUSH Organic Normal Pads

Quantifiable outcome

• 84.31% of customers noticed reduction or disappearance of irritations
• +6 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ENROUSH SRLcoreOthersENROUSH SRL is a Romanian entity incorporated under Romanian law (registered office at Frunzei Street no. 26, 021534 Bucharest, Romania) that acts as a Joint Controller with ENROUSH UK Limited for data processing operations. They jointly determine purposes and means of processing personal data including platform hosting, order management, customer support, IT infrastructure, invoicing systems administration, marketing communications, and operational support. A Joint Controller Agreement is in place under UK GDPR Article 26.
• StripecoreTechnology or IntegrationStripe is the primary payment processing provider for enroush.co.uk, handling all online card transactions including Visa, MasterCard, American Express, Discover, Apple Pay, Google Pay, PayPal, and Mobile Pay. Credit card details are encrypted during transmission via SSL technology.
• UK Courier and Postal ServicescoreChannel Partner/ Reseller/ DistributorPartnership with postal and courier services for order delivery across the UK. Delivery typically takes 1-4 working days. Royal Mail Returns Portal is used for customer returns.
• Meta (Facebook/Instagram)minorGTM or Marketing PartnerMeta platforms are used for social media presence and advertising. Facebook pixel is installed for tracking and targeted advertising purposes.
• TikTokminorGTM or Marketing PartnerTikTok is used as a marketing channel for viral content and customer acquisition. TikTok pixel is installed for advertising tracking.
• Gynecologists and Dermatologists (Germany, Belgium, Spain)coreStrategic or Co-development PartnerProducts developed in collaboration with gynecologists and dermatologists from Germany, Belgium, and Spain. All products are dermatologically tested and gynecologist-approved before launch.
• European Manufacturing FacilitiescoreOthersManufacturing partnerships with ISO 9001 and BRC-certified production facilities in Spain and Italy. Spain facilities produce liners; Italy facility (pharmaceutical laboratory) produces anti-aging intimate serum. Manufacturing meets highest international standards of quality and safety.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Natracare: UK-headquartered organic feminine care brand selling GOTS-certified organic cotton pads, tampons, liners, and wipes through DTC and retail. Most direct comparable to ENROUSH in category, positioning, and geography.
• Lola: US-based DTC organic feminine care subscription brand offering pads, tampons, liners, and intimate care products via direct-to-consumer e-commerce with a subscription model - closely comparable business model to ENROUSH.
• Cora: Organic feminine care brand with certified organic cotton pads, tampons, liners and a subscription model. Comparable clean-label, organic, DTC-led positioning targeted at health-conscious women.
• Callaly: UK-based period care subscription brand offering organic and reusable period products through a flexible subscription box model. Comparable UK-based DTC subscription structure and premium positioning.
• Rael: Clean feminine care brand offering organic cotton pads, tampons, liners, and period care accessories via DTC and retail channels with subscription options. Comparable clean-label positioning and product mix.
• Organyc: Organic feminine care brand offering 100% organic cotton pads, panty liners, and tampons through retail and DTC channels. Comparable GOTS-certified organic positioning and product range.
• The Honey Pot: Natural feminine care brand offering washes, wipes, pads, and menstrual products via DTC, retail (Target), and subscription. Comparable plant-based / natural positioning and DTC-plus-retail distribution strategy.

Broad incumbents

• Tampax (Procter & Gamble): Leading global tampon brand owned by Procter & Gamble. Direct mainstream competitor in the organic tampon segment where ENROUSH also competes, with vastly larger distribution and marketing scale.
• Always (Procter & Gamble): Mass-market feminine care brand owned by Procter & Gamble, dominating the pads and liners category globally. Largest incumbent competitor with substantial marketing, distribution, and now organic sub-line investments.
• Kotex (Kimberly-Clark): Global feminine care brand owned by Kimberly-Clark, offering pads, tampons, and liners across mass and premium tiers. Direct mainstream competitor with growing clean/organic extensions (e.g., U by Kotex).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/enroush
• Instagraminstagram.com/enroush.uk

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ENROUSH UK LIMITED