Instituto para la Experiencia del Paciente IEXP

What Instituto para la Experiencia del Paciente IEXP does

Instituto para la Experiencia del Paciente IEXP (legally INSTITUTO PARA LA EXPERIENCIA DEL PACIENTE, S.L.) is a Madrid-based consultancy founded in 2016 as the first organization in Spain dedicated specifically to patient experience research and methodology. It provides B2B professional services to public and private hospitals, pharmaceutical laboratories, patient organizations, medical technology companies, and healthcare insurers, helping these clients measure, interpret, and improve the experience of patients across clinical pathways. The firm is led by Director General Carlos Bezos Daleske and operates from a small core team of eight employees based in Majadahonda, Madrid.

IEXP's core offering is built on proprietary intellectual property: the Five Planes Model of patient experience (physical, care, emotional, social, and symbolic/cultural dimensions), the Taller de Sanidad Participativa (TSP)® participatory methodology, experience mapping tools, and the Three Milestones implementation process (capture, transformation, measurement). These are integrated with international evidence-based frameworks such as PREM, PROM, and SROI. The Patients First® certification program provides a recurring credentialing product, and the annual Patient Experience Congress (now in its 6th edition) serves as a flagship community-building event. The operating model is professional services and licensing, with revenue streams from consulting engagements, certification programs, research and training projects, and congress/publication activities.

Commercially, IEXP engages large hospital systems (Quirónsalud's 38-hospital emergency program, Vall d'Hebron, Hospital Universitario Infanta Leonor, La Paz, Sant Joan de Déu, Bellvitge) and pharmaceutical sponsors (Pfizer for InmunoExp, GSK for MiExpMáS, Leo Pharma for ExpaDerm). Its international footprint is anchored by memberships in The Beryl Institute Global Patient Experience Council, affiliations with Picker and NHS England, and a Latin America cross-border partnership with Admedicum in Colombia. The company is privately held, with no disclosed external funding, and monetizes through enterprise-level direct sales rather than a self-service product or marketplace.

Name

Instituto para la Experiencia del Paciente IEXP

Legal name

INSTITUTO PARA LA EXPERIENCIA DEL PACIENTE, S.L.

Website

https://iexp.es

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Instituto para la Experiencia del Paciente IEXP is a Madrid-based, privately held consultancy founded in 2016 that helps hospitals, pharmaceutical companies, patient organizations, and medical technology firms in Spain meas

Ownership category

akta.pro rank

Headquarters

HQ city

Majadahonda

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting Services: Patient experience consulting for healthcare organizations including methodology implementation, organizational transformation, and quality improvement programs.
2. Certification Programs: Patients First® certification services for healthcare organizations seeking to validate their patient experience standards.
3. Research & Training: Research collaboration with pharmaceutical companies, healthcare providers, and patient organizations, including in-company training programs.
4. Congress & Publications: Annual Patient Experience Congress and industry publications that position IEXP as the leading authority in patient experience in Spain.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

IEXP provides patient experience consulting, research, and certification services to healthcare organizations, pharmaceutical companies, and patient organizations in Spain. Its core methodology is the Five Planes Model (physical, care, emotional, social, and symbolic/cultural) for measuring and improving patient experience, complemented by the Patients First® certification program, the Taller de Sanidad Participativa (TSP) participatory methodology, and custom experience programs for hospitals, clinics, insurers, laboratories, and medical technology companies.

Product overview

The Instituto para la Experiencia del Paciente (IEXP) is a specialized organization dedicated to patient experience in Spain, offering a comprehensive portfolio of methodologies, certifications, and consulting services. Its core offering centers on the Modelo IEXP Experiencia Paciente—a structured five-plane framework (physical, care, emotional, social, and symbolic) for understanding and improving patient experience. IEXP provides certification through its Patients First® program, implements organizational programs for hospitals, clinics, insurers, and pharmaceutical laboratories, and offers technology consulting for medical device companies. The organization supports implementation through its Three Milestones methodology (capture, transformation, measurement) and TSP (Taller de Sanidad Participativa) participatory research approach. IEXP organizes the annual Patient Experience Congress, publishes insights through its blog platform, and delivers in-company training programs. The portfolio is anchored by experience mapping tools, PREM/PROM measurement strategies, and co-creation methodologies for involving patients in healthcare design and improvement.

Differentiator

Problem solved

Functional benefit

Brands

• Patients First®: A certification program offered by IEXP for healthcare organizations.

Products and services

• Modelo IEXP Experiencia Paciente (Five Planes Model) Proprietary structured methodology that measures and improves patient experience across five dimensions (physical, care, emotional, social, and symbolic/cultural), used as the foundation of IEXP's consulting engagements with healthcare organizations.
• Patients First® Certification Registered certification program that recognizes healthcare organizations for their commitment to patient experience and quality standards, based on the IEXP Five Planes Model.
• Programas de Experiencia de Paciente Custom patient experience programs implementing the IEXP methodology for hospitals, clinics, and insurance companies to drive quality improvement and organizational transformation.
• Servicios para Laboratorios Farmacéuticos Patient experience services tailored for pharmaceutical laboratories, including therapeutic adherence programs and patient-centered prescription strategies that integrate patient voice into drug development and launch activities.
• Patient Experience Services for Medical Technology and Devices Consulting services for medical technology and device companies to integrate patient perspectives into product design, usability, and deployment, supporting patient-centered digital health solutions.
• Congreso de Experiencia del Paciente Annual congress (currently in its sixth edition) bringing together healthcare professionals, patients, researchers, and industry to share knowledge on patient experience improvement; the V Congress held at Hospital Vall d'Hebron attracted 320 attendees.
• Formación In Company Customized in-company training programs for healthcare organizations covering patient experience methodologies, implementation, and staff capability building.
• Taller de Sanidad Participativa (TSP)® Protected participatory research methodology based on FDA patient involvement guidelines and participatory action research principles, used to engage patients in healthcare improvement projects.

Quantifiable outcome

• 85%+ patient satisfaction achieved in MiExpMás project for multiple myeloma patients
• +6 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Vivactis WebercoreStrategic or Co-development Partner · 20 June 2023Strategic alliance between IEXP and Vivactis Weber to promote health technology innovation and patient-centered research. Collaboration focuses on joint research and training projects, leveraging IEXP's patient experience expertise with Weber's health economics and pharmacoeconomics capabilities.
• The Beryl InstitutecoreStrategic or Co-development Partner · 24 February 2021IEXP selected as member of the Global Patient Experience Council launched by The Beryl Institute, joining healthcare leaders from 16 countries across 6 continents to advance human experience in healthcare worldwide.
• Alquimia del TalentominorStrategic or Co-development PartnerAssociation to collaborate on efficient development of humanized digital health, combining synergies to initiate challenging health and quality of life projects for people with chronic diseases.
• AdmedicumcoreStrategic or Co-development PartnerPartnership with German patient experience company Admedicum to expand across Latin America and help conduct patient-centered clinical trials with improved safety and reduced costs.
• PfizercoreStrategic or Co-development PartnerCollaboration in the InmunoExp project, an interterritorial model for improving care quality based on patient experience in immunomediated diseases, implemented across four autonomous communities in Spain.
• GSKcoreStrategic or Co-development PartnerCollaboration supporting MiExpMás project at Hospital Universitario Infanta Leonor for multiple myeloma patient experience improvement, including funding and methodological support.
• Leo PharmacoreStrategic or Co-development PartnerSponsorship of ExpaDerm project, an initiative to include patient experience of atopic dermatitis and psoriasis in care improvement, implemented across five Spanish hospitals.
• PickercoreStrategic or Co-development PartnerAffiliation with Picker, an independent non-profit organization based in Oxford, UK, dedicated to measuring and improving patient, staff, and caregiver experience. Picker coordinates the Picker Experience Network Awards.
• Fundación VisibleminorStrategic or Co-development PartnerCollaboration agreement to work jointly on value-based healthcare and patient-centered approaches, signed between IEXP and Fundación Visible.
• NHS EnglandcoreStrategic or Co-development PartnerAffiliation with NHS England's patient experience initiatives and best practice sharing from UK's National Health Service patient experience programs and measurement systems.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Beryl Institute: Global patient experience community and thought leader whose Global Council includes IEXP. Both organizations advance PE methodology, certification, and professional community-building, making The Beryl Institute the closest international peer and a partner-competitor hybrid.
• Catalyst Healthcare Research: Specialized patient experience and employee engagement research firm serving US hospitals and health systems. Mirrors IEXP's boutique model of dedicated PE research, mapping, and improvement engagements.
• Picker Institute: Oxford-based nonprofit focused on measuring patient, staff, and caregiver experience and a named IEXP affiliation partner. Picker runs the Picker Experience Network Awards and shares IEXP's evidence-based PREM/PROM methodology orientation.
• PRC (Professional Research Consultants): US healthcare-specific custom research and patient experience firm with CAHPS and engagement survey offerings. Comparable to IEXP as a focused PE research and consulting partner to hospitals.
• Admedicum: German patient engagement and patient experience company partnered with IEXP for Latin America expansion. Both firms operate patient involvement services for pharma and clinical trials, making Admedicum a directly comparable peer and explicit collaborator.

Broad incumbents

• NRC Health: US healthcare consumer and patient experience insights company offering measurement, analytics, and improvement services to health systems. Overlaps with IEXP's PE measurement and improvement offering at much larger scale.
• McKinsey Health Institute: Global management consultancy with a healthcare practice that includes patient experience and value-based care work. Represents the scaled consulting competitor that could subsume or replicate IEXP's offering in larger enterprise deals.
• Institute for Healthcare Improvement (IHI): Globally recognized healthcare quality improvement organization whose patient-centeredness and experience work overlaps with IEXP's mission. Functions as a broader, US-anchored incumbent rather than a direct competitor in Spain.
• Press Ganey: Largest US patient experience measurement and improvement firm serving thousands of hospitals with surveys, benchmarking, and advisory. Comparable as a scaled, enterprise-grade PE advisory with measurement capabilities IEXP aspires to.

Regional players

• The Point of Care Foundation: UK charity running patient and staff experience programs including Schwartz Rounds. Operates in a comparable patient experience mission space but is geographically anchored to the UK and adjacent to IEXP's Picker/NHS touchpoints.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/iexp_paciente
• LinkedInlinkedin.com/company/instituto-para-la-experiencia-del-paciente-iexp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instituto para la Experiencia del Paciente IEXP