iglo Austria

What iglo Austria does

iglo Austria GmbH is a Vienna-based branded frozen food company and a wholly-owned subsidiary of Nomad Foods, Europe's largest frozen food group. Founded in 1946 and operating with a lean team of 42 employees, the company markets and distributes a broad portfolio of frozen products across seven categories — fish (under the Käpt'n Iglo sub-brand), vegetables, potatoes, meals, poultry, traditional Austrian desserts (Mehlspeisen) and fruits — together with newer lines including Green Cuisine (vegetarian/vegan) and Ideenküche (vegetables with ancient grains). The company sells exclusively through Austrian retail and grocery chains, with no direct e-commerce channel of its own; go-to-market is therefore consumer-aimed but executed through wholesale-retail distribution, and pricing is set by individual retailers rather than published.

Core product technology centers on flash-freezing ('Blitzgefrierverfahren'), applied immediately after harvest or catch to preserve freshness, nutrients and flavor — a domain-specialization that the brand emphasizes particularly for seafood ('fangfrisch blitzgefroren'). Vegetables are regionally sourced from Austria's Marchfeld, fish is MSC- and ASC-certified, and potatoes carry the AMA-Gütesiegel. The business model is straightforward consumer packaged goods revenue through one-time product sales; the company monetizes brand recognition (e.g., Käpt'n Iglo fish sticks, cream spinach, Marillenknödel) and an extensive recipe/content library that drives consumer engagement across Facebook, Instagram and YouTube. Revenue, headcount trend, and capital structure details are not publicly disclosed for the Austrian subsidiary; strategic and operational decisions are made in the context of the parent Nomad Foods group.

Name

iglo Austria

Legal name

Iglo Austria GmbH

Website

https://iglo.at

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

iglo Austria GmbH is a Vienna-based frozen food brand and wholly-owned subsidiary of Nomad Foods, selling flash-frozen fish, vegetables, meals, potatoes, poultry, Austrian desserts and plant-based products through Austrian grocery retailers, serving Austrian household consumers seeking convenient meal solutions.

Ownership category

akta.pro rank

Product category

Frozen Food Products

NAICS

Frozen Specialty Food Manufacturing (311412), Seafood Product Preparation and Packaging (3117), Frozen Food Manufacturing (31141)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Prepared Fresh Or Frozen Fish & Seafoods (2092), Food And Kindred Products (2000)

akta.pro primary industry

Frozen prepared meals & entrées manufacturing (AFAKAHAA)

Keywords

• Frozen food products
• Consumer packaged goods
• Frozen vegetables
• Frozen seafood
• Ready frozen meals

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Frozen Food Product Sales: Iglo Austria generates revenue through the sale of frozen food products including vegetables, fish, potato products, meals, poultry, pastries, and fruits through Austrian retail chains.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Iglo Austria manufactures and sells a portfolio of flash-frozen food products through Austrian retail grocery chains to household consumers. The portfolio spans seven categories: fish products (including the Käpt'n Iglo sub-brand with MSC/ASC-certified fish sticks and seafood), vegetables (including natural vegetables, spinach, and the Ideenküche line combining vegetables with ancient grains), potato products (Pommes Frites, wedges, croquettes with AMA quality seal), ready meals (vegetarian, vegan, lasagna, microwave meals, Austrian home cooking), poultry products (nuggets, breaded chicken), traditional Austrian desserts (Marillenknödel, Germknödel, Mohnnudeln), and frozen fruits. Products use the proprietary Blitzgefrierverfahren flash-freezing process to preserve freshness and nutrients.

Product overview

iglo Austria is a frozen food company offering a comprehensive portfolio of frozen food products. The core offerings span across seven main categories: Fish Products (Fisch) under the Käpt'n Iglo sub-brand featuring MSC/ASC certified sustainable fish; Vegetables (Gemüse) including spinach, natural vegetables, and the innovative Ideenküche line combining vegetables with ancient grains; Potatoes (Kartoffel) with AMA-quality certified fries and potato products; Meals (Mahlzeiten) including ready meals and Austrian home cooking; Poultry (Geflügel); traditional Austrian Desserts (Mehlspeisen); and Fruits (Früchte). The Green Cuisine sub-brand provides vegetarian and vegan alternatives. Products are characterized by flash-freezing technology ('blitzgefroren') to preserve freshness, with vegetables sourced from the Marchfeld region.

Differentiator

Problem solved

Functional benefit

Brands

• Käpt'n Iglo: Fish products brand featuring fish sticks and breaded fish
• Green Cuisine
• Ideenküche

Products and services

• Fisch Produkte (Fish Products) Frozen fish products including Käpt'n Iglo fish sticks, breaded fish fillets, natural fish specialties, and seafood (shrimp and prawns). Many products carry MSC (Marine Stewardship Council) or ASC (Aquaculture Stewardship Council) sustainability certifications. Sold to Austrian consumers through retail grocery chains.
• Gemüse Produkte (Vegetable Products) Frozen vegetables including natural vegetables (Naturgemüse), spinach in various forms, Ideenküche vegetables combined with grains (quinoa, bulgur, buckwheat), red cabbage (Rotkraut), roast vegetables (Röstgemüse), cream vegetables (Cremegemüse), and herbs. Sourced from the Marchfeld region of Austria.
• Kartoffel Produkte (Potato Products) Frozen potato products including Pommes Frites, Backrohr Frites (oven fries), Feine Welle (wavy fries), wedges, potato croquettes, and rösti products. Certified with AMA-Gütesiegel (AMA quality seal) and sourced from controlled cultivation.
• Mahlzeiten (Meals) Ready frozen meals including vegetarian and vegan snacks, lasagna and pasta dishes, Genießer-Pfannen (gourmet pans), microwave meals, Austrian home cooking (Hausmannskost), and pizza products. Designed for quick preparation in minutes.
• Geflügel Produkte (Poultry Products) Frozen poultry products including Hühnernuggets & Hühnersticks (chicken nuggets and sticks), Crispy Chicken variants, Backhendlstreifen (Viennese-style chicken strips), and marinated chicken wings (Hühnerflügerl).
• Mehlspeisen (Austrian Desserts) Traditional Austrian frozen desserts including Marillenknödel (apricot dumplings), Germknödel (yeast dumplings), Mohnnudeln (poppy seed noodles), Topfenknödel (quark dumplings), Milchrahmstrudel (cream strudel), and Strudelteig (strudel dough). Consumed as a sweet main course or refined dessert.
• Früchte Produkte (Fruit Products) Frozen fruit products including berries (Erdbeeren, Himbeeren) and mixed berry platters, suitable for desserts, smoothies, and sauces. Fruits are carefully frozen to preserve form and aroma.
• Green Cuisine Plant-based and vegetarian product line under the Green Cuisine sub-brand including Vegane Nuggets, Veganes Faschiertes (vegan minced meat alternative), Dino Nuggets, Falafel Bällchen, and various vegetable-based patties and balls.
• Ideenküche Innovative vegetable products combined with ancient grains such as broccoli with buckwheat, zucchini with bulgur, pumpkin with quinoa, protein-enhanced varieties, and perl-couscous with pumpkin and lentils.
• Käpt'n Iglo Brand character and sub-brand for fish products including fish sticks (Fischstäbchen), breaded fish fillets, and fish specialties featuring MSC-certified Pacific pollock and other sustainable fish species.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bonduelle: European leader in processed vegetables (frozen, canned, fresh) with strong presence in DACH retail. Comparable to iglo Austria's frozen vegetable portfolio and competes for similar household meal occasions.
• Dr. Oetker: Large German food manufacturer with frozen pizza (Ristorante) and frozen meal ranges. Overlaps with iglo Austria's pizza and ready meal categories, and competes for the same retail freezer shelf space in Austrian grocery.
• McCain Foods: Global leader in frozen potato products (fries, wedges) with growing vegetable and meal ranges. Competes with iglo Austria directly in the potato category (where iglo holds AMA-Gütesiegel) and offers broader scale advantages in retail negotiations.
• Green Giant (B&G Foods / General Mills): Major frozen and canned vegetable brand with global presence. Direct overlap with iglo's vegetable category and similar flash-freezing / quality positioning, though typically distributed through different retail channels.

Direct peers

• Birds Eye: UK frozen food brand also owned by Nomad Foods. Directly comparable multi-category frozen fish, vegetable, and meal portfolio with similar flash-freezing technology and sustainability positioning, making it the closest peer within the same corporate group.
• Findus: European frozen food brand (part of Nomad Foods) offering fish, vegetables, and ready meals across multiple European markets. Highly comparable product mix, distribution model, and category positioning to iglo Austria.
• Frosta AG: German frozen food manufacturer with strong DACH presence and a 'no additives' clean-label positioning. Direct competitor in frozen vegetables, fish, and meals with similar retail distribution and comparable target consumer in the DACH region.

Regional players

• Bofrost: Direct-to-home frozen food delivery specialist operating across DACH including Austria. Competes for the same Austrian household meal occasions through a fundamentally different channel model (home delivery versus retail).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/IGLOKochvideos
• Facebookfacebook.com/iglo.at
• Instagraminstagram.com/iglo.oesterreich
• LinkedInlinkedin.com/company/iglo-austria-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iglo Austria