Ignite Equity

What Ignite Equity does

Ignite Equity is an Australian financial services firm that operates as a co-investment platform for wholesale investors in micro and small cap ASX capital raises. Founded in 2022 and operating from Melbourne and Sydney, the company is regulated under Australian Financial Services Licence 554315 and acts as a Corporate Authorised Representative (CAR No. 129 7410) of Non Correlated Capital Pty Ltd (AFSL 499882). Its single-segment offering allows certified sophisticated investors to co-invest alongside professional investors and the Ignite Equity team in placements, IPOs, and RTOs of ASX-listed companies.

The firm integrates three components: deal sourcing driven by a 20+ year broker network, due diligence centred on catalysts, price appreciation potential, and sector momentum, and a trading desk providing execution and post-trading support. Technology is industry-standard rather than proprietary — the firm relies on Iress for market data and trading infrastructure, with Fin Clear and Morrison Securities handling clearing and settlement, and K&L Gates providing legal support. There is no disclosed proprietary technology stack, data asset, or AI/ML capability.

Revenue is generated through transaction fees on co-investment placements, with distribution concentrated through direct application, personalised onboarding with Financial Directors, and inbound deal flow from ASX-listed companies and brokers. The business is led by co-founders Shaun Factor (CEO) and Greg Lowe, whose combined 50+ years of market experience — particularly Greg Lowe's prior partnerships at P.Schoenfeld Asset Management, Credit Suisse, and Schroders — is the central asset underpinning the firm's credibility and deal flow. The firm is constrained to wholesale clients only, limiting the addressable market but aligning the product with the sophisticated investor class its founders are positioned to serve.

Name

Ignite Equity

Legal name

Ignite Equity Pty Ltd

Website

https://igniteequity.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ignite Equity is an Australian financial services firm that provides wholesale and sophisticated investors with co-investment access to ASX micro and small cap capital raises, supported by due diligence and trading execution services delivered by a 6-person team.

Ownership category

akta.pro rank

Product category

Investment Management

NAICS

Investment Banking and Securities Intermediation (523150), Portfolio Management and Investment Advice (523940)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Public & PIPE Capital Raising Intermediation (IPO Follow-ons/Convertibles/PIPES) (FSAEALAL)

akta.pro secondary industries

Capital Raising Advisory (Debt/Equity/Private Capital) (BPAHADAG), Capital Raising Advisory (Equity & Equity-Linked) (FSAEAGAC)

Keywords

• Co-investment opportunities
• ASX capital raises
• Micro cap investing
• Small cap equities
• Wholesale investment management

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Co-investment management: Ignite Equity operates a co-investment model where investors participate alongside professional investors and the Ignite Equity team in ASX capital raises. Revenue is generated through fees associated with managing and facilitating these investment opportunities in micro and small cap ASX listed companies.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Ignite Equity is a specialist co-investment platform that gives certified wholesale and sophisticated investors access to high-conviction ASX capital raises in micro and small cap companies, including placements, IPOs, and RTOs. The company corners its deals through founders Shaun Factor and Greg Lowe, applies a rigorous due diligence process, and supports investors with trading execution and post-trading desk services throughout the full investment lifecycle.

Product overview

Ignite Equity operates as a single unified financial services offering focused on co-investment opportunities in high conviction ASX capital raises for wholesale investors in the micro and small cap space. The company's core service combines Co-Investment Opportunities in ASX Capital Raises (the primary product enabling investors to participate alongside professional investors), supported by Trading & Execution Services (providing trade execution and post-trading support) and Due Diligence Services (conducting market investigation and risk analysis to identify undervalued opportunities). These three integrated service components work together to deliver the complete investment lifecycle from deal identification through execution and portfolio management.

Differentiator

Problem solved

Functional benefit

Products and services

• Co-Investment Opportunities in ASX Capital Raises Enables certified wholesale and sophisticated investors to co-invest alongside the Ignite Equity team and professional investors in high-conviction ASX micro and small cap capital raises, including placements, IPOs, and RTOs cornerstoned by the founders.
• Trading & Execution Services Suite of trading and execution services that supports wholesale investors through the entire investment process, including post-trading support from a dedicated trading desk, to maximise market returns and ease of execution across ASX trades.
• Due Diligence Services Strong due diligence process that identifies attractive and exclusive ASX capital raise opportunities by analysing historical share price patterns, meaningful catalysts, sector momentum, and leadership team track records to mitigate investment risks.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core.

• Foster StockbrokingcoreChannel Partner/ Reseller/ DistributorStockbroking partner providing execution services and deal flow for ASX capital raises.
• Petra CapitalcoreChannel Partner/ Reseller/ DistributorCapital markets partner contributing to investment opportunities and capital raise facilitation.
• Evolution CapitalcoreChannel Partner/ Reseller/ DistributorCapital partner providing access to investment opportunities and capital raise participation.
• Plutus Capital PartnerscoreChannel Partner/ Reseller/ DistributorFinancial services partner contributing to deal flow and capital raise execution.
• Fin ClearcoreChannel Partner/ Reseller/ DistributorClearING and settlement services partner for trade execution.
• Canaccord GenuitycoreChannel Partner/ Reseller/ DistributorFull-service investment bank and broker providing capital raise and advisory services.
• IresscoreChannel Partner/ Reseller/ DistributorFinancial services technology partner providing market data and trading infrastructure.
• Morrison Securities Pty LtdcoreChannel Partner/ Reseller/ DistributorSecurities and execution services partner for ASX trades.
• ArgonautcoreChannel Partner/ Reseller/ DistributorStockbroking partner providing corporate advisory and capital raise services.
• Shaw and PartnerscoreChannel Partner/ Reseller/ DistributorInvestment bank and stockbroker providing capital markets expertise and deal access.
• K&L GatescoreChannel Partner/ Reseller/ DistributorLegal services partner providing regulatory and transactional legal support for capital raises.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Antipodes Partners: Larger Australian boutique investment manager offering global and Australian equities strategies to institutional and wholesale clients. Comparable as a broader Australian equities incumbent operating with similar wholesale distribution and active high-conviction philosophy.
• Shaw and Partners: Australian investment bank and stockbroking firm providing capital markets, advisory, and wealth management services. Comparable as a broader incumbent broker and capital-raise counterparty that operates in the same ASX placement and wholesale distribution ecosystem (and is an existing Ignite Equity partner).
• Canaccord Genuity Australia: Australian arm of the global full-service investment bank Canaccord Genuity, providing equity capital markets, advisory, and broking services across ASX small and mid caps. Comparable as a broader incumbent in ASX capital raises that competes for the same small-cap placement mandates (and is an existing Ignite Equity partner).
• Wilsons Advisory: Australian full-service stockbroking, investment advisory, and wealth management firm with institutional research and corporate advisory capabilities. Comparable as a broader incumbent offering capital markets execution, advisory, and wholesale investor services overlapping with Ignite Equity's trading and placement activities.

Direct peers

• Spheria Asset Management: Australian boutique manager running the Spheria Emerging Companies and Spheria Australian Small Companies funds, focused on small cap listed equities. Comparable as an Australian boutique small cap investment firm with a similar wholesale investor base and concentrated stock-selection approach.
• Cyan Investment Management: Australian boutique manager running the Cyan C3G Fund focused on Australian small and mid cap industrials. Comparable as an Australian small/mid cap specialist boutique with concentrated, high-conviction portfolios aimed at wholesale investors.
• Plato Investment Management: Australian boutique manager offering Australian equities strategies including income-maximising and high-conviction products. Comparable as an Australian boutique investment firm with institutional heritage serving wholesale clients via concentrated equity strategies.
• Affluence Funds Management: Australian boutique running a suite of listed investment companies (LICs and LITs) targeting wholesale investors with diversified and small cap strategies. Comparable as an Australian boutique platform offering wholesale investors access to differentiated portfolio strategies including small cap exposure.
• NAOS Asset Management: Australian boutique investment manager running listed investment companies focused on emerging and small cap ASX equities (NAOS Ex-50, NAOS Small Cap Opportunities). Directly comparable to Ignite Equity as an Australian small cap specialist targeting wholesale and sophisticated investors with concentrated, high-conviction portfolios.
• Montgomery Investment Management: Australian boutique running the Montgomery Small Companies Fund and Montgomery Global Funds. Directly comparable as a long-standing Australian boutique with a small cap equities specialty and concentrated, high-conviction investment approach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EquityIgnite
• YouTubeyoutube.com/channel/UCAWR98dgp24jru5E93Dqlsw/featured
• LinkedInlinkedin.com/company/ignite-equity

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ignite Equity