Ignit Sports & Fitness

What Ignit Sports & Fitness does

Ignit Sports & Fitness is a privately held, family-owned multi-sport facility located at 200 SE 37th Street, Suite 100, Grimes, Iowa, co-owned by Chad O'Meara and Brian O'Meara. The company operates a 62,500 sq ft venue with 11,000 sq ft dedicated to family fitness, 6 tournament-grade volleyball/basketball courts, turf spaces for baseball/softball/football/soccer, a concession stand, social room, and green space. It serves local families, youth athletes (ages 8-18), and adults in the Grimes/Des Moines metro through a portfolio of branded programs spanning three pillars: (1) Fitness & Wellness (Body Ignit adult fitness, Ignit Studio yoga/group fitness, NeuroFit neurological exercise, Nutrition coaching via CoachMePlus); (2) Youth Development (Ignit Performance training, Club Teams in basketball, baseball, softball, volleyball, and futsal/soccer, and private lessons); and (3) Facility & Events (hourly court/turf/tunnel rentals, party rentals, and host tournaments).

The business model is predominantly subscription/recurring revenue (memberships, club team fees, performance training subscriptions, nutrition coaching) supplemented by one-time rental and event revenue. Body Ignit offers tiered monthly memberships; NeuroFit is $80/month with a 12-month commitment; Nutrition Services charge a $250 setup fee plus $50/month; court rentals are $100/hour, turf $100/hour, tunnels $60/hour. Distribution is direct-to-consumer through physical attendance and self-serve online registration via ezfacility.com, with payments processed through PayPal and merchandise sold via SquadLocker. The supporting foundation Ignit Sports Foundation provides subsidized access for underserved youth, military, and first-responder families. As of February 2025, the company has noted a temporary closure while addressing unspecified management group issues, and Ignit Junior is being revamped.

Name

Ignit Sports & Fitness

Legal name

Ignit Sports and Fitness

Website

https://ignitsports.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ignit Sports & Fitness is a family-owned multi-sport facility in Grimes, Iowa, operating a 62,500 sq ft venue offering adult fitness memberships, youth performance training, club teams (basketball, baseball, volleyball, futsal), private lessons, facility rentals, and nutrition coaching for local families and athletes.

Ownership category

akta.pro rank

Product category

Sports and Fitness Training Services

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Athletics Facilities & Venue Management (EDALAIAL)

akta.pro secondary industries

Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE), Sports Performance Personal Training (HSADAAAF), Youth & Teen Personal Training (HSADAAAJ), HIIT & Circuit Bootcamps (HSADABAA), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Youth sports training
• Adult fitness memberships
• Sports facility rentals
• Athletic performance coaching
• Club team programs

Headquarters

HQ city

Grimes

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Adult Fitness Memberships: Monthly and annual memberships for Body Ignit fitness facility offering access to gym equipment, group fitness classes, locker rooms, and court usage. Multiple membership tiers available.
2. NeuroFit Memberships: Specialized neurological-focused exercise program with $80/month membership, 12-month minimum commitment. Targets individuals with neurological disorders.
3. Nutrition Coaching Services: Holistic nutrition coaching with $250 start-up cost including comprehensive assessment and first month of weekly check-ins, followed by $50/month ongoing support.
4. Club Team Fees: Youth competitive sports programs (basketball, baseball, softball, volleyball, futsal) with developmental focus and regional/national competition options.
5. Youth Performance Training: Small group and individualized training for athletes ages 8-18 focusing on speed, agility, strength, and sports-specific development.
6. Facility Rental: Hourly court, turf, and tunnel rentals for events, parties, team functions, and corporate events. Notable events include wrestling tournaments, volleyball regionals, and Crossfit competitions.
7. Party Rentals: Birthday parties, team parties, and award parties with social room access including gaming units, TVs, and court usage.
8. Private Lessons: Sport-specific coaching for basketball, volleyball, soccer, baseball, football, and personal training through scheduled lesson offerings.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Ignit Sports & Fitness operates a 62,500 sq ft multi-sport facility in Grimes, Iowa, providing adult fitness memberships (Body Ignit), youth performance training (Ignit Performance), yoga and group fitness (Ignit Studio), neurological exercise programming (NeuroFit), nutrition coaching, private sport lessons, and competitive youth club teams in basketball, baseball, softball, volleyball, and futsal/soccer. The company also rents courts, turf spaces, and a social/party room on an hourly basis for tournaments, corporate events, birthdays, and team functions.

Product overview

Ignit Sports and Fitness is a multi-faceted sports and fitness facility operating a 62,500 square foot venue in Grimes, Iowa. The company offers a unified portfolio of interconnected products organized into three main pillars: (1) Fitness & Wellness programs including Body Ignit (adult fitness with group classes and equipment), Ignit Studio (yoga and group fitness), NeuroFit (neurological exercise program), and Nutrition Services; (2) Youth Development including Ignit Performance (athletic training for ages 8-18), Club Teams (competitive basketball, baseball, softball, volleyball, and futsal/soccer), and Lessons; and (3) Facility & Events including Facility Rental, Party Rental, and Events hosting. The portfolio also includes the Ignit Sports Foundation (nonprofit outreach) and Illuminations (social media internship). Business owners Chad O'Meara and Brian O'Meara lead operations supported by a staff of certified trainers and coaches.

Differentiator

Problem solved

Functional benefit

Brands

• Ignit Sports Foundation: Youth sports foundation providing opportunities and access to elite level sports coaching, training and facilities for individuals or athletic teams with financial need, non-profit organizations, and families of military, police or fire.
• Body Ignit
• Ignit Performance
• Ignit Studio
• NeuroFit
• Illuminations

Products and services

• Body Ignit Adult fitness club (16+ years, 13+ with adult) providing individual training, group training, group fitness classes, locker rooms, showers, and access to 6 tournament volleyball/basketball courts and green space. Membership is offered in multiple tiers with monthly billing.
• Ignit Performance Small group performance training program for athletes ages 8-18 with dedicated coach. Workouts target speed, agility, balance, endurance, strength, coordination, core, and explosiveness through individualized coaching philosophies.
• Ignit Studio (Yoga and Group Fitness) Yoga and group fitness studio offering yoga (multiple styles), spin, Zumba, cardio beats, and meditation classes accessible to all fitness levels.
• NeuroFit Specialized neurological-focused exercise program featuring classes designed to increase movement and balance, enhance cognitive processes, and support individuals with neurological disorders. Includes assessments, training, and goal setting at $80/month with a 12-month minimum commitment.
• Nutrition Services Holistic nutrition coaching for athletes and adults including a comprehensive assessment, customized plan, weekly check-ins, app-based tracking via CoachMePlus, and ongoing support. $250 startup fee for the first month, $50/month for ongoing support.
• Club Teams - Basketball Competitive basketball club program emphasizing team play, individual growth, and basketball IQ development in a structured, competitive environment.
• Club Teams - Baseball Competitive baseball club teams across multiple age divisions (8U-14U) with a developmental focus on technical, tactical, mental, and physical skills.
• Club Teams - Softball Competitive softball club teams for girls across multiple age divisions (8U-14U) with a developmental focus on technical, tactical, mental, and physical skills.
• Club Teams - Volleyball Volleyball club program offering regional and national team options with consistent, year-round training designed for high-performance athlete development.
• Club Teams - Futsal/Soccer Futsal and soccer club program with a coaching staff that includes former professional players and experienced coaches.
• Lessons Sport-specific private and small group coaching lessons in basketball, volleyball, soccer, baseball, football, and personal training delivered by individual coaches.
• Facility Rental Hourly rental of the 62,500 sq ft facility including courts ($100/hr), turf spaces ($100/hr), and tunnels ($60/hr) for tournaments, events, programs, and gatherings. Custom pricing is available for clubs and teams.
• Party Rental Party room rental including exclusive use of a social room with gaming units, TV access, and court usage for birthdays, team parties, and other occasions.
• Fan Shop Online merchandise store for Ignit branded apparel and fan gear, operated via the SquadLocker (TeamLocker) e-commerce platform.

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• i9 Sports: i9 Sports operates youth sports leagues, camps, and clinics across multiple sports nationwide. Directly comparable to Ignit's club teams (basketball, baseball, volleyball, futsal) and youth tournament/event programming.
• D1 Sports Training: D1 Training is a national franchise specializing in youth and adult athletic performance training (speed, strength, agility) under a single brand system. Directly comparable to Ignit's Ignit Performance and youth strength-and-conditioning offering.
• Velocity Sports Performance: Velocity Sports Performance runs youth athletic development and sport-specific training programs at franchise locations. Directly comparable to Ignit Performance's speed, agility, and strength training for athletes ages 8-18.
• National Academy of Athletics: NAofA delivers youth sports camps, clinics, and performance training across multiple sports. Comparable to Ignit's combination of youth performance training, club team tryouts, and multi-sport camps.

Broad incumbents

• Life Time Fitness: Life Time is a national multi-sport club operator offering adult fitness, youth programming, group classes, and event spaces under one roof. Overlaps with Ignit's combined fitness/club team/youth performance portfolio but at vastly greater scale.
• Gold's Gym: Gold's Gym is a national fitness center chain offering memberships, group classes, and personal training. Comparable to Ignit's Body Ignit adult fitness tier but without the youth club team and performance training focus.
• YMCA of Greater Des Moines: Local YMCA branches operate multi-sport facilities with adult memberships, youth programming, group classes, and community outreach. Directly comparable to Ignit's Body Ignit, youth programs, and Ignit Sports Foundation community focus, serving the same Des Moines metro market.

Emerging players

• Burn Boot Camp: Burn Boot Camp is a national franchise focused on group HIIT and strength bootcamps with a community/childcare angle. Partially overlaps with Body Ignit's group fitness and bootcamp class offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ignitsports
• Facebookfacebook.com/ignitsport
• Instagraminstagram.com/ignitsport
• LinkedInlinkedin.com/company/ignit-sports-&-fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ignit Sports & Fitness