Independent Insurance Agents & Brokers of AZ

What Independent Insurance Agents & Brokers of AZ does

Independent Insurance Agents & Brokers of Arizona (IIABAZ) is a Phoenix-based state trade association and the Arizona affiliate of the national Independent Insurance Agents & Brokers of America (IIABA). It serves roughly 400 independent insurance agencies operating in Arizona by providing four interlocking member services: (1) Errors & Omissions (E&O) coverage access through an exclusive 30-plus-year endorsement of Swiss Re Corporate Solutions (limits up to $20M) and a 25-plus-year relationship with Allianz (limits up to $10M); (2) professional education delivered through its wholly-owned subsidiary Insurance Training and Education Center (ITEC), including CIC, CISR, and CRIS designations, CE webinars, ethics courses, licensing exam prep via ExamFX, and a new-hire "My Agency Campus" platform; (3) regulatory and legislative advocacy at the Arizona State Capitol and through an annual Big 'I' Legislative Conference in Washington, D.C., supported by the AAPAC and InsurPAC political action committees and a Grassroots Network; and (4) consumer-facing distribution via the Trusted Choice brand and Agent Finder directory on TrustedChoice.com.

The association monetizes primarily through membership dues, supplemented by advertising in its bi-monthly News & Views newsletter and bi-weekly AZ Big I Update email, education course fees (some free to members, others discounted), and pass-through economics on the discount stack provided to members through the Member Advantages program — DocuSign, ePayPolicy, ACORD Forms, Levitate, InsurBanc, UPS, Caliper, ExamFX, and others. The technology layer is conventional rather than proprietary: members access benefits through the iiabaz.com member portal, with payments processed via Sage Payment Solutions (Nuvei/Paya) and integrations extending to ACORD form licensing, e-signature, and email marketing automation. Operating geographies are restricted to Arizona; the principal competitive position derives from its designation as the only statewide association exclusively representing independent agents and brokers in the state.

Name

Independent Insurance Agents & Brokers of AZ

Legal name

Independent Insurance Agents & Brokers of America, Inc.

Website

https://iiabaz.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

IIABAZ is the Phoenix-based Arizona state affiliate of the national Independent Insurance Agents & Brokers of America, serving approximately 400 independent insurance agencies with E&O coverage access, professional education, legislative advocacy, and consumer marketing through the Trusted Choice brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Independent insurance agencies and brokers pay membership dues to join IIABAZ and access member benefits including E&O insurance products, education, marketing resources, legislative advocacy, and business discounts.
2. E&O Insurance Products: IIABAZ offers Errors & Omissions insurance products through Swiss Re Corporate Solutions and Allianz, providing competitive premiums and coverage to member agencies. The association serves as the endorsed provider for these E&O markets.
3. Education Programs: IIABAZ provides insurance education courses through Insurance Training and Education Center (ITEC), including CE webinars, designations (CIC, CISR, CRIS), licensing exam prep, and on-demand education. Some courses are free to members while others are discounted.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

IIABAZ is a membership-based state trade association serving independent insurance agencies and brokers in Arizona. Its core offerings include E&O insurance products endorsed through Swiss Re Corporate Solutions and Allianz, continuing education and designation programs (CIC, CISR, CRIS) via the ITEC subsidiary, legislative advocacy at the state and federal level, member discounts on business services, and marketing tools through the Trusted Choice platform.

Product overview

Independent Insurance Agents & Brokers of AZ (IIABAZ) is a state trade association offering a comprehensive member services platform rather than a single unified product. The core portfolio includes: (1) Membership Benefits providing access to E&O insurance products through Swiss Re Corporate Solutions and Allianz with limits up to $20 million, (2) Education Services via Insurance Training and Education Center (ITEC) offering designations (CIC, CISR, CRIS), CE courses, licensing exam prep, and webinars, (3) Agency Management Products including ACT technology resources, Agency Compensation Survey, Best Practices, hiring tools (Big I Hires, CareerPlug), and staffing (WAHVE), (4) Member Advantages corporate partnership discounts including DocuSign, ePayPolicy, ACORD Forms, Levitate, InsurBanc, and UPS, (5) Client-Facing Insurance Products through Big I Alliance, Big I Flood, RLI Home Business/Life/Umbrella, Mexico Insurance, and Travel Insurance (TME/Nationwide), (6) Publications including News & Views (bi-monthly), Arizona Big I Update (monthly), and IA Magazine, and (7) Marketing Tools via Trusted Choice platform with content, campaigns, and Momentum Edge. The platform integrates with payment processors (Sage/ePayPolicy), DocuSign for e-signatures, ACORD Forms for standardized data exchange, and InsurBanc for agency banking.

Differentiator

Problem solved

Functional benefit

Brands

• News & Views: Bi-monthly e-newsletter available to all members featuring the latest news and trends, in-depth timely industry articles, education and Arizona specific content
• AZ Big I Update
• IIABAZ E&O Department

Products and services

• Errors & Omissions (E&O) Insurance Products Competitive E&O insurance coverage for independent insurance agents through endorsed Swiss Re Corporate Solutions (limits up to $20 million, endorsed 30+ years) and Allianz (limits up to $10 million, A.M. Best A Excellent), available exclusively to IIABAZ members with worldwide protection and defense costs outside limits.
• E&O Risk Management Seminars Live webinars on E&O Risk Management and Ethics offered FREE to members holding Swiss RE or Allianz E&O policies from IIABAZ, approved for 3 hours of Continuing Education Credit in Arizona and qualifying for a 10% discount on E&O premium.
• Insurance Education and Designations Program Comprehensive insurance education program offering CIC, CISR, and CRIS designations, live CE webinars, on-demand courses, licensing exam prep through ExamFX, and structured career learning paths, delivered through the Insurance Training and Education Center (ITEC) subsidiary.
• News & Views Newsletter Bi-monthly e-newsletter available to all IIABAZ members featuring the latest insurance news, trends, in-depth industry articles, and Arizona-specific content; distributed to over 400 member agencies and companies.
• Arizona Big I Update Email Newsletter Bi-weekly email newsletter highlighting industry events, education opportunities, and legislation updates, distributed to over 1,600 individuals in the Arizona independent insurance community.
• Member Advantages Program Corporate partnership program providing IIABAZ members with substantial discounts on business services including DocuSign e-signature, ePayPolicy payment processing, ACORD Forms, Levitate email marketing, InsurBanc banking, UPS shipping, ExamFX licensing, Caliper and sales assessments, and WAHVE staffing.
• Big I Alliance Market Access Member access to additional insurance markets through Big I Alliance, including Flood Insurance (Selective/Big I Flood), Home Business Insurance (RLI), Life Insurance Services (Crump), Personal Umbrella (RLI, Anderson & Murison), Mexico Insurance, and Travel Insurance (TME/Nationwide).
• My Agency Campus New Hire Training Online new hire training platform for member agencies offering Insurance Coverage Basics, training by job role, business skills, and supervisor training courses.
• ABEN Online E&O Webcasts Online E&O webcast courses available to IIABAZ members and non-members via live streaming, approved for Swiss RE Credit and Arizona CE credit.
• Express Pay Member Payment Portal Secure online payment portal for IIABAZ members with payments processed via Sage Payment Solutions (Nuvei/Paya) without storing card information on site.
• E&O Guardian Risk Management Website Risk management website exclusive to Swiss Re Corporate Solutions E&O policyholders containing comprehensive information, common mistake case studies, best practice tips, sample disclaimers, and operational self-assessments.
• Trusted Choice Marketing Platform Marketing platform exclusive to IIABAZ members offering content library (graphics, infographics, videos, articles), marketing campaigns, Momentum Edge tools, training programs, marketing reimbursement, and Trusted Choice Logo access for consumer-facing branding.

Quantifiable outcome

• E&O Seminars qualify members for 10% premium discount on Swiss RE/Allianz E&O policies
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

23 partnerships are on record, tiered core, major and minor.

• Swiss Re Corporate SolutionscoreStrategic or Co-development PartnerSwiss Re Corporate Solutions America Insurance Corporation is the nationally endorsed E&O carrier for the Big 'I' Professional Liability program for over 30 years. They provide one of the strongest coverage forms in the marketplace with limits up to $20 million. This is a risk purchasing group product available exclusively to IIABAZ members. Coverage includes sale of P&C and Life/Health products, defense cost outside limit, and true worldwide protection.
• AllianzcoreStrategic or Co-development PartnerAllianz provides E&O coverage with over 25 years of industry experience. Rated A Excellent by A.M. Best, offering coverage for both P&C and L&H products with policy limits up to $10 million. Available nationwide as an additional E&O market.
• Insurance Training and Education Center (ITEC)majorStrategic or Co-development PartnerITEC is the subsidiary through which IIABAZ offers insurance education courses including E&O Risk Management Seminars, Ethics courses, and continuing education approved in Arizona.
• Big I AlliancemajorChannel Partner/ Reseller/ DistributorConnecting member agents with top tier insurance markets. Provides access to additional insurance products including Flood Insurance (Selective), Home Business Insurance (RLI), Life Insurance Services (Crump), Mexico Insurance, Personal Umbrella, and Travel Insurance.
• Big I Flood (Selective)minorChannel Partner/ Reseller/ DistributorFlood insurance program through Big I Flood and Selective's relationship providing members with an unparalleled flood program for their clients.
• RLI (Personal Umbrella)minorChannel Partner/ Reseller/ DistributorRLI provides stand-alone personal umbrella coverage with limits up to $5 million available, excess UM/UIM in all states, and competitive low premiums.
• Crump (Life Insurance)minorChannel Partner/ Reseller/ DistributorBig I members access Crump's relationships with multiple insurance carriers for competitive advantage in the life insurance marketplace.
• TME Travel Insurance (Nationwide)minorChannel Partner/ Reseller/ DistributorThrough partnership with International Insurance Group and TME Travel Insurance underwritten by Nationwide, agents can offer comprehensive travel insurance coverage including trip cancellation, medical expenses, and medical evacuation.
• Mexico Insurance OnlineminorChannel Partner/ Reseller/ DistributorOnline program for issuance of Mexico Insurance Coverages including Auto, Homeowners, Watercraft, Travel Medical Insurance, Northbound Auto, and MexVisit.
• Anderson & MurisonminorChannel Partner/ Reseller/ DistributorAlternative market for stand-alone personal umbrella coverage when RLI will not write the risk.
• Momentum / TrustedChoice.commajorGTM or Marketing PartnerPartnership brings agencies new tools, savings, and opportunities to grow. Provides Momentum Edge program, marketing campaigns, and consumer leads through TrustedChoice.com.
• DocuSignminorGTM or Marketing PartnerExclusive discounted pricing for industry-leading e-signature solution. Helps agents accelerate transaction times, reduce costs, improve customer service, and reduce E&O exposure.
• ePayPolicyminorGTM or Marketing PartnerEnables agents to accept ACH and credit card payments online. IIABAZ members receive 40% discount ($15/month vs $25 regular) with no setup fee. Referral code 'azbigimember' required.
• UPSminorGTM or Marketing PartnerFlat rate pricing with savings of 45% on Domestic Next Day/Deferred, 25% on Ground Commercial and Residential, and up to 50% on additional services. Free Smart Pickup service included.
• LevitateminorGTM or Marketing PartnerMass email marketing platform powering relationships with past clients and prospects. Onboarding fees waived for IIABAZ members. Provides insurance industry email templates.
• The Workplace Advisors / Affinity HR GroupminorImplementation/ SI/ Consulting PartnerFull array of HR support tools customized for agency needs. IIABAZ members eligible for discounts on HR products and services.
• ExamFXminorChannel Partner/ Reseller/ DistributorOnline insurance pre-licensing courses available in 50 U.S. States and D.C. Courses follow individual state testing provider exam outlines.
• The Mines PressminorGTM or Marketing PartnerOrder Big 'I' and Trusted Choice logo calendars, business cards, and stationery with promotional items and correspondence.
• Sales Assessment TestingminorGTM or Marketing PartnerSales Call Reluctance Testing for hiring assessment. IIABAZ members eligible for 10% discount on each test purchased.
• Talogy CaliperminorGTM or Marketing PartnerPremier personality testing product with 10% discount on hiring assessment and 10% discount on staff development tools for IIABAZ members.
• WAHVE (Work At Home Vintage Experts)minorGTM or Marketing PartnerAccess to highly qualified, trained, and experienced insurance industry professionals who want to stay engaged in retirement. Helps agencies with staffing needs.
• Trusted ChoicemajorGTM or Marketing PartnerConsumer-facing brand identity for independent insurance agents. Provides marketing content including graphics, infographics, videos, and articles for social media and online use. Agent finder directory drives consumer referrals.
• Various Insurance Carriers (Partners/Sponsors)minorChannel Partner/ Reseller/ DistributorEMC Insurance, Builders, Copper Point, Foremost, Liberty Mutual/Safeco, Travelers, West Bend, Auto-Owners, Insurors, Mercury Insurance, Progressive, WCF Insurance - listed as partners and sponsors on IIABAZ website.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• National Association of Insurance Commissioners (NAIC): The U.S. state insurance regulatory body. Not a competitor but the primary regulatory counterparty that IIABAZ's legislative and grassroots advocacy efforts engage with at the state level.
• Trusted Choice: A consumer-facing brand and agent-finder platform owned by IIABA national and leveraged by IIABAZ. Functions as the marketing and lead-generation layer that complements IIABAZ's membership and E&O offerings.

Direct peers

• National Association of Professional Insurance Agents (PIA): A competing national trade association representing independent insurance agents with its own state and regional affiliates. Overlaps directly with IIABAZ in advocacy, E&O, education, and member benefits — competing for the same independent agent audience nationally and in Arizona-adjacent states.
• Independent Insurance Agents & Brokers of California (IIABCal): The California Big 'I' state affiliate with the same operating playbook as IIABAZ — membership dues, E&O distribution, ITEC-equivalent education, legislative advocacy, and vendor discount programs — making it the closest like-for-like peer in a larger western market.
• Independent Insurance Agents of Texas (IIAT): A Texas Big 'I' state affiliate with a directly analogous operating model: membership dues, endorsed E&O programs, education, legislative advocacy, and member discount marketplace for independent agents in its state.

Broad incumbents

• National Association of Mutual Insurance Companies (NAMIC): Trade association representing mutual and member-owned insurance carriers. A broader-incumbent peer that operates in the same insurance industry ecosystem, conducting advocacy and education that intersects with IIABAZ's independent agent channel.
• Council of Insurance Agents & Brokers (CIAB): National trade association representing larger commercial insurance brokers and agents. A broader-incumbent peer that overlaps with IIABAZ in advocacy and industry representation but serves larger brokerage firms rather than small/mid-market independent agencies.
• Independent Insurance Agents & Brokers of America (IIABA): The national parent trade association of which IIABAZ is a state affiliate. Operates the same membership, E&O, education, and advocacy model across all U.S. states, providing the Big 'I' brand, Trusted Choice, and shared program infrastructure that IIABAZ distributes locally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/iiabaz
• YouTubeyoutube.com/independentagent
• Facebookfacebook.com/IIABAZ
• LinkedInlinkedin.com/company/independent-insurance-agents-and-brokers-of-arizona

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Independent Insurance Agents & Brokers of AZ