Idræt I Dagtimerne

What Idræt I Dagtimerne does

Idræt i Dagtimerne (IID) is a Danish self-governing non-profit institution (selvejende institution, CVR 79228915) established in 1986 under a cooperation agreement with Vejle Municipality, headquartered at Sundhedshus Vejle. The organization's purpose is to deliver sports and physical activity programming during daytime hours (Monday-Friday, 8:00-15:00) to citizens who are typically outside the reach of traditional sports associations, including pensioners, unemployed and shift workers, psychologically vulnerable adults, people with chronic conditions (COPD, cancer, neurological conditions), and citizens with developmental disabilities.

IID operates four core programs—Idræt for alle (IFA, since 1986), Idræt for psykisk sårbare (IFS, since 1994, formally constituted in October 2024), Idræt i storkommunen (since 2008), and Lykkefitness (since autumn 2024)—plus three supplements: Gåfællesskaber (walking communities, with DGI Sydøstjylland and Vejle Kommune), Lokalidræt (local sports for 60+ at five venues), and Træning og Trivsel. Roughly 54 distinct activities are delivered at 35 venues across Vejle Municipality, including 12 rural locations served through partnerships with local sports clubs. Operations run on 8 full-time employees, 3 flex workers, 5 hourly workers, and 194 volunteers, serving approximately 3,400 participants annually, with 90% of IFA members and 99% of IFS members having no prior sports association affiliation.

Revenue is generated primarily through recurring membership subscriptions (annual cards 675-1,460 DKK; half-year 410-850 DKK; monthly 80-210 DKK) and one-time fees for special events such as bowling tournaments and glider flights. Distribution is omnichannel: direct sales at the Sundhedshus Vejle office, online self-serve at iidvejle.dk, healthcare and jobcenter referral pipelines (Sundhedscenter Vejle, Jobcenter Vejle, Sundhedsafdelingen), and 12 local sports-association channel partners. Technology is operational rather than differentiated, built on the Conventus association-management platform with SMS, email, and a content website; there is no proprietary AI, data, or platform technology.

Name

Idræt I Dagtimerne

Legal name

Idræt i dagtimerne

Website

https://iidvejle.dk

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Idræt i Dagtimerne is a Danish non-profit established in 1986 that delivers daytime sports and physical activity programs to inactive, elderly, and psychologically vulnerable citizens in Vejle Municipality, operating four core programs serving roughly 3,400 participants annually across 35 venues.

Ownership category

akta.pro rank

Product category

Community Sports Services

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Recreational & Intramural Sports Programs (MPAKACAG)

akta.pro secondary industry

Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH)

Keywords

• Community sports services
• Recreational fitness programs
• Adaptive sports programs
• Senior exercise programs
• Membership sports clubs

Headquarters

HQ city

Vejle

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Fees: Recurring membership fees charged on monthly, half-year, and annual basis. Different pricing tiers for different programs: IFA (Idræt for alle), IFS (Idræt for psykisk sårbare), Lykkefitness, and Lokalidræt. Annual, half-year, and monthly subscription options available.
2. Activity and Arrangement Fees: Additional fees for special arrangements such as bowling tournaments, swimming, go-karting, hang gliding, and other events. These are one-time fees per event.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Idræt i dagtimerne (IID) is a self-governing non-profit institution that operates daytime sports and exercise programs in Vejle Municipality, Denmark. The organization offers membership-based access to approximately 54 different sports activities, including badminton, swimming, yoga, fitness, walking groups, and adapted programs for seniors, citizens with chronic conditions, and people with developmental disabilities. All activities are scheduled during daytime hours (8:00-15:00) using surplus municipal facilities, and emphasize social community-building through the '3rd half' concept rather than competition.

Product overview

Idræt i dagtimerne is a self-governing institution with a cooperation agreement with Vejle Municipality, offering daytime sports and exercise programs. The organization operates four main program areas: (1) IFA (Idræt for alle) - an open offering for all adults with free daytime hours, providing approximately 54 different exercise activities; (2) IFS (Idræt for psykisk sårbare) - a program for mentally vulnerable citizens offering exercise and social community; (3) Idræt i storkommunen - local sports programs in 12 rural areas of the greater municipality; and (4) Lykkefitness - a newer program (launched 2024) for citizens with special challenges. The organization also offers Gåfællesskaber (walking communities), Lokalidræt (local sports for seniors), and Træning og Trivsel (strength training programs) as supplementary offerings. With approximately 3,400 annual participants and 210 instructors (8 full-time, 3 flex jobs, 5 hourly, 194 volunteers), the organization emphasizes social community, non-competitive exercise, and accessibility for marginalized groups.

Differentiator

Problem solved

Functional benefit

Products and services

• IFA (Idræt for alle) An open daytime sports offering for everyone with free daytime hours, including pensioners, early retirees, unemployed, and shift workers. Provides approximately 54 different exercise activities including badminton, billiards, table tennis, fitness, yoga, swimming, walking groups, pickleball, Padel tennis, and specialized programs for COPD (KOL), cancer survivors (Kræftholdet), neurological conditions (Neuroholdet), Parkinson's, and Træning og Trivsel strength training. Activities are exercise-based with no competitions, emphasizing social interaction and accessibility for all fitness levels.
• IFS (Idræt for psykisk sårbare) Sports activities for mentally vulnerable citizens in Vejle Kommune, operated under Serviceloven §79 and Sundhedsloven §119. A voluntary-driven program providing a safe/social space where exercise and community are combined with 'third half' coffee gatherings. Activities include badminton, swimming, water gymnastics, fitness boxing, football, volleyball, yoga, mindfulness, and running groups. Also welcomes relatives, support persons, and other interested parties. Serves approximately 240 users annually.
• Lykkefitness A sports offering for citizens with physical and/or mental developmental disabilities, their relatives, or support/contact persons. Includes badminton, floorball, and other adapted physical activities. Includes follow-up accompaniment service for those needing assistance getting started. Pricing matches IFS rates: annual card 675 DKK, half-year 410 DKK, monthly 80 DKK, with upgrade to IFA for additional 785 DKK.
• Idræt i storkommunen Daytime sports offerings across 12 rural areas of Vejle Municipality (Bredsten, Brejning/Børkop, Egtved, Gadbjerg, Give, Givskud, Grejs, Jelling, Nørup, Skibet, Thyregod, Ødsted) run in collaboration with local sports associations. Activities include badminton, table tennis, gymnastics, carpet curling, darts, archery, boccia, volleyball, swimming, fitness. Over 900 participants engage with approximately 100 local volunteers serving across the locations.
• Gåfællesskaber (Walking Communities)

Quantifiable outcome

• Approximately 3,400 participants annually across all programs
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Vejle Kommune (Vejle Municipality)coreStrategic or Co-development PartnerFormal cooperation agreement with Vejle Municipality. Sundheds- og forebyggelsesudvalget (Health and Prevention Committee) decided in 2007 to expand IID offerings to the new larger municipality. Municipality provides facilities access and funding support.
• Sundhedscenteret VejlecoreStrategic or Co-development PartnerClose cooperation with Sundhedscenteret Vejle. Citizens completing rehabilitation at Sundhedscenteret receive one month free membership at IID as a bridge to continued physical activity.
• Vejle IdrætsrådminorStrategic or Co-development PartnerVejle Idrætsråd appoints the chairman of IID's board.
• 12 Local Sports Associations (Storkommune)coreChannel Partner/ Reseller/ DistributorPartnership with local sports clubs across 12 cities: Gauerslund Gymnastik, Egtved IF, Gadbjerg IF, GiveGIF, Givskud GUF, GDIK, Jelling Sports Clubs, Firehøje I.F., Skibet IF, and others. Each manages local IID activities under IID umbrella.
• Jobcenter VejleminorStrategic or Co-development PartnerJobcenter Vejle purchases membership cards for job seekers to participate in IID activities. Provides pathway from unemployment to physical activity and social community.
• DGI and DAI (IFS affiliation)minorStrategic or Co-development PartnerIFS is affiliated with DGI and DAI through IID. IFS guidelines state the organization is connected to these national sports organizations.
• DGI SydøstjyllandminorStrategic or Co-development PartnerDGI Sydøstjylland is a partner in the Gåfællesskaber i Vejle Kommune collaboration along with Vejle Kommune and IID, helping create and facilitate walking communities.
• Vejle SvæveflyveklubminorStrategic or Co-development PartnerPartnership for IFS activity: Members can experience glider flights with the Vejle Soaring Club as a recreational activity.
• Vejle FCminorStrategic or Co-development PartnerJoint recipient of DIF and DGI Foreningspulje grant. Shared use of outdoor table bench sets at Vestre stadium.

Scale indicators11 records

Recent moves8 records

Expansion highlights5 records

Others

• Sundhedsstyrelsen: Danish Health Authority. While not a peer operator, it is a key stakeholder/policy maker whose preventive health priorities influence IID's operating environment and funding landscape.

Broad incumbents

• Røde Kors Danmark: Large Danish humanitarian organization that runs social and community integration programs, including for vulnerable populations. Overlaps with IID's mission of serving marginalized groups and socially isolated citizens.
• DGI: Denmark's largest gymnastics and sports association, providing recreational sports infrastructure nationwide. DGI is a strategic partner of IID (Gåfællesskaber, IFS affiliation) and shares the broad mission of enabling recreational sports participation, but operates at national scale.
• Ældre Sagen: Denmark's largest member organization for elderly citizens, providing social, exercise, and community activities. Comparable to IID's Lokalidræt for seniors 60+ and broader social-isolation-fighting activities, though Ældre Sagen operates nationally and is much larger.
• DIF (Danmarks Idrætsforbund): Denmark's national Olympic sports federation. DIF co-funds the Foreningspulje that awarded IID its 17,000 DKK grant. Operates as a broad incumbent across the Danish sports landscape, of which IID's daytime sports model is a complementary niche.

Emerging players

• Hjerneskadeforeningen: Danish brain injury association offering adapted physical and social activities for members. Comparable to IID's neuro-inclusive programming (e.g., Neuroholdet) and approach to serving citizens with specific health conditions through community-based recreation.

Direct peers

• Parasport Danmark: National organization for Paralympic and disability sports in Denmark. Comparable to IID's adaptive sports offerings (Lykkefitness, supported programs for citizens with special needs) at a national federation level.
• Dansk Handicap Idræts-Forbund (DHIF): Denmark's national federation for disability sports, supporting adaptive sports across the country. Compares directly to IID's Lykkefitness program and IFS program, which serve citizens with disabilities and mental health challenges.
• Idræt i Dagtimerne Fredericia: Sister organization in Fredericia, Denmark, sharing the same 'Idræt i Dagtimerne' concept and operational model for daytime sports activities. Listed in IID's own data as a similar organization where newly hired staff (Katrine Møller) previously worked.

Regional players

• DSF (Dansk Studentersportforening): Danish Students' Sports Association focused on university sports. Different demographic but similar nonprofit/community sports model with volunteer-driven programming across Denmark.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gaefaellesskabvejlemidtby
• LinkedInlinkedin.com/company/idr%C3%A6t-i-dagtimerne

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Idræt I Dagtimerne