Vejle Brand

What Vejle Brand does

Vejle Brand is a Danish mutual insurance company (Forsikringsselskabet Vejle Brand af 1841 g/s) headquartered in Vejle and owned by its policyholders rather than external shareholders. Founded on 1 May 1841 as a regional fire assurance company in the wake of a 1840 Jelling farm fire, the company has grown continuously since 2017 and now operates across South and Central Jutland, including the Trekantområdet and Western Funen, with a field agent network of named assurandører covering specific post-code territories. The product portfolio spans personal lines (home contents, dog liability, travel, glass damage, vehicle, ID protection bundled into home contents) and commercial lines (business liability, contractor insurance, work accident, commercial van, board liability for housing cooperatives), supplemented by two sub-brands: vorescykelforsikring.dk (specialty bicycle and e-bike insurance launched in 2024) and voresbilforsikring.dk (usage-based car insurance launched in 2023). Customer engagement combines a no-queue inside sales team, the Min Side self-service portal (MitID login), and the 'Noget for noget' association-based sponsorship program that drives referrals through local sports clubs and community organizations.

The company runs a recurring subscription model: premiums are set to cover claims and operating costs rather than maximize profit, with risk-based pricing that varies by geographic micro-area. Distribution combines a regional field agent force, inside sales via phone/chat, a self-service portal, and a 2025 distribution partnership with Go Forsikring that extends the company's reach beyond its own agent footprint. The technology stack is a standard insurance platform with a customer portal, digital claims submission, encrypted data transmission (128-bit SSL), and a three-year core IT system project initiated in 2025 to underpin future growth. The company is a member of Garantifonden for skadeforsikringsselskaber and has approximately 40-50 employees. For FY2025, gross premium income was 180.4 million DKK (up 14% YoY), with after-tax profit of 11.9 million DKK and equity capital of 203 million DKK.

Name

Vejle Brand

Legal name

Forsikringsselskabet Vejle Brand af 1841 g/s

Website

https://vejlebrand.dk

Company type

Private

Founded year

1841

Operating status

Operating

Headcount range

11–50 employees

Short description

Vejle Brand is a Danish mutual insurance company founded in 1841 and owned by its policyholders, offering personal and commercial insurance (home, auto, dog liability, ID protection, commercial van, board liability) across South and Central Jutland through a field agent network, a self-service portal, and a 2025 Go Forsikring distribution partnership.

Ownership category

akta.pro rank

Product category

Property & Casualty Insurance

NAICS

Direct Insurance (except Life, Health, and Medical) Carriers (52412)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

General Liability Insurance (FSAJAMAE)

akta.pro secondary industries

Personal Auto Insurance (FSAJAMAA), Commercial Package / Business Owners Policies (BOP) (FSAJAMAG), Personal Accident Insurance (Injury, Disability & Income Benefit) (FSAJAJAD)

Keywords

• Mutual insurance company
• Personal property insurance
• Commercial business insurance
• Bicycle insurance coverage
• Regional insurance services

Headquarters

HQ city

Vejle

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Insurance Premiums: Vejle Brand generates revenue through insurance premiums from both private and commercial customers. Premiums are calculated based on risk assessment specific to geographic areas and customer circumstances. As a mutual company owned by policyholders, premiums are set to cover claims and operations without profit maximization.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Vejle Brand is a mutual insurance company that underwrites personal and commercial property & casualty insurance products for policyholders in Southern and Central Jutland, Denmark. Core offerings include home contents, dog liability, travel, ID protection, vehicle, commercial van, business property, work accident, and board liability coverages, distributed through local field agents, telephone sales, and the Min Side self-service portal. Two sub-brands—vorescykelforsikring.dk for high-end bicycles and voresbilforsikring.dk for pay-per-kilometer auto insurance—extend the portfolio to niche segments.

Product overview

Vejle Brand is a mutual insurance company founded in 1841, owned by its customers. The company operates as a single-platform insurer offering personal insurance (home contents, dog liability, travel, vehicle, ID protection, glass damage) alongside commercial insurance products (business liability, contractor insurance, work accident, board member liability, commercial van). The portfolio also includes two sub-brands: voresbilforsikring.dk for usage-based car insurance and vorescykelforsikring.dk for specialized cycling insurance. Customers access services through Min Side self-service portal and a network of local agents. The company is anchored in southern and central Jutland.

Differentiator

Problem solved

Functional benefit

Brands

• Go Forsikring: Partnership with Go Forsikring to strengthen market position and distribution channels, entered in 2025.
• Vores Cykelforsikring (vorescykelforsikring.dk)
• Vores Bilforsikring (voresbilforsikring.dk)

Products and services

• Indboforsikring (Home Contents Insurance)
• Hundeansvarsforsikring (Dog Liability Insurance)
• Varebil Insurance (Commercial Van Insurance)
• Rejseforsikring (Travel Insurance)
• Vores Bilforsikring (Usage-Based Car Insurance)
• Vores Cykelforsikring (Cycling Insurance)
• Erhvervsforsikringer (Commercial/Business Insurance)
• Bestyrelsesansvarsforsikring (Board Liability Insurance)
• Arbejdsulykke & Arbejdsskade (Work Accident Insurance)

Quantifiable outcome

• 14% premium income growth in 2025, reaching 180.4 million DKK
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Go ForsikringcoreChannel Partner/ Reseller/ Distributor · 1 January 2025Strategic partnership with Go Forsikring insurance agency established in 2025 to strengthen market position and expand distribution channels. This collaboration supports Vejle Brand's growth strategy by leveraging Go Forsikring's network and market reach.
• SOS Dansk AutohjælpcoreTechnology or IntegrationPartnership for roadside assistance services in Denmark. SOS Dansk Autohjælp provides emergency road services including on-site assistance and towing for Vejle Brand auto insurance customers. Contact: 70 10 80 90.
• SOS InternationalcoreTechnology or IntegrationPartnership for international roadside assistance through the 'Red Card' (rødt kort) scheme for customers with comprehensive auto coverage. Available 24/7 at +45 70 10 50 52.
• CarglasscoreTechnology or IntegrationAuthorized glass repair partner for auto glass damage. Customers contact Carglass directly at 43 22 98 86 or via website; Carglass handles repair and bills Vejle Brand directly. Stone chip repairs available without appointment.
• Dansk BilglascoreTechnology or IntegrationAuthorized glass repair partner for auto glass damage. Contact at 70 11 55 55 or via bilglas.dk. Available Mon-Thu 7:00-18:00, Fri 7:00-16:00.
• Zapp MobilityminorStrategic or Co-development PartnerPartnership for electric vehicle charging infrastructure. Vejle Brand offers 10% discount on charging to customers at the public charging station at Gormsgade 2, operated by Zapp Mobility.

Scale indicators11 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• Go Forsikring: Danish insurance agency/distributor offering multi-carrier comparison and distribution. Emerging player comparison; also Vejle Brand's 2025 distribution partner, providing partial overlap in customer base with growing digital acquisition capabilities.

Broad incumbents

• Codan: Major Danish P&C insurer (part of Intact Financial/RSA Group) offering personal and commercial lines across Denmark. Broad incumbent with overlapping product portfolio including home, vehicle, and business coverage.
• Alm. Brand: Danish financial services group offering P&C insurance, banking, and pension products to both private and commercial customers nationally. Broad incumbent with overlapping P&C product set, differing mainly in offering additional financial services.
• If Skadeförsäkring: One of the largest Nordic P&C insurers, operating broadly across personal and commercial lines in Denmark. Broad incumbent with similar product breadth but substantially larger portfolio and broader geography.
• Tryg: Major Nordic P&C insurer with significant Danish presence serving personal and commercial markets. Broad incumbent comparison for full multi-line P&C offering, though at vastly larger scale and capital base than Vejle Brand.
• Topdanmark: One of Denmark's largest P&C insurers, owned by Sampo Group, serving both private and commercial customers nationally. Broad incumbent comparison for product breadth, though with very different scale and capital structure.

Direct peers

• Alka: Danish consumer-owned (non-profit) insurer offering personal and small business P&C lines with a member value proposition closely paralleling Vejle Brand's mutual structure. Direct peer given similar customer-owned positioning and product breadth across home, vehicle, and accident.
• GF Forsikring: Danish mutual insurance association focused on agriculture and rural Denmark; serves private individuals and small businesses with multi-line P&C coverages. Direct peer on mutual model and similar customer segment approach, though with stronger agricultural emphasis.
• Gjensidige: Norwegian mutual insurer with established Danish operations offering personal and commercial P&C coverages. Direct peer on mutual ownership model and Nordic multi-line P&C focus, though at substantially larger scale and broader geography than Vejle Brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vejlebrand
• LinkedInlinkedin.com/company/vejlebrand

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vejle Brand