Institute of Industrial Design

What Institute of Industrial Design does

Institute of Industrial Design (IID) is a Chennai-headquartered industrial design training institute that operates as a premium division of CADD Centre Training Services Pvt Ltd, an Indian CAD training pioneer established in 1988. The company delivers application-oriented software training in engineering design disciplines — Automobile Design, Aeronautical Design, Building & Construction Design, and Product Design — covering the full product lifecycle from conceptualization and sketching through CAE simulation (CFD, FEA, structural analysis) to manufacturing processes (CNC, tooling, composites, 3D printing). The training methodology combines approximately 30% theoretical instruction with 70% case studies, activities, and live projects, delivered through four physical learning centres in Chennai, Bangalore, Pune, and Hyderabad using industry-standard software tools including CATIA, SolidWorks, Ansys Fluent, Mastercam, STAAD.Pro, ETABS, Revit, NX-CAD, and BIM platforms.

IID operates three distribution channels targeting four customer segments. Direct-to-student enrolments (B2C) and upskilling for working design professionals serve individuals, while Corporate Training delivers customized on-site programs to enterprise workforces, and Institutional Training partners with colleges and universities to embed IID courses into academic curricula. The company monetizes through quote-based fees with no publicly disclosed pricing, and lead capture is handled via online enquiry forms feeding into a centre-selection and counselling workflow. The organization is ISO 9001-2015 certified, carries a 30+ year brand legacy inherited from CADD Centre, and supports demand generation through a company website, active social media presence (Facebook, Twitter, YouTube, Instagram, LinkedIn), content marketing via a blog/resources section, and branded events including the Techno Connect skilling expo and Buddhi vehicle design competition.

The business is positioned to address India's documented shortage of industry-ready engineering design talent across automotive, aerospace, and construction sectors, capitalizing on macro tailwinds such as India's projected emergence as the third-largest aviation market by 2025. With 46 employees and a multi-city but domestic-only footprint, IID represents a specialized, education-focused franchise rather than a scaled technology platform, and its growth is constrained by the inherent limitations of physical classroom-based professional training delivery.

Name

Institute of Industrial Design

Legal name

Institute of Industrial Design

Website

https://iidesign.co.in

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Institute of Industrial Design (IID) is a Chennai-headquartered premium training arm of CADD Centre that delivers CAD/CAM/CAE software training in automobile, aeronautical, building & construction, and product design across four Indian learning centres, serving engineering students, working professionals, corporate enterprises, and academic institutions.

Ownership category

akta.pro rank

Product category

Industrial Design Training

NAICS

Technical and Trade Schools (6115), Computer Training (611420), Professional and Management Development Training (61143)

akta.pro industry

PRIMARYEDAOAGAG

Industrial CAD/CAM for Manufacturing

Education/Vocational, Technical & Trade Education/Manufacturing, Machining & Industrial Technology

SECONDARYEDAOADAH

CNC Plasma/Laser Cutting & Automated Fabrication Training

Education/Vocational, Technical & Trade Education/Welding, Metalwork & Fabrication

SECONDARYIMAAAJAH

Machine/Process Qualification & Validation Training

Industrials, Manufacturing & Construction/3D Printing/Additive Manufacturing R&D, Training & Certification

SECONDARYEDABALAP

Industrial Manufacturing

Education/Corporate Training & Professional Development/Industry-Specific Professional Training (e.g., Healthcare, Manufacturing, Construction)

Keywords

• Industrial design training
• CAD CAM CAE courses
• Automobile design training
• Product design education
• Engineering design training

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Training Programs: IID generates revenue through fee-based professional training programs in industrial design, engineering design, and manufacturing. Programs are offered across multiple domains (Automobile, Aeronautical, Building & Construction, Product Design) to students and professionals, combining theoretical and hands-on training. Pricing is quote-based and not publicly disclosed.
2. Corporate Training: IID offers tailor-made corporate training programs to organizations, customized to specific technology trends and business roles. This represents a B2B revenue stream targeting enterprise workforces.
3. Institutional Training: IID delivers training programs at colleges and universities, providing industry-specific skills to students. This B2B2C model generates revenue through institutional partnerships with academic bodies.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Institute of Industrial Design (IID) delivers industry-oriented software training programs in industrial design, covering Automobile Design, Building & Construction Design, Product Design, and Aeronautical Design verticals. Training is delivered on industry-standard CAD/CAM/CAE tools such as CATIA, SolidWorks, Ansys Fluent, Mastercam, STAAD.Pro, and Revit, through dedicated learning centres in Chennai, Bangalore, Pune, and Hyderabad, plus tailor-made corporate training programs and institutional training partnerships with colleges and universities.

Product overview

Institute of Industrial Design (IID) is a premium arm of CADD Centre Training Services Pvt Ltd, offering application-oriented software training in engineering design. The portfolio comprises multiple specialized training programs: three primary course verticals covering Automobile Design, Building & Construction Design, and Product Design; two delivery channels (Corporate Training and Institutional Training); and a specialized Aeronautical Design program. Programs include comprehensive curriculum modules in Computer-Aided Design (CAD), Computer-Aided Engineering (CAE), Computer-Aided Manufacturing (CAM), 3D Printing, Reverse Engineering, CFD, Structural Analysis, PLM, and specific domains like BIW Design, Ergonomics, Tool Design, and BIM. The training approach emphasizes 70% hands-on case studies, activities, and projects aligned with industry standards. IID operates learning centres in Chennai, Pune, Bangalore, and Hyderabad.

Differentiator

Problem solved

Functional benefit

Products and services

• Automobile Design Training Course

Quantifiable outcome

• 70% of training is delivered through case studies, activities, and projects
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• CADD Centre Training Services Pvt LtdcoreOthersIID is a premium arm of CADD Centre Training Services Pvt Ltd. CADD Centre, established in 1988, is the pioneer in CAD training in India with a 30+ year legacy. CADD Centre initiated IID as a new division to bridge the skill gap in design outsourcing by delivering industry-oriented, domain-specific training on key engineering skills. IID operates under the CADD Centre umbrella and is part of a broader network that also includes DreamZone, Synergy, Livewire, CCUBE, Skillease, OneChannel, CADD at School, and DreamFlower.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Skill-Lync: An India-based engineering upskilling platform offering online, project-based CAD/CAE courses targeting college students and working professionals. Directly competes with IID for the same Indian engineering audience, but operates via an online/cohort model rather than physical learning centres.
• Henry Harvin Education: An Indian professional education company offering a wide portfolio of vocational training and certification courses across multiple domains including design, engineering, and management. Comparable in operating model (multi-channel, Indian-focused professional training) and customer segments.
• CADD Centre Training Services: The parent organization of IID and the pioneer in CAD training in India since 1988. Operates a parallel network of CAD training franchises and sister brands (DreamZone, Livewire, CCUBE) covering overlapping curriculum, making it the most direct functional comparable for IID's training model.

Emerging players

• Internshala: An India-based online platform offering short-term certification courses and internships across technical and vocational domains, including CAD/engineering tracks. Targets overlapping Indian student and entry-level professional segments with a fundamentally online, low-cost distribution approach.

Others

• Autodesk: The vendor of AutoCAD, Revit, 3DS Max, V-Ray, Navisworks and BIM 360 — tools that IID directly teaches. Autodesk's Authorized Training Center network and own certification programs intersect with IID's curriculum offerings, making it an ecosystem participant and indirect competitor.
• Dassault Systèmes: The vendor of CATIA, a core tool across IID's automobile, aeronautical, and product design curricula. Dassault's own certification and educational partnerships create a vendor-led channel that overlaps with the training market IID serves.

Broad incumbents

• upGrad: A major Indian higher-ed and professional upskilling platform offering degree and certificate programs in technology, business, and engineering. Overlaps with IID in targeting Indian engineering students and working professionals, with a primarily online delivery model and substantially larger scale.
• Coursera: A global MOOC platform partnering with universities and companies to offer online courses, specializations, and certificates including CAD, BIM, and CAE content. Represents the mainstream digital substitute for in-person CAD training and a key structural threat to IID's classroom-based model.
• Simplilearn: A leading global digital education provider headquartered in the US with strong Indian operations, offering certification courses across technology, project management, and engineering. Competes for the same Indian working professional cohort with similar product-based, project-led training methodology.
• Great Learning: An established Indian edtech platform offering online professional and management development programs across technology, analytics, and engineering domains. Comparable in targeting the same Indian upskilling audience but operates at much larger scale and across a broader curriculum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/_iidesign
• YouTubeyoutube.com/channel/UCJWuBZiNR47G9BCfgEBFPRg
• Facebookfacebook.com/InstituteofIndustrialDesign
• LinkedInlinkedin.com/school/institute-of-industrial-design
• Instagraminstagram.com/instituteofindustrialdesign

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Institute of Industrial Design