Crespi Milano Srl

What Crespi Milano Srl does

Crespi Milano Srl is an Italian private limited company (Società a responsabilità limitata) headquartered in Sirone (LC), Lombardy, that operates the consumer brand 'Il Bucato di Adele.' Founded in 2008 with ~10 employees and €100,000 in fully paid-in share capital, the company manufactures and sells premium concentrated laundry fragrance products (Profumatori per Bucato) across more than 20 fragrance variants in 150ml and 500ml formats, alongside complementary categories including fabric softeners (Ammorbidente Concentrato), laundry detergents (Detersivo Classico, Detersivo per Capi Scuri), dryer fragrances, car air fresheners, fabric sprays, home cleaning products, and limited-edition lifestyle accessories such as the Beach Bag 2026. The product portfolio is marketed on a 100% vegan and cruelty-free positioning, with unscented base detergents and softeners intentionally formulated to pair with the fragrance concentrates.

The commercial model is direct-to-consumer e-commerce through ilbucatodiadele.com, supplemented by an official 'Diventa un Rivenditore' (Become a Retailer) program for wholesale. Order fulfillment is handled by GLS courier with same-day handoff for orders placed before 14:00, free shipping above €45 in Italy, and €8.99 flat-rate European shipping. Pricing is unit-based (€19.90 per 500ml fragrance, €6.90 per 1000ml softener, €8.90 per 1000ml detergent, kits from €20.90-€36.70), with a 10% newsletter welcome discount as the primary acquisition lever and thousands of 5-star Feedaty reviews providing social proof.

Customer acquisition runs through email/newsletter (10% welcome offer), Feedaty post-purchase review requests, organic SEO across fragrance-named product pages, Google Ads paid acquisition, and a reseller recruitment funnel. The company is bootstrapped with no disclosed external investors, no funding rounds, and no managed institutional ownership; it is privately held by its founder(s)/stockholders with operating geographies covering Italy (primary), San Marino, and other European countries via cross-border shipping. The product roadmap evidenced in 2026 launch activity (Zumo de Sol, Joyful Limited Edition, Beach Bag 2026) and the categorical expansion into dryer, car, fabric spray, and home cleaning positions the brand as a verticalized fragrance house extending outward from its laundry fragrance core.

Name

Crespi Milano Srl

Legal name

Crespi Milano Srl

Website

https://ilbucatodiadele.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Laundry Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Scent & Freshness Additives (Scent Boosters, In-Wash Fragrance) (CRAJAAAI)

Keywords

• Laundry fragrances
• Fabric softeners
• Laundry detergents
• Concentrated perfumes
• Home fragrance products

Headquarters

HQ city

Sirone (LC)

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: The company sells its laundry fragrance and care products directly to consumers through its e-commerce platform. Revenue is generated through one-time product purchases across multiple SKUs including concentrated fragrance products (500ml and 150ml formats), fabric softeners, detergents, and bundled kits. Additional revenue comes from shipping fees (€5.95 standard in Italy) and cross-sell accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Crespi Milano Srl manufactures and sells the 'Il Bucato di Adele' brand of concentrated laundry fragrance products, fabric softeners, and detergents for hand and machine washing. The portfolio centers on over 20 concentrated perfume variants in 150ml and 500ml formats, complemented by unscented detergents, concentrated softeners, dryer fragrances, car air fresheners, fabric sprays, home cleaners, and curated gift kits. Sales are conducted primarily through the company's own direct-to-consumer e-commerce storefront, with fulfillment via GLS courier to Italy, San Marino, and other European destinations.

Product overview

Crespi Milano Srl operates as a specialty fragrance and laundry care company distributing the 'Il Bucato di Adele' brand. The product portfolio centers on concentrated laundry fragrances (Profumatori per Bucato) available in over 20 unique scents including Peonia, Rouge, Diamante Rosa, Muschio e Loto, Diamante Blu, Oro d'Oriente, Vaniglia e Mirra, Argan, Gocce di Pulito, Bianco Puro, and others. The offerings span multiple product lines: laundry fragrance concentrates (150ml-500ml formats and monodose 20ml), gift sets and kits (Cofanetto 10 Fragranze in Tradizionali and Speciali editions, Kit Tre Fragranze), laundry detergents (Detersivo Classico, Detersivo per Capi Scuri e Colorati), fabric softeners (Ammorbidente Concentrato), dryer fragrances (Profumatori per Asciugatrice), car air fresheners (Profumatori per Auto), fabric sprays (Profuma Tessuti Spray), and home cleaning products (Detergenza Casa). Recent 2026 launches include Zumo de Sol fragrance and Beach Bag 2026 accessory. All products are 100% Vegan and Cruelty Free.

Differentiator

Problem solved

Functional benefit

Products and services

• Concentrated Laundry Fragrances (Profumatori per Bucato) Highly concentrated fragrance essences (e.g., Peonia, Rouge, Diamante Rosa, Muschio e Loto, Diamante Blu, Oro d'Oriente, Vaniglia e Mirra, Argan, Gocce di Pulito, Bianco Puro, Ylang Ylang e Gelsomino, Fresco Bucato, Giornata di Sole, Fiori di Cotone, Spring Party, Muschio Bianco, Flower Breeze, Dolce Latte, Dolce Vita, Zumo de Sol, Sport) added to washing machines or hand wash to impart long-lasting scent on fabrics. 100% Vegan and Cruelty Free.
• Cofanetto 10 Fragranze - Le Tradizionali Gift set containing 10 traditional laundry fragrance variants in 20ml monodose format for sampling the classic range.
• Cofanetto 10 Fragranze - Le Speciali Gift set containing 10 special-edition fragrance variants (Diamante Rosa, Peonia, Rouge, Spring Party, Muschio Bianco, Fiori di Cotone, Dolce Latte, Dolce Vita, Flower Breeze, Sport) in 20ml monodose format.
• Kit Tre Fragranze per Bucato (Three-Fragrance Kits) Bundled sets of three 500ml laundry fragrance variants grouped by scent family: Giornata di Sole + Fresco Bucato + Ylang Ylang e Gelsomino; Diamante Blu + Gocce di Pulito + Muschio e Loto; Oro d'Oriente + Argan + Vaniglia e Mirra; and Giornata di Sole + Bianco Puro + Fresco Bucato.
• Kit Essenziale per Bucato - Le Tradizionali Starter kit bundling the Cofanetto Tradizionali (10 fragrance monodoses) with a 1000ml Detersivo Classico and 1000ml Ammorbidente Concentrato.
• Ammorbidente Concentrato (Concentrated Fabric Softener) Concentrated fabric softener without perfume and dyes, with sanitizing action for soft laundry and easier ironing. 1000ml format providing approximately 40 washes.
• Detersivo Classico (Classic Laundry Detergent) Unscented and colorless liquid laundry detergent with sanitizing properties for deep cleaning whites and colors. 1000ml format providing approximately 20 washes.
• Detersivo per Capi Scuri e Colorati (Detergent for Dark and Colored Garments)

Quantifiable outcome

• Fragrance lasts for days on fabrics after washing
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Snuggle: Unilever's mass-market fabric-softener brand with broad scent variants. Comparable as a large incumbents competing for the same in-wash fragrance occasion at mass price points.
• Ambi Pur: P&G's air-freshener and laundry-freshener brand spanning plug-ins, sprays and in-wash scent enhancers. Overlaps directly with Il Bucato di Adele's in-wash fragrance and ambient-fragrance lines, but as a global mass-market incumbent.
• Dalli Group: German-owned European manufacturer of laundry detergents, fabric-care and home-cleaning products, including private-label and branded lines. Comparable as a broader European household-care player with detergent-and-fragrance capability.
• Lenor: P&G's mass-market fabric-softener and scent-bead brand with strong Italian distribution. Comparable as the dominant shelf-based competitor to Crespi Milano's premium laundry fragrances.
• Paglieri (Felce Azzurra): Long-established Italian household and personal-care company best known for the Felce Azzurra brand of fragrances and detergents. Comparable as a broader incumbent in the Italian premium cleaning-and-fragrance category.

Direct peers

• Method Products: Ecover-owned premium cleaning brand with design-driven, scent-led household care. Comparable as a DTC-anchored, design-conscious fragrance-and-cleaning peer expanding into fabric and home care.
• Mrs. Meyer's Clean Day: SC Johnson's premium, scent-led household-cleaning line sold via DTC and mainstream retail. Closely comparable in its positioning around curated fragrances, cruelty-free formulations, and D2C-friendly storytelling.
• Frosch: Werner & Mertz's eco-positioned cleaning and laundry-care brand across Europe. Comparable as a regional player combining vegan/cruelty-free positioning with laundry-fragrance extensions.
• Caldene: Italian premium detergent and fabric-care brand with a heritage fragrance-led positioning. Directly comparable as a domestic Italian competitor in the scented-fabric-care niche where Il Bucato di Adele competes.
• The Laundress: Premium US-based laundry care brand specializing in fabric fragrances and detergents, now owned by Unilever. Closely comparable to Il Bucato di Adele in its premium positioning, scent-led portfolio, and DTC-first go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/crespi-milano-srl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crespi Milano Srl