What Paglieri does

Paglieri S.p.A. is a privately held Italian family-owned FMCG manufacturer headquartered in Alessandria, Italy, formally founded in 1876 (with roots tracing to Luigi Paglieri's 1807 artisan perfumery in the same city). The company produces and commercializes mass-market body care, laundry care, and home care products under a multi-brand portfolio led by the flagship Felce Azzurra brand (including the Felce Azzurra Bio variant), alongside Cléo, Labrosan, Mon Amour, SapoNello, Schiapparelli 1824 (via Schiapparelli Farmaceutici), and Aquolina, Pink Sugar, and Paglieri 1876 (via its Selectiva Spa subsidiary founded in 2001). Recent inorganic activity includes the 2010 acquisition of Schiapparelli Farmaceutici (extending into the pharmaceutical sector) and the December 2022 acquisition of Agopag. Manufacturing and product formulation are anchored in perfumery and consumer goods production, with deep heritage in fragrance development.

Paglieri's business model is straightforward FMCG monetization: it manufactures branded consumer goods and sells them through retail stores and FMCG distribution networks across Italy and over 50 export markets, with no disclosed pricing model, direct-to-consumer digital channel, or subscription revenue. Customer segments are horizontal mass-market consumers seeking Italian-branded personal care, laundry, and household products characterized by distinctive fragrances. The company has wholly-owned subsidiaries that segment higher-end perfume assets (Selectiva Spa), pharmaceutical and beauty brands (Schiapparelli Farmaceutici), and the most recent personal care/household extension (Agopag). No public revenue, employee count within the 101-250 band, or investor composition is disclosed; ownership remains family-controlled with no institutional or PE/VC investment indicated.

Strategic posture is conservative-expansionist: a mature market leader in Italy executing incremental geographic (export markets) and category (pharma, organic, adjacent personal care) extension through opportunistic acquisition, while protecting its primary intangible asset — the Felce Azzurra brand and its associated heritage narrative. CEO Fabio Rossello leads the company. There is no evidence of digital platform investment, AI/ML capability, app-based product surface, or API infrastructure; the public marketing footprint is centered on the corporate website.

Name

Paglieri

Legal name

Paglieri S.p.A.

Website

https://paglieri.it

Company type

Private

Founded year

1876

Operating status

Operating

Headcount range

101–250 employees

Short description

Paglieri S.p.A. is a privately held Italian family-owned FMCG manufacturer founded in 1876 (roots 1807) that produces body care, laundry, and home care products under a multi-brand portfolio led by Felce Azzurra, exporting to over 50 countries.

Ownership category

akta.pro rank

Product category

Consumer Personal Care & Household Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industries

Personal Fragrances (Perfume, Cologne, Body Sprays) (CRADANAD), Fabric Softeners & Conditioners (Liquid, Sheets, Beads) (CRADAKAB), Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK)

Keywords

• Consumer goods manufacturing
• Body care products
• Laundry care products
• Home care products
• Italian perfumery

Headquarters

HQ city

Alessandria

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Consumer goods manufacturing and sales: Paglieri S.p.A. generates revenue through the production and commercialization of a wide range of high-quality consumer goods including body care products, laundry care, and home care products. The company operates as a market leader in FMCG sector in Italy, exporting to over 50 countries.

Distribution channels1 record

Marketing channels1 record

Core offering

Paglieri S.p.A. manufactures and markets a wide range of high-quality consumer goods including body care, laundry care, and home care products under its flagship Felce Azzurra brand and a portfolio of complementary brands (Cléo, Labrosan, Mon Amour, SapoNello, Felce Azzurra Bio, Schiapparelli 1824). Through its subsidiary Selectiva Spa it also sells perfume and cosmetic brands Aquolina, Pink Sugar and Paglieri 1876, exporting to over 50 countries.

Product overview

Paglieri SpA is an Italian family-owned consumer goods company founded in 1876 (with roots dating to 1807) that produces and commercializes a wide range of personal care, laundry, and home care products. The company operates a multi-brand portfolio strategy under its main Paglieri umbrella, with flagship brand Felce Azzurra (including Felce Azzurra Bio variant), and additional brands Cléo, Labrosan, Mon Amour, and SapoNello. Through its subsidiary Selectiva Spa (founded 2001), it manages the Aquolina, Pink Sugar, and Paglieri 1876 brands. The group has expanded through acquisitions including Schiapparelli Farmaceutici (2010) and Agopag (December 2022). Products include fragrances, body care, laundry care, and home care items, exported to over 50 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Felce Azzurra: Flagship brand for body care, laundry, and household products with distinctive fragrances.
• Felce Azzurra Bio
• Cléo
• Labrosan
• Mon Amour
• SapoNello
• Schiapparelli 1824

Products and services

• Felce Azzurra Flagship Paglieri brand of body care, laundry care and home care products with distinctive Italian fragrances; serves mass-market consumers in Italy and across more than 50 export countries.
• Felce Azzurra Bio
• Cléo
• Labrosan
• Mon Amour
• SapoNello
• Schiapparelli 1824
• Aquolina
• Pink Sugar
• Paglieri 1876

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered subsidiary.

• AgopagsubsidiaryOthers · 1 December 2022Company acquired by Paglieri in December 2022, representing recent expansion of the group's business portfolio.
• Schiapparelli FarmaceuticisubsidiaryOthers · 1 January 2010Pharmaceutical company acquired by Paglieri in 2010, expanding the group's portfolio into pharmaceutical/healthcare sector.
• Selectiva SpasubsidiaryOthers · 1 January 2001Subsidiary company founded by Paglieri in 2001, operating with brands Aquolina, Pink Sugar and Paglieri 1876. This represents a controlled subsidiary rather than an external partnership.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Unilever: Global FMCG major with Dove, Persil, and Cif competing directly across Paglieri's body care, laundry, and home care categories, plus significant fragrance portfolio (e.g., AXE, Rexona).
• Colgate-Palmolive: Multinational household and personal care company behind Palmolive, Ajax, and Soupline — direct overlap in European body care and home care markets where Paglieri competes.
• Procter & Gamble: Largest global FMCG company with extensive body care, laundry, and home care portfolio (Dawn, Tide, Olay, Pantene). Competes with Paglieri in nearly every category but at materially larger scale and global reach.
• Reckitt Benckiser: Global household and personal care leader with brands including Vanish, Calgon, and Clearasil. Directly overlaps Paglieri's home care and personal care positioning, but operates at substantially larger scale.
• Beiersdorf AG: German personal care giant behind NIVEA, Eucerin, and Hansaplast. Comparable in body care and personal care category overlap with Paglieri's Felce Azzurra portfolio, with similar European heritage positioning.
• Henkel AG: Global leader in laundry, home care, and personal care with brands like Persil, Vernel, and Fa. Directly competes with Paglieri across overlapping categories but operates at vastly larger scale and global footprint.
• Church & Dwight: US-based household and personal care company with brands including OxiClean, Batiste, and Trojan. Comparable diversified FMCG portfolio architecture with similar branded-mass-market positioning.
• SC Johnson: Privately-held global household products giant with brands including Glade, Mr. Muscle, and Pronto. Direct overlap in home care and air care where Paglieri's Felce Azzurra household line competes.

Direct peers

• Bolton Group: Italian family-owned FMCG conglomerate with similar multi-brand portfolio strategy across personal care, home care, and adhesives (e.g., Chilly, Winni's, Rio). Closest structural and geographic comparable to Paglieri.

Regional players

• Mirato Group: Italian family-owned personal care company producing brands like Malizia, Cien, and San Babila. Similar Italian heritage and mass-market positioning, though operates at smaller scale than Paglieri.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paglieri