Illinois Math Academy

Name

Illinois Math Academy

Legal name

Illinois Math Academy

Website

https://illinoismathacademy.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Children's STEM Education

NAICS

Exam Preparation and Tutoring (611691), Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Problem-Solving & Enrichment Classes (Non-competition) (EDAMAEAB)

akta.pro secondary industries

STEM & Coding Readiness for Early Learners (EDACANAF), Contest Prep Bootcamps & Intensive Workshops (EDAMAEAE)

Keywords

• STEM education programs
• Mental math training
• Abacus-based learning
• Children's coding clubs
• Robotics education

Headquarters

HQ city

Peoria

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Program Tuition and Registration Fees: Revenue generated from enrollment fees for Mental Math, Lego Robotics, Girls Who Code, and Video Game Contest programs. Families pay for their children to participate in structured STEM education programs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Illinois Math Academy delivers in-person STEM and cognitive development programs to children aged 4-13 in Central Illinois. Its flagship Mental Math program uses the licensed UCMAS abacus methodology to build whole-brain calculation, memory, and concentration skills. The Academy also offers Girls Who Code, Lego Robotics Club, Video Game Contest (Unity-based game design with Bradley University mentorship), Math Bowl/Math Challengers, High School STEM Boot Camp, App Development, and IoT programs.

Product overview

Illinois Math Academy is an educational center offering a portfolio of STEM and cognitive development programs for children aged 4–14+ in Central Illinois. The core offerings include: Mental Math (abacus-based brain training), Girls Who Code (coding education for girls), Lego Robotics Club (NXT/EV3 and WeDo robotics with FLL/JrFLL tournaments), Video Game Contest (Unity-based game design competition), High School STEM Boot Camp, Math Bowl/Math Challengers (competitive math), App Development, and IoT. The programs share a common philosophy of hands-on, project-based learning that drives student interest and motivation rather than traditional subject-based metrics.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Math Abacus-based brain development program for children aged 5-13 that teaches visual mental calculation using the UCMAS methodology. Strengthens photographic memory, concentration, and whole-brain development through addition, subtraction, multiplication, division, and advanced concepts like square roots. Delivered in-person at Peoria locations.
• Girls Who Code Computer programming club for young women that teaches fundamentals of computer science (loops, variables, conditionals, functions), web design, robotics, and mobile development, paired with mentorship from professional women in STEM (Society of Women Engineers, IT professionals) and an annual Impact Project.
• Lego Robotics Club Robotics program for children aged 6-14 using LEGO MINDSTORMS NXT/EV3 and LEGO WeDo software to design, build, test, and program robots, with participation in First LEGO League and Jr. First LEGO League tournaments.
• Video Game Contest Annual video game design competition for 9-12th grade students in Central Illinois, where teams of 2-4 students create original games from scratch using Unity, mentored by Bradley University's game design program students.
• High School STEM Boot Camp STEM boot camp program for high school students, available through the class registration form.
• Math Bowl / Math Challengers Competitive math program for students in grades 5-8, offered through separate Math Bowl and Math Challengers registration tracks.
• App Development Coding program focused on teaching mobile and web application development skills.
• IoT (Internet of Things) Internet of Things program involving interactive, software-controlled hardware exercises for students.

Quantifiable outcome

• Children perform mental calculations faster than calculator input speed
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• PSD150 Schools (Peoria Public Schools)coreStrategic or Co-development PartnerPartnership with Peoria Public Schools district for delivering STEM programs to students. PSD150 is the primary school district serving the Peoria area.
• Bradley UniversitycoreStrategic or Co-development PartnerBradley University provides mentorship for Video Game Contest program through their nationally ranked (#9 in the world) game design program. University students mentor high school teams in game development.
• Caterpillar Inc.minorStrategic or Co-development PartnerCaterpillar STEM initiative partnership supporting STEM education initiatives in the Peoria community.
• Peoria First Lego LeaguecoreStrategic or Co-development PartnerPartnership with Peoria First Lego League for robotics tournament participation and coordination of JrFLL tournaments for central Illinois middle schools.
• Tri-County Urban LeagueminorStrategic or Co-development PartnerCommunity partnership for Girls Who Code program location at 317 N. MacArthur Hwy, Peoria, IL-61605.
• Local Society of Women Engineers (SWE) ChapterminorGTM or Marketing PartnerLocal SWE professionals serve as facilitators, role models, project leaders, and guest speakers for Girls Who Code program.
• Proctor Recreation CenterminorChannel Partner/ Reseller/ DistributorCommunity partnership for delivering STEM programs at recreation center location.
• The Romain Art & Cultural CenterminorChannel Partner/ Reseller/ DistributorCommunity partnership for cultural and educational programming.
• Girls Scouts (Local Organization)minorStrategic or Co-development PartnerPartnership supporting girls' education in STEM through scouting programs.
• Neighborhood HouseminorChannel Partner/ Reseller/ DistributorCommunity partnership for delivering educational programs.
• Carver CenterminorChannel Partner/ Reseller/ DistributorCommunity partnership for program delivery in the Peoria area.
• New Beginning ChurchminorChannel Partner/ Reseller/ DistributorCommunity partnership for educational outreach.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Code.org: Nonprofit promoting computer science education in K-12 schools through free curricula and the Hour of Code. Adjacent to IMA's Girls Who Code program as a free, widely available alternative that competes for parental attention and school-time slots.
• Sylvan Learning: National supplemental education provider covering math, reading, writing, and STEM tutoring across K-12. Broad incumbent competing with IMA in the family-paid tutoring category, though Sylvan operates at much greater scale.
• Girls Who Code (national nonprofit): National nonprofit running Girls Who Code Clubs across the U.S. focused on closing the gender gap in computing. IMA's Girls Who Code program is a local club affiliate of this broader movement; comparable audience (girls 6-14) and curriculum focus (loops, variables, conditionals, functions, Impact Project).

Direct peers

• Code Ninjas: U.S. franchise offering kids' coding, robotics, and STEM enrichment through in-center programs. Directly comparable to IMA's Girls Who Code, Lego Robotics, and App Development programs in customer age range and center-based delivery.
• Kumon: Global supplemental education franchise focused on math and reading worksheets for children. Overlaps with IMA on the math enrichment / after-school learning market and the parent-paid recurring tuition model.
• UCMAS: Global mental math / abacus education franchise operator with hundreds of schools across Asia, Europe, Canada and Africa. IMA is its first U.S. licensee, so the two share the same core Mental Math methodology and target demographic (children ages 5-13).
• iD Tech: Operator of STEM camps and after-school programs (coding, game design, robotics) for kids and teens. Comparable to IMA's Video Game Contest, High School STEM Boot Camp, and robotics programs in target age and STEM enrichment category.
• Mathnasium: Largest U.S. supplemental math education franchise, serving K-12 students with in-center tutoring and a proprietary methodology. Directly comparable to IMA's Mental Math program in customer segment and recurring tuition model.

Emerging players

• FIRST (For Inspiration and Recognition of Science and Technology): Operator of FIRST LEGO League, FIRST Tech Challenge, and FIRST Robotics Competition for K-12 students. IMA's Lego Robotics Club runs FLL/JrFLL tournaments in partnership with Peoria FIRST, making it a co-competitor and partner in the same tournament ecosystem.
• MakerKids: Smaller STEM education provider focused on kids' coding, robotics, and maker programs. Comparable in offering mix (coding, robotics, Minecraft/tech) and child-focused enrichment positioning, though with different geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=5lP6AnTbZjU
• Facebookfacebook.com/IMAillinoismathacademy
• LinkedInlinkedin.com/company/illinois-math-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Illinois Math Academy