ilona

Name

ilona

Legal name

ILONA, SAS

Website

https://ilona.fr

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wholesale Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAEADAK

Insurance Program Administration & MGA/MGU Services

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory

SECONDARYFSAEADAD

Wholesale Insurance Brokerage (Excess & Surplus Lines)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory

Keywords

• Wholesale insurance brokerage
• Health insurance distribution
• Provident insurance platform
• Broker enablement tools
• Insurance wholesaler France

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Brokerage Commissions: Ilona operates as a grossiste (wholesale broker) earning commissions from insurance carriers (Génération, Baloo, Swiss Life, etc.) for distributing their health and provident insurance products through a network of insurance brokers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Ilona is a French wholesale insurance broker (grossiste) that distributes health (Santé) and provident (Prévoyance) insurance products to a network of insurance brokers (courtiers), who then place coverage with self-employed professionals (TNS) and collective employee benefit plans. The company operates a digital platform enabling brokers to obtain quotes in under one minute for health and under 30 seconds for provident, manage contracts end-to-end, and complete fully dematerialized onboarding and electronic signature. Ilona curates a limited selection of three products per risk from insurance partners including Génération, Baloo, Swiss Life, Uniprévoyance, Smatis, MNCAP, and Hannover Re.

Product overview

Ilona is a wholesale Health & Provident insurance broker platform for French independent professionals (TNS) and collective policies. The core offering consists of the Ilona Platform (pricing, quoting, subscription, and contract management) with three insurance product lines: Santé TNS & Collectives (health), Prévoyance TNS (provident), and Collectives Santé (group health). The platform integrates with Auth0 for authentication and redirects policyholders to partner portals like Génération for member services. All offerings are distributed exclusively through insurance brokers (courtiers), with over 1000 brokers using the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Ilona Platform Web-based wholesale insurance distribution platform for insurance brokers, integrating pricing, quote generation, subscription, contract management, and tracking in a unified dashboard. Supports rapid pricing (under one minute for health, under 30 seconds for provident), integrated management across multiple products and administrators, and a fully dematerialized onboarding process for coded brokers.
• Santé TNS & Collectives High-end health insurance formulas covering excess fees (dépassements d'honoraires) for self-employed professionals (TNS) and collective policies. Includes non-responsible options and geographic zone-based pricing, distributed through insurance brokers.
• Prévoyance TNS Provident insurance for self-employed professionals (TNS) with a unique dos + psy (back + psychological) option limited to one year for ultra-competitive pricing. Offers age-at-adhesion or age-attained pricing options.
• Collectives Santé Group health insurance solutions for businesses (collectives), co-designed with a maximum of 3 plans per risk to meet client needs without overwhelming brokers with choices.
• Espace Adhérent Dedicated member portal for Ilona policyholders (adhérents) to access their insurance documents and manage their coverage. Currently redirects insureds to the Génération portal (assure.generation.fr) for member services.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• GénérationcoreStrategic or Co-development PartnerPrimary insurance partner offering health insurance products. Génération provides the coverage options distributed through the Ilona platform, with Ilona directing insureds to their portal (assure.generation.fr) for member services.
• BaloocoreStrategic or Co-development PartnerHealth insurance partner included in Ilona's curated selection of providers known for credibility, reliability, and reputation.
• Swiss LifecoreStrategic or Co-development PartnerMajor insurance partner providing health and provident products through the Ilona broker network, selected for their established credibility and market reputation.
• MNCAPcoreStrategic or Co-development PartnerInsurance partner selected for their credibility, reliability, and reputation in the French market.
• SmatiscoreStrategic or Co-development PartnerInsurance partner included in Ilona's network of solid partners for health coverage distribution.
• UniprévoyancecoreStrategic or Co-development PartnerProvident insurance partner providing TNS coverage options through the Ilona platform.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Henner: Established French insurance broker focused on health, provident and retirement solutions for individuals, professionals and corporate clients. Closely comparable to Ilona given shared specialism in social protection distribution and broker/intermediary-led GTM.
• Cegema: French insurance broker specialized in health and provident for self-employed and small business segments. Comparable to Ilona in target personas (TNS, small collectives) and wholesale-broker-led distribution model.
• SPVIE Assurances: French insurance broker specializing in health, provident and collective coverage distributed through intermediary networks. Comparable to Ilona in target customer segments (TNS and collectives) and reliance on broker partnerships for distribution.
• Santiane: French health and provident insurance broker specializing in individual and self-employed coverage via a digital distribution platform. Direct competitor to Ilona in TNS-targeted health and provident distribution, with comparable use of online quoting and dematerialized subscription.

Emerging players

• Alan: Digital-first French health insurer combining direct distribution with broker/partner channels and a modern tech stack. Comparable to Ilona in digital-first approach to health insurance distribution, though Alan operates more as a direct carrier than a wholesale broker.

Broad incumbents

• AXA France: Largest French insurer across health, provident and P&C with broad broker distribution. Comparable as a broad incumbent whose carrier products flow through Ilona's platform and whose own digital broker tools compete at the top of the funnel.
• Swiss Life France: Major life and health insurer in France using both direct and broker channels. Also one of Ilona's carrier partners, so represents the broader incumbent side of Ilona's distribution ecosystem and competes via its own intermediary platforms.
• Generali France: Major French multi-line insurer (health, life, P&C) with a strong broker distribution network. Overlaps with Ilona as a potential carrier partner and a competing broad-distribution incumbent with deep broker relationships.
• APRIL: Major French insurance broker and MGA platform with broad coverage across health, provident, P&C, lending and international mobility. Comparable to Ilona in wholesale/MGA-style distribution but with significantly deeper product breadth and scale.

Others

• Ciprès Vie (Groupe Molitor): Wholesale life and health insurance broker founded by Ilona co-founder Georges Henri Levy. Historically comparable to Ilona as a French wholesale health/provident broker and a direct predecessor model; included for lineage and operational-model relevance rather than active competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ilonainsur

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ilona