Ilyana

What Ilyana does

Ilyana Limited is a privately held, family-owned independent software contracting firm headquartered in Warkworth, Auckland, New Zealand. Founded in 2013, the company operates with a small team of approximately five people and offers bespoke software design and development services to clients across multiple verticals including education, transportation, construction, energy, government, and logistics. Notable named clients include Auckland Transport, Fletcher Building, Genesis Energy, Ministry of Education, Freightways, Solnet, Junior Learning, Stonefields Collaborative Trust, and Propellerhead.

The company's product portfolio comprises three named solutions developed for specific clients: SchoolTalk, a SaaS platform that unites learners, teachers, and parents in a single educational ecosystem for Stonefields Collaborative Trust; Badges, a web-based application for professional development and team motivation built for Propellerhead; and Touchtronic, a suite of award-winning educational games for early-primary literacy and numeracy developed for Junior Learning. The underlying technology is custom software design and development with no proprietary AI/ML capabilities, public APIs, or SDKs disclosed.

Ilyana's business model is built on professional services revenue through direct client engagement, with projects broken into small incremental deliverables to enable early feedback and low-risk execution. The firm is privately owned by the founding family — Ilya Fedorov (Delivery Manager), Yana Shumilova (Principal Engineer), and Natalya Shumilova (UX and Branding) — with no external funding, institutional investors, or parent company identified.

Name

Ilyana

Legal name

ILYANA LIMITED

Website

https://ilyana.co.nz

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Ilyana is a New Zealand-based, family-owned independent software contractor firm offering bespoke software design and development services to clients across education, government, transport, energy, construction, and logistics sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Software Development Services: Provides bespoke software development and contracting services. Projects are delivered in small increments with client feedback, focusing on improving customer experience, streamlining operations, reducing costs, and enabling growth.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Ilyana is an independent software contractor firm that delivers bespoke custom software design and development services to clients across education, government, enterprise and boutique software sectors. Engagements are structured as small incremental deliverables with early client feedback cycles to reduce project risk. Alongside its services portfolio, Ilyana's featured product builds include SchoolTalk (a SaaS education ecosystem for learners, teachers and parents), Badges (a web-based employee motivation and professional development app) and Touchtronic (an award-winning suite of educational games for early-primary literacy and numeracy).

Product overview

Ilyana is an independent software contracting company based in New Zealand, offering custom software development services. Their product portfolio includes three main offerings: SchoolTalk (a SaaS education platform uniting learners, teachers, and parents), Badges (a web-based professional development and motivation application), and Touchtronic (an educational games platform for early-primary literacy and numeracy). The company has over 40 years of combined experience in software design and development.

Differentiator

Problem solved

Functional benefit

Brands

• Schooltalk: An innovative SaaS product for education that unites learners, teachers, and parents in one ecosystem of learning. Developed for Stonefields Collaborative Trust.
• Badges
• Touchtronic

Products and services

• Custom Software Development Services Bespoke custom software design and development services delivered directly by independent contractor teams to clients across education, enterprise, government and boutique software sectors. Engagements are scoped against business objectives and broken into small incremental deliverables for low-risk execution with early client feedback cycles.
• SchoolTalk An innovative SaaS product for education that unites learners, teachers and parents in a single ecosystem of learning, allowing synergy to occur and letting children enjoy and own their learning. Built for Stonefields Collaborative Trust.
• Badges A web-based application that brings professional development and motivation of employees and teams to a new level, designed for boutique software development houses that employ modern team-management approaches. Built for Propellerhead.
• Touchtronic A suite of educational games that interact with physical numbers, operators, letters and a magnetic spinner to teach early-primary children literacy and numeracy. Built for Junior Learning and recognised with multiple awards from international education experts across the USA to China in 2014 and 2015.

Named customers9 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Regional players

• Orion Health: Orion Health is a New Zealand-founded software firm building large-scale digital health platforms globally. While its vertical (health) differs from Ilyana's, it is a comparable NZ-headquartered custom-software-rooted company that has scaled beyond the domestic market, illustrating a potential trajectory for Ilyana.

Broad incumbents

• Accenture New Zealand: Accenture operates a major consulting and custom software practice in New Zealand, serving many of the same enterprise and government clients as Ilyana. It competes on large transformation programs where Ilyana is too small to bid.
• Datacom: Datacom is one of New Zealand's largest IT services and custom software providers, with operations across government and enterprise. It competes for the same NZ enterprise and public-sector software contracts Ilyana targets, but at significantly greater scale and with a much broader service portfolio.
• Deloitte Digital New Zealand: Deloitte Digital delivers custom software, design, and digital transformation services through its NZ practice, targeting large enterprise and government clients. It competes for the same high-end bespoke delivery work Ilyana pursues, with vastly greater resources.
• Fujitsu New Zealand: Fujitsu is a global IT services incumbent with a substantial New Zealand practice delivering custom software and systems integration to enterprise and government. It overlaps with Ilyana in the NZ government and large-enterprise custom development market.

Direct peers

• Jade Software: Jade Software is a New Zealand-based firm that designs and builds custom software solutions for enterprise and government clients. It mirrors Ilyana's core business of bespoke software development with a NZ delivery footprint and similar target verticals.
• Thoughtworks: Thoughtworks is a global boutique custom software development and digital transformation firm known for premium engineering quality and small, senior teams. It is the closest international analogue to Ilyana's boutique bespoke-delivery model with continuous client engagement.
• Fronde: Fronde is a New Zealand IT services and custom software development firm serving enterprise and government clients. It is directly comparable to Ilyana as a NZ-headquartered custom software contractor competing for similar mid-market and public-sector engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ilyana

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ilyana