IMAB - en del av Derome

What IMAB - en del av Derome does

IMAB (legal name IMAB Hallands Industrimaterial Aktiebolag, Org.nr 556120-4487) is a Swedish B2B industrial supply company founded circa 1973, operating as a wholly-owned subsidiary of the Derome Group, a family-owned Swedish conglomerate. The company sells industrial tools, machines, safety equipment, consumables, and related supplies to professional tradespeople, workshops, garages, and industrial businesses across Sweden. IMAB operates a dual-channel model combining physical retail (headquarters and warehouse in Veddige; showroom/outlet store in Halmstad) with a national e-commerce platform, marketing itself as "a local and personal industrial supplier." It employs 38 people and is positioned as a one-stop-shop for professional-grade industrial supplies in the Halland region with nationwide delivery capability.

The product portfolio is organized into 10+ major categories — Tools & Machines (18,146 SKUs), Office & Cleaning (Consumables), Safety & Work Environment, Workshop & Garage, Measuring Tools, Automation & Electrical, Vehicles & Accessories, Park & Garden, Construction, and Hunting/Forestry/Agriculture — supported by 20,000+ in-stock articles and access to millions of additional items via supplier networks. IMAB distributes premium industrial brands including Bosch, Makita, Milwaukee, Festool, HiKOKI, Mitutoyo, Ridgid, Sandvik Coromant, Kärcher, Dewalt, Helly Hansen, and 3M Peltor. The technology stack is conventional: a Litium-hosted e-commerce platform with account-based login, Salesforce CRM, Google Analytics/Qlik for analytics, and Google Ads/Meta/LinkedIn for marketing automation. There are no disclosed proprietary technology platforms, no AI/ML capabilities, no patents, and no certifications beyond industry-association sales conditions endorsed by Sveriges Järnhandlarförbund.

Revenue is generated primarily through transactional product sales with 30-day credit terms offered to registered business customers, supplemented by small-order fees (179 SEK for orders under 500 SEK excluding physical store purchases) and freight/logistics charges per published price list. The go-to-market is sales-led B2B with marketing across e-commerce, email newsletters, physical retail consultation, and seasonal campaigns. As part of the Derome Group, IMAB shares digital platform development, IT infrastructure, and administrative services with the parent while retaining its own brand identity and product assortment.

Name

IMAB - en del av Derome

Legal name

IMAB Hallands Industrimaterial Aktiebolag

Website

https://imab.se

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

IMAB is a Swedish B2B industrial supply retailer (founded 1973, 38 employees) selling tools, machines, safety equipment, and consumables to professional tradespeople and industrial businesses via physical stores in Veddige/Halmstad and a national e-commerce platform, operating as a subsidiary of the Derome Group.

Ownership category

akta.pro rank

Product category

Industrial Supplies Distribution

NAICS

Industrial Supplies Merchant Wholesalers (423840), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

akta.pro secondary industries

Value-Added Warehousing Services (Kitting, Labeling, Repack, Light Assembly) (TLALAAAL), Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)

Keywords

• Industrial supplies
• Professional tools
• Safety equipment
• Workshop supplies
• B2B industrial distribution

Headquarters

HQ city

Halmstad, Hallands län

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Industrial Tools and Supplies: IMAB generates revenue through the sale of industrial tools, machines, safety equipment, office supplies, and related products to B2B customers. The business model is primarily transactional with one-time purchases, though they offer credit terms (30 days) for registered business customers. Orders are fulfilled from their warehouse stock (20,000 articles) with additional access to millions of orderable items.
2. Freight and Logistics Services: IMAB charges for freight and logistics services according to their price list. A small order fee of 179 SEK applies for orders under 500 SEK (excl. VAT), except for purchases in physical stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

IMAB operates as a B2B industrial supply retailer (industrihandel) selling professional tools, machines, safety equipment, workshop and garage supplies, measuring instruments, automation and electrical materials, office and cleaning consumables, vehicles and accessories, construction materials, and outdoor/agricultural equipment. The company maintains 20,000+ articles in stock with access to millions of additional items through supplier networks, distributing both through physical retail stores in Halmstad and Veddige and a national e-commerce platform.

Product overview

IMAB is a Swedish B2B industrial supplies company (industrihandel) operating as part of the Derome Group. The company offers a comprehensive e-commerce platform with an extensive product portfolio organized into major categories including: Verktyg & Maskiner (Tools & Machines), Kontor och Rengöring (Office & Cleaning), Säkerhet & Arbetsmiljö (Safety & Work Environment), Verkstad & Garage (Workshop & Garage), Mätverktyg (Measuring Tools), Automation & Elmaterial (Automation & Electrical), Fordon & Tillbehör (Vehicles & Accessories), Park & Trädgård (Park & Garden), Bygg & Konstruktion (Construction), and Jakt/Skogs-/Lantbruk (Hunting/Forestry/Agriculture). The company stocks over 20,000 articles on-site with access to millions of additional products. Notable brand partnerships include Bosch, Makita, Milwaukee, Festool, Kärcher, Dewalt, Helly Hansen, 3M Peltor, Sandvik Coromant, Hikoki, Metabo, Mitutoyo, Ridgid, and many others.

Differentiator

Problem solved

Functional benefit

Products and services

• Tools and Machines (Verktyg & Maskiner)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Derome GroupcoreStrategic or Co-development PartnerIMAB is a part of Derome Group (en del av Derome), a Swedish family-owned business group. Derome provides shared services including digital platform development, IT infrastructure, and administrative support. IMAB operates as a subsidiary maintaining its own brand identity while benefiting from group resources.
• BoschminorChannel Partner/ Reseller/ DistributorIMAB distributes Bosch power tools and accessories as part of their product portfolio.
• MakitaminorChannel Partner/ Reseller/ DistributorIMAB distributes Makita power tools and equipment.
• MilwaukeeminorChannel Partner/ Reseller/ DistributorIMAB distributes Milwaukee power tools and accessories.
• FestoolminorChannel Partner/ Reseller/ DistributorIMAB distributes Festool professional power tools and dust extraction systems.
• HiKOKI (formerly Hitachi Power Tools)minorChannel Partner/ Reseller/ DistributorIMAB distributes HiKOKI power tools and related equipment.
• MitutoyominorChannel Partner/ Reseller/ DistributorIMAB distributes Mitutoyo precision measuring instruments including micrometers, calipers, and measurement systems.
• RidgidminorChannel Partner/ Reseller/ DistributorIMAB distributes Ridgid inspection cameras and pipe inspection equipment.
• Sveriges Järnhandlarförbund (Swedish Iron Merchants Association)minorOthersIMAB's general sales conditions are recommended by the Swedish Iron Merchants Association, indicating industry alignment and standard practices.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rexel: Global electrical distribution major with Swedish subsidiary supplying electrical materials, automation, lighting, and tools to industrial and contractor customers. Overlaps with IMAB's Automation & Elmaterial category.

Direct peers

• Ahlsell: Largest Swedish industrial MRO and construction supplies distributor with national footprint, multi-brand catalog, and B2B e-commerce. Closest direct competitor to IMAB across tools, machines, safety, and consumables.
• Indutrade: Swedish-listed industrial technology and supplies distributor with decentralized portfolio of niche industrial companies. Operates overlapping go-to-market in components, tools, and industrial MRO products.
• Würth: Global industrial supplies leader (fasteners, tools, chemicals) with Swedish operations serving tradespeople and workshops. Competes head-to-head with IMAB on tools, consumables, and B2B delivery.
• Skydda: Swedish specialist distributor of personal protective equipment, workwear, and safety products. Directly comparable to IMAB's Säkerhet & Arbetsmiljö and Kläder & Skydd categories.
• Swedol: Nordic retailer/distributor of tools, consumables, workwear, and vehicle accessories to tradespeople and industrial customers. Highly comparable product mix and customer profile to IMAB's catalog.

Regional players

• Solar A/S: Danish-headquartered technical wholesale group supplying electrical, automation, tools, and industrial supplies across the Nordics. Comparable catalog breadth and B2B customer overlap, operating primarily outside Sweden's direct market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/imab-industrihandel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMAB - en del av Derome