What Imagine Homes does

Imagine Homes is a privately held residential homebuilder founded in 2002 by Beau Granger, a second-generation real-estate developer, and headquartered at 11250 Kirkland Way, Suite 103, in Kirkland, WA. The company designs, develops, and constructs single-family and multi-family custom homes across the Pacific Northwest and Southwest United States, with active operations in Kirkland WA, Phoenix AZ (Arcadia), and Scottsdale AZ. Architectural styles span contemporary, craftsman, cottage, modern, farmhouse, and Scandinavian. The company employs green building practices, holding Built-Green certification and qualifying in 2010 as one of the first Seattle builders to meet the DOE Building America Challenge standard, building homes that are 30%+ more energy-efficient than international energy codes. Homes are delivered with integrated smart-home packages including Nest cameras, thermostats, and smoke detectors, Ring security systems, and Sonos whole-house audio.

Revenue mechanics are driven by direct home sales, supported by an active inventory of move-in ready available homes and a portfolio of completed projects. Pricing varies materially by market, with homes ranging from roughly 1,753 to 6,200 sq ft and price points dependent on location, size, and specifications; individual property listings are not publicly priced and require direct agent inquiry. Distribution is hybrid: the company markets through its own website (imagine.homes) and organic social channels (Facebook, Instagram), and partners with third-party listing agents including Windermere Real Estate in Kirkland and The Joffe Group in Scottsdale. The customer segment is horizontal — discerning individual homebuyers seeking quality new construction with sustainable building practices and architectural variety — rather than institutional or commercial buyers.

The firm operates with a lean corporate team and relies on subcontractors for construction, in keeping with the small-scale custom builder model. Revenue, headcount, ownership structure, and unit volumes are not publicly disclosed; the firm is privately held by the Granger family with no evidence of institutional capital or external investors. The Granger family network — encompassing Beau, his father, and three brothers who each operate their own development companies — collectively claims 125+ years of experience and 1,000+ homes built in greater Seattle.

Name

Imagine Homes

Legal name

Imagine Homes

Website

https://imagine.homes

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Imagine Homes is a privately held residential homebuilder founded in 2002 that designs and constructs energy-efficient Built-Green and DOE Building America Challenge certified single-family and multi-family homes for individual buyers in Kirkland WA, Phoenix AZ, and Scottsdale AZ.

Ownership category

akta.pro rank

Product category

Residential Home Construction

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), New Housing For-Sale Builders (236117), Residential Building Construction (23611)

akta.pro primary industry

Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)

akta.pro secondary industries

Custom Home Building (IMAFABAC), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Residential home construction
• Custom single-family homes
• Multi-family home building
• Green building certification
• New construction homes

Headquarters

HQ city

Kirkland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Distribution channels3 records

Marketing channels3 records

Core offering

Imagine Homes is a residential homebuilder that designs, constructs, and sells new-construction single-family and multi-family homes in Kirkland WA, Phoenix AZ, and Scottsdale AZ. The company builds custom and move-in ready homes featuring contemporary, craftsman, cottage, modern, farmhouse, and Scandinavian architectural styles, with Built-Green certification and DOE Building America Challenge qualification delivering 30% greater energy efficiency than international building codes.

Product overview

Imagine Homes is a residential home builder offering a portfolio of move-in ready available homes and custom-built single-family and multi-family residences. The company's core offerings include Available Homes (turnkey newly constructed properties), Portfolio Projects (completed showcases), Custom Single-Family Homes, and Multi-Family Homes. Additionally, the company differentiates through sustainable building certifications including Built-Green certified homes and DOE Building America Challenge qualified homes that are 30% more efficient than standard building codes. The company operates in Kirkland WA, Phoenix AZ, Scottsdale AZ, and Seattle WA, building contemporary, craftsman, cottage, modern, farmhouse, and Scandinavian style homes.

Differentiator

Problem solved

Functional benefit

Products and services

• Available Homes Move-in ready, newly constructed homes currently listed for sale in Kirkland WA, Phoenix AZ, and Scottsdale AZ, including specific listings at 6914 E. 2nd St. Scottsdale (4 bed, 4.5 bath, 3,014 sq ft), 12836 N 60th St Scottsdale (5 bed, 7 bath, 6,200 sq ft), 12603 NE 80th St Kirkland (3 bed, 2.5 bath, 1,781 sq ft), 5616 E. Argyle Dr Phoenix (5 bed, 5.5 bath, 4,000 sq ft), 436 7th Ave Kirkland (4 bed, 3.5 bath, 3,955 sq ft), and 12601 NE 80th St Kirkland (3 bed, 2.5 bath, 1,753 sq ft).
• Custom Single-Family Homes Bespoke single-family residential construction featuring contemporary, craftsman, cottage, modern, farmhouse, and Scandinavian architectural styles. Customized for individual buyers with premium finishes and Built-Green and DOE Building America Challenge standards.
• Multi-Family Homes Multi-family residential construction including townhomes and rowhouses, such as the Queen Anne 1905/1907 Dexter Ave N Seattle Dexter Rowhouses project (3 bed, 2.5 bath, 2,000 sq ft).

Quantifiable outcome

• Built homes 30% more efficient than international energy efficiency building code, beating 99.5% of all new construction

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Meritage Homes: Public national homebuilder whose entire brand is built around ENERGY STAR certified and energy-efficient homes, with strong Phoenix/Scottsdale presence. Comparable on green-building positioning and overlaps directly in Imagine's new Arizona markets.
• Shea Homes: Large national homebuilder known for sustainability leadership including net-zero and energy-efficient home programs. Comparable on the green-building/differentiation axis but at vastly larger scale and broader geographic reach.
• Toll Brothers: Luxury national homebuilder operating across multiple metros including Phoenix/Scottsdale and the Seattle metro area. Comparable on luxury-buyer target, custom-design emphasis, and Arizona expansion geography.
• David Weekley Homes: Large private homebuilder with a strong energy-efficiency and sustainability program (EnergySaver homes). Comparable on green-building differentiation at a much larger national scale.

Direct peers

• Conner Homes: Seattle-based boutique homebuilder focused on higher-end, design-forward single-family homes in the Puget Sound region. Directly comparable in geography, target customer (discerning Eastside buyers), and custom/detached-home focus.
• Murray Franklyn Homes: Family-owned Pacific Northwest homebuilder delivering semi-custom and custom single-family homes in the greater Seattle/Eastside market. Comparable in scale, boutique positioning, custom build offering, and target buyer profile.
• Dalton Homes: Pacific Northwest custom homebuilder with a design-forward, energy-efficient focus serving Seattle-area buyers. Comparable boutique scale, custom-build model, and Eastside/Kirkland customer overlap.
• Lexar Homes: Pacific Northwest builder offering customizable single-family homes in Washington and Oregon. Comparable as a regional custom-home competitor with similar price points and build-on-your-lot model.

Emerging players

• Wespac Construction: Phoenix-based luxury custom homebuilder active in Arcadia and Scottsdale—the same neighborhoods where Imagine Homes is launching its Arizona operations. Comparable on Arizona geography, custom/luxury positioning, and architectural design emphasis.

Regional players

• Bella Vista Homes: Arizona-based luxury custom homebuilder focused on the Phoenix/Scottsdale market. Comparable as a direct Arizona-market custom-home competitor to Imagine's newly launched Scottsdale division.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/ImagineHomesWA
• Instagraminstagram.com/imaginehomes_wa
• LinkedInlinkedin.com/company/imagine-homes-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imagine Homes