What Imago Public Relations does

Imago Public Relations Sp. z o.o. is a privately held Polish limited liability communications agency headquartered in Katowice, Silesia, founded in 1998. The firm delivers professional communications services to enterprise and institutional clients across Poland and internationally, with a documented project footprint spanning 11 countries and a cumulative client base of 398 organizations. The agency's core offerings are organized into six service lines: Public Relations & Reputation Management, Consulting & Strategy, Content Marketing & Storytelling, Social Media & Online PR, Employer Branding, and Corporate & Custom Publishing. A specialized sub-brand, NGAGE, operates as an integrated digital and social media unit focused on video storytelling, online advertising, and AI-assisted content optimization.

The business operates as a fee-for-service professional services firm on a project and retainer basis, with no standardized public rate card and no disclosed pricing tiers. Go-to-market is direct enterprise field sales, supplemented by industry award submissions (PR Wings, Złote Spinacze, European Excellence Awards), case study visibility on its website and blog, and inbound referrals from the Eurocom Worldwide global PR network, of which Imago is the sole Polish member. There is no proprietary technology platform; the value proposition rests on human expertise, journalist relationships, and accumulated campaign work spanning 23 award-recognized campaigns, 1.3 million copies of corporate publications, and management of 6,476 accredited journalists across 13 editions of the European Economic Congress.

Customer segments are horizontal, spanning automotive (Brembo Poland, Nexteer Automotive, Valeo), industrial and manufacturing (Famur, Komatsu, Boryszew), real estate (TDJ Estate, Apsys, ING Real Estate), FMCG (Coty, Storck, Orbico), IT and cybersecurity (Future Processing, DAGMA, ESET, Stormshield), infrastructure (Stalexport Autostrada Małopolska, Koleje Śląskie), and NGOs (WWF Polska, Fundacja ISKIERKA). The agency is privately held with no disclosed external investors, funding rounds, or acquisition history; ownership and management appear concentrated with the founding team including Managing Director Rafał Czechowski and a senior leadership team with backgrounds in journalism, economics, and humanities from leading Polish universities.

Name

Imago Public Relations

Legal name

Imago Public Relations Sp. z o.o.

Website

https://imagopr.pl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Imago Public Relations is a Katowice, Poland-based communications agency founded in 1998, serving enterprise and institutional clients across automotive, manufacturing, IT, real estate, and NGO sectors with integrated PR, content marketing, social media, employer branding, and corporate publishing services.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820), Advertising Agencies (541810)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Reputation Management & Online PR (BPAFADAN)

akta.pro secondary industries

Social Media & Community Management (PR-led) (BPAFADAM), Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Public relations services
• Corporate communications consulting
• Crisis management communications
• Employer branding services
• Corporate publishing services

Headquarters

HQ city

Katowice

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Public Relations and Communications Services: Imago PR generates revenue through fee-for-service professional communications engagements, including strategic PR, media relations, crisis management, content marketing, social media, employer branding, and corporate publishing. Revenue is project-based or retainer-based, typical of professional services agencies serving enterprise clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Imago Public Relations is a Katowice-based communications agency delivering professional PR and strategic communications services to enterprise and institutional clients. Its core offerings span public relations and reputation management, communication consulting and strategy, content marketing and storytelling, social media and online PR, employer branding, and corporate and custom publishing. The agency also runs NGAGE, a dedicated digital communications sub-brand focused on social media engagement, video storytelling, online advertising, and AI-assisted content optimization.

Product overview

Imago Public Relations is a PR agency offering a portfolio of six core service areas: Public Relations & Reputation Management, Consulting & Strategies, Content Marketing & Storytelling, Social Media & Online PR, Employer Branding, and Corporate & Custom Publishing. The agency also operates NGAGE, a sub-brand focused on social media engagement, presence strategies, digital content production, online advertising, community management, and video storytelling. NGAGE specifically leverages AI tools to optimize content and increase message attractiveness. The services are delivered by a team of specialists combining expertise in communication, economics, business, humanities, and journalism.

Differentiator

Problem solved

Functional benefit

Brands

• NGAGE: Digital communications and social media engagement unit operating as a sub-brand of Imago Public Relations, combining engagement tools with over 25 years of public relations practice. Specializes in social media strategy, digital content production, online advertising, community management, and video storytelling.

Products and services

• Public Relations & Reputation Management Core public relations services including reputation management, crisis management, media relations, community relations, product and brand PR, and public affairs, delivered to enterprise and institutional clients across Poland.
• Consulting & Strategies Communication consulting services including communication strategies, opinion surveys, communication audits, personal branding, training and coaching, and promotional campaign planning.
• Content Marketing & Storytelling Content marketing services including content strategy development, content creation and production, and content distribution with continuous analysis and optimization for enterprise clients.
• Social Media & Online PR Social media services including presence strategies, influencer relations, community management, and social media advertising (SM Ads) for brands and organizations.
• Employer Branding Employer branding services including image strategies, HR department support, employee satisfaction and opinion surveys, and internal company communication for organizations seeking to improve employer brand, internal communications, and employee retention.
• Corporate & Custom Publishing Corporate publishing services including electronic and printed corporate publications, magazines, periodicals, internal bulletins, newsletters, reports, catalogues, brand biographies, and corporate books. Imago PR has produced approximately 1.3 million copies of client publications distributed and 12 corporate books published for clients.
• NGAGE Digital Communications Sub-brand NGAGE is a dedicated digital communications and social media engagement unit within Imago PR, providing presence strategies, digital content production, online advertising, community management, video storytelling, and AI-assisted content optimization to enhance message attractiveness for clients.

Quantifiable outcome

• WWF COP24 campaign: 25.2M zł media reach (earned + shared), 1.12M social reach, 5,626 petition signatures, 2,425 user-generated profile photos
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Eurocom WorldwidecoreGTM or Marketing Partner · 1 January 2024Imago PR is the sole Polish member of Eurocom Worldwide, a global PR and marketing communications network ranked among the largest independent B2B and technology PR networks. Founded in 2002, Eurocom Worldwide comprises 31 agencies in 54 offices covering 80+ countries across five continents. Members collaborate on integrated communications campaigns reaching influencers and key audiences in both local and international markets.
• Agencja 2012minorStrategic or Co-development PartnerImago PR collaborated with Agencja 2012 on the WWF COP24 campaign 'I Am an Endangered Species.' Agencja 2012 was responsible for strategy, creative concept, and execution of the project, while Imago PR supported WWF with media, local community, and influencer communications.
• NGAGE (division of Imago PR)coreOthersNGAGE is a specialized digital communications and social media unit operating within Imago PR. It combines engaging communication tools with over 25 years of PR practice. The unit focuses on presence strategies, digital content production, online advertising, community management, and video storytelling. NGAGE has its own dedicated website (ngage.imagopr.pl) and team.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Linkleaders: Independent Polish PR and communications consultancy offering corporate communications, content marketing, and employer branding to enterprise clients, serving as a direct competitor to Imago PR in Poland.
• MSL Poland (Publicis): Polish arm of MSL, Publicis's PR network, offering strategic communications, public affairs, and content services — directly comparable enterprise-focused PR competitor in the Polish market.
• Havas PR Poland (formerly Havas PR Warsaw): Polish PR agency within the Havas network offering strategic communications, content, and social media services to enterprise clients in Poland, directly overlapping Imago PR's core service portfolio.
• 24/7 Communications: Polish independent PR and communications agency serving enterprise clients across B2B technology, industrial, and consumer sectors with integrated PR, content, and digital services — comparable in scale and offering to Imago PR.
• Edelman Poland: Polish arm of Edelman, the world's largest PR firm, providing corporate communications, crisis, and reputation management to Polish enterprise clients — competes for the same corporate retainer work as Imago PR.
• Public Dialog: Polish PR agency with focus on corporate communications, public affairs, and crisis management for enterprise and institutional clients — operates at comparable scale and competes in the same Polish enterprise segment as Imago PR.
• Hill+Knowlton Poland: Global PR network's Polish office offering integrated corporate communications, crisis, and public affairs services to enterprise clients in Poland — directly comparable to Imago PR's positioning and service mix.
• FleishmanHillard Poland: Polish operations of global PR network FleishmanHillard, focused on corporate reputation, public affairs, crisis and B2B communications for multinational and large Polish enterprises.

Broad incumbents

• Ogilvy PR Poland: PR and influencer marketing arm of Ogilvy Poland (WPP) offering integrated communications, brand PR, and corporate reputation services — broader portfolio incumbent with overlapping capabilities to Imago PR.
• Burson Cohn & Wolfe (BCW) Poland: Global communications agency with Polish presence offering corporate reputation, crisis, public affairs, and content services at scale as part of WPP — competes with Imago PR for large multinational mandates in Poland.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/imago-pr

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imago Public Relations