Linkleaders
Linkleaders is a Polish independent communications consultancy offering PR, corporate affairs, employer branding, ESG consulting, and data-driven PR (via its DAT:AWESOME sub-brand) to enterprise clients across banking, technology, real estate, and healthcare sectors in Poland.
- Company typePrivate
- Founded2010
- HeadquartersLodz, Poland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Linkleaders does
Linkleaders is a Polish communications consultancy headquartered in Łódź, operating under the legal entity LAB SERVICES Sp. z o.o. and founded in 2010. The firm specializes in PR, corporate affairs, employer branding, and data-driven communications for enterprise clients, and is positioned as one of the largest independent PR and EB agencies in Poland. Service delivery is organized into four practice areas — Real Estate & Infrastructure, Tech & Services, Employer Branding, and ESG consulting — supported by two sub-brands: DAT:AWESOME (a data-driven PR unit launched in 2022) and PrimeSpeakers (a speakers bureau established in 2010). The agency is founder-owned and led by Founder Tomasz Podolak, Managing Partner Justyna Jedlińska, and Managing Director Anna Zając.
The firm's core technical differentiation is DAT:AWESOME, which combines PR, research, strategic, sales, and marketing competencies to produce insight-led campaigns, with 30+ completed projects and annual media reach exceeding 100 million recipients. Employer branding is delivered via an end-to-end model covering EVP creation, research instruments (PulseCheck, CandidateExperience, ExitInterviews), and multichannel campaign execution. Named clients include mBank, ESET, Deloitte, Otodom, STRABAG Real Estate, Fujitsu, LUX MED Stomatologia, OTOMOTO, mLeasing, CA Immo, Boehringer Ingelheim, and Cushman & Wakefield, spanning banking, cybersecurity, professional services, real estate, technology, healthcare, automotive, and pharma sectors.
Revenue is generated through professional services fees on project-based and multi-year retainer engagements, with custom pricing tied to scope and duration. The go-to-market model is direct, consultative enterprise sales led by senior leadership, with no disclosed channel partners, intermediaries, or self-serve channels. Geographic operations are concentrated in Poland, with limited cross-border execution evidenced by the 2025 OTOMOTO 'Faktor E' research conducted across 10 European countries with research partner Minds&Roses. The group is privately held with no disclosed venture, private equity, or institutional investors.
Linkleaders firmographics
Firmographics- Name
- Linkleaders
- Legal name
- LAB SERVICES Sp. z o.o.
- Website
- https://linkleaders.pl
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Linkleaders is a Polish independent communications consultancy offering PR, corporate affairs, employer branding, ESG consulting, and data-driven PR (via its DAT:AWESOME sub-brand) to enterprise clients across banking, technology, real estate, and healthcare sectors in Poland.
- Ownership category
- akta.pro rank
Linkleaders industry classification
Industry- Product category
- Public Relations and Communications Services
- NAICS
- Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Thought Leadership & Executive Visibility (BPAFADAG)
- akta.pro secondary industry
- Recruitment Marketing & Employer Branding for RPO (BPACABAL)
Keywords
Where Linkleaders is headquartered
LocationHeadquarters
- HQ city
- Lodz
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Linkleaders business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Professional Communication Services: Linkleaders generates revenue through consulting fees for PR, corporate affairs, employer branding, and strategic communications services. The agency works with major Polish and international brands on project-based mandates and long-term retainer arrangements. Revenue is derived from service fees for strategy development, campaign execution, research, and ongoing communications advisory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise engagements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Linkleaders product offering
Product offeringCore offering
Linkleaders is a Polish communications consultancy that sells corporate PR, employer branding, data-driven PR, ESG consulting, and strategic corporate affairs services to enterprise clients. It operates two wholly-owned sub-brands: DAT:AWESOME, which delivers research-based data-driven PR campaigns and industry reports, and PrimeSpeakers, a speakers and experts bureau. Services are delivered as project-based mandates and long-term retainer arrangements with dedicated client teams.
Product overview
Linkleaders is a Public Relations, Corporate Affairs, and Employer Branding agency based in Poland. The company operates as a group of specialized practice areas supported by two sub-brands: DAT:AWESOME (data-driven PR, launched 2022) and PrimeSpeakers (speaker agency, established 2010). Core services are organized into four main practice areas: Real Estate & Infrastructure, Tech & Services, Employer Branding, and specialized ESG consulting. The agency also provides strategic advisory, crisis communication, and corporate affairs services. Linkleaders positions itself as combining boutique work culture with the scale of one of Poland's largest independent PR and EB agencies.
Differentiator
Problem solved
Functional benefit
Brands
- DAT:AWESOME: Data-driven PR brand specializing in research-based communication strategies, industry reports, and insight-driven campaigns. Operating since 2022 with over 30 realizations in portfolio.
- PrimeSpeakers
Products and services
- Real Estate & Infrastructure (REI) Communications PR and corporate communication services for the real estate and infrastructure sector, including B2B communication, property branding, ESG strategies, and media relations for developers, investors, construction firms, and property companies.
- Tech & Services Communications PR and communication services for technology companies, encompassing digital transformation, cybersecurity, cloud technologies, dual-use technologies, and IT sector communication with over 15 years of experience.
- Employer Branding (EB) Services Comprehensive employer branding services including EB strategy development, recruitment campaigns, internal communication, social media management, and employer brand campaigns across multiple channels, with over 10 years of experience in Poland.
- DAT:AWESOME Data-Driven PR Data-driven PR brand specializing in research-based communication strategies, industry reports, trend books, data-driven PR campaigns, opinion research, and market analysis, with over 30 completed implementations.
- PrimeSpeakers Speaker and Expert Bureau Speaker and expert agency for business, connecting organizations with top experts, speakers, business leaders, sports figures, media personalities, and scientists for organizational development purposes. Active since 2010.
- Corporate Affairs & Strategic Advisory Strategic consulting and corporate affairs services, including crisis communication, reputation management, thought leadership positioning, and executive media training.
- ESG Consulting Environmental, social, and governance consulting services including ESG communication strategies, sustainability storytelling, ESG report production, and anti-greenwashing guidance for responsible brands.
Quantifiable outcome
- Media reach of over 100 million recipients annually through DAT:AWESOME projects
- +3 more outcomes
Companies that use Linkleaders
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Linkleaders technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Linkleaders partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Minds&RosessupportingResearch partner for OTOMOTO 'Faktor E' electromobility study. Conducted international quantitative research (CAWI) with 5,300 active drivers from 10 European countries in August 2025. Partnered on questionnaire development, data collection methodology, and cross-country research execution.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Linkleaders competitors and assessment
Company assessmentDirect peers
- Lighthouse: Warsaw-based independent communications agency offering PR, employer branding, and content marketing for enterprise clients — the closest like-for-like Polish competitor to Linkleaders' practice mix.
- Triple PR: Independent Polish public relations agency serving corporate and consumer clients; comparable boutique scale and overlapping service lines in PR, content, and social media communication.
Broad incumbents
- Havas PR Poland: Local operation of Havas' global creative and communications network. Competes for integrated corporate communications, employer branding, and creative-led PR campaigns in Poland.
- Edelman: Global public relations firm with a long-standing Polish office. Competes for the same enterprise PR and corporate affairs mandates in Poland, but offers multinational client coverage that Linkleaders cannot.
- Weber Shandwick: Interpublic-owned global PR firm with Central European presence. Competes for corporate communications and employer brand mandates from multinationals, with deeper geographic reach than Linkleaders.
- Burson Cohn & Wolfe (BCW): WPP-owned global PR network with Polish office (formerly Solski). Competes head-to-head for enterprise PR, corporate affairs, and public affairs engagements in the Polish market.
- Hill+Knowlton: Global public affairs and corporate communications consultancy with a Warsaw office. Overlaps with Linkleaders on corporate affairs, ESG advisory, and crisis communications for large enterprises.
- FleishmanHillard: Omnicom-owned global PR network with Polish operations. Targets enterprise corporate communications, crisis, and reputation work — directly overlapping with Linkleaders' corporate affairs and tech practice.
- MSL Group: Publicis-owned global PR and influencer network with Polish operations. Competes on corporate communications and integrated marketing mandates, often as part of Publicis Groupe's full-service pitch.
- Publicis Groupe Poland: Local arm of global advertising/PR holding company offering integrated communications including PR. Competes for enterprise brand and employer branding mandates through scale and cross-discipline integration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Linkleaders social profiles
Digital presenceLinkleaders financial estimates
Financial estimateRevenue estimate
Valuation estimate
Linkleaders leadership team
Management profileNumber of profiles
Profiles8 records
Linkleaders subsidiaries and ownership
Company hierarchySubsidiaries2 records
Linkleaders funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Linkleaders M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Linkleaders
What does Linkleaders do?
Linkleaders is a Polish communications consultancy that sells corporate PR, employer branding, data-driven PR, ESG consulting, and strategic corporate affairs services to enterprise clients. It operates two wholly-owned sub-brands: DAT:AWESOME, which delivers research-based data-driven PR campaigns and industry reports, and PrimeSpeakers, a speakers and experts bureau. Services are delivered as project-based mandates and long-term retainer arrangements with dedicated client teams.
Is Linkleaders a public or private company?
Linkleaders is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Linkleaders founded?
Linkleaders was founded in 2010. It employs 11 to 50 people.
Where is Linkleaders based?
Linkleaders is headquartered in Lodz, Poland, in the Europe region.
How does Linkleaders make money?
One revenue line is on record: professional Communication Services.
Who are Linkleaders's main competitors?
Direct peers on record are Lighthouse and Triple PR. Broad incumbents are Havas PR Poland, Edelman, Weber Shandwick, Burson Cohn & Wolfe (BCW), Hill+Knowlton, FleishmanHillard, MSL Group and Publicis Groupe Poland.
Does Linkleaders have an API?
No public API is recorded for Linkleaders.
What industry is Linkleaders in?
Linkleaders's product category is Public Relations and Communications Services. Its primary akta.pro industry code is BPAFADAG, Thought Leadership & Executive Visibility, with a secondary code of BPACABAL, Recruitment Marketing & Employer Branding for RPO. Its NAICS code is 54182 and its SIC code is 7311.