Centro Deportivo

What Centro Deportivo does

Centro Deportivo, formally the Instituto Municipal de Deportes (IMD) del Ayuntamiento de Sevilla, is a public municipal sports institute (organismo autónomo local) of the City of Seville, Spain, founded in 1986. It directly operates a network of 24 municipal sports centers and serves more than 270,000 Sevillian citizens annually through sports programs, municipal sports schools, youth camps, competitive subsidies, and major international sporting events, including the Zurich Maratón de Sevilla, the KH7 Night Race of the Guadalquivir, and the Divina Seguros #Sevilla10 running circuit. The institute employs approximately 285 people and is headquartered at Calle Química 5, 41015 Sevilla.

The offering is anchored by three core digital products: the APP Entrenamiento IMD mobile training application, an online reservation and management portal for sports facilities, and the Abono Deporte monthly subscription program granting tiered access to municipal sports centers. Twenty of the 24 centers also feature CabinPaq intelligent multifunction cabins that provide free WiFi, real-time weather and air quality monitoring, mobile charging, package delivery, UV and noise measurement, and security cameras, positioning the institute as a smart-city public-service operator as well as a sports provider.

Revenue mechanics combine public pricing-ordinance fees (Abono Deporte subscriptions and per-use charges), event canon (notably a projected EUR 2,271,209 from the Zurich Marathon over a 7-year contract to 2034), corporate sponsorships (Zurich Seguros, KH7, Divina Seguros, Cruzcampo), and ongoing municipal appropriations and subsidies from the Ayuntamiento de Sevilla. A planned EUR 21 million facility-modernization program plus EUR 5.2 million for climate control and coverage, combined with the 40th-anniversary milestone in 2026, signals a multi-year capital expansion phase rather than steady-state operations.

Name

Centro Deportivo

Legal name

INSTITUTO MUNICIPAL DE DEPORTES DEL AYUNTAMIENTO DE SEVILLA (IMD)

Website

https://imd.sevilla.org

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Instituto Municipal de Deportes (IMD) is the public municipal sports institute of the Ayuntamiento de Sevilla, founded in 1986. It operates 24 directly managed sports centers, serves 270,000+ citizens annually, runs the Zurich Marathon, and delivers digital services including a training app and CabinPaq smart-city infrastructure.

Ownership category

akta.pro rank

Product category

Municipal Sports Facility Management

NAICS

Fitness and Recreational Sports Centers (713940), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO)

Keywords

• Municipal sports facilities
• Sports center operations
• Public recreation services
• Community sports programs
• Athletic event management

Headquarters

HQ city

Sevilla

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Public Sports Fees: Revenue from public pricing ordinance (Ordenanza de precios públicos) for sports center access, subscriptions, and services.
2. Event Revenue and Canon: Marathon generates revenue through 10% canon on participant registration fees, with projected income of 2,271,209 euros over 7-year contract period.
3. Municipal Subsidies and Grants: Over 3 million euros in agreements and subsidies for sports development, athlete support, and sports clubs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Centro Deportivo (Instituto Municipal de Deportes del Ayuntamiento de Sevilla) operates the municipal sports infrastructure of Seville, managing 24 directly managed sports centers and 20 additional centers featuring smart CabinPaq infrastructure. It sells public access to sports facilities, the Abono Deporte subscription program, municipal sports schools for youth, summer campaigns, athlete support programs such as Deportistas con Talento, and a calendar of major events including the Zurich Maratón de Sevilla, the KH7 Night Race, and the #Sevilla10 running circuit.

Product overview

The Instituto Municipal de Deportes (IMD) of Sevilla operates a comprehensive municipal sports ecosystem comprising 24 directly managed sports centers and various sports programs and events. The offering includes a mobile training application (APP Entrenamiento IMD), an online reservation system for facilities, and a sports subscription service (Abono Deporte). Major annual events include the Zurich Maratón de Sevilla, the KH7 Night Race along the Guadalquivir, and the #Sevilla10 running circuit. Youth and community programs include municipal sports schools, sports games, summer camps, and the annual Gala del Deporte awards ceremony. The institute also manages the smart city integration through CabinPaq smart cabins installed at sports facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• APP Entrenamiento IMD Mobile training application provided by the municipal sports institute for users to manage their training activities at municipal sports centers.
• Abono Deporte Sports subscription service that provides access to municipal sports centers and facilities under a monthly membership model.
• Reserva y Gestión de Instalaciones Deportivas Online reservation and management system for booking municipal sports facilities.
• Mapa Interactivo de Centros Deportivos Interactive map service allowing users to locate and navigate to municipal sports centers across the city.
• Zurich Maratón de Sevilla Annual marathon event organized by the institute, featuring a course recognized as the flattest in Europe; part of the major annual event calendar.
• Circuito Divina Seguros de Carreras #Sevilla10 Series of popular running races organized under the Divina Seguros sponsorship as part of the municipal sports event calendar.
• Carrera Nocturna del Guadalquivir KH7 Nighttime running race along the Guadalquivir river organized under KH7 sponsorship as one of the major running events in the city calendar.
• Campaña de Verano Summer campaign featuring swimming pool access and various sports activities during summer months.
• Campus Deportivos Summer sports camps for children and youth offering various athletic activities.
• Escuelas Deportivas Municipales Municipal sports schools providing training and development programs for youth in various sports disciplines.
• Juegos Deportivos Municipales Municipal sports games providing competitive opportunities for amateur athletes in Seville.
• Sevilla sobre Ruedas Sports program focused on roller sports and wheeled activities.
• Deportistas con Talento Program supporting talented athletes with talent development and sponsorship opportunities.
• Centros Deportivos Municipales (Red de 24 instalaciones) Network of 24 directly managed municipal sports centers providing various athletic facilities and programs.

Quantifiable outcome

• 270,000+ citizens practice sports through IMD annually
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Zurich Seguros (Zurich Maratón de Sevilla)coreStrategic or Co-development Partner · 3 July 2026Title sponsor of the Zurich Marathon of Sevilla. The new contract approved in 2026 will generate over 2.2 million euros in revenue for the city, with the marathon growing to 41,000 participants by 2034. The sponsor supports one of Spain's major marathon events with IAAF Silver Label status.
• KH7 (Carrera Nocturna del Guadalquivir)coreGTM or Marketing PartnerTitle sponsor of the KH7 Night Race of Guadalquivir, one of the major running events in the city calendar.
• Divina Seguros (Circuito #Sevilla10)coreGTM or Marketing PartnerTitle sponsor of the Divina Seguros Circuit of #Sevilla10 races, the popular running series in Seville.
• Cruzcampo Heineken EspañaminorGTM or Marketing PartnerSponsor supporting various sports activities including the #Sevilla10 circuit races, Zurich Marathon, and KH7 Night Race.
• Federación Española de RemocoreStrategic or Co-development PartnerSpanish Rowing Federation organizing national championships at CEAR La Cartuja, hosting over 1,075 athletes and 372 boats from 62 clubs.
• Junta de AndalucíacoreOthersRegional government of Andalusia co-organizing sporting events and providing support through its sports directorate, including the CEAR La Cartuja high-performance center.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Institut Barcelona Esports (IBE): Barcelona's municipal sports body, managing public sports facilities, sports schools, and major events. Directly comparable operating model as a city-level government sports institute in Spain.
• Madrid - Instituto Municipal de Deportes (MDID): Sevilla's largest Spanish peer — Madrid's municipal sports institute operates public sports centers, runs major events (e.g., Madrid Marathon), and provides municipal sports programs to citizens. Same mandate, scale, and governance structure as IMD Sevilla.
• Fundación Deportiva Municipal de Valencia: Valencia's municipal sports foundation operating public sports facilities and programs. Same municipal mandate, Spanish regulatory environment, and citizen-facing sports service model.
• Bilbao Kirolak: Municipal sports operator for Bilbao with a network of public sports centers, programs, and events. Comparable scale and mandate to IMD Sevilla as a Spanish municipal sports entity.
• Patronato Municipal de Deportes de Granada: Granada's municipal sports body — another Andalusian public sports institute operating facilities, programs, and events with the same municipal governance model.
• Instituto Municipal de Deportes de Málaga (IMD Málaga): Málaga's municipal sports institute, operating public sports centers, organizing events, and running sports programs. Andalusian regional peer sharing climate and cultural context with IMD Sevilla.
• Patronato Municipal de Deportes de Zaragoza: Zaragoza's municipal sports patronato — large Spanish city operating public sports facilities and programs under the same autonomous-government framework as IMD Sevilla.

Regional players

• Junta de Andalucía - Consejería de Turismo, Cultura y Deporte: Regional government of Andalusia that co-organizes events, supports high-performance centers (CEAR La Cartuja), and complements IMD's municipal mandate at a regional level — directly partnered with IMD per disclosed data.

Broad incumbents

• Forus (Grupo Forus): Spain's largest private sports facility operator, managing multi-sport centers, swimming pools, and fitness facilities nationwide — a competing commercial model against municipal sports institutes like IMD.
• Basic-Fit: Europe's largest low-cost fitness chain, expanding aggressively across Spain and targeting the same urban price-sensitive demographic that IMD's Abono Deporte subscription serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/imdsevilla
• YouTubeyoutube.com/channel/UCHTovWfy2at-p_Avv1DjHVA
• Facebookfacebook.com/imdsevilla
• Instagraminstagram.com/imd_sevilla
• LinkedInlinkedin.com/company/centro-deportivo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centro Deportivo