NFP Insurance Solutions

What NFP Insurance Solutions does

NFP Insurance Solutions operates as a comprehensive insurance brokerage and advisory firm, functioning as a wholly-owned subsidiary of Aon plc and branded 'NFP, an Aon company.' The company delivers two integrated solution pillars: Risk Capital Solutions — spanning property and casualty coverage, specialty practices across 22+ industry verticals, personal risk services, actuarial and analytics services, captive insurance, claims management, and catastrophe preparedness — and Human Capital Solutions — covering employee benefits administration, executive benefits consulting, retirement advisory, talent solutions, and wealth management. The product portfolio extends to specialized offerings including Rx Solutions (pharmacy benefits) and Transparency Solutions (healthcare cost transparency), supported by annual industry trend reports and a content-driven thought leadership program.

The firm distributes services through a multi-country office network across the United States (New York headquarters, Austin regional office), Canada (Toronto), the United Kingdom (Birmingham), and Ireland (Dublin), combined with a direct enterprise field sales motion and the PartnersFinancial channel partner program serving the mid-market. Pricing is quote-based on multi-year enterprise contracts tailored by industry vertical, coverage scope, risk profile, and service level requirements. Revenue is generated through insurance brokerage commissions, advisory service contracts, and carrier placement fees across both corporate and individual (high-net-worth) client segments, with the company serving enterprise Risk Capital and Human Capital needs alongside specialized private client offerings.

Name

NFP Insurance Solutions

Legal name

NFP

Website

https://imgoc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

NFP Insurance Solutions is a wholly-owned Aon subsidiary operating a comprehensive insurance brokerage and advisory platform across the U.S., Canada, UK, and Ireland, delivering Risk Capital and Human Capital solutions to corporate enterprises and high-net-worth individuals across 22+ industry verticals.

Ownership category

akta.pro rank

Product category

Insurance Brokerage and Advisory

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial General Liability (CGL) (FSAJADAA)

akta.pro secondary industries

Technology Errors & Omissions (Tech E&O) / Professional Liability (FSAJAOAC), Directors & Officers (D&O) Liability (FSAJADAF), Ancillary & Supplemental Health Products (Accident/Critical Illness/Hospital Indemnity) (HLAEABAJ), Standalone Umbrella Liability (FSAJANAE)

Keywords

• Insurance brokerage services
• Risk management consulting
• Employee benefits administration
• Commercial insurance solutions
• Retirement advisory services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage and Advisory Services: NFP generates revenue through insurance brokerage fees, advisory service contracts, and commissions from placing insurance coverage for corporate and individual clients. Revenue comes from both Risk Capital (property & casualty, specialty lines) and Human Capital (employee benefits, executive benefits, retirement advisory) service offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

NFP Insurance Solutions is an insurance brokerage and advisory firm that helps businesses manage risk and deliver benefits to their workforce. It operates across two core divisions—Risk Capital Solutions (commercial property, casualty, and specialty insurance brokerage) and Human Capital Solutions (employee benefits, HR consulting, and retirement advisory)—serving corporate clients across 22-plus industry verticals. The firm is a subsidiary of Aon.

Product overview

NFP Insurance Solutions, an Aon company, is a comprehensive insurance and risk management platform offering two primary solution pillars: Risk Capital Solutions (covering property and casualty insurance, personal risk, specialty practices across 20+ industries, and catastrophe preparedness) and Human Capital Solutions (encompassing employee benefits administration, executive compensation consulting, retirement advisory services, talent solutions, and wealth management). The company operates across multiple product lines including coverage expertise modules (Cyber Liability, Directors & Officers, Professional Liability, etc.), captive insurance programs, actuarial services, and industry-specific specialty practices. The portfolio includes proprietary tools like PartnersFinancial and publishes regular industry trend reports. The architecture functions as a full-service insurance brokerage and consulting firm rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Brands

• PartnersFinancial: Financial services network under NFP

Products and services

• Risk Capital Solutions

Segments25 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• PartnersFinancialcoreChannel Partner/ Reseller/ DistributorPartnersFinancial is NFP's channel partner network enabling independent insurance agents and brokers to access NFP's carrier relationships, products, and industry expertise.
• Wilderness Medical SocietyminorStrategic or Co-development PartnerPartnership providing specialized medical expertise for wilderness and remote location healthcare coverage and risk management within NFP's Healthcare and Life Sciences specialty practice.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Marsh McLennan: Marsh is the largest global insurance broker and risk advisor, offering commercial P&C, employee benefits, and risk consulting across all major verticals. It is NFP's most direct large-scale competitor, particularly for enterprise and multinational accounts where Aon's brand competes head-to-head.
• Brown & Brown: Brown & Brown is a large U.S. insurance broker with diversified commercial and personal lines, comparable mid-market customer base, and growing specialty practice capabilities that overlap with NFP's vertical specialization strategy.
• Marsh & McLennan Agency: Marsh & McLennan Agency is the mid-market arm of Marsh McLennan, offering commercial P&C and employee benefits to middle-market companies — directly competing with NFP in the segment where PartnersFinancial channel operates.
• Alliant Insurance Services: Alliant is a specialty-focused commercial insurance brokerage serving mid-market and enterprise clients across many of the same verticals as NFP (construction, energy, healthcare, real estate, public entity), with similar product breadth.
• Willis Towers Watson (WTW): WTW is a global advisory and brokerage firm offering risk management, insurance brokerage, and human capital consulting — overlapping directly with NFP's Risk Capital and Human Capital solution pillars across similar client segments and verticals.
• Hub International: Hub International is a leading North American insurance brokerage serving mid-market commercial clients across similar verticals, with comparable product breadth in P&C, employee benefits, and personal lines.
• Arthur J. Gallagher: Gallagher is a major global insurance brokerage and risk management firm with strong mid-market and commercial enterprise focus, comparable client verticals (construction, healthcare, hospitality, real estate), and similar integrated brokerage + consulting model.
• Lockton: Lockton is the world's largest independent insurance brokerage, offering commercial P&C, employee benefits, and risk consulting with comparable vertical specialization — a direct private competitor without public-market quarterly pressure.
• USI Insurance Services: USI is a large U.S. insurance brokerage serving mid-market commercial clients with property/casualty, employee benefits, and retirement services, sharing NFP's integrated Risk + Human Capital positioning and vertical specialization model.

Broad incumbents

• Aon plc: Aon is NFP's parent company and one of the world's largest professional services firms offering risk, insurance brokerage, reinsurance, and human capital solutions globally. As parent, Aon both owns NFP and competes for the largest multinational accounts that NFP also targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nfpoc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NFP Insurance Solutions