I'm In

What I'm In does

I'm In is a New Zealand-based employment support organisation, operating under the legal entity Your Sales Engine LTD, that connects jobseekers facing barriers to work — including refugees, individuals on government support, and people overcoming personal challenges — with businesses seeking motivated, pre-screened candidates. The organisation runs a funded employment programme with employer partnerships spanning logistics, healthcare, hospitality, security services, and customer service, and delivers a 7-step jobseeker support process (career planning, CV and cover letter preparation, interview coaching, industry training) plus 90–180 days of post-placement pastoral care. Complementary service modules include pre-employment background checks (ACC, criminal, drug, credit), pre-employment medicals, Class 2 driver training, and drug and alcohol testing, positioning the organisation as a one-stop work-readiness provider rather than a pure-placement recruiter.

The programme is anchored by a core partnership with the Ministry of Social Development (MSD), which both funds and refers candidates, with formal Privacy Act 2020 information-sharing arrangements supporting eligibility verification. Outcome metrics disclosed on the organisation's own materials include 350+ placements in under two years and a 97.5% employment placement rate (with near-full retention) from the Community Coaching programme, and the organisation received the Impact Gold Award at the 2025 Wellington Gold Awards. A community referral programme extends intake beyond MSD. Distribution is domestic-only (Aotearoa New Zealand) and is built primarily on direct employer partnerships, MSD referrals, and community-led outreach rather than on a proprietary technology platform.

The revenue model is best characterised as government programme funding rather than commercial fees: no pricing, employer contribution amounts, or contract values are publicly disclosed, and pricing transparency is explicitly not offered. Headcount is small (1–10 employees), and the operational base is in Lower Hutt, Wellington region, with national coverage claimed. There is no disclosed venture funding, no parent company, and no M&A activity on record.

Name

I'm In

Legal name

Your Sales Engine LTD

Website

https://imin.org.nz

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

I'm In is a New Zealand government-funded employment programme that connects jobseekers facing barriers to work with employers across logistics, healthcare, hospitality, and security, delivering pre-employment readiness, matching, and 90–180 days of post-placement pastoral care.

Ownership category

akta.pro rank

Product category

Employment Services

NAICS

Employment Placement Agencies (561311), Vocational Rehabilitation Services (624310), Employment Services (5613)

SIC

Services-Employment Agencies (7361), Services-Social Services (8300), Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAAAOAL

Job Placement, Matching & Career Navigation Services

Education/Adult & Continuing Education/Workforce Development Initiatives

SECONDARYEDAAAKAO

Career Coaching, Mentoring & Placement Support Services

Education/Adult & Continuing Education/Career Readiness & Employability Skills (Resume, Interview, Workplace Skills)

SECONDARYEDAAAOAK

Workforce Support Services & Case Management (Coaching, Wraparound)

Education/Adult & Continuing Education/Workforce Development Initiatives

SECONDARYBPAGAEAJ

Employment & Job Readiness Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYBPADAKAE

Workforce Development, Employment Readiness & Job Placement

Business & Public Services/International Organizations & Development/Education & Skills Development Programs

Keywords

• Employment programme
• Jobseeker support services
• Workforce placement solutions
• Pre-employment screening
• Community coaching employment

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government-funded employment programme: I'm In operates as a funded employment programme that connects jobseekers with meaningful employment opportunities. The programme appears to be government-funded through MSD (Ministry of Social Development) partnerships. Revenue is derived from programme funding rather than direct customer payments. The organisation also partners with businesses who benefit from access to pre-screened, motivated talent.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

I'm In runs a funded employment programme that connects New Zealand jobseekers facing barriers to work with businesses seeking pre-screened, motivated candidates. The core offering bundles personalised 7-step jobseeker support (career planning, CV and interview prep, confidence building) with employer services including pre-employment checks, medical assessments, Class 2 driver training, drug and alcohol testing, and 90-180 days of post-placement pastoral care.

Product overview

I'm In is a single, unified employment programme offering that connects Kiwi jobseekers with meaningful employment opportunities across Aotearoa. The core offering combines a 7-step jobseeker support service (including career planning, CV preparation, interview coaching, and 90-day pastoral care) with business partnership services. Additional service modules include pre-employment checks (criminal, drug, credit), medical services, Class 2 driver training, and drug & alcohol testing—all designed to support job readiness and reduce employer hiring risk. The programme targets jobseekers facing barriers to employment and businesses seeking motivated, pre-screened candidates.

Differentiator

Problem solved

Functional benefit

Products and services

• Employment Programme A funded employment programme that connects jobseekers with meaningful employment opportunities across New Zealand, providing pre-employment training, candidate matching, and 90-180 days of post-placement pastoral care support. Targets jobseekers facing barriers to work and businesses seeking pre-screened talent.
• Jobseeker Support Services Personalised seven-step support for jobseekers including career planning, confidence building, interview preparation, CV and cover letter preparation, industry training, placement assistance, and 90-180 days of pastoral care support. Designed for New Zealanders seeking meaningful employment, including those facing barriers to work.
• Pre-employment Checks Background verification services including ACC checks, criminal checks, drug testing, and credit checks delivered to employers to ensure job candidates meet compliance requirements before placement.
• Medical Services Pre-employment medical examinations, driver medical testing, and ongoing health checks delivered to employers to ensure workforce fitness and compliance with safety requirements.
• Class 2 Driver Training Training and unit standards for Class 2 truck driving delivered to jobseekers and employers, meeting industry requirements for safe, compliant logistics sector employment.
• Drug and Alcohol Testing Industry-standard drug and alcohol testing delivered to employers to create safe, ready-for-work environments and support jobseekers through employment screening processes.

Quantifiable outcome

• 97.5% of Community Coaching programme participants entered employment
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ministry of Social Development (MSD)coreStrategic or Co-development PartnerI'm In works closely with MSD as a key programme partner. Jobseekers are referred through MSD, and I'm In shares relevant personal information with MSD to verify eligibility and support programme administration. The partnership operates under Privacy Act 2020 compliance with secure data sharing arrangements. MSD is a key referral source for jobseekers on government support transitioning into employment.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Emerge Aotearoa: NZ mental health and social services provider offering employment support among other wraparound services. Comparable as a community-led organisation helping people facing barriers re-enter employment.
• Workbridge: NZ-based vocational service helping people with disabilities or health conditions find employment. Directly comparable as a community-funded employment support programme operating in Aotearoa with similar jobseeker coaching and placement outcomes.
• Salvation Army Employment Plus: Salvation Army's NZ employment division connecting jobseekers facing barriers with employers, often via MSD partnerships. Comparable mission, funding model, and barrier-population focus.
• APM New Zealand: Subsidiary of Advanced Personnel Management providing employment, disability, and vocational rehabilitation services across NZ and Australia. Comparable employment placement and barrier-support services with similar funder relationships.

Broad incumbents

• Seek NZ: Leading ANZ job platform connecting jobseekers with employers. Comparable as a candidate-employer intermediary, though marketplace rather than coaching/placement model.
• Adecco New Zealand: Global staffing agency with NZ operations providing temporary and permanent placement across industries. Comparable placement function but commercial rather than community-funded model.
• Hays New Zealand: Global recruitment firm with NZ operations across multiple sectors. Comparable in candidate-employer matching but serves skilled professional markets rather than barrier populations.

Regional players

• Mission Australia Employment Services: Australian employment services arm of Mission Australia operating welfare-to-work programmes with similar barrier-population focus. Comparable model and outcomes framework, though operating in Australia rather than NZ.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/im-in-programme

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I'm In