ImmerBunt GmbH

What ImmerBunt GmbH does

ImmerBunt GmbH is a German environmental services company founded in 2021 by Tom Junge, headquartered in Oldenburg (Lower Saxony) with legal registration in Bad Vilbel (Frankfurt am Main). The company delivers end-to-end corporate biodiversity and nature conservation projects — site analysis, planning, implementation, and ongoing monitoring — to German companies seeking to fulfil ESG, CSRD (ESRS E4), and corporate sustainability commitments. Its core offerings are threefold: bespoke project solutions, ecological enhancement of company-owned premises (Firmengrundstücke), and partial-partnership sponsorships (Blühwiesenpatenschaften) on agricultural land for companies without their own sites.

The underlying technology is rooted in applied ecology rather than software: site-adapted design using regional certified seed mixes (Regiosaatgut from Rieger Hofmann and Saaten Zeller), perennial bloom meadows, traditional orchard meadows (Streuobstwiesen), and habitat structures such as Benjeshecken (deadwood hedges), Sandarien, and insect hotels. The proprietary 'ImmerBunt Standard' codifies an 8-criteria quality framework (regional seed, minimum 5-year perennial design, no fertilizer, no pesticides within 20m, nesting opportunities, site suitability analysis, custom maintenance concept, minimum 20m strip width). Measurement is delivered via environmental DNA (eDNA) sampling and analysis, generating species lists and trends directly usable for CSRD/ESG reporting. The Modular Area Classification (A/B/C Flächen) system enables prioritisation of measures across large green space portfolios.

The business model is professional services-led: project-based bespoke engagements priced per scope (no public rate card), complemented by one-time sponsorship purchases through an online shop, and educational workshops/school programs. Go-to-market is sales-led, with direct outreach and referrals targeting German enterprises across energy, housing, healthcare, insurance, banking, brewing, construction, paper, and manufacturing; flagship engagements include EWE (energy utility), GWH Immobilien Holding (a ~24-hectare naturnahe Quartiersentwicklung in Raunheim, partly KfW-financed), Klinikum Oldenburg, Ammerländer Versicherung, LzO, Ols Brauerei, and Alfred Döpker. A 2024 merger with Frankfurt-based Landau und Obert formed the combined entity 'Immerland', expanding corporate capacity. Reported scale metrics include a public target of 1,000,000 m² of bloom meadow in Germany by 2025, 65 corporate partners, 1,294 bloom meadow godparents, and 22 employees.

Name

ImmerBunt GmbH

Legal name

ImmerBunt GmbH

Website

https://immerbunt.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

ImmerBunt GmbH is a German environmental services firm founded in 2021 that delivers end-to-end corporate biodiversity projects — site analysis, ecological implementation, and eDNA monitoring — to help German companies meet ESG, CSRD ESRS E4, and nature conservation commitments on owned or sponsored land.

Ownership category

akta.pro rank

Product category

Environmental Services & Biodiversity Consulting

NAICS

Landscape Architectural Services (54132), Support Activities for Forestry (1153)

SIC

Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Biodiversity Baseline Studies & Long-Term Monitoring Programs (EUAHAHAE)

akta.pro secondary industries

Nature & Biodiversity Reporting (TNFD, natural capital) (EUAHAJAM), Nature, Biodiversity & Ecosystem Conservation (BPADALAE)

Keywords

• Biodiversity consulting services
• Corporate nature conservation
• Habitat creation projects
• ESG biodiversity reporting
• Ecological site development

Headquarters

HQ city

Bad Vilbel

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Bespoke Nature Conservation Project Services: Full-service ecological project delivery for corporate clients, from site analysis and planning through implementation and ongoing monitoring. Revenue is generated per project with pricing based on scope, area size, and complexity. The AGB (terms & conditions) confirm project-based contracts with advance invoicing (Vorauskasse or Rechnung) and payment terms of 7 days.
2. Bloom Meadow Sponsorships (Blühwiesenpatenschaften): Customers purchase partial partnerships (Teil-Partnerschaft) for agricultural bloom areas managed by ImmerBunt. Serves companies without their own land. The online shop sells sponsorships as one-time contributions.
3. Tree Sponsorships (Obstbaumpatenschaften): Customers sponsor individual fruit trees planted as part of orchard meadow projects. Combined with the Treuhand Weser-Ems project where 100 apple trees were planted to celebrate 100 years of the company.
4. Educational Programs & Workshops: Nature conservation workshops, school programs (e.g., LzO Hochbeettour for Grundschulen), and training sessions for employees of partner companies. Delivered in collaboration with educational institutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

ImmerBunt GmbH delivers site-adapted ecological design and implementation of biodiversity projects for corporate clients in Germany, including bloom meadows, orchard meadows (Streuobstwiesen), Benjes hedges, insect hotels, sandariums, and habitat structures. Services span site analysis, planning, implementation, and long-term monitoring, supported by environmental DNA (eDNA) species tracking to produce quantifiable biodiversity metrics for ESG and CSRD reporting. The company also sells partial sponsorships (Patenschaften) of agricultural bloom areas for companies and individuals without their own land.

Product overview

ImmerBunt GmbH is an environmental services company offering a portfolio of nature conservation solutions for businesses, consisting of three core service lines: Individual Project Solutions (custom biodiversity consulting), Natural Company Premises (ecological property enhancement with site analysis, implementation, and monitoring), and Environmental Project Participation (meadow sponsorships without requiring own land). Supporting services include eDNA biodiversity monitoring for ESG/CSRD reporting, implementation of flowering meadows, traditional orchards, Benjes hedges, and nesting structures. The company adheres to its proprietary ImmerBunt Standard quality framework requiring regional seeds, multi-year commitments, and ecological best practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Individuelle Projekt-Lösungen (Custom Project Solutions)
• Naturnahe Firmengrundstücke (Natural Company Premises)
• Beteiligung an Umweltprojekten / Blühwiesenpatenschaften (Environmental Project Sponsorships)
• eDNA Monitoring (Environmental DNA Biodiversity Monitoring)

Quantifiable outcome

• Up to 1–2 cuts/year for bloom areas vs. weekly mowing for conventional lawns — significant cost reduction
• +5 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered flagship / core, core and minor.

• GWH Immobilien Holdingflagship / coreStrategic or Co-development Partner · 1 January 2024One of ImmerBunt's largest model projects: naturnahe Quartiersentwicklung (nature-based neighborhood development) in the Ringstraßenquartier Raunheim, covering ~24 hectares. ImmerBunt delivers multi-year ecological measures including 160,000 m² green space management, 4,435 m² bloom areas, Benjeshecke, eDNA monitoring, and CSRD/ESG reporting. Funded partly through KfW Umweltprogramm 240/241.
• Klinikum OldenburgcoreStrategic or Co-development PartnerTransforming the Tweelbäke commercial area grounds into an ecological showcase: Streuobstwiese, bloom area, ivy climbing structures on fences, sandarium for wild bees, and wild rose islands. Aims to inspire other companies in commercial areas to adopt ecological measures.
• Ruderverein DorstenminorStrategic or Co-development PartnerTransformation of a section of the rowing club's grounds into a Streuobstwiese with 6 fruit trees, promoting biodiversity and community cohesion.
• Regional farmers and agricultural partnerscoreStrategic or Co-development PartnerImmerBunt works with regional farmers who provide land, perform sowing and maintenance for agricultural bloom areas. Farmers benefit from ecological improvement of marginal land. This partnership model enables the company's sponsorships (Patenschaften) for companies without land.
• Johnny Benjes (Ecologist/Planner)coreOthersJohnny Benjes is ImmerBunt's ecologist responsible for site analysis, soil sampling, and project planning. He also contributed a bachelor's thesis on farmer attitudes toward bloom strips.
• Rieger Hofmann and Saaten Zeller (seed suppliers)coreTechnology or IntegrationImmerBunt uses regionally certified seed mixtures from Rieker Hofmann and Saaten Zeller for bloom areas, ensuring genetic matching to local ecosystems and compliance with the ImmerBunt Standard.
• Local maintenance and tree care contractorsminorImplementation/ SI/ Consulting PartnerIn the GWH project, ImmerBunt coordinates with local tree care firms (Baumfachbetrieb) in the planning phase to ensure planting pit design, species selection, and maintenance accessibility are optimized.
• Joey Kouwenberg, Lea Antonia Fitten, Linda Capancioni, Rebecca Sophie Haas, Maren Andresen (Scientific advisors)coreStrategic or Co-development PartnerScientific team providing research-based project development. Students contribute theses on topics including farmer attitudes, international stakeholder engagement, bloom mix analysis, and GIS-based site potential assessment.
• KfW BankengruppecoreOthersKfW Umweltprogramm 240/241 provides Tilgungszuschüsse (repayment grants) for biodiversity and climate adaptation investments. Used by GWH for project financing. ImmerBunt supports clients in translating measures into eligible project components.
• EWEcoreStrategic or Co-development PartnerEWE partnership includes distributing bloom meadow packages to over 8,000 families and educational institutions in the EWE region, promoting early childhood environmental education. EWE aims for climate neutrality by 2035.

Scale indicators12 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Plant-for-the-Planet: Global tree-planting organization headquartered in Germany that partners with corporates (e.g., sales-channel-based funding models) to fund restoration projects. Comparable to ImmerBunt's Blühwiesenpatenschaften sponsorship mechanism and corporate engagement motion.
• Wilderness International: German non-profit that protects primary rainforests through corporate partnerships, offering companies measurable nature conservation contributions. Closely comparable to ImmerBunt's B2B biodiversity-as-service model, with a similarly rigorous, auditable, corporate-friendly framework.
• natureOffice: German sustainability services provider offering carbon offsetting, biodiversity projects, and ESG/CSRD-aligned consulting to corporate clients. Overlaps directly with ImmerBunt's corporate nature conservation and reporting positioning.
• Treedom: Platform enabling companies and individuals to fund tree planting projects with remote monitoring and ESG reporting. Direct comparable to ImmerBunt's productized sponsorship model with measurable environmental outcomes for corporate buyers.

Broad incumbents

• myclimate: Swiss-German climate organization that runs corporate nature-based solution and reforestation projects alongside its carbon offset portfolio. Overlaps with ImmerBunt on B2B climate/biodiversity services and CSRD-adjacent reporting.
• NABU (Naturschutzbund Deutschland): Germany's largest nature conservation NGO (~900k members). NABU runs corporate biodiversity partnerships and conservation projects at a much larger scale than ImmerBunt; both serve German corporates seeking credible biodiversity engagement, but NABU does not focus on CSRD-reportable monitoring.
• BUND (Bund für Umwelt und Naturschutz Deutschland): Major German environmental NGO with corporate engagement and nature-based projects. BUND operates across a much broader portfolio of issues but overlaps with ImmerBunt in delivering corporate-facing biodiversity outcomes and policy advocacy.

Emerging players

• Ackerdemia e.V. German non-profit running educational agriculture and nature programs in 200+ schools. Comparable to ImmerBunt's LzO Hochbeettour and 200-school reach, though focused on food growing rather than biodiversity specifically.

Others

• Heinz Sielmann Stiftung: Major German conservation foundation operating nature reserves and biodiversity education programs. Comparable as an ecosystem participant (conservation delivery + corporate/foundation partnerships) rather than a direct competitor, and a potential partner channel.
• Stiftung KlimaWirtschaft: Foundation of leading German corporates driving climate and biodiversity action. Not a direct competitor but an adjacent ecosystem player whose corporate members are precisely ImmerBunt's buyer personas — a channel or partnership opportunity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/immerbuntdeutschland
• LinkedInlinkedin.com/company/immerbunt-deutschland
• Instagraminstagram.com/immerbunt_deutschland

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ImmerBunt GmbH