I-MOR

What I-MOR does

I-MOR is a privately-held Dutch video production agency headquartered in Assendelft, Noord-Holland, operating since 2009 with a core team of six specialists. The company offers end-to-end video production services spanning commercials, campaign videos, case films, event videos, employer branding content, and innovative formats such as VR. Its 'Full Circle' methodology covers concept, pre-production, production, and post-production, while its 'Smart Content' approach repurposes a single production into multiple platform- and funnel-optimized variants for international distribution across up to 12 countries and 80+ languages.

The business model is project-based professional services with custom pricing tied to scope, complexity, and international reach. I-MOR generates revenue through full-service video production for enterprise brands, supplemented by storytelling workshops, employer branding e-books, and creative consulting. Go-to-market is direct, relationship-driven enterprise sales led by a dedicated account manager (Mariëtte v/h Kaar), with referrals, industry events, and a podcast (SetChat) supporting top-of-funnel awareness. Recurring enterprise engagements include 13 consecutive years with Walibi Holland and multi-year international campaigns for Storio Group (Albelli and sister brands), Microsoft, Digital Realty, Cegeka, and ANWB. The company is founder-owned and operated, with Creative Director Robert Vonk and Director Rogier van de Weerd as creative principals, and operates without disclosed external funding or institutional investors.

Name

I-MOR

Legal name

I-MOR

Website

https://i-mor.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

I-MOR is a Dutch video production agency offering end-to-end commercial, campaign, case film, and employer branding video services for enterprise clients including Microsoft, Storio Group, and Walibi Holland, with international multi-country campaign capabilities.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Video Production (512110), Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro industry

PRIMARYBPAFAIAB

Video Production & Post-Production

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

SECONDARYBPAFAIAJ

Content Studio & Creative Resourcing (In-house/Embedded Teams)

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

SECONDARYBPAFAIAL

Interactive & Immersive Content Production (AR/VR/3D)

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

Keywords

• Video production services
• Commercial video production
• Brand storytelling films
• Employer branding videos
• Campaign video production

Headquarters

HQ city

Assendelft

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Video Production Services: Full-service video production including commercials, campaign videos, case films, event videos, and employer branding content. Projects are custom-designed based on client requirements, with pricing varying by scope, duration, and complexity.
2. Storytelling Workshops: Interactive workshops teaching storytelling techniques for marketing, communications, HR, and entrepreneurs. Workshops are offered at their location in Assendelft or at client-selected locations.
3. Creative Consulting: Strategic creative consultation for video concepts and content strategy, integrated with their production services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

I-MOR is a Dutch video production agency that creates branded video content for enterprise clients, including TV and online commercials, large-scale multichannel campaign videos, case films, event videos, and employer branding videos. The agency manages the full lifecycle of video production from concept development through pre-production, filming, and post-production, following its 'Full Circle' methodology. It also conducts storytelling workshops and produces innovative video content using techniques such as VR, robot-arm camera systems, drone footage, and green-screen studios.

Product overview

I-MOR is a video production company offering a comprehensive suite of video services. The core offerings include Commercials (TV and online commercials), Campaign Videos (Campagnevideo), Case Films (Casevideo), Event Videos (Eventvideo), Employer Branding videos, and Innovative Video Content. The company also provides a Storytelling Workshop and an Employer Branding E-book as supplementary resources. I-MOR follows a 'Full Circle' methodology covering concept development, pre-production, production, and post-production phases. Their 'Smart Content' approach enables dynamic content creation optimized for different platforms, audiences, and formats across international campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercials Television and online commercials designed to help brands stand out and communicate their message to target audiences across multiple channels.
• Campaign Videos Large-scale national and international video campaigns optimized for different platforms, audiences, and broadcast moments using I-MOR's 'Smart Content' methodology to produce multiple tailored videos from a single production.
• Case Films Films that tell the stories of organizational collaborations and successful partnerships, featuring unique concepts developed for each case to showcase client work compellingly.
• Event Videos Videos for event openings (eventopeners) and aftermovies designed to capture and promote special events, including theme park seasons and corporate events.
• Employer Branding Videos Videos that tell an organization's story to attract and engage potential employees, using powerful narratives and authentic voices to create emotional connections with viewers, including Gen Z talent pools.
• Innovative Video Content Cutting-edge video content exploring the latest techniques in filmmaking, including VR experiences and innovative production methods such as robot-arm camera work, drone footage, and green-screen studios.
• Storytelling Workshop Interactive workshop teaching marketing, communications, HR, and entrepreneurial participants how to use storytelling to communicate messages clearly, humanly, and persuasively, with practical tools and examples. Offered at I-MOR's Assendelft location or at client-selected venues.

Quantifiable outcome

• Produced 600+ videos for single international campaign (Storio Christmas 2025)
• +3 more outcomes

Named customers26 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Fight CancercoreStrategic or Co-development Partner · 1 January 2025I-MOR has established a strategic partnership with Fight Cancer for 2025, focusing on supporting the organization's brand campaigns including Swim to Fight Cancer, Spin for Life, and LoveLife Run events. Beyond financial sponsorship, I-MOR contributes creative and strategic expertise to develop content for digital billboards, DOOH screens, and other media channels, working with partners like BlowUP Media and Global Media & Entertainment.
• Voicebooking.comsupportingTechnology or IntegrationI-MOR partners with Voicebooking.com for voice-over talent acquisition, utilizing their platform for finding native voice talent across 80+ languages for international commercial productions. The partnership enables quick and efficient voice-over casting and remote recording from professional home studios.
• Emma Collins PhotographysupportingStrategic or Co-development PartnerCollaboration with award-winning documentary photographer Emma Collins for combined video and photography productions, particularly for Storio Group campaigns. The partnership brings authentic, 'perfect imperfect' imagery combined with I-MOR's video production capabilities.
• Multa CastingsupportingChannel Partner/ Reseller/ DistributorCasting agency partnership for finding and selecting talent (actors, models, children) for commercial and brand video productions. I-MOR utilizes their database and network for casting needs.
• Frisse KoppensupportingChannel Partner/ Reseller/ DistributorCasting agency partnership providing access to diverse talent pools for commercial and brand video productions.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MediaMonks (S4 Capital / Monks): Global creative production network headquartered in the Netherlands; offers scaled video, content, and digital production services across enterprise brands, far larger than I-MOR but competing for the same enterprise video briefs.
• TBWA\NEBOKO: Major Dutch advertising agency within the TBWA network; produces commercials and campaign video content for large enterprise clients in the same Dutch market as I-MOR.
• Dept Agency: Large Amsterdam-headquartered digital creative and technology agency with significant video and content production capabilities; broader portfolio but overlaps in enterprise brand video work.

Direct peers

• Wefilm: Amsterdam-based creative video production agency producing commercials, brand films, and case studies for enterprise clients; directly comparable Dutch boutique competing for similar commercial and corporate video briefs.
• Submarine: Amsterdam-based film and video production company producing commercials, branded content, and documentaries for enterprise and broadcast clients; comparable boutique size and Dutch market focus.
• Blauw Films: Dutch boutique video production studio producing commercials, brand films, and corporate video content; comparable scale, creative approach, and target Dutch/European enterprise clients.
• Hammerfest: Netherlands-based creative production studio producing commercials, brand films, and event content for enterprise clients; comparable boutique agency competing in the same Dutch market for video briefs.
• New Amsterdam Film Company: Dutch commercial and corporate video production agency with a comparable full-service offering across commercials, case films, and brand content for Dutch and European enterprise clients.
• Boerenboom Producties: Dutch creative video production house producing commercials, brand content, and online video campaigns; similar boutique positioning in the Netherlands serving enterprise marketing teams.
• Caviar Amsterdam: Amsterdam-based production company producing commercials, branded content, and campaigns for international brands; comparable boutique creative positioning with similar enterprise clientele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@i-mor5223
• Facebookfacebook.com/IMORNL
• Instagraminstagram.com/imornl
• LinkedInlinkedin.com/company/i-mor

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I-MOR