Marcelo Santana Imóveis

What Marcelo Santana Imóveis does

Marcelo Santana Imóveis is a regional Brazilian real estate brokerage (imobiliária) headquartered in Vitória da Conquista, Bahia, operating under CRECI registration 2044 with a staff of approximately 8 people. The company intermediates the sale of residential lots, houses, apartments, and commercial spaces across 10+ neighborhoods of the city, with property prices ranging from approximately R$60,000 for small lots to R$17,120,000 for large commercial parcels. It also markets multiple planned loteamentos (land developments) including Parque Real, Parque Florestal, Aroeiras, and Bosque dos Pássaros.

The firm's flagship asset is Park Ville Residence, a 719-lot, 17-amenity residential condominium launched in 2023 in the Universidade neighborhood and described as the brokerage's first condominium launch in the state of Bahia. Marcelo Santana Imóveis runs no proprietary technology stack; instead its entire online presence — website (imoveismarcelosantana.com.br), listings, CRM, and digital marketing tooling — is supplied by Arboimoveis under a white-label arrangement, with Superlógica Imobi credited as backend developer.

Commercially the company operates a transaction-fee model, earning commissions on each closed sale. Go-to-market is direct-to-consumer: organic website traffic drives pre-registration, which is then converted via WhatsApp ((77) 99110-4914), telephone ((77) 3422-9896), and a contact form. The firm serves two primary segments — residential property buyers (families and individuals seeking lots or homes in planned neighborhoods with infrastructure) and commercial property buyers (business owners and investors seeking commercial land) — and supplements its in-house offerings via co-marketing arrangements with developers Ciclo Engenharia and Kubo Empreendimento for the Bosque dos Pássaros development.

Name

Marcelo Santana Imóveis

Legal name

Marcelo Santana Imóveis

Website

https://imoveismarcelosantana.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Marcelo Santana Imóveis is a CRECI-registered real estate brokerage in Vitória da Conquista, Bahia, intermediating residential and commercial property sales — including the 719-lot Park Ville Residence condominium — to individual buyers and small investors via website, WhatsApp, and direct contact.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJADAJ

Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Land & Rural Real Estate Brokerage

SECONDARYFSAEAJAB

Commercial Real Estate Brokerage (Leasing & Sales)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

SECONDARYBPAJAAAE

Residential Investment Property Brokerage (SFR/Small Multifamily)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

Keywords

• Residential real estate
• Commercial property brokerage
• Land lot sales
• Real estate agency
• Property listing platform

Headquarters

HQ city

Vitória da Conquista

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Brokerage Commission: The company earns revenue through commissions on property sales transactions. As a real estate brokerage (imobiliária) registered with CRECI 2044, they facilitate the sale of residential lots, houses, apartments, and commercial properties in Vitória da Conquista, earning transaction-based fees upon successful property sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Marcelo Santana Imóveis is a CRECI-registered (No. 2044) real estate brokerage operating in Vitória da Conquista, Bahia, Brazil. The company facilitates the sale and listing of residential and commercial properties — including land lots, houses, apartments, and commercial spaces — across multiple neighborhoods. Its flagship offering is Park Ville Residence, a residential condominium development launched as the first of its kind in Bahia state, comprising 719 lots and 17 leisure amenities.

Product overview

Marcelo Santana Imóveis is a real estate agency based in Vitória da Conquista, Bahia, Brazil. The company operates as a property listing platform offering land lots (Terrenos), apartments (Apartamentos), houses (Casas), and commercial spaces (Salas Comerciais) for sale. Their portfolio includes properties across multiple neighborhoods including São Pedro, Universidade, Felícia, Candeias, and others. Notable developments include Park Ville Residence, their first launch in Bahia, and various planned loteamentos (land developments) in the Parque Real area.

Differentiator

Problem solved

Functional benefit

Brands

• Park Ville Residence: First launch in Bahia, a residential condominium project in Vitória da Conquista with 719 lots and 17 leisure options

Products and services

• Residential Land Lots (Terrenos)

Quantifiable outcome

• Access to 719 lots in Park Ville Residence development
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• ArboimoveiscoreTechnology or IntegrationArboimoveis provides the white-label platform and technology infrastructure for Marcelo Santana Imóveis' website (imoveismarcelosantana.com.br). The platform includes property listings, CRM functionality, and digital marketing tools used by the real estate brokerage.
• Ciclo EngenhariaminorStrategic or Co-development PartnerCiclo Engenharia is mentioned as a co-developer of the Bosque dos Pássaros loteamento (land development) alongside Kubo Empreendimento. Marcelo Santana Imóveis sells lots in this development.
• Kubo EmpreendimentominorStrategic or Co-development PartnerKubo Empreendimento is mentioned as a co-developer of the Bosque dos Pássaros loteamento alongside Ciclo Engenharia. Marcelo Santana Imóveis sells lots in this development.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Loft: Brazilian real estate technology platform focused on buying, selling, and transacting properties digitally. Comparable because it is pursuing tech-driven intermediation of Brazilian residential transactions, overlapping with Marcelo Santana's buyer-intermediation role from a different angle.

Broad incumbents

• ZAP Imóveis: Major Brazilian real estate listings portal owned by OLX Group. Comparable because it aggregates residential and commercial listings for buyers in the same Brazilian market Marcelo Santana targets, serving as both a competitor and a potential listing distribution channel.
• Cyrela Brazil Realty: Large Brazilian residential real estate developer with its own sales channel for new developments. Comparable because it both develops and sells condominium inventory similar to Marcelo Santana's Park Ville Residence offering, though as a principal rather than a third-party broker.
• MRV Engenharia: Brazil's largest residential developer, with an in-house sales operation across the country. Comparable because it sells new planned-community inventory, including in Bahia, creating direct competition for loteamento buyers.
• QuintoAndar: Brazil's leading online real estate marketplace, connecting owners, buyers, and tenants. Comparable because it performs the same buyer-seller intermediation function, but operates as a tech platform with national reach rather than a regional commission-driven brokerage.
• Viva Real: Brazilian real estate listings portal focused on higher-end properties, part of the same OLX/Grupo ZAP ecosystem. Comparable because it intermediates property discovery and lead generation for the same buyer pool across Brazil.

Direct peers

• Lopes Consultoria de Imóveis: One of Brazil's largest traditional real estate brokerages, selling residential and commercial properties across multiple states. Comparable because it operates the same commission-based brokerage model serving similar buyer segments, though at vastly greater scale and geographic reach.
• Arboimoveis: Brazilian white-label real estate platform that powers Marcelo Santana Imóveis' website, CRM, and listing infrastructure. Comparable because it directly serves the same brokerage-business model with the same tech-enabled sales motion, just at the platform level rather than as a single brokerage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/marcelo-santana-im%C3%B3veis

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marcelo Santana Imóveis