IMPACT ZONE
Impact Zone Fitness & Sports Performance is a privately held, single-location 51,000 sq ft fitness facility in Norwood, NJ serving 3,500+ Bergen County members with gym access, personal training, group classes, recovery amenities, and facility rentals at $139/month.
- Company typePrivate
- Founded2017
- HeadquartersNorwood, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What IMPACT ZONE does
Impact Zone Fitness & Sports Performance is a privately held, single-location full-service fitness facility operating since 2017 at 335 Chestnut Street in Norwood, New Jersey, serving Bergen County and surrounding areas. The company operates a 51,000 square foot facility (40,000 sq ft main floor plus an 11,000 sq ft mezzanine) organized into distinct zones including Strike Zone (boxing/HIIT), Group Zone (HIIT, barre, cardio, strength classes), SBD Zone (powerlifting with Olympic platforms and competition-grade equipment from Ghost, Rogue, Eleiko, and Texas Strength), Zen Zone (hot yoga), and a Recovery Zone featuring cold plunges (35°F and 55°F), infrared sauna, and red light therapy. Equipment is sourced from premium third-party brands including Life Fitness, Hammer Strength, Rogue, Eleiko, Ghost, Texas Strength, Atlantis, and Arsenal. Technology infrastructure relies entirely on third-party platforms: ABC Fitness for membership enrollment, Trainerize for the iOS/Android mobile apps, Google Calendar for tour booking, and Styku for 3D body composition scanning.
The business model centers on a no-contract month-to-month membership priced at $139 with a $50 one-time enrollment fee, which bundles facility access, 60+ weekly group classes, and recovery amenities. Revenue is diversified across four streams: recurring membership fees, personal training with 18 certified coaches, pay-as-you-go Fascial Stretch Therapy sessions ($145-$190), facility rentals (basketball court, 5,000 sq ft sports turf, party room, boxing ring), and per-scan Styku 3D body composition analysis ($20 members / $40 non-members). The company serves 3,500+ active members and has cultivated a notable celebrity athlete clientele including CC Sabathia, Brock Lesnar, and Action Bronson, which drives earned media coverage in Joe Rogan Experience, Men's Health, NY Daily News, USA Today, and TMZ.
The go-to-market is direct-to-consumer with a community-driven marketing approach leveraging Instagram (@impactzonenj), Google reviews (4.9/5 stars across 500+ reviews), celebrity testimonials, and a free tour booking funnel. Distribution operates solely through the physical Norwood NJ facility and its online join portal, with no multi-site footprint. The company is bootstrapped with no disclosed funding rounds, operates with 37 employees (including owner Sheryl Paladino, Director of Operations Mike Puglisi, and General Manager Devin Policastro), and remains privately held with no public ticker or M&A activity disclosed.
IMPACT ZONE firmographics
Firmographics- Name
- IMPACT ZONE
- Legal name
- Impact Zone Fitness & Sports Performance
- Website
- https://impactzonenj.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Impact Zone Fitness & Sports Performance is a privately held, single-location 51,000 sq ft fitness facility in Norwood, NJ serving 3,500+ Bergen County members with gym access, personal training, group classes, recovery amenities, and facility rentals at $139/month.
- Ownership category
- akta.pro rank
IMPACT ZONE industry classification
Industry- Product category
- Health & Fitness Club Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Functional Fitness / Cross-Training Groups (HSADABAH)
- akta.pro secondary industries
- Strength & Conditioning Personal Training (HSADAAAB), Recovery Lounges & Multi-Modal Recovery Centers (HSADAKAI), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Fitness & Performance Retreats (Bootcamps, Sports Conditioning) (THAGAMAH)
Keywords
Where IMPACT ZONE is headquartered
LocationHeadquarters
- HQ city
- Norwood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
IMPACT ZONE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Gym Membership Fees: Monthly recurring membership fees providing full facility access including equipment, group classes, and recovery amenities. No contracts required - month-to-month basis.
- Personal Training Services: One-on-one coaching sessions with certified trainers. Includes dedicated personal training with certified fitness coaches and Fascial Stretch Therapy sessions with specialized therapist Aga Klecha.
- Facility Rentals: Private event rentals including full basketball court (up to 100 guests), 5,000 sq ft sports turf (up to 80 guests), party room (up to 40 guests), and boxing ring/Strike Zone (up to 50 guests).
- Body Composition Scanning: Styku 3D body scanner services - first scan free for members, $20 per scan for members thereafter, $40 for non-members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Full Access Gym Membership - $139/month |
| Unit Pricing | Pay-as-you-go | Fascial Stretch Therapy - $145/35 min or $190/50 min |
| Freemium | Pay-as-you-go | Styku 3D Body Scan - Free to $40 |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
IMPACT ZONE product offering
Product offeringCore offering
Impact Zone Fitness & Sports Performance operates a 51,000-square-foot full-service fitness facility in Norwood, NJ, offering no-contract monthly gym access ($139/month) that includes world-class strength and cardio equipment, 60+ weekly group classes (Strike Zone boxing/HIIT, Group Zone classes, Zen Zone hot yoga), and all recovery amenities (cold plunges, infrared sauna, red light therapy). Standalone paid services include one-on-one personal training, fascial stretch therapy with a master coach, Styku 3D body composition scanning, and private facility rentals for events.
Product overview
Impact Zone Fitness is a single-location, full-service fitness facility offering a unified membership model with included amenities. The core offering is Full Gym Access to a 51,000 sq ft facility, which bundles personal training inquiry options, group classes (60+ weekly), and recovery amenities. Additional paid services include Fascial Stretch Therapy sessions and Styku 3D body scans. The facility spans distinct training zones (SBD Zone for powerlifting, Strike Zone for boxing, Group Zone for classes, Zen Zone for yoga, Recovery Zone for cold/heat therapy) plus rentable spaces for private events. Digital tools (Interval Timer, Rest Timer, Warm-Up Generator, 1RM Calculator, TDEE/Macro Calculator, Mobility Generator, Recovery Timer) are free member utilities accessible via web. A Fuel Guide provides supplement education, and a Smoothie Zone offers in-house nutrition products.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 3,500+ members served
- +2 more outcomes
Companies that use IMPACT ZONE
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
IMPACT ZONE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
IMPACT ZONE partnerships and signals
Strategic signalScale indicators8 records
Recent moves7 records
Expansion highlights6 records
IMPACT ZONE competitors and assessment
Company assessmentEmerging players
- CorePower Yoga: Multi-location hot yoga and fitness studio chain — directly comparable to Impact Zone's Zen Zone hot yoga and Pilates offering, often with similar recovery/heated class positioning.
Direct peers
- Orangetheory Fitness: Group fitness franchise combining coached HIIT/cardio/strength classes with heart-rate-based technology and personal training add-ons — directly competes for Impact Zone's Group Zone and Strike Zone members.
- Rumble Boxing: Premium boxing-anchored group fitness concept — competes head-to-head with Impact Zone's Strike Zone for boxing-HIIT enthusiasts willing to pay premium prices for coached class experiences.
- F45 Training: Functional group fitness franchise with 45-minute coached HIIT and strength classes — competes with Impact Zone's Group Zone and HIIT/barre offerings for time-poor professionals.
- TITLE Boxing Club: Boxing-anchored group fitness franchise — closely comparable to Impact Zone's Strike Zone (boxing/HIIT) offering in terms of class format and target member.
Broad incumbents
- Crunch Fitness: Multi-location fitness chain offering group classes, personal training, and recovery amenities at mid-tier pricing — directly competes for the same general consumer fitness segment Impact Zone serves.
- Life Time Fitness: Operates large-format, all-inclusive athletic resorts with premium equipment, group classes, recovery amenities (sauna, cold plunge), and personal training — same broad service bundle as Impact Zone but at national scale and higher pricing.
- Gold's Gym: Iconic fitness brand with large-format facilities combining strength equipment, group classes, and personal training — comparable full-service offering with similar mid-premium price point.
- Equinox Fitness: Premium multi-location fitness brand offering strength training, group classes, personal training, and recovery/wellness services — directly comparable target customer and amenity bundle to Impact Zone's premium positioning.
- Planet Fitness: Low-cost national fitness chain — competes at the opposite end of the price spectrum but in the same NJ market, capturing price-sensitive members Impact Zone is unable to retain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
IMPACT ZONE social profiles
Digital presenceIMPACT ZONE financial estimates
Financial estimateRevenue estimate
Valuation estimate
IMPACT ZONE leadership team
Management profileNumber of profiles
Profiles3 records
IMPACT ZONE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IMPACT ZONE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IMPACT ZONE
What does IMPACT ZONE do?
Impact Zone Fitness & Sports Performance operates a 51,000-square-foot full-service fitness facility in Norwood, NJ, offering no-contract monthly gym access ($139/month) that includes world-class strength and cardio equipment, 60+ weekly group classes (Strike Zone boxing/HIIT, Group Zone classes, Zen Zone hot yoga), and all recovery amenities (cold plunges, infrared sauna, red light therapy). Standalone paid services include one-on-one personal training, fascial stretch therapy with a master coach, Styku 3D body composition scanning, and private facility rentals for events.
Is IMPACT ZONE a public or private company?
IMPACT ZONE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IMPACT ZONE founded?
IMPACT ZONE was founded in 2017. It employs 11 to 50 people.
Where is IMPACT ZONE based?
IMPACT ZONE is headquartered in Norwood, United States, in the North America region.
How does IMPACT ZONE make money?
Four revenue lines are on record. Gym Membership Fees are the primary driver. The others are personal Training Services, facility Rentals and body Composition Scanning.
Who are IMPACT ZONE's main competitors?
CorePower Yoga is listed as an emerging player. Direct peers are Orangetheory Fitness, Rumble Boxing, F45 Training and TITLE Boxing Club. Broad incumbents are Crunch Fitness, Life Time Fitness, Gold's Gym, Equinox Fitness and Planet Fitness.
Does IMPACT ZONE have an API?
No public API is recorded for IMPACT ZONE.
What industry is IMPACT ZONE in?
IMPACT ZONE's product category is Health & Fitness Club Services. Its primary akta.pro industry code is HSADABAH, Functional Fitness / Cross-Training Groups, with a secondary code of HSADAAAB, Strength & Conditioning Personal Training. Its NAICS code is 71394 and its SIC code is 7997.