IMPERIAL MOTORS, LTD.

What IMPERIAL MOTORS, LTD. does

Imperial Motors, Ltd. is a privately held independent used-vehicle dealership founded in 1999 and headquartered at 4839 Virginia Beach Blvd. in Virginia Beach, Virginia. The company sells late-model pre-owned sedans, SUVs, trucks, minivans, and cargo vans from a wide range of manufacturers (Dodge, Kia, Volkswagen, Lexus, Ram, Hyundai, BMW, Chevrolet, GMC, Cadillac, Acura, Audi, Mercedes-Benz, Jeep, Nissan, Porsche, Ford, and Chrysler), with current online inventory of approximately 51 vehicles listed between roughly $13,000 and $40,000. Beyond vehicle sales, it offers a Vehicle Locator Service for sourcing specific units, a Trade-In Program, in-house and third-party financing accessible to all credit profiles, and a military-specific 0% down payment program aimed at the Hampton Roads military community. The dealership also runs an Internet Sales Division with contactless vehicle delivery, allowing it to serve customers beyond its immediate Virginia Beach footprint. Marketing is conducted through the company website (including full inventory, CARFAX vehicle history integration, and customer testimonials), SMS/text communications, dealer association memberships with VIADA and NIADA, and standard direct/dealer-channel outreach. With approximately 20 employees, a single physical location, and no disclosed funding, M&A activity, or parent company, Imperial Motors operates as a closely held, single-site independent dealer with a digitally enabled sales motion layered on top of a traditional showroom-and-finance model.

Name

IMPERIAL MOTORS, LTD.

Legal name

Imperial Motors, Ltd.

Website

https://imperialmotors.net

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Imperial Motors, Ltd. is a privately held, single-location independent used-car dealership in Virginia Beach, Virginia, founded in 1999, selling late-model pre-owned vehicles with financing for all credit tiers, a military 0% down program, trade-ins, and contactless nationwide delivery.

Ownership category

akta.pro rank

Product category

Used Vehicle Dealership

NAICS

Used Car Dealers (441120), Automobile Dealers (4411)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

Keywords

• Used vehicle dealership
• Pre-owned car sales
• Auto financing services
• Trade-in vehicle program
• Used car retail

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Used Vehicle Sales: One-time retail sales of pre-owned late model vehicles including sedans, SUVs, trucks, and cargo vans. Inventory spans multiple price points from economy to luxury segments.
2. Financing Services: In-house financing and financing partnerships to serve customers with various credit profiles including good credit, bad credit, no credit, and first-time buyers.
3. Trade-in Services: Accepts trade-in vehicles as partial payment toward vehicle purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Imperial Motors, Ltd. is an independent used car dealership that sells late model pre-owned vehicles, including sedans, SUVs, trucks, minivans, and cargo vans from manufacturers such as Dodge, Kia, Volkswagen, Lexus, Ram, Hyundai, BMW, Chevrolet, GMC, Cadillac, Acura, Audi, Mercedes-Benz, Jeep, Nissan, Porsche, Ford, and Chrysler. The dealership complements its sales operation with in-house and third-party financing programs that accommodate all credit profiles, a trade-in program, a custom vehicle locator service, contactless vehicle delivery, and a complete online buying experience.

Product overview

Imperial Motors, Ltd. operates as a used car dealership offering a portfolio of related services centered on late model pre-owned vehicle sales. The core product is the Used Vehicle Sales operation, featuring an inventory of approximately 51 vehicles spanning sedans, SUVs, trucks, and cargo vans from brands including Dodge, Kia, Volkswagen, Lexus, Ram, Hyundai, BMW, Chevrolet, GMC, Cadillac, and others. Supporting the core sales are complementary modules including Financing Services (accommodating all credit tiers), Trade-In Program, Vehicle Locator Service (custom vehicle search), Contactless Delivery, and a Complete Online Buying Experience. The company serves the Hampton Roads area including military and civilian customers, positioning itself as a 'trusted source for late model cars' with over 25 years of operation.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Vehicle Sales Retail sale of late model pre-owned vehicles including sedans, SUVs, trucks, minivans, and cargo vans from multiple manufacturers, targeted at individual consumers and small commercial buyers in the Hampton Roads area and online customers nationwide.
• Financing Services In-house and third-party financing solutions for vehicle purchases, working with multiple lenders including credit unions and banks to accommodate first-time buyers, good credit, bad credit, and no credit customers, as well as military personnel with a 0% down payment option.
• Trade-In Program Vehicle trade-in assessment service where customers submit their current vehicle information including make, model, mileage, VIN, condition, and features to receive an appraisal value toward the purchase of another vehicle.
• Vehicle Locator Service Custom vehicle search service allowing customers to request specific vehicles not currently in inventory by specifying year, make, model, transmission, color, body type, and preferred options, with the dealership locating the desired vehicle on their behalf.
• Contactless Vehicle Delivery Vehicle delivery service allowing customers to complete purchases remotely and receive their vehicle at their location without visiting the dealership in person.
• Complete Online Buying Experience End-to-end digital purchasing process enabling customers to browse inventory, complete financing applications, schedule test drives, request vehicle information, and submit offers through the website without requiring in-person visits.

Quantifiable outcome

• Financing available for all credit types - good credit, bad credit, no credit
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• VIADA (Virginia Independent Auto Dealers Association)minorChannel Partner/ Reseller/ DistributorDealer association membership providing industry credentials, networking, and marketing support. Association logo displayed on website footer indicating active membership.
• NIADA (National Independent Auto Dealers Association)minorChannel Partner/ Reseller/ DistributorNational dealer association membership providing industry credentials, training, and marketing resources. Association logo displayed on website footer.
• CARFAXcoreTechnology or IntegrationVehicle history report provider integrated into inventory listings. Provides CARFAX badges and condition reports for vehicles including one-owner, clean CARFAX, and fair condition indicators. Essential trust signal for used car buyers.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Vroom: Online-focused used car retailer with home delivery and financing. Comparable to Imperial's contactless/online channel for used vehicles, though Vroom has since restructured its e-commerce operations after the Carvana merger.
• CarMax: Largest U.S. used vehicle retailer, operating superstores with on-site financing, trade-ins, and a broad no-haggle inventory model. Directly comparable to Imperial Motors in core activity (used car sales + in-house/partnered financing) but at vastly greater scale and with a national footprint.
• Carvana: Pure-online used car retailer offering vehicle home delivery, financing, and trade-in across most of the U.S. Most comparable to Imperial's contactless delivery and Internet Sales Division channel; both target convenience-oriented used car buyers, though Carvana operates at materially larger scale.
• DriveTime: Used vehicle retailer specializing in subprime and credit-challenged buyers with in-house financing. Highly comparable to Imperial's "all credit types" inclusive financing positioning, though DriveTime operates a national network of dealerships rather than a single store.

Regional players

• Checkered Flag Automotive: Long-standing Virginia Beach / Hampton Roads dealer group selling new and pre-owned vehicles with in-house financing. Competes with Imperial Motors in the immediate Virginia Beach catchment area and overlaps on the trade-in and inclusive-financing experience.
• Priority Automotive: Virginia Beach-area dealership group selling new and used vehicles with financing support. Geographic and product overlap with Imperial Motors in Hampton Roads, though typically focused on franchised new-car brands rather than pure independent used inventory.
• Hendrick Automotive Group: Large privately held U.S. auto dealer group headquartered in the Southeast with extensive used-car operations. Operates at a different scale but competes for the same regional pre-owned demand that Imperial serves via online sales and contactless delivery.
• Hall Automotive Group: Virginia-headquartered dealership group with multiple new and pre-owned stores across Hampton Roads and the Mid-Atlantic. Directly competes for the same local used-vehicle demand as Imperial, though with a larger multi-brand footprint rather than one independent lot.

Broad incumbents

• AutoNation: Largest U.S. auto retailer spanning new, used, and certified pre-owned vehicles with financing arms. Comparable as a broad incumbent competing for the same used-car demand, but with a much wider portfolio and larger marketing budget than a single-location independent like Imperial.

Others

• CarGurus: Leading online used-car marketplace that drives significant shopper traffic to dealer inventory, including independents like Imperial. Not a direct competitor but an enabling channel through which Imperial's inventory reaches online car shoppers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/imperial-motors-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMPERIAL MOTORS, LTD.