Implementa DIY

What Implementa DIY does

Implementa DIY (legal entity Implementa KAM SL) is a Barcelona-headquartered, privately held B2B professional services firm that deploys owned field sales teams on behalf of multinational brand manufacturers in the DIY and home improvement channel across Spain and Portugal. Founded in 2014 by Quim Riera (formerly Commercial Director of Grohe Spain) and Susana Ivars, the company sells five core services — Point of Sale Management (GPV), Trade Channel Sales Team, Sales Promoters/Prescribers, Key Account Management, and Smart Merchandising — supplemented by telephone sales and promotional actions. The company is AFEB-recommended and reports approximately 20 multinational brand clients plus coverage of every major DIY, hardware, large food surface, and specialist retail banner in the Iberian market, including Leroy Merlin, Bauhaus, Bricomart, Carrefour, Cadena 88, and Grupo Ehlis.

The technology layer behind the service comprises a proprietary cloud-based Reporting Cloud platform (developed with an unnamed FMCG multinational and tested for 10 years in retail), a Market Intelligence module sourced from the Leroy Merlin and Grupo ADEO Supplier Portals, and a self-developed mobile application that prioritizes store visits, exposes real-time KPIs (distribution, facing, stockouts, promotional compliance, retail price, competitor activity, photo CRM), and generates in-visit order proposals emailed directly to purchasing managers. All services are delivered by 100% directly employed teams (no outsourced agents) using the company's IMPLEMENTA Cycle methodology for visit cadence and sellout optimization.

The revenue model is entirely professional services B2B — customized multi-service contracts with brand manufacturers, with no public pricing or transaction-level fees. Pricing is bespoke by engagement scope, geography, and team size, and the company does not disclose revenue, customer concentration, or contract terms. The go-to-market is sales-led, relying on direct B2B relationships, an AFEB-endorsed brand reputation, customer testimonials, and a multi-language (Spanish, English, French) corporate website rather than broad marketing. Operating geographies are limited to Spain and Portugal, with offices in Barcelona and Madrid.

Name

Implementa DIY

Legal name

Implementa KAM SL

Website

https://implementadiy.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Implementa DIY is a Barcelona-based B2B professional services firm that deploys owned field sales teams (GPVs, promoters, business managers) to represent multinational brand manufacturers at DIY, hardware, and large food surface retailers across Spain and Portugal. It pairs this field execution with a proprietary cloud reporting platform and supplier portal data integrations.

Ownership category

akta.pro rank

Product category

Retail Sales Force Outsourcing

akta.pro primary industry

Retail Execution Technology & Services (SFA, Planogram, Image Recognition) (MPAAAJAM)

Keywords

• Field sales outsourcing
• Retail execution services
• Point of sale management
• DIY channel representation
• Key account management

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Field Sales and Point of Sale Management Services: B2B professional services providing deployed sales teams (GPVs, promoters, business managers) to manage brand presence at retail points of sale. Services include store visits, merchandising, sales promotion, key account management, and market intelligence reporting.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels2 records

Core offering

Implementa DIY deploys dedicated field sales teams (GPVs, business managers, and promoters) to represent and execute brand presence at DIY, hardware, and specialist retail points of sale across Spain and Portugal on behalf of multinational brand manufacturers. The company provides end-to-end retail execution services including point of sale management, merchandising, key account management, promotional actions, and market intelligence, supported by a proprietary cloud reporting platform.

Product overview

Implementa DIY is a sales force outsourcing company for the DIY (Do It Yourself) and retail sector in Spain. The company operates a services platform built around five core services: Point of Sale Management (GPV), Trade Channel Sales Team, Sales Promoters, Key Account Management, and Smart Merchandising. These core services are enhanced by three technology modules—Reporting Cloud for real-time KPI tracking, Market Intelligence at Point of Sale leveraging Leroy Merlin and Grupo ADEO data, and Order Generation for immediate order proposals during store visits. The company also follows the IMPLEMENTA Cycle methodology. Supporting services include telephone sales, promotional actions, and breakpoint creation. All services are delivered by 100% own teams (not subcontracted) with continuous training.

Differentiator

Problem solved

Functional benefit

Products and services

• DIY Point of Sale Management (GPV) Point of Sale Salespeople (GPV - Grandes Profesionales de las Ventas) service providing in-store brand presence, image management, and sales acceleration in modern retail distribution. Designed for brand manufacturers selling through DIY and large retail channels.
• Trade Channel Sales Team Business Managers specialized in visiting hardware stores and industrial suppliers, covering top hardware stores nationwide with a professional process focused on creating brand presence and building retailer relationships.
• Sales Promoter / Prescriber Sales promoters responsible for complete sell-out to final consumers, including product sampling, demonstrations, trade fairs, store stock control and replenishment, and training for store prescribers.
• Key Account Management Access to key clients with expertise in presenting and negotiating, supporting the preparation and development of business plans with major retail accounts.
• Smart Merchandising Specialized merchandisers managing global brand image at point of sale, including additional space installation, POS upgrade, and updating of point-of-sale visuals and displays.
• Telephone Sales Sales service conducted via telephone for product commercialization to support retail and trade channels.
• Promotional Actions Promotional activities and campaigns at point of sale designed to drive sellout and brand visibility.
• Reporting Cloud Cloud-based reporting system developed with a leading FMCG multinational and tested over 10 years in retail, providing real-time KPI information including distribution, facing, stockouts, promotional fulfillment, retail sales prices, competitors, photo gallery, and qualitative CRM data.
• Market Intelligence at Point of Sale Market intelligence system based on Leroy Merlin and Grupo ADEO Supplier Portal data, providing sellout information, store stock tracking, and visual reporting by store, product families, and area.
• Order Generation (Mobile Application) Self-developed mobile application enabling immediate order proposal during store visits with direct email to purchasing managers, prioritizing visits based on order potential and stockout data.

Quantifiable outcome

• Above-market sales growth for WD-40 Iberia since 2015 partnership
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• Leroy Merlin / Grupo ADEOcoreTechnology or IntegrationImplementa DIY integrates with Leroy Merlin and Grupo ADEO Supplier Portal to obtain real-time sellout information and store data. This provides their clients with visual market intelligence on product families, stock levels, and store performance versus area averages.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spotline: European retail merchandising services company deploying dedicated field teams for brand activation, in-store execution, and POS coverage. Closely comparable to Implementa DIY on dedicated-team model, multinational brand clients, and multi-country European coverage.
• Premium Retail Services: Outsourced retail services firm providing merchandising, resets, and in-store execution for brand manufacturers across multiple retail formats. Directly comparable in deploying dedicated (non-subcontracted) teams and serving multinational clients at point of sale.
• CROSSMARK: Retail merchandising services provider that deploys field teams to manage in-store execution, promotions, and category management for brand manufacturers. Comparable in service scope (merchandising, retail execution, KPI reporting) and target customers (multinational CPG/DIY brands).
• CPM Group: UK-based outsourced field sales and merchandising group operating across Europe, providing retail execution, brand representation, and salesforce deployment to multinational brands. Closest European geographic comparable to Implementa DIY's model and DIY/consumer channel focus.
• Acosta: US-headquartered sales and marketing agency providing outsourced retail merchandising, field sales, and in-store execution services to CPG and DIY brands globally. Most directly comparable to Implementa DIY on business model (deployed field force) and customer type (multinational brand manufacturers).

Emerging players

• Repsly: Retail execution software platform used by CPG brands and field service agencies for visit scheduling, in-store auditing, photo reporting, and KPI tracking. Comparable to the Reporting Cloud and mobile app layer that differentiates Implementa DIY's service offering.
• GoSpotCheck: Mobile execution and intelligence platform for retail field teams, providing real-time store audits, photos, and KPI dashboards. Comparable to the technology stack behind Implementa DIY's real-time market intelligence and order generation features.

Broad incumbents

• Advantage Solutions: Large publicly-traded retail solutions company offering sales, marketing, and technology services across retail execution, category management, and shopper marketing. Larger and broader than Implementa DIY but overlapping in the outsourced field sales and POS services it sells to multinational brand clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/implementa-diy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Implementa DIY