GoSpotCheck
- Company typePrivate
- Founded2012
- HeadquartersDenver, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
GoSpotCheck firmographics
Firmographics- Name
- GoSpotCheck
- Legal name
- GoSpotCheck, Inc.
- Website
- https://gospotcheck.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where GoSpotCheck is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GoSpotCheck business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Cloud-based SaaS platform providing mobile task management and image recognition capabilities on a subscription basis. Pricing is quote-based for enterprise customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise pricing (custom) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
GoSpotCheck product offering
Product offeringCore offering
GoSpotCheck (by FORM) provides a mobile-first retail execution platform that combines task management, AI-powered image recognition, and real-time field reporting. It enables consumer goods, grocery, hospitality, and retail organizations to deploy frontline teams to capture in-store data, verify merchandising and shelf compliance, and convert that data into actionable insights for headquarters.
Product overview
GoSpotCheck by FORM is a mobile-first retail execution platform combining a core task management system with AI-powered image recognition capabilities. The platform consists of the Mobile Task Management Platform and Mobile App as the core product, augmented by Image Recognition (with computer vision AI for product and price detection), PhotoWorks (photo reporting), Bluetooth Thermometer IoT Integration (food safety), Advanced Reporting & Analytics (powered by Looker), and Pic&Plan AI (planogram generation). The platform serves retail, grocery, hospitality, and consumer goods industries with features including mission-based task execution, shelf intelligence, planogram compliance, out-of-stock detection, and augmented reality for fresh department management.
Differentiator
Problem solved
Functional benefit
Products and services
- GoSpotCheck Mobile Task Management Platform A mobile-first task and survey management platform for field teams in retail, consumer goods, grocery, and hospitality, enabling completion and reporting of in-store execution activities.
- Image Recognition AI image recognition offering that analyzes in-store photos to identify out-of-stocks, planogram compliance, share of shelf, and merchandising issues for CPG and retail brands.
- PhotoWorks Automated photo analytics solution that transforms images captured by field representatives into measurable retail execution data and insights.
- Pic&Plan AI AI-driven planogram and shelf compliance product that uses computer vision to compare actual shelf sets against the planned merchandising layout.
- Augmented Reality for Grocery Augmented reality solution tailored to grocery merchandising, helping field teams visualize and execute complex in-store merchandising instructions.
- Advanced Reporting & Analytics Reporting and analytics layer that consolidates field-collected execution data into dashboards, trend views, and insights for retail and CPG headquarters teams.
- Bluetooth Thermometer IoT Integration IoT integration that pairs Bluetooth thermometers with the GoSpotCheck mobile app for automated, audit-ready temperature logging in food service and grocery environments.
Quantifiable outcome
- 25% improvement in out-of-stock closures
- +5 more outcomes
Companies that use GoSpotCheck
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles2 records
GoSpotCheck technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability8 records
Feature7 records
GoSpotCheck partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- SalesforcecoreGoSpotCheck by FORM announced availability of image recognition solution on the Salesforce AppExchange, enabling integration with Salesforce Consumer Goods Cloud.
- FORMcoreFORM acquired GoSpotCheck in December 2020 in a carveout transaction. FORM and Trax announced merger in 2025 to create global leader in image recognition and frontline execution. GoSpotCheck operates as a product under the FORM brand.
- LookercoreGoSpotCheck uses Looker as the business intelligence platform powering its reporting dashboards and data visualizations. Looker is a Gartner Magic Quadrant Leader in Business Intelligence.
- TraxcoreFORM and Trax announced they are coming together to create a global leader in image recognition and frontline execution. Merger pending as of 2025.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
GoSpotCheck competitors and assessment
Company assessmentDirect peers
- Repsly: Repsly is a mobile field execution and retail merchandising platform used by CPG brands and retail chains to manage store visits, audits, and merchandising compliance. It directly overlaps GoSpotCheck's core mobile task management and field data collection capabilities across the same target verticals.
- Trax Retail: Trax is a leading image recognition and retail analytics platform for CPG and grocery, competing head-to-head with GoSpotCheck's computer vision capabilities for shelf, cooler, and on-premise display analytics. FORM and Trax announced a merger in 2025, making them the most direct competitor and now prospective sibling under the combined entity.
- FORM (formerly FORM.com): FORM is the parent company that acquired GoSpotCheck in 2020 and operates an overlapping image recognition and field execution platform. While now a parent, FORM's product portfolio directly competes with and overlaps GoSpotCheck's offerings in retail execution.
- StayinFront: StayinFront provides cloud-based mobile CRM and retail execution solutions for CPG and life sciences companies, including store audits, merchandising, and image capture — directly overlapping GoSpotCheck's mobile task management and field intelligence offering.
- AFS (AFS Retail Solutions): AFS provides retail execution, merchandising, and store audit solutions for consumer goods manufacturers and retailers. Its mobile data collection and store-level execution platform serves many of the same CPG and grocery customers as GoSpotCheck.
- Repsly Mobile Field Execution: Repsly's mobile field execution product focuses on store visit reporting, photo capture, and merchandising compliance for CPG and retail — nearly identical in scope to GoSpotCheck's mission-based mobile workflow and a frequent head-to-head competitor in mid-market and enterprise deals.
Broad incumbents
- Salesforce Consumer Goods Cloud: Salesforce Consumer Goods Cloud is a broader CRM and retail execution platform that includes store visits, visit reports, and image capture capabilities for CPG field teams. GoSpotCheck actually integrates via the Salesforce AppExchange, but Salesforce competes for the same retail execution budget at large enterprises.
- Microsoft Dynamics 365 Retail: Microsoft Dynamics 365 includes retail execution capabilities as part of its broader ERP/CRM suite, competing for the same enterprise IT budgets at large CPG and retail customers with bundled, multi-module offerings versus GoSpotCheck's specialized point solution.
Regional players
- Axismobile / Axis Retail: Axis Mobile provides retail merchandising, store audit, and field intelligence solutions primarily in the UK and European markets, serving CPG brands and retailers with mobile task management and photo capture — comparable functionality to GoSpotCheck but with a regional rather than global footprint.
Emerging players
- Sales Force Central (Roamler / Mobeye): Crowd-sourced and mobile-based retail intelligence platforms like Roamler and Mobeye perform in-store audits and shelf data collection, overlapping GoSpotCheck's mobile-first retail execution model with a different (gig-economy or lightweight app) delivery mechanism.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GoSpotCheck social profiles
Digital presenceGoSpotCheck financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoSpotCheck leadership team
Management profileNumber of profiles
Profiles2 records
GoSpotCheck funding detail
Funding detailFunding overview
Funding rounds10 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoSpotCheck M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoSpotCheck
What does GoSpotCheck do?
GoSpotCheck (by FORM) provides a mobile-first retail execution platform that combines task management, AI-powered image recognition, and real-time field reporting. It enables consumer goods, grocery, hospitality, and retail organizations to deploy frontline teams to capture in-store data, verify merchandising and shelf compliance, and convert that data into actionable insights for headquarters.
Is GoSpotCheck a public or private company?
GoSpotCheck is a private company. It is classified as corporate owned and is currently operating.
When was GoSpotCheck founded?
GoSpotCheck was founded in 2012. It employs 101 to 250 people.
Where is GoSpotCheck based?
GoSpotCheck is headquartered in Denver, United States, in the North America region.
How does GoSpotCheck make money?
One revenue line is on record: saaS Subscription.
Who are GoSpotCheck's main competitors?
Direct peers on record are Repsly, Trax Retail, FORM (formerly FORM.com), StayinFront, AFS (AFS Retail Solutions) and Repsly Mobile Field Execution. Broad incumbents are Salesforce Consumer Goods Cloud and Microsoft Dynamics 365 Retail. Axismobile / Axis Retail is listed as a regional player. Sales Force Central (Roamler / Mobeye) is listed as an emerging player.
Does GoSpotCheck have an API?
Yes. GoSpotCheck offers a public API accessible at gsc.docs.apiary.io. The API enables developers to build integrations and automate workflows with the GoSpotCheck platform for field execution management. Developer documentation is at gsc.docs.apiary.io.