AUTECNO - Aurum Tecnologia

What AUTECNO - Aurum Tecnologia does

AUTECNO (legal entity Aurum Tecnología, SA de CV.) is a Mexican technology distributor founded in 2009 that specializes in credential card printers, identification solutions, biometric access control, and related supplies. The company operates as an authorized dealer for major global OEMs including Entrust (at Platinum Solution Provider tier — the highest partnership level), Zebra, Evolis, HID Fargo, Magicard, Swiftpro, IDP Smart, Honeywell, and TSC. Its product catalog spans direct-to-card printers (single-sided, dual-sided, retransfer), label printers, PVC cards, ribbons, cleaning kits, biometric readers, and credential design software (ID-ALL editions plus ZebraCardStudio), supported by bundled offerings such as AutecnoPack and seasonal Back-to-School packages.

The business model combines four revenue streams: (1) one-time hardware sales across a wide price ladder (MXN $11,450 for entry-level simplex printers to MXN $170,760 for high-end retransfer units); (2) recurring consumables revenue (ribbons, PVC cards, cleaning kits) that replenishes from the installed base; (3) software licensing (ID-ALL Standard through Expert editions at MXN $4,499–$38,979); and (4) professional services including remote technical support (MXN $3,500/session), on-site diagnostics, equipment repair (from MXN $5,999), and pre-printed card manufacturing (minimum 1,000-unit orders). The company maintains three Mexican distribution points — Mérida (headquarters, Calle 15 x 28, Itzimna), CDMX regional office, and an EDOMEX warehouse — enabling same-day pickup and 24-hour express national delivery, complemented by dual e-commerce storefronts (impresoradecredenciales.com and idtienda.com) and WhatsApp-led inside sales.

Go-to-market is hybrid and sales-led: direct sales via account executives for enterprise and government tenders, inside sales through WhatsApp/phone for mid-market, and self-serve e-commerce for SMB and individual buyers. The stated customer base exceeds 10,000 organizations accumulated over 15+ years, with primary verticals being education (schools, universities), corporate/business, and secondary verticals in healthcare, government/public sector, and gyms/clubs. The company is privately held, founder/management-controlled, with no institutional investors or public-market presence identified.

Name

AUTECNO - Aurum Tecnologia

Legal name

Aurum Tecnología, SA de CV.

Website

https://impresoradecredenciales.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

AUTECNO is a Mexican authorized distributor founded in 2009 that sells credential card printers, consumables, biometric access control, and credentialing software from leading OEMs (Entrust, Zebra, Evolis, HID Fargo) to over 10,000 education, corporate, government, and healthcare customers across Mexico via direct sales, e-commerce, and three warehouse locations.

Ownership category

akta.pro rank

Product category

ID Card Printers and Identification Solutions

akta.pro industry

PRIMARYHDACAKAD

Receipt, Label & Card Printers (Thermal/Impact)

Hardware, Technology & Telecom/Computing Hardware & Peripherals/POS & Retail Computing Hardware

Keywords

• ID card printers
• Credential printing equipment
• Access control systems
• Plastic card production
• Identification solutions

Headquarters

HQ city

Mérida

HQ country

Mexico

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Sales: Sale of credential card printers (single-sided, dual-sided, retransfer), label printers, barcode readers, access control devices (biometric readers, proximity cards, barriers), and POS systems. Revenue generated through one-time hardware purchases with varying price points from MXN $7 to MXN $183,199 depending on device complexity.
2. Consumables: Recurring revenue from ribbons (YMCKO, monochrome), PVC cards, cleaning kits, spare parts, and print media. Consumables are replenished regularly by existing customer base.
3. Professional Services: Remote technical support (MXN $3,500 per session), on-site diagnostic services, equipment repair services (starting at MXN $5,999), and pre-printed card services (minimum 1,000 pieces).
4. Software Licenses: Sale of ID card design and printing software including ID-ALL Standard, Advanced, and Expert editions with upgrade paths. Software prices range from MXN $4,499 to MXN $38,979 depending on edition and plugins.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Autecno distributes, integrates, and supports credential card printers and identification/access control solutions for the Mexican market. It sells single-sided, dual-sided, and retransfer PVC card printers from brands such as Evolis, Zebra, Entrust, HID Fargo, Magicard, Swiftpro, and IDP Smart, bundled with consumables (cards, ribbons), ID-ALL and CardStudio software, biometric access control (BioPad), label printers, and related services including remote support, diagnostics, repair, and bulk pre-printed card production.

Product overview

AUTECNO (Aurum Tecnologia) is a Mexican technology distributor specializing in credential card printers, access control systems, and identification solutions. The product portfolio centers on direct-to-card and retransfer printers from brands including Evolis (Primacy 2, Zenius 2), Zebra (ZC100, ZC300), Entrust/Sigma (DS1, DS2, DS3), HID Fargo (DTC1500, HDP5000e), Smart IDP, Magicard, and Swiftpro. Supporting products include PVC cards, ribbons/consumables, and cleaning kits. The company offers bundled solutions through AutecnoPack and Back-to-School packages combining printers, consumables, cards, and software. Software offerings include ID-ALL (Standard, Advanced, Expert editions) and CardStudio for credential design. Additional categories encompass label printers (Zebra, Honeywell, TSC, Bixolon), hospital wristband printers, BioPad biometric access control products, and services including remote technical support, diagnostics, repair, and pre-printed card manufacturing with minimum 1000-unit orders.

Differentiator

Problem solved

Functional benefit

Brands

• AutecnoPack: Pre-configured printer packages that include printer, consumables, cards, and software for immediate credential printing.

Products and services

• Evolis Primacy 2 Dual-sided PVC card printer with built-in holographic lamination capability, 300 dpi resolution, Windows and MAC compatibility, and optional WiFi connectivity for credential issuance.
• Evolis Zenius 2 Single-sided desktop card printer for issuance of PVC cards and credentials.
• Zebra ZC100 Single-sided direct-to-card printer with 300 dpi resolution, USB connectivity, and automatic ribbon calibration.
• Zebra ZC300 Dual-sided card printer with automatic card flipping, USB and Ethernet connectivity, supporting 200 and 300 print ribbon capacities.
• Entrust Sigma DS1/DS2/DS3 Line of card printers ranging from single-sided to dual-sided models with magnetic stripe encoding capabilities.
• HID Fargo DTC1500 Direct-to-card printer with options for single and dual-sided printing and magnetic stripe encoding.
• HID Fargo HDP5000/HDP5000e Retransfer card printer offering edge-to-edge printing with lamination module options.
• Swiftpro K30/K60 Retransfer card printers with holographic lamination options and badge printing capabilities.
• IDP Smart31/Smart51 Desktop card printers available in single and dual-sided variants with lamination options.
• Magicard Prima Card printer line with holographic lamination and retransfer film options.
• Label Printers Industrial and desktop thermal transfer and direct thermal label printers from Zebra, Honeywell, TSC, and Bixolon.
• BioPad Access Control Biometric access control products including facial recognition readers, fingerprint scanners, and smart locks.
• Proximity Cards and Key Fobs RFID and proximity cards operating at 125 kHz and 13.56 MHz frequencies for access control systems.
• PVC Cards White, colored, and specialty PVC cards for credential printing including proximity and RFID-enabled cards.
• Ribbons (Cintas) Color and monochrome ribbons including YMCKO, YMCKOK, and specialty holographic ribbons compatible with various printer brands.
• Cleaning Kits Maintenance kits for printer cleaning including cards, pens, and rollers to ensure optimal print quality.
• Hospital Wristbands Colored wristbands and hospital patient identification products for healthcare facilities.
• ID-ALL Software Credential design and issuance software with Standard, Advanced, and Expert editions and optional plugins for MIFARE, DESFire, and Active Directory integration.
• Zebra CardStudio Card design software for creating and printing professional credentials and identification cards, typically bundled with Zebra printers.
• Back-to-School Complete Packages All-inclusive credential printing kits combining printer, ribbons, cards, and software for educational institutions, with prices ranging from MXN $15,899 to MXN $31,999 including free ground shipping.
• AutecnoPack Pre-configured printer packages including printer, consumables (ribbons), cards, and software—everything needed for immediate credential printing deployment.
• Remote Technical Support Certified-engineer remote support for printer setup, software configuration, troubleshooting, and maintenance guidance across multiple printer brands, priced at MXN $3,500 per 30-60 minute session.
• Printer Diagnostics Service Professional diagnostic service to identify printer issues and provide repair quotations, covering Evolis, Datacard/Entrust, HID Fargo, and Magicard printers.
• Printer Repair Service Physical repair service for card printers from various manufacturers (Evolis, Entrust, HID Fargo, Magicard, etc.) available in Mérida and Mexico City branches, starting at MXN $5,999.
• Pre-Printed Card Service Bulk pre-printed PVC card service for casinos, schools, government, and corporate clients with minimum 1,000-unit orders.

Quantifiable outcome

• Per-card printing cost reduced to approximately MXN $5.00-$7.00 IVA included for schools using complete school packages
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• Entrust (formerly Entrust Datacard)flagshipChannel Partner/ Reseller/ DistributorAutecno holds Platinum Solution Provider status - the highest partnership tier - for Entrust, formerly known as Datacard. This partnership enables authorized sales, service, and support of Entrust/Datacard credential printer lines including Sigma DS1, DS2, DS3, and related consumables. Autecno operates as an authorized dealer with direct factory support relationships.
• Zebra TechnologiescoreChannel Partner/ Reseller/ DistributorAutecno claims to be the leading provider of Zebra brand in Mexico and LATAM. Authorized reseller of Zebra card printers (ZC100, ZC300, ZC350), label printers (ZD220, ZD421, ZT411, ZT421), and related supplies. Maintains dedicated warehouse inventory for Zebra products.
• EvoliscoreChannel Partner/ Reseller/ DistributorAuthorized Evolis dealer for Mexico, offering full product line including Primacy 2, Zenius 2, Quantum 2, and related ribbons, cards, and accessories. Evolis Red Program member indicating authorized service and sales status.
• HID Global (Fargo)coreChannel Partner/ Reseller/ DistributorAuthorized reseller of HID Fargo credential printers including DTC1250e, DTC1500, HDP5000, HDP5000e, and related cards, ribbons, and laminates.
• MagicardcoreChannel Partner/ Reseller/ DistributorAuthorized Magicard dealer offering printers including Prima series, MA series, and related consumables with permanent inventory availability for daily deliveries.
• IDP SmartminorChannel Partner/ Reseller/ DistributorReseller of IDP Smart card printers including Smart21S, Smart31, Smart50, Smart51, and Smart70/Smart80 series with corresponding ribbons and accessories.
• SwiftprominorChannel Partner/ Reseller/ DistributorAuthorized Swiftpro dealer for K30 and K60 card printer lines, including lamination modules, holographic laminates, and specialized ribbons.
• HoneywellminorChannel Partner/ Reseller/ DistributorAuthorized reseller of Honeywell label printers including PM45, PX4i, PX4e, PX45, and related spare parts and consumables.
• TSC (Printronix)minorChannel Partner/ Reseller/ DistributorAuthorized TSC dealer for industrial label printers including T4000, T6000e, T800, T820, T8304 series and related supplies.
• DatalogicminorChannel Partner/ Reseller/ DistributorSupplier of Datalogic barcode scanners, mobile computers (MEMOR series), and accessories including cradles, batteries, and protective cases.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Zebra Technologies: Global manufacturer of card and label printers that Autecno resells. Zebra's direct enterprise sales motion competes with Autecno for large accounts and is the dominant upstream force shaping Autecno's card-printer economics.
• HID Global: Global manufacturer of Fargo card printers and a broader identity/access-control portfolio. HID sells both direct and through authorized partners like Autecno, and its enterprise direct motion is a structural disintermediation risk.
• Evolis: French manufacturer of card printers (Primacy 2, Zenius 2, Quantum 2) carried by Autecno. Evolis maintains direct relationships with large accounts in Mexico and competes for the same vertical customers.
• ScanSource: Global value-added technology distributor with a meaningful LATAM presence. Although broader in scope (POS, networking, AV), ScanSource's AIDC and security segments overlap with Autecno's printer/credentialing category.
• Entrust: Manufacturer of Datacard/Sigma card printers and identity solutions. Autecno holds Entrust's highest Platinum partner tier, but Entrust's direct enterprise/government sales force remains an upstream competitor for larger Mexican deals.
• Magicard: UK-based card printer OEM that Autecno resells. Smaller than Zebra/HID/Entrust but competes in the same mid-market ID card printer category Autecno serves.
• Ingram Micro Mexico: Large global IT distributor with a Mexican operation carrying adjacent categories (security, networking, AIDC). Competes with Autecno for the same SMB and mid-market channels in Mexico, albeit with a much broader portfolio.

Direct peers

• Multisistemas de Identificación: Mexico-based credential and identification solutions provider offering ID card printers, software and supplies to enterprises, government and education — directly comparable in vertical mix and product portfolio to Autecno.
• Grupo DICE: Mexican technology solutions distributor serving enterprise and government with hardware, software and integration services. Comparable distribution model and customer base, with broader IT/security exposure than Autecno.
• Syscom: Mexican value-added distributor specializing in security, networking, access control and identification hardware. Comparable to Autecno in serving Mexican integrators and resellers with multi-brand security and credentialing products, overlapping in access control and biometrics adjacencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/autecno
• YouTubeyoutube.com/autecno-mx
• Facebookfacebook.com/autecno
• Instagraminstagram.com/autecno_mx
• LinkedInlinkedin.com/company/autecno-aurum-tecnologia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUTECNO - Aurum Tecnologia