inamo restaurants & inamo sukoshi
inamo restaurants & inamo sukoshi is a UK private hospitality group running three interactive full-service Pan-Asian restaurants in London and eight sushi street-food counters in UK food halls, monetizing via dine-in, pre-paid vouchers, events, masterclasses, and outside catering.
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What inamo restaurants & inamo sukoshi does
inamo restaurants & inamo sukoshi is a privately-held UK hospitality group operating under Compurants Ltd, founded in 2008 in London. The group runs three full-service interactive restaurants in Soho, Covent Garden, and Camden serving Pan-Asian cuisine (Japanese, Chinese, Thai, Korean), differentiated by E-Table — a touch-sensitive projection table licensed from Ordamo Limited that lets guests order food and drinks, watch a live chef-cam feed, customize table-top visuals, and play 20+ games (air hockey, pool, retro arcade) directly from the table surface. The Soho site features an award-winning Games Room with 150-inch wall projections, PS4/PS5/Wii consoles, 2,000+ retro arcade games, karaoke with 90,000+ songs, and a private bar; the Covent Garden location adds the Onyx Room, a semi-private gaming and event space for up to 70 standing. Since 2008 the group reports having served over 1 million patrons and holds a 4.3/5 rating across more than 5,000 2025 reviews.
The group's second brand, inamo sukoshi (meaning 'little inamo'), is a food-hall counter concept operating 8 sites across London (Market Place Leicester Square, Tower Bridge Collective, Hackney Bridge, BOXHALL Liverpool St, BOXPARK Wembley, Market Place Vauxhall), Manchester (Kargo MKT), and Sheffield (Cutlery Works), with delivery via Deliveroo, UberEats, and Just Eat for Business. The sukoshi format brings restaurant-quality sushi and Asian street food into high-traffic third-party venues.
Commercially, inamo runs a hybrid direct-to-consumer + event-driven model: dine-in revenue with 90-minute sittings and last-orders 15 minutes before close; pre-paid voucher experiences (bottomless brunch from £29.95pp, unlimited Asian tapas & sushi from £92.95pp, afternoon tea, masterclasses, comedy nights, drag dinners) that drive advance cash flow; private dining and corporate events in dedicated rooms with minimum-spend tiers; ticketed masterclasses (sushi, sake with Akashi-Tai, cocktail, magic with Inner Magic Circle's John Bulleid, kids' sushi, origami with Alice Sushi Art); outside catering for corporate functions; and third-party delivery. Customer segments span leisure diners and tourists, corporate and private event bookers (logos include Toyota/Lexus UK, Canon UK, Johnson & Johnson, Rothschild, British Heart Foundation, TFI Pharma, Wedgwood), families with children, and food-hall casual diners. Reservations run through OpenTable, Design My Night/Collins, Bookatable, and Quandoo, while marketing is driven by organic social, email newsletters, the Inamonolog blog, PR (Observer Magazine, TimeOut, Harper's Bazaar), and user-generated content from the interactive tables.
inamo restaurants & inamo sukoshi firmographics
Firmographics- Name
- inamo restaurants & inamo sukoshi
- Legal name
- Compurants Ltd.
- Website
- https://inamo-restaurant.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- inamo restaurants & inamo sukoshi is a UK private hospitality group running three interactive full-service Pan-Asian restaurants in London and eight sushi street-food counters in UK food halls, monetizing via dine-in, pre-paid vouchers, events, masterclasses, and outside catering.
- Ownership category
- akta.pro rank
inamo restaurants & inamo sukoshi industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Restaurants and Other Eating Places (72251), Limited-Service Restaurants (722513), Full-Service Restaurants (722511), Caterers (722320)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean) (THAFABAE)
Keywords
Where inamo restaurants & inamo sukoshi is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices12 records
Markets served
inamo restaurants & inamo sukoshi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Dine-in Restaurant Revenue: Core revenue from food and beverage sales across three London restaurant locations and inamo sukoshi food hall counters. Pan-Asian cuisine including sushi, Asian tapas, and specialty dishes. Tables restricted to 90-minute sittings.
- Pre-paid Voucher Experiences: Pre-paid vouchers for bottomless brunch, unlimited tapas & sushi, afternoon tea, masterclasses, comedy nights, drag dinners. Vouchers must be purchased and redeemed at least 4 hours in advance. Drives advance cash flow.
- Private Dining & Events: Revenue from Games Room, Onyx Room, and other private space bookings for parties, corporate events, birthdays, proposals. Minimum spends required. Packages include finger buffets, drinks packages, and entertainment.
- Masterclasses & Experiences: Paid masterclasses including sushi making, sake tasting, cocktail classes, magic classes, origami workshops. Children and adult sessions available. Additional 15% discount on dine-in following class.
- inamo sukoshi Food Hall Operations: 8 locations across London food halls (Market Place Leicester Square, Tower Bridge Collective, Hackney Bridge, BOXHALL Liverpool St, BOXPARK Wembley, Market Place Vauxhall) and outside London (Kargo MKT Manchester, Cutlery Works Sheffield). Also delivery via Deliveroo, UberEats, Just Eat for Business.
- Outside Catering: Corporate catering services for office events and private functions. Sushi and Asian fusion street food offerings for events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Bottomless Brunch - unlimited Asian tapas & sushi with drinks |
| One time/ perpetual license | Pay-as-you-go | Unlimited Asian Tapas & Sushi |
| One time/ perpetual license | Pay-as-you-go | Sushi & Asian Tapas Afternoon Tea |
| Unit Pricing | Pay-as-you-go | Kids' Menu |
| One time/ perpetual license | Pay-as-you-go | Magic Masterclass & 4 Dish Dinner with Drink |
| One time/ perpetual license | Pay-as-you-go | Cocktail Class & 3 Dish Dinner |
| One time/ perpetual license | Pay-as-you-go | Kids' Sushi Masterclass |
| One time/ perpetual license | Pay-as-you-go | Comedy Night & 3 Dish Dinner |
| One time/ perpetual license | Pay-as-you-go | Drag Night Dinner |
| One time/ perpetual license | Pay-as-you-go | Sushi & Sake Masterclass |
| One time/ perpetual license | Pay-as-you-go | Unlimited Sushi |
| Unit Pricing | Pay-as-you-go | World Cup Screening Packages |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
inamo restaurants & inamo sukoshi product offering
Product offeringCore offering
inamo operates interactive full-service restaurants serving pan-Asian cuisine (Japanese, Chinese, Thai, Korean, including sushi and Asian tapas) across three London locations (Soho, Covent Garden, Camden), all equipped with licensed E-Table touch-sensitive projection technology that lets guests order food, play 20+ games, and customize ambiance directly from the table surface. The group also runs inamo sukoshi, a sub-brand of casual sushi and Asian fusion street-food counters across eight UK food halls, supported by delivery partnerships and corporate outside catering.
Product overview
inamo restaurants operates as a pioneering interactive restaurant group featuring touch-sensitive E-Table projection technology that allows guests to order food, play games, and customize their dining experience directly from the table surface. The core offering spans three full-service restaurants in London (Soho, Covent Garden, and Camden) serving Pan-Asian cuisine (Japanese, Chinese, Thai, Korean), all equipped with interactive tables and themed entertainment spaces. The portfolio includes award-winning Games Rooms (Soho) and Onyx Room (Covent Garden) for private events and gaming. Adjacent to the restaurant group is inamo sukoshi, a separate sub-brand operating 8 casual dining locations in food halls and delivery-only kitchens across London and UK cities (Manchester, Sheffield), serving sushi and fusion street food. Additional revenue streams include ticketed experiences (unlimited brunch, afternoon tea, masterclasses), entertainment events (comedy nights, drag nights, World Cup screenings), private dining hire, and outside catering services.
Differentiator
Problem solved
Functional benefit
Products and services
- inamo Soho Restaurant
- inamo Covent Garden Restaurant
- inamo Camden Restaurant
- inamo sukoshi Food Hall Counters
- Bottomless Brunch Experience
- Unlimited Asian Tapas & Sushi
- Sushi & Asian Tapas Afternoon Tea
- Masterclasses (Sushi, Sake, Cocktail, Magic, Origami)
- Comedy Nights
- Drag Night Dinner
- World Cup Private Screenings
- Private Dining & Events Hire
- Outside Catering
Quantifiable outcome
- Over 1 million patrons served since opening in 2008
- +3 more outcomes
Companies that use inamo restaurants & inamo sukoshi
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
inamo restaurants & inamo sukoshi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
inamo restaurants & inamo sukoshi partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered minor and core.
- TagvenueminorEvents partnership for venue booking enquiries. Tagvenue is a platform for finding and booking event spaces, integrated on inamo's events booking page.
- OpenTablecoreRestaurant technology platform providing online reservation functionality. inamo uses OpenTable for managing reservations and customer data. Diners' Choice Award Winners 2019 at all restaurants.
- Design My Night / CollinscoreRestaurant reservation system (Collins) managed by Design My Night. Handles online and offline reservations and associated customer data to enable focus on dining experience.
- Akashi-TaicorePremium sake producer partnership for Sushi & Sake Masterclasses at inamo Soho. Guests taste 4 sakes from Akashi-Tai range including jumai daiginjo, hot honjozo genshu, Ume Shu, and Ninki Ichi. Classes taught with sake educator Satomi Dosseur.
- Alice Sushi ArtminorJapanese origami art educator who hosts Origami Masterclasses at inamo Camden. Classes teach paper-folding techniques culminating in creating Japanese crane.
- Carbon Free Dining / Green Earth AppealminorEnvironmental initiative where inamo guests can plant trees through Carbon Free Dining. Trees planted contribute to carbon offsetting for dining.
- Market Place Food Hallcoreinamo sukoshi locations at Market Place Leicester Square (largest food hall in Central London) and Market Place Vauxhall (unique space in old tunnel). Family-friendly, dog-friendly venues with multiple bars and private hire spaces.
- Tower Bridge Collectivecoreinamo sukoshi location at Tower Bridge Collective - riverside hub beside London's iconic bridge. Lively venue perfect for post-work drinks, casual dinners or catch-up with friends.
- Hackney Bridgecoreinamo sukoshi location at Hackney Bridge - vibrant canalside hub in East London with creative studios, riverside bars, and eclectic street food traders.
- BOXHALLcoreinamo sukoshi locations at BOXHALL Liverpool St - collection of unique dining experiences in historic food hall with 13 other kitchens, 2 bars, and live entertainment.
- BOXPARKcoreinamo sukoshi location at BOXPARK Wembley - 5 minutes from Wembley Park tube with awesome street food restaurants, bars, games, live events, and club nights.
- Kargo MKTcoreinamo sukoshi location at Kargo MKT Manchester - Salford's newest and largest food hall in Quayside shopping centre with 19 independent global kitchens, waterfront sun terrace, and events including DJs and live music. Near Old Trafford.
- Cutlery Workscoreinamo sukoshi location at Cutlery Works Sheffield - multi-award-winning food hall voted Best Food Hall in UK 2022 and 2023, offering diverse global food and drink vendors.
- DeliveroominorThird-party food delivery partner for inamo sukoshi.
- UberEatsminorThird-party food delivery partner for inamo sukoshi.
- Just Eat for BusinessminorCorporate catering platform partner for office feasts. Also offers pop-up sushi classes for office teams.
Scale indicators7 records
Recent moves9 records
Expansion highlights5 records
inamo restaurants & inamo sukoshi competitors and assessment
Company assessmentDirect peers
- Itsu: UK sushi and Asian fusion chain with both dine-in and grab-and-go formats, including food hall presence. Closely comparable to inamo's dual inamo + inamo sukoshi model across pan-Asian cuisine.
- Wagamama: Pan-Asian casual dining chain operating across the UK with Japanese-inspired menu. Most direct comparable in terms of cuisine category (Pan-Asian noodles, sushi, ramen), price point, and UK urban footprint, though without inamo's interactive technology differentiator.
- Dishoom: Experiential themed restaurant in London (Bombay cafe concept) with comparable focus on memorable, design-led dining experiences. Closest peer on the experiential/themed-dining axis even though cuisine differs from inamo's Pan-Asian focus.
- Market Halls: London food hall operator where inamo sukoshi counters operate alongside other vendors. Comparable on the food-hall venue operator axis; market hall competitor for similar prime venue partnerships.
- Ping Pong: Dim sum and Pan-Asian casual dining chain in London. Comparable in cuisine mix, price point, and London restaurant scene positioning to inamo's full-service restaurants.
- Busaba Eathai: UK-based Thai/Asian casual dining chain founded in 1999, serving similar price-point Asian cuisine with a London-centric footprint. Direct overlap in cuisine category and customer demographic.
- The Breakfast Club: Experiential, themed casual dining chain in London with strong private events business. Comparable on the experiential-casual-dining axis and overlap in private dining/corporate event segment.
- YO! Sushi: UK-based Japanese sushi chain famous for its conveyor-belt technology — a comparable experiential/technology-driven casual dining concept. Sushi-focused menu overlaps heavily with inamo's offerings and the conveyor belt is similarly a technology differentiator from standard restaurants.
- Wasabi: UK sushi and Asian grab-and-go chain with food hall and high-street presence. Closely comparable to inamo sukoshi's grab-and-go sushi positioning in food halls.
Others
- Ordamo Limited: Technology licensor of the E-Table interactive table system that powers inamo's core differentiation. Not a competitor but a critical infrastructure/technology partner — relevant for understanding inamo's tech dependency and potential B2B expansion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
inamo restaurants & inamo sukoshi social profiles
Digital presenceinamo restaurants & inamo sukoshi financial estimates
Financial estimateRevenue estimate
Valuation estimate
inamo restaurants & inamo sukoshi leadership team
Management profileNumber of profiles
Profiles3 records
inamo restaurants & inamo sukoshi subsidiaries and ownership
Company hierarchySubsidiaries1 record
inamo restaurants & inamo sukoshi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
inamo restaurants & inamo sukoshi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about inamo restaurants & inamo sukoshi
What does inamo restaurants & inamo sukoshi do?
inamo operates interactive full-service restaurants serving pan-Asian cuisine (Japanese, Chinese, Thai, Korean, including sushi and Asian tapas) across three London locations (Soho, Covent Garden, Camden), all equipped with licensed E-Table touch-sensitive projection technology that lets guests order food, play 20+ games, and customize ambiance directly from the table surface. The group also runs inamo sukoshi, a sub-brand of casual sushi and Asian fusion street-food counters across eight UK food halls, supported by delivery partnerships and corporate outside catering.
Is inamo restaurants & inamo sukoshi a public or private company?
inamo restaurants & inamo sukoshi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was inamo restaurants & inamo sukoshi founded?
inamo restaurants & inamo sukoshi was founded in 2008. It employs 11 to 50 people.
Where is inamo restaurants & inamo sukoshi based?
inamo restaurants & inamo sukoshi is headquartered in London, United Kingdom, in the Europe region.
How does inamo restaurants & inamo sukoshi make money?
Six revenue lines are on record. Dine-in Restaurant Revenue is the primary driver. The others are pre-paid Voucher Experiences, private Dining & Events, masterclasses & Experiences, inamo sukoshi Food Hall Operations and outside Catering.
Who are inamo restaurants & inamo sukoshi's main competitors?
Direct peers on record are Itsu, Wagamama, Dishoom, Market Halls, Ping Pong, Busaba Eathai, The Breakfast Club, YO! Sushi and Wasabi. Ordamo Limited is listed as an others.
Does inamo restaurants & inamo sukoshi have an API?
No public API is recorded for inamo restaurants & inamo sukoshi.
What industry is inamo restaurants & inamo sukoshi in?
inamo restaurants & inamo sukoshi's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFABAE, Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean). Its NAICS code is 72251 and its SIC code is 5812.