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inamo restaurants & inamo sukoshi

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uuid004mvpe

Namestring
inamo restaurants & inamo sukoshi
Legal namestring
Compurants Ltd.
Company typeenum
Private
Founded yearint
2008
Descriptiontext

inamo restaurants & inamo sukoshi is a privately-held UK hospitality group operating under Compurants Ltd, founded in 2008 in London. The group runs three full-service interactive restaurants in Soho, Covent Garden, and Camden serving Pan-Asian cuisine (Japanese, Chinese, Thai, Korean), differentiated by E-Table — a touch-sensitive projection table licensed from Ordamo Limited that lets guests order food and drinks, watch a live chef-cam feed, customize table-top visuals, and play 20+ games (air hockey, pool, retro arcade) directly from the table surface. The Soho site features an award-winning Games Room with 150-inch wall projections, PS4/PS5/Wii consoles, 2,000+ retro arcade games, karaoke with 90,000+ songs, and a private bar; the Covent Garden location adds the Onyx Room, a semi-private gaming and event space for up to 70 standing. Since 2008 the group reports having served over 1 million patrons and holds a 4.3/5 rating across more than 5,000 2025 reviews.

The group's second brand, inamo sukoshi (meaning 'little inamo'), is a food-hall counter concept operating 8 sites across London (Market Place Leicester Square, Tower Bridge Collective, Hackney Bridge, BOXHALL Liverpool St, BOXPARK Wembley, Market Place Vauxhall), Manchester (Kargo MKT), and Sheffield (Cutlery Works), with delivery via Deliveroo, UberEats, and Just Eat for Business. The sukoshi format brings restaurant-quality sushi and Asian street food into high-traffic third-party venues.

Commercially, inamo runs a hybrid direct-to-consumer + event-driven model: dine-in revenue with 90-minute sittings and last-orders 15 minutes before close; pre-paid voucher experiences (bottomless brunch from £29.95pp, unlimited Asian tapas & sushi from £92.95pp, afternoon tea, masterclasses, comedy nights, drag dinners) that drive advance cash flow; private dining and corporate events in dedicated rooms with minimum-spend tiers; ticketed masterclasses (sushi, sake with Akashi-Tai, cocktail, magic with Inner Magic Circle's John Bulleid, kids' sushi, origami with Alice Sushi Art); outside catering for corporate functions; and third-party delivery. Customer segments span leisure diners and tourists, corporate and private event bookers (logos include Toyota/Lexus UK, Canon UK, Johnson & Johnson, Rothschild, British Heart Foundation, TFI Pharma, Wedgwood), families with children, and food-hall casual diners. Reservations run through OpenTable, Design My Night/Collins, Bookatable, and Quandoo, while marketing is driven by organic social, email newsletters, the Inamonolog blog, PR (Observer Magazine, TimeOut, Harper's Bazaar), and user-generated content from the interactive tables.

Short descriptiontext

inamo restaurants & inamo sukoshi is a UK private hospitality group running three interactive full-service Pan-Asian restaurants in London and eight sushi street-food counters in UK food halls, monetizing via dine-in, pre-paid vouchers, events, masterclasses, and outside catering.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersLondon, United Kingdom
HQ citystring
London
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices12 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
pan-asian restaurant dining, interactive table technology, private dining events, sushi street food, corporate catering services
Industry1 code
1Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean)
CodeTHAFABAEPrimaryYes
NAICS code4 codes
  • Restaurants and Other Eating Places72251
  • Limited-Service Restaurants722513
  • Full-Service Restaurants722511
  • Caterers722320
SIC code2 codes
  • Retail-Eating Places5812
  • Retail-Eating & Drinking Places5810
Product category
Casual Dining Restaurants
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model6 records
1Dine-in Restaurant Revenue
TypeTransaction Fee
Description

Core revenue from food and beverage sales across three London restaurant locations and inamo sukoshi food hall counters. Pan-Asian cuisine including sushi, Asian tapas, and specialty dishes. Tables restricted to 90-minute sittings.

inamo-restaurant.com
2Pre-paid Voucher Experiences
TypeOne Time License
Description

Pre-paid vouchers for bottomless brunch, unlimited tapas & sushi, afternoon tea, masterclasses, comedy nights, drag dinners. Vouchers must be purchased and redeemed at least 4 hours in advance. Drives advance cash flow.

inamo-restaurant.com
3Private Dining & Events
TypeTransaction Fee
Description

Revenue from Games Room, Onyx Room, and other private space bookings for parties, corporate events, birthdays, proposals. Minimum spends required. Packages include finger buffets, drinks packages, and entertainment.

inamo-restaurant.com
4Masterclasses & Experiences
TypeOne Time License
Description

Paid masterclasses including sushi making, sake tasting, cocktail classes, magic classes, origami workshops. Children and adult sessions available. Additional 15% discount on dine-in following class.

inamo-restaurant.com
5inamo sukoshi Food Hall Operations
TypeTransaction Fee
Description

8 locations across London food halls (Market Place Leicester Square, Tower Bridge Collective, Hackney Bridge, BOXHALL Liverpool St, BOXPARK Wembley, Market Place Vauxhall) and outside London (Kargo MKT Manchester, Cutlery Works Sheffield). Also delivery via Deliveroo, UberEats, Just Eat for Business.

inamo-restaurant.com
6Outside Catering
TypeProfessional Services
Description

Corporate catering services for office events and private functions. Sushi and Asian fusion street food offerings for events.

inamo-restaurant.com
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels6 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Pricing details12 tiers
1Bottomless Brunch - unlimited Asian tapas & sushi with drinks
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

Early Brunch (Sat 11am-12pm, Sun 12pm-12:30pm): £29.95pp. Standard Bottomless Brunch (12pm-4pm): undiscounted equivalent £124pp for food & drinks from a la carte. Available daily in Soho & Covent Garden. Up to 25 guests (20 peak) in Covent Garden, up to 16 in Soho.

inamo-restaurant.com
2Unlimited Asian Tapas & Sushi
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

Undiscounted price: £92.95 without drinks, £125 with drinks. 59% off voucher available. Maximum 3 dishes per person at a time. Up to 25 guests (20 peak) in Covent Garden.

inamo-restaurant.com
3Sushi & Asian Tapas Afternoon Tea
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

Undiscounted equivalent £41.50pp without fizz, £76.50pp with bottomless bubbles. 43% off voucher available. Available Sun-Fri from opening until 5:30pm, Sat only 4-4:30pm.

inamo-restaurant.com
4Kids' Menu
ModelUnit PricingBilling cadencePay-as-you-go
Notes

£14.95 per child. Main dish, side, and dessert. Children under 11 only, available until 5:30pm. Children under 16 can also order from unlimited tapas & sushi menu (food only) for £25pp.

inamo-restaurant.com
5Magic Masterclass & 4 Dish Dinner with Drink
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

Undiscounted equivalent £85pp. Includes close-up magic tuition from John Bulleid (Inner Magic Circle), 4 pan-Asian dishes, glass of wine/beer/soft drink. Held at Covent Garden.

shop.inamo-restaurant.com
6Cocktail Class & 3 Dish Dinner
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

Class only: £25pp. With dinner: £44.95 per guest. 3 Asian-inspired cocktails made during class, 3 dishes from 30-item menu.

inamo-restaurant.com
7Kids' Sushi Masterclass
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

38% off full RRP. Children aged 7-16. 2 maki rolls made (10 pieces), nigiri ninja certificate. 15% lunch discount if dining after.

inamo-restaurant.com
8Comedy Night & 3 Dish Dinner
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

55% off a la carte. 3 dishes from pan-Asian menu, entrance to comedy club, top comedy acts. Held at Covent Garden Onyx Room.

inamo-restaurant.com
9Drag Night Dinner
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

59% off a la carte. Welcome cocktail, 3-dish dinner on interactive tables, 45-min drag show. Free bottle prosecco for tables of 4+. £25 prosecco for smaller groups.

inamo-restaurant.com
10Sushi & Sake Masterclass
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

20% off full RRP. Held at inamo Soho with Akashi-Tai. Guests make nigiri & maki, taste 4 sakes. 15% discount on meal if dining after class.

inamo-restaurant.com
11Unlimited Sushi
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

Available Mon-Thu all day, Fri 12pm-5pm. Not valid Dec 3-25, Dec 31, Feb 14. Maximum 6 vouchers per booking. 90-minute sitting.

shop.inamo-restaurant.com
12World Cup Screening Packages
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Onyx Room area booking (1-25 guests): min spend £250 per game. Onyx Room exclusive (25-70 guests): min spend £500 per game. Finger Buffet: £26pp for 10 guests. Full 90 + Extra Time unlimited drinks: £60pp for 2hrs 45mins.

inamo-restaurant.com
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

inamo operates interactive full-service restaurants serving pan-Asian cuisine (Japanese, Chinese, Thai, Korean, including sushi and Asian tapas) across three London locations (Soho, Covent Garden, Camden), all equipped with licensed E-Table touch-sensitive projection technology that lets guests order food, play 20+ games, and customize ambiance directly from the table surface. The group also runs inamo sukoshi, a sub-brand of casual sushi and Asian fusion street-food counters across eight UK food halls, supported by delivery partnerships and corporate outside catering.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • Over 1 million patrons served since opening in 2008
+3 more records
Product overview1 text field

inamo restaurants operates as a pioneering interactive restaurant group featuring touch-sensitive E-Table projection technology that allows guests to order food, play games, and customize their dining experience directly from the table surface. The core offering spans three full-service restaurants in London (Soho, Covent Garden, and Camden) serving Pan-Asian cuisine (Japanese, Chinese, Thai, Korean), all equipped with interactive tables and themed entertainment spaces. The portfolio includes award-winning Games Rooms (Soho) and Onyx Room (Covent Garden) for private events and gaming. Adjacent to the restaurant group is inamo sukoshi, a separate sub-brand operating 8 casual dining locations in food halls and delivery-only kitchens across London and UK cities (Manchester, Sheffield), serving sushi and fusion street food. Additional revenue streams include ticketed experiences (unlimited brunch, afternoon tea, masterclasses), entertainment events (comedy nights, drag nights, World Cup screenings), private dining hire, and outside catering services.

Product and service13 records
1inamo Soho Restaurant
CategoryRestaurant dining venue
2inamo Covent Garden Restaurant
CategoryRestaurant dining venue
3inamo Camden Restaurant
CategoryRestaurant dining venue
4inamo sukoshi Food Hall Counters
CategoryCasual street-food brand
5Bottomless Brunch Experience
CategoryTicketed dining experience
6Unlimited Asian Tapas & Sushi
CategoryTicketed dining experience
7Sushi & Asian Tapas Afternoon Tea
CategoryTicketed dining experience
8Masterclasses (Sushi, Sake, Cocktail, Magic, Origami)
CategoryTicketed experience
9Comedy Nights
CategoryTicketed entertainment experience
10Drag Night Dinner
CategoryTicketed entertainment experience
11World Cup Private Screenings
CategoryTicketed sports-viewing event
12Private Dining & Events Hire
CategoryPrivate event venue hire
13Outside Catering
CategoryCatering service
Scale indicator7 records

Each record includes

Type, Value, Description, Source

Partnership16 partners
Strategic tierMinorTypeGTM or Marketing Partner
Description

Events partnership for venue booking enquiries. Tagvenue is a platform for finding and booking event spaces, integrated on inamo's events booking page.

Strategic tierCoreTypeTechnology or Integration
Description

Restaurant technology platform providing online reservation functionality. inamo uses OpenTable for managing reservations and customer data. Diners' Choice Award Winners 2019 at all restaurants.

3Design My Night / Collins
Strategic tierCoreTypeTechnology or Integration
Description

Restaurant reservation system (Collins) managed by Design My Night. Handles online and offline reservations and associated customer data to enable focus on dining experience.

inamo-restaurant.com
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Premium sake producer partnership for Sushi & Sake Masterclasses at inamo Soho. Guests taste 4 sakes from Akashi-Tai range including jumai daiginjo, hot honjozo genshu, Ume Shu, and Ninki Ichi. Classes taught with sake educator Satomi Dosseur.

5Alice Sushi Art
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Japanese origami art educator who hosts Origami Masterclasses at inamo Camden. Classes teach paper-folding techniques culminating in creating Japanese crane.

inamo-restaurant.com
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Environmental initiative where inamo guests can plant trees through Carbon Free Dining. Trees planted contribute to carbon offsetting for dining.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

inamo sukoshi locations at Market Place Leicester Square (largest food hall in Central London) and Market Place Vauxhall (unique space in old tunnel). Family-friendly, dog-friendly venues with multiple bars and private hire spaces.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

inamo sukoshi location at Tower Bridge Collective - riverside hub beside London's iconic bridge. Lively venue perfect for post-work drinks, casual dinners or catch-up with friends.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

inamo sukoshi location at Hackney Bridge - vibrant canalside hub in East London with creative studios, riverside bars, and eclectic street food traders.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

inamo sukoshi locations at BOXHALL Liverpool St - collection of unique dining experiences in historic food hall with 13 other kitchens, 2 bars, and live entertainment.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

inamo sukoshi location at BOXPARK Wembley - 5 minutes from Wembley Park tube with awesome street food restaurants, bars, games, live events, and club nights.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

inamo sukoshi location at Kargo MKT Manchester - Salford's newest and largest food hall in Quayside shopping centre with 19 independent global kitchens, waterfront sun terrace, and events including DJs and live music. Near Old Trafford.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

inamo sukoshi location at Cutlery Works Sheffield - multi-award-winning food hall voted Best Food Hall in UK 2022 and 2023, offering diverse global food and drink vendors.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Third-party food delivery partner for inamo sukoshi.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Third-party food delivery partner for inamo sukoshi.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Corporate catering platform partner for office feasts. Also offers pop-up sushi classes for office teams.

Recent move9 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

UK sushi and Asian fusion chain with both dine-in and grab-and-go formats, including food hall presence. Closely comparable to inamo's dual inamo + inamo sukoshi model across pan-Asian cuisine.

TypeDirect peer
Description

Pan-Asian casual dining chain operating across the UK with Japanese-inspired menu. Most direct comparable in terms of cuisine category (Pan-Asian noodles, sushi, ramen), price point, and UK urban footprint, though without inamo's interactive technology differentiator.

TypeDirect peer
Description

Experiential themed restaurant in London (Bombay cafe concept) with comparable focus on memorable, design-led dining experiences. Closest peer on the experiential/themed-dining axis even though cuisine differs from inamo's Pan-Asian focus.

TypeDirect peer
Description

London food hall operator where inamo sukoshi counters operate alongside other vendors. Comparable on the food-hall venue operator axis; market hall competitor for similar prime venue partnerships.

5Ping Pong
TypeDirect peer
Description

Dim sum and Pan-Asian casual dining chain in London. Comparable in cuisine mix, price point, and London restaurant scene positioning to inamo's full-service restaurants.

TypeDirect peer
Description

UK-based Thai/Asian casual dining chain founded in 1999, serving similar price-point Asian cuisine with a London-centric footprint. Direct overlap in cuisine category and customer demographic.

TypeDirect peer
Description

Experiential, themed casual dining chain in London with strong private events business. Comparable on the experiential-casual-dining axis and overlap in private dining/corporate event segment.

TypeDirect peer
Description

UK-based Japanese sushi chain famous for its conveyor-belt technology — a comparable experiential/technology-driven casual dining concept. Sushi-focused menu overlaps heavily with inamo's offerings and the conveyor belt is similarly a technology differentiator from standard restaurants.

TypeOthers
Description

Technology licensor of the E-Table interactive table system that powers inamo's core differentiation. Not a competitor but a critical infrastructure/technology partner — relevant for understanding inamo's tech dependency and potential B2B expansion.

TypeDirect peer
Description

UK sushi and Asian grab-and-go chain with food hall and high-street presence. Closely comparable to inamo sukoshi's grab-and-go sushi positioning in food halls.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers8 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration5 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

inamo restaurants & inamo sukoshi

Casual Dining Restaurantsinamo-restaurant.com

inamo restaurants & inamo sukoshi is a UK private hospitality group running three interactive full-service Pan-Asian restaurants in London and eight sushi street-food counters in UK food halls, monetizing via dine-in, pre-paid vouchers, events, masterclasses, and outside catering.

What inamo restaurants & inamo sukoshi does

inamo restaurants & inamo sukoshi is a privately-held UK hospitality group operating under Compurants Ltd, founded in 2008 in London. The group runs three full-service interactive restaurants in Soho, Covent Garden, and Camden serving Pan-Asian cuisine (Japanese, Chinese, Thai, Korean), differentiated by E-Table — a touch-sensitive projection table licensed from Ordamo Limited that lets guests order food and drinks, watch a live chef-cam feed, customize table-top visuals, and play 20+ games (air hockey, pool, retro arcade) directly from the table surface. The Soho site features an award-winning Games Room with 150-inch wall projections, PS4/PS5/Wii consoles, 2,000+ retro arcade games, karaoke with 90,000+ songs, and a private bar; the Covent Garden location adds the Onyx Room, a semi-private gaming and event space for up to 70 standing. Since 2008 the group reports having served over 1 million patrons and holds a 4.3/5 rating across more than 5,000 2025 reviews.

The group's second brand, inamo sukoshi (meaning 'little inamo'), is a food-hall counter concept operating 8 sites across London (Market Place Leicester Square, Tower Bridge Collective, Hackney Bridge, BOXHALL Liverpool St, BOXPARK Wembley, Market Place Vauxhall), Manchester (Kargo MKT), and Sheffield (Cutlery Works), with delivery via Deliveroo, UberEats, and Just Eat for Business. The sukoshi format brings restaurant-quality sushi and Asian street food into high-traffic third-party venues.

Commercially, inamo runs a hybrid direct-to-consumer + event-driven model: dine-in revenue with 90-minute sittings and last-orders 15 minutes before close; pre-paid voucher experiences (bottomless brunch from £29.95pp, unlimited Asian tapas & sushi from £92.95pp, afternoon tea, masterclasses, comedy nights, drag dinners) that drive advance cash flow; private dining and corporate events in dedicated rooms with minimum-spend tiers; ticketed masterclasses (sushi, sake with Akashi-Tai, cocktail, magic with Inner Magic Circle's John Bulleid, kids' sushi, origami with Alice Sushi Art); outside catering for corporate functions; and third-party delivery. Customer segments span leisure diners and tourists, corporate and private event bookers (logos include Toyota/Lexus UK, Canon UK, Johnson & Johnson, Rothschild, British Heart Foundation, TFI Pharma, Wedgwood), families with children, and food-hall casual diners. Reservations run through OpenTable, Design My Night/Collins, Bookatable, and Quandoo, while marketing is driven by organic social, email newsletters, the Inamonolog blog, PR (Observer Magazine, TimeOut, Harper's Bazaar), and user-generated content from the interactive tables.

inamo restaurants & inamo sukoshi firmographics

Firmographics
Name
inamo restaurants & inamo sukoshi
Legal name
Compurants Ltd.
Website
https://inamo-restaurant.com
Company type
Private
Founded year
2008
Operating status
Operating
Headcount range
11–50 employees
Short description
inamo restaurants & inamo sukoshi is a UK private hospitality group running three interactive full-service Pan-Asian restaurants in London and eight sushi street-food counters in UK food halls, monetizing via dine-in, pre-paid vouchers, events, masterclasses, and outside catering.
Ownership category
akta.pro rank

inamo restaurants & inamo sukoshi industry classification

Industry
Product category
Casual Dining Restaurants
NAICS
Restaurants and Other Eating Places (72251), Limited-Service Restaurants (722513), Full-Service Restaurants (722511), Caterers (722320)
SIC
Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
akta.pro primary industry
Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean) (THAFABAE)

Keywords

  • Pan-asian restaurant dining
  • Interactive table technology
  • Private dining events
  • Sushi street food
  • Corporate catering services

Where inamo restaurants & inamo sukoshi is headquartered

Location

Headquarters

HQ city
London
HQ country
United Kingdom
HQ region
Europe

Offices12 records

Markets served

inamo restaurants & inamo sukoshi business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

  1. Dine-in Restaurant Revenue: Core revenue from food and beverage sales across three London restaurant locations and inamo sukoshi food hall counters. Pan-Asian cuisine including sushi, Asian tapas, and specialty dishes. Tables restricted to 90-minute sittings.
  2. Pre-paid Voucher Experiences: Pre-paid vouchers for bottomless brunch, unlimited tapas & sushi, afternoon tea, masterclasses, comedy nights, drag dinners. Vouchers must be purchased and redeemed at least 4 hours in advance. Drives advance cash flow.
  3. Private Dining & Events: Revenue from Games Room, Onyx Room, and other private space bookings for parties, corporate events, birthdays, proposals. Minimum spends required. Packages include finger buffets, drinks packages, and entertainment.
  4. Masterclasses & Experiences: Paid masterclasses including sushi making, sake tasting, cocktail classes, magic classes, origami workshops. Children and adult sessions available. Additional 15% discount on dine-in following class.
  5. inamo sukoshi Food Hall Operations: 8 locations across London food halls (Market Place Leicester Square, Tower Bridge Collective, Hackney Bridge, BOXHALL Liverpool St, BOXPARK Wembley, Market Place Vauxhall) and outside London (Kargo MKT Manchester, Cutlery Works Sheffield). Also delivery via Deliveroo, UberEats, Just Eat for Business.
  6. Outside Catering: Corporate catering services for office events and private functions. Sushi and Asian fusion street food offerings for events.

Pricing tiers

ModelBillingPrice
One time/ perpetual licensePay-as-you-goBottomless Brunch - unlimited Asian tapas & sushi with drinks
One time/ perpetual licensePay-as-you-goUnlimited Asian Tapas & Sushi
One time/ perpetual licensePay-as-you-goSushi & Asian Tapas Afternoon Tea
Unit PricingPay-as-you-goKids' Menu
One time/ perpetual licensePay-as-you-goMagic Masterclass & 4 Dish Dinner with Drink
One time/ perpetual licensePay-as-you-goCocktail Class & 3 Dish Dinner
One time/ perpetual licensePay-as-you-goKids' Sushi Masterclass
One time/ perpetual licensePay-as-you-goComedy Night & 3 Dish Dinner
One time/ perpetual licensePay-as-you-goDrag Night Dinner
One time/ perpetual licensePay-as-you-goSushi & Sake Masterclass
One time/ perpetual licensePay-as-you-goUnlimited Sushi
Unit PricingPay-as-you-goWorld Cup Screening Packages

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

inamo restaurants & inamo sukoshi product offering

Product offering

Core offering

inamo operates interactive full-service restaurants serving pan-Asian cuisine (Japanese, Chinese, Thai, Korean, including sushi and Asian tapas) across three London locations (Soho, Covent Garden, Camden), all equipped with licensed E-Table touch-sensitive projection technology that lets guests order food, play 20+ games, and customize ambiance directly from the table surface. The group also runs inamo sukoshi, a sub-brand of casual sushi and Asian fusion street-food counters across eight UK food halls, supported by delivery partnerships and corporate outside catering.

Product overview

inamo restaurants operates as a pioneering interactive restaurant group featuring touch-sensitive E-Table projection technology that allows guests to order food, play games, and customize their dining experience directly from the table surface. The core offering spans three full-service restaurants in London (Soho, Covent Garden, and Camden) serving Pan-Asian cuisine (Japanese, Chinese, Thai, Korean), all equipped with interactive tables and themed entertainment spaces. The portfolio includes award-winning Games Rooms (Soho) and Onyx Room (Covent Garden) for private events and gaming. Adjacent to the restaurant group is inamo sukoshi, a separate sub-brand operating 8 casual dining locations in food halls and delivery-only kitchens across London and UK cities (Manchester, Sheffield), serving sushi and fusion street food. Additional revenue streams include ticketed experiences (unlimited brunch, afternoon tea, masterclasses), entertainment events (comedy nights, drag nights, World Cup screenings), private dining hire, and outside catering services.

Differentiator

Problem solved

Functional benefit

Products and services

  • inamo Soho Restaurant
  • inamo Covent Garden Restaurant
  • inamo Camden Restaurant
  • inamo sukoshi Food Hall Counters
  • Bottomless Brunch Experience
  • Unlimited Asian Tapas & Sushi
  • Sushi & Asian Tapas Afternoon Tea
  • Masterclasses (Sushi, Sake, Cocktail, Magic, Origami)
  • Comedy Nights
  • Drag Night Dinner
  • World Cup Private Screenings
  • Private Dining & Events Hire
  • Outside Catering

Quantifiable outcome

  • Over 1 million patrons served since opening in 2008
  • +3 more outcomes

Companies that use inamo restaurants & inamo sukoshi

Customer profile

Named customers8 records

Segments4 records

Ideal customer profiles4 records

inamo restaurants & inamo sukoshi technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

inamo restaurants & inamo sukoshi partnerships and signals

Strategic signal

Partnerships

16 partnerships are on record, tiered minor and core.

  • TagvenueminorGTM or Marketing PartnerEvents partnership for venue booking enquiries. Tagvenue is a platform for finding and booking event spaces, integrated on inamo's events booking page.
  • OpenTablecoreTechnology or IntegrationRestaurant technology platform providing online reservation functionality. inamo uses OpenTable for managing reservations and customer data. Diners' Choice Award Winners 2019 at all restaurants.
  • Design My Night / CollinscoreTechnology or IntegrationRestaurant reservation system (Collins) managed by Design My Night. Handles online and offline reservations and associated customer data to enable focus on dining experience.
  • Akashi-TaicoreStrategic or Co-development PartnerPremium sake producer partnership for Sushi & Sake Masterclasses at inamo Soho. Guests taste 4 sakes from Akashi-Tai range including jumai daiginjo, hot honjozo genshu, Ume Shu, and Ninki Ichi. Classes taught with sake educator Satomi Dosseur.
  • Alice Sushi ArtminorStrategic or Co-development PartnerJapanese origami art educator who hosts Origami Masterclasses at inamo Camden. Classes teach paper-folding techniques culminating in creating Japanese crane.
  • Carbon Free Dining / Green Earth AppealminorStrategic or Co-development PartnerEnvironmental initiative where inamo guests can plant trees through Carbon Free Dining. Trees planted contribute to carbon offsetting for dining.
  • Market Place Food HallcoreChannel Partner/ Reseller/ Distributorinamo sukoshi locations at Market Place Leicester Square (largest food hall in Central London) and Market Place Vauxhall (unique space in old tunnel). Family-friendly, dog-friendly venues with multiple bars and private hire spaces.
  • Tower Bridge CollectivecoreChannel Partner/ Reseller/ Distributorinamo sukoshi location at Tower Bridge Collective - riverside hub beside London's iconic bridge. Lively venue perfect for post-work drinks, casual dinners or catch-up with friends.
  • Hackney BridgecoreChannel Partner/ Reseller/ Distributorinamo sukoshi location at Hackney Bridge - vibrant canalside hub in East London with creative studios, riverside bars, and eclectic street food traders.
  • BOXHALLcoreChannel Partner/ Reseller/ Distributorinamo sukoshi locations at BOXHALL Liverpool St - collection of unique dining experiences in historic food hall with 13 other kitchens, 2 bars, and live entertainment.
  • BOXPARKcoreChannel Partner/ Reseller/ Distributorinamo sukoshi location at BOXPARK Wembley - 5 minutes from Wembley Park tube with awesome street food restaurants, bars, games, live events, and club nights.
  • Kargo MKTcoreChannel Partner/ Reseller/ Distributorinamo sukoshi location at Kargo MKT Manchester - Salford's newest and largest food hall in Quayside shopping centre with 19 independent global kitchens, waterfront sun terrace, and events including DJs and live music. Near Old Trafford.
  • Cutlery WorkscoreChannel Partner/ Reseller/ Distributorinamo sukoshi location at Cutlery Works Sheffield - multi-award-winning food hall voted Best Food Hall in UK 2022 and 2023, offering diverse global food and drink vendors.
  • DeliveroominorChannel Partner/ Reseller/ DistributorThird-party food delivery partner for inamo sukoshi.
  • UberEatsminorChannel Partner/ Reseller/ DistributorThird-party food delivery partner for inamo sukoshi.
  • Just Eat for BusinessminorChannel Partner/ Reseller/ DistributorCorporate catering platform partner for office feasts. Also offers pop-up sushi classes for office teams.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

inamo restaurants & inamo sukoshi competitors and assessment

Company assessment

Direct peers

  • Itsu: UK sushi and Asian fusion chain with both dine-in and grab-and-go formats, including food hall presence. Closely comparable to inamo's dual inamo + inamo sukoshi model across pan-Asian cuisine.
  • Wagamama: Pan-Asian casual dining chain operating across the UK with Japanese-inspired menu. Most direct comparable in terms of cuisine category (Pan-Asian noodles, sushi, ramen), price point, and UK urban footprint, though without inamo's interactive technology differentiator.
  • Dishoom: Experiential themed restaurant in London (Bombay cafe concept) with comparable focus on memorable, design-led dining experiences. Closest peer on the experiential/themed-dining axis even though cuisine differs from inamo's Pan-Asian focus.
  • Market Halls: London food hall operator where inamo sukoshi counters operate alongside other vendors. Comparable on the food-hall venue operator axis; market hall competitor for similar prime venue partnerships.
  • Ping Pong: Dim sum and Pan-Asian casual dining chain in London. Comparable in cuisine mix, price point, and London restaurant scene positioning to inamo's full-service restaurants.
  • Busaba Eathai: UK-based Thai/Asian casual dining chain founded in 1999, serving similar price-point Asian cuisine with a London-centric footprint. Direct overlap in cuisine category and customer demographic.
  • The Breakfast Club: Experiential, themed casual dining chain in London with strong private events business. Comparable on the experiential-casual-dining axis and overlap in private dining/corporate event segment.
  • YO! Sushi: UK-based Japanese sushi chain famous for its conveyor-belt technology — a comparable experiential/technology-driven casual dining concept. Sushi-focused menu overlaps heavily with inamo's offerings and the conveyor belt is similarly a technology differentiator from standard restaurants.
  • Wasabi: UK sushi and Asian grab-and-go chain with food hall and high-street presence. Closely comparable to inamo sukoshi's grab-and-go sushi positioning in food halls.

Others

  • Ordamo Limited: Technology licensor of the E-Table interactive table system that powers inamo's core differentiation. Not a competitor but a critical infrastructure/technology partner — relevant for understanding inamo's tech dependency and potential B2B expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

inamo restaurants & inamo sukoshi social profiles

Digital presence

inamo restaurants & inamo sukoshi financial estimates

Financial estimate

Revenue estimate

Valuation estimate

inamo restaurants & inamo sukoshi leadership team

Management profile

Number of profiles

Profiles3 records

inamo restaurants & inamo sukoshi subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

inamo restaurants & inamo sukoshi funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

inamo restaurants & inamo sukoshi M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about inamo restaurants & inamo sukoshi

What does inamo restaurants & inamo sukoshi do?

inamo operates interactive full-service restaurants serving pan-Asian cuisine (Japanese, Chinese, Thai, Korean, including sushi and Asian tapas) across three London locations (Soho, Covent Garden, Camden), all equipped with licensed E-Table touch-sensitive projection technology that lets guests order food, play 20+ games, and customize ambiance directly from the table surface. The group also runs inamo sukoshi, a sub-brand of casual sushi and Asian fusion street-food counters across eight UK food halls, supported by delivery partnerships and corporate outside catering.

Is inamo restaurants & inamo sukoshi a public or private company?

inamo restaurants & inamo sukoshi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was inamo restaurants & inamo sukoshi founded?

inamo restaurants & inamo sukoshi was founded in 2008. It employs 11 to 50 people.

Where is inamo restaurants & inamo sukoshi based?

inamo restaurants & inamo sukoshi is headquartered in London, United Kingdom, in the Europe region.

How does inamo restaurants & inamo sukoshi make money?

Six revenue lines are on record. Dine-in Restaurant Revenue is the primary driver. The others are pre-paid Voucher Experiences, private Dining & Events, masterclasses & Experiences, inamo sukoshi Food Hall Operations and outside Catering.

Who are inamo restaurants & inamo sukoshi's main competitors?

Direct peers on record are Itsu, Wagamama, Dishoom, Market Halls, Ping Pong, Busaba Eathai, The Breakfast Club, YO! Sushi and Wasabi. Ordamo Limited is listed as an others.

Does inamo restaurants & inamo sukoshi have an API?

No public API is recorded for inamo restaurants & inamo sukoshi.

What industry is inamo restaurants & inamo sukoshi in?

inamo restaurants & inamo sukoshi's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFABAE, Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean). Its NAICS code is 72251 and its SIC code is 5812.

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