Just Eat for Business

What Just Eat for Business does

Just Eat for Business (legally City Pantry Ltd) is a UK B2B food-delivery marketplace that connects corporate buyers with a curated network of 600+ restaurants and caterers across eight cities — London, Manchester, Leeds, Birmingham, Liverpool, Reading, Edinburgh, and Glasgow. The platform serves office and hybrid-workforce customers through three core ordering products: Group Ordering (collaborative team meals with admin-controlled budgets and deadlines), Individual Ordering (per-employee meal allowances usable in-office or at-home with personal top-ups), and Office Catering (events, meetings, and on-site pop-ups). It is a wholly-owned subsidiary of Takeaway.com Group B.V. (JET Group, Euronext Amsterdam: TKWY), previously operating as City Pantry before being rebranded into the Just Eat corporate franchise.

The underlying platform combines a curated restaurant marketplace, dietary filtering (vegetarian, vegan, no gluten, no nuts, no dairy, halal, pescatarian), live order tracking, and admin controls for editing or cancelling orders. It is supplemented by Office Pop-ups (street-food experiences onsite) and Just Eat Pay Cards — a virtual and physical payment card issued through Adyen that enables employers to provision employee meal allowances as a recurring benefits infrastructure. Authentication supports Apple, Google, and Facebook social sign-in, and corporate customers may apply for credit accounts with weekly or monthly invoicing on 10-day payment terms.

Revenue is generated through marketplace commissions on restaurant orders, delivery/transaction fees (paid by either the buyer or the restaurant depending on arrangement), and card transaction economics from the Just Eat Pay Card programme. Customer acquisition is enterprise field-sales-led with dedicated account managers, supplemented by a self-serve product-led group ordering flow and a content marketing engine across blog, social, and email. The company employs 101–250 staff across its London headquarters and Maidenhead registered office.

Name

Just Eat for Business

Legal name

City Pantry Ltd

Website

https://business.just-eat.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Just Eat for Business is a UK B2B food-delivery marketplace connecting corporate buyers with 600+ restaurant partners across eight cities for office catering, group orders, and per-employee meal allowances. A subsidiary of Takeaway.com Group B.V., it serves UK office and hybrid-workforce customers through enterprise field sales.

Ownership category

akta.pro rank

Product category

Corporate Food Delivery Marketplace

NAICS

Food Service Contractors (72231), Special Food Services (7223), Caterers (722320)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Corporate/Workplace Meal Programs & Bulk Prepared Meals (CRAHAJAJ)

akta.pro secondary industry

Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)

Keywords

• Corporate food delivery
• Office catering platform
• Employee meal allowances
• B2B food marketplace
• Workplace meal benefits

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Marketplace Commission (Restaurant Partner Sales): Just Eat for Business operates as a marketplace platform connecting corporate customers with restaurant partners. The company facilitates orders and earns revenue from the transactions between businesses and restaurant partners.
2. Delivery Fees: Delivery fees are charged for orders, which may be paid by the business customer or the restaurant partner depending on the arrangement. The platform collects these fees as agent for the delivery service.
3. Corporate Account Fees: Companies can open credit accounts with weekly or monthly invoicing options. Standard credit terms include 10-day payment periods for invoiced accounts.
4. JET for Business Card Services: Just Eat Pay cards partnered with Adyen for card issuing and transaction services, enabling employee meal allowances.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Just Eat for Business is an online B2B marketplace where companies create a single account to order team meals, office catering, and employee meal allowances from 600+ UK restaurant and caterer partners across 8 cities. Companies fund meals via per-person budgets or recurring credit accounts, choose between Group Ordering, Individual Ordering, and Office Catering (plus Office Pop-ups and the Just Eat Pay Card), and get dedicated account-manager support, dietary filtering, budget controls, and live order tracking.

Product overview

Just Eat for Business is a corporate food delivery platform operating as a marketplace connecting business customers with independent restaurants and national chains for office catering, team meals, and employee meal allowances. The platform consists of three core ordering products—Group Ordering (collaborative team meals with budget controls), Individual Ordering (personalized meal allowances for hybrid workers), and Office Catering (events and meetings)—supplemented by Office Pop-ups for on-site chef experiences and Just Eat Pay Card for flexible employee food benefits. The platform integrates 600+ UK restaurant partners through a single account management system with budget controls, dietary filtering, and live order tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Ordering A collaborative corporate ordering feature where workplace admins set headcount, per-person budgets, and choice deadlines, invite colleagues to choose individually from pre-selected restaurant menus, and can edit or cancel orders with dietary filters and live delivery tracking.
• Individual Ordering A meal-allowance platform that lets companies share per-employee meal allowances usable at the office or at home, with employees able to top up above their allowance via personal payment cards.
• Office Catering Catering service for meetings, work events, and office-wide meals covering breakfasts, lunches, parties, and pop-ups with full-service delivery and on-site setup.
• Office Pop-ups Street-food pop-up experiences that bring chefs and restaurants directly to office locations for team events, seasonal parties, or office-wide lunches, coordinated by account managers with full setup, serving, and cleanup.
• Just Eat Pay Card A flexible employee food-benefits card issued in partnership with Adyen, offered as physical and virtual cards with employer-controlled allowance-based spending limits that employees can use to pay for food orders.
• Corporate Marketplace Platform The underlying B2B food-delivery marketplace that connects corporate customers with 600+ UK restaurant and caterer partners through a single account, with budget controls, dietary filtering, live order tracking, and corporate credit-account billing.

Quantifiable outcome

• 100,000+ meals delivered to key workers and vulnerable people during COVID-19 pandemic
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• BLOOM Coffee AcademyminorStrategic or Co-development Partner · 1 January 2024Partnership to support apprenticeship scheme that trains people to become skilled baristas, provides professional qualifications, and assists with employment.
• CLUBZERØminorStrategic or Co-development Partner · 1 April 2023Partnership for returnable and reusable packaging with participating restaurant partners (HOP Vietnamese, Atcha, Papadum, Mangio Pasta, Satay Street, Pali Kitchen, Garbanzos, Zabardast). Reduces plastic pollution in food delivery sector.
• Pedal MeminorStrategic or Co-development Partner · 1 November 2020E-cargo bike delivery partnership for eco-friendly deliveries. When Pedal Me is unavailable, delivery emissions are offset through ClimateCare.
• City HarvestcoreStrategic or Co-development Partner · 1 February 2019Food redistribution charity partnership working since 2019 to redirect food that would otherwise be wasted to people who need it most. Part of Just Eat for Business's commitment to fighting food waste while supporting communities.
• Greenman PackagingminorStrategic or Co-development Partner · 1 November 2018Partnership to provide vendor partners with eco-friendly packaging options, including exclusive offers and free eco-audits provided by Oceanic Global.
• AdyencoreTechnology or IntegrationCard issuing and transaction services provider for JET for Business Pay cards. Processes card payments and manages the virtual and physical card services for employee meal allowances.
• Takeaway.com Group B.V. (JET Group)coreOthersJust Eat for Business is a subsidiary of Takeaway.com Group B.V. (operating as JET Group). City Pantry Ltd trades as Just Eat for Business and is part of the JET Group of companies.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Deliveroo for Business: Deliveroo for Business is the direct UK competitor to Just Eat for Business, offering corporate meal delivery, group ordering, and invoiced accounts from Deliveroo's restaurant network. It directly competes on the same product surface (group ordering, invoicing, dietary options) for the same UK enterprise customers.
• Uber Eats for Business: Uber Eats for Business is a corporate meal delivery platform with global reach, offering group ordering, meal programs, and Uber's delivery logistics. It competes directly with JEFB in the UK and provides a benchmark for how a consumer delivery platform extends into enterprise.
• ezCater: ezCater is the leading US-based corporate catering marketplace, connecting workplaces with restaurants for group orders and recurring meal programs. It is the closest international model for JEFB's marketplace commission approach to corporate catering, though operating in the US market.
• Fooda: Fooda operates corporate food programs including on-site pop-ups, virtual cafeterias, and catering platforms for enterprises. It mirrors JEFB's pop-up and individual ordering models and targets the same workplace meal occasion.

Broad incumbents

• Baxter Storey: Baxter Storey is one of the UK's largest workplace caterers, providing on-site and managed corporate catering services to hundreds of large UK employers. It competes with JEFB for the same corporate food budget but operates via direct catering contracts rather than a marketplace model.
• Compass Group (UK & Ireland): Compass Group is a global contract foodservice and support services giant with substantial UK workplace catering operations via brands like Eurest and Chartwells. It is an incumbent that competes for the same enterprise meal occasions, particularly in larger corporate accounts where managed service contracts dominate.
• CH&CO: CH&CO is a major UK independent contract caterer serving corporate workplaces, financial services, and professional services clients. It directly competes for the same corporate catering and employee meal benefit budgets as JEFB.
• Pluxee (formerly Sodexo Benefits & Rewards): Pluxee operates employee benefit and meal voucher programs across Europe, competing with JEFB's Individual Ordering and Just Eat Pay Card products for the corporate meal allowance wallet share. It is a larger, established incumbent in the employee benefits space.

Emerging players

• Snackmagic: Snackmagic provides snack and food stipend solutions for distributed teams, overlapping with JEFB's Individual Ordering and Just Eat Pay Card meal allowance products. It is a smaller, emerging player focused on the same hybrid workforce meal benefit use case.

Others

• City Pantry legacy platform: City Pantry (the legacy brand of Just Eat for Business) operates as an adjacent public-facing marketplace that redirects to JEFB for corporate accounts. It is included as an ecosystem reference rather than a direct competitor given the brand consolidation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/justeatbusiness
• Facebookfacebook.com/JustEatforBusiness
• LinkedInlinkedin.com/company/justeatforbusiness
• Instagraminstagram.com/justeatforbusiness

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just Eat for Business