Incor - Instituto do Coração

What Incor - Instituto do Coração does

Incor - Instituto do Coração de Joinville is a private specialty medical clinic headquartered at Rua Lages, 693, Centro, Joinville, Santa Catarina, Brazil, founded in 1985 with over 40 years of continuous operation. It delivers outpatient cardiology, neurology, and nutrition consultations alongside a 10-test cardiovascular and neurological diagnostic examination portfolio, including ECG, Holter (24-hour and 7-day), MAPA ambulatory blood pressure monitoring, MAPA + Holter combined monitoring, tilt test, transthoracic and physical stress echocardiography, computerized ergometric stress test, and bilateral cervical Doppler ultrasound. The clinic also operates a videonistagmoscopy service for neurological diagnosis of labyrinth, brain, and cerebellum conditions.

The clinic is staffed by a multidisciplinary team of 7 cardiologists, 1 neurologist, 1 nutritionist, and additional specialist service providers in echocardiography and arrhythmia, with Dr. Marco Antônio Lopes Braga serving as Technical Director (Responsável Técnico). It uses modern cardiac diagnostic equipment and an examination results portal hosted with a third-party clinic software provider (otimusclinic.com).

The business model is a direct-to-consumer private healthcare practice. Patients book via WhatsApp, phone, or walk-in visits, and the clinic accepts a broad roster of Brazilian health insurance plans including Unimed, Cassi, Petrobras, Levmed, Ampla Mais, and union/corporate plans, supplementing with private pay via credit card, debit card, and PIX. Fees are not publicly disclosed and vary by provider. The clinic operates single-shift hours Monday-Thursday (07:15-12:00, 13:00-18:00) and Friday (07:15-12:00, 13:00-17:00) from a single physical location, serving Joinville and the surrounding region.

Name

Incor - Instituto do Coração

Legal name

Instituto do Coração de Joinville

Website

https://incorjoinville.com.br

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Incor - Instituto do Coração de Joinville is a private cardiology, neurology, and nutrition clinic in Joinville, Brazil, founded in 1985. It serves individual patients with outpatient consultations and a 10-test diagnostic portfolio, accepting multiple health insurance plans.

Ownership category

akta.pro rank

Product category

Cardiology and Neurology Diagnostic Services

NAICS

Offices of Physicians (62111), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Ambulatory Cardiology Diagnostic & Procedure Centers (Non-hospital-based) (HLAFABAK)

Keywords

• Cardiology consultations
• Cardiac diagnostic examinations
• Neurology consultations
• Ambulatory blood pressure monitoring
• Echocardiography services

Headquarters

HQ city

Joinville

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Medical Consultations: Revenue from cardiology, neurology, and nutritionist consultations. Payment methods include credit card, debit card, and PIX for examinations; consultation payment varies by provider.
2. Diagnostic Examinations: Revenue from cardiovascular and neurological diagnostic tests including ECG, Holter monitoring, MAPA, stress tests, echocardiograms, Doppler studies, and tilt tests. Most results provided immediately or within 1-5 business days.
3. Health Insurance Reimbursements: Revenue from accepted health insurance plans and medical agreements including Unimed, Cassi, Petrobras, and numerous other health plans and unions.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Incor Joinville is a private medical clinic providing cardiology, neurology, and nutrition consultations alongside cardiovascular and neurological diagnostic examinations. The clinic delivers a comprehensive portfolio of cardiac diagnostic tests including ECG, Holter monitoring (24h and 7-day), MAPA ambulatory blood pressure monitoring, tilt test, echocardiograms, computerized ergometric test, Doppler of cervical vessels, and combined MAPA + Holter monitoring. Services are delivered on-site in Joinville to individual patients either through private pay or via accepted health insurance plans.

Product overview

Incor Joinville is a cardiology and neurology medical clinic offering a comprehensive portfolio of medical consultations and diagnostic examinations. The core offering includes cardiology consultations, neurology consultations, and nutritionist consultations. The diagnostic examination portfolio consists of 10 distinct tests: Electrocardiogram (ECG), MAPA 24 Hours (ambulatory blood pressure monitoring), Holter 24 Hours, Holter 7 Days, Tilt Test, Physical Stress Echocardiogram, Transthoracic Echocardiogram, Computerized Ergometric Test, Doppler Color of Bilateral Cervical Vessels, and a combined MAPA + Holter 24 Hours examination. These services are provided through a multidisciplinary team of cardiologists, neurologists, arrhythmia specialists, and nutritionists using advanced cardiac diagnostic technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Cardiologist Consultation (Consulta com Cardiologista) Cardiology consultation for evaluation, prevention, diagnosis, and treatment of heart diseases and cardiovascular system conditions, including history review, physical examination, and ordering of complementary exams. Targeted at adult patients in Joinville and surrounding region.
• Neurologist Consultation (Consulta com Neurologista) Neurology consultation for diagnosis and treatment of diseases affecting the central and peripheral nervous system, including headaches, stroke, Parkinson's disease, Alzheimer's disease, and dizziness. Targeted at patients in Joinville region with neurological symptoms.
• Nutritionist Consultation (Consulta com Nutricionista) Nutritional counseling focused on dietary re-education, healthy eating habits, obesity management, cardiovascular disease prevention, and integrated heart care. Targeted at patients seeking cardiovascular and weight management support.
• Electrocardiogram (ECG / Eletrocardiograma) Diagnostic test that records the heart's electrical impulses to identify alterations in rhythm, frequency, and heart structure, detecting arrhythmias, myocardial infarction, and structural heart problems. Results available within 1 business day.
• MAPA 24 Hours (Ambulatory Blood Pressure Monitoring) 24-hour ambulatory blood pressure monitoring device that records blood pressure at regular intervals to diagnose hypertension, including white-coat hypertension and masked hypertension. Results available within 2-5 business days.
• Holter 24 Hours (Holter 24 horas) Portable device that monitors the heart's electrical activity over 24 hours using chest electrodes to detect cardiac arrhythmias and rhythm alterations not captured in traditional exams.
• Holter 7 Days (Holter 7 dias) Extended cardiac monitoring device worn for seven days to detect intermittent arrhythmias, palpitations, dizziness, or fainting episodes that may not appear in shorter examinations.
• Tilt Test (Tilt Test / Teste de Inclinação) Diagnostic test that evaluates cardiovascular response to body position changes using a tilting table to diagnose neurocardiogenic syncope, postural hypotension, and cardiac rhythm disorders.
• Physical Stress Echocardiogram (Ecocardiograma de Estresse Físico) Echocardiogram combined with controlled physical exercise on a semi-recumbent bicycle (cyclomaca) to evaluate heart function during exertion, diagnosing coronary artery disease, angina, and heart failure.
• Transthoracic Echocardiogram (Ecocardiograma Transtorácico) Non-invasive imaging test using ultrasound waves to create real-time images of the heart's chambers, valves, and blood vessels to diagnose heart failure, valve diseases, myocardial infarction, congenital heart diseases, and pericardial disorders.
• Computerized Ergometric Test (Teste Ergométrico Computadorizado) Stress test performed on a treadmill evaluating cardiovascular response to progressive physical exertion using computerized monitoring of ECG, blood pressure, and heart rate.
• Doppler Color of Bilateral Cervical Vessels (Doppler Colorido de Vasos Cervicais Bilateral) Non-invasive ultrasound examination of carotid and vertebral arteries to evaluate blood circulation, detect atherosclerosis plaques, stenosis, or obstructions that may impair cerebral blood flow and prevent strokes.
• MAPA + Holter 24 Hours Combined (MAPA + Holter 24 horas Combinado) Combined examination using a single device that simultaneously monitors blood pressure and cardiac electrical activity over 24 hours, providing greater patient comfort with synchronized cardiac events and pressure variations for improved diagnostic accuracy.
• Videonistagmoscopy Examination (Videonistagmoscopia) Neurological diagnostic examination using infrared camera to record and analyze involuntary eye movements (nystagmus), essential for investigating labyrinth, brain, and cerebellum diseases in neurology patients.

Quantifiable outcome

• Most diagnostic test results provided immediately upon examination completion
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• UnimedcoreOthersMajor Brazilian health insurance provider. Accepted health plan for consultations and examinations at Incor Joinville, enabling coverage for patients with Unimed insurance plans.
• CassicoreOthersBanco do Brasil employees' health insurance plan. Accepted as payment method for consultations and examinations at Incor Joinville.
• PetrobrascoreOthersPetrobras employee health insurance plan. Accepted as payment method for consultations and examinations at Incor Joinville.
• LevmedminorOthersHealth insurance provider accepted at Incor Joinville for consultations and examinations.
• Ampla MaisminorOthersHealth insurance plan accepted at Incor Joinville for patient consultations and examinations.
• Master ClinminorOthersHealthcare network plan accepted at Incor Joinville.
• Star + SaúdeminorOthersHealth insurance plan accepted at Incor Joinville.
• TransvidaminorOthersHealth insurance plan accepted at Incor Joinville.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Hospital Dona Helena (Joinville): Established hospital located in Joinville itself, offering cardiology, neurology, and diagnostic services to the same catchment as Incor. Comparable as a direct in-city competitor for cardiac referrals, insurance contracts, and specialist physicians.
• Hospital Unimed Joinville: Unimed-affiliated hospital in Joinville serving Unimed policyholders with cardiology and diagnostic services. Comparable regional competitor; also relevant because Unimed is a key payer for Incor, creating a vertical overlap with a peer.
• Hospital São José (Joinville): Public reference hospital in Joinville providing cardiology and neurology outpatient and inpatient services. Comparable as a regional player competing for the same patient population and physician referrals in the Santa Catarina catchment.

Direct peers

• Fleury Medicina Diagnóstica: Major Brazilian diagnostic medicine company offering cardiology exams (ECG, Holter, MAPA, echocardiogram, stress test) and consultations across many units. Directly comparable on the diagnostic-examination revenue stream that anchors Incor's business model.
• HCor – Hospital do Coração: Brazilian cardiac-specialty hospital in São Paulo offering cardiology consultations, cardiac surgery, and advanced cardiac diagnostics. Directly comparable to Incor in clinical focus (cardiology-first specialty practice) and revenue model (consultations + diagnostic exams + payer reimbursements).
• Dasa – Diagnósticos da América: Largest diagnostic medicine company in Latin America offering a full cardiac and neurological diagnostic menu (ECG, Holter, MAPA, tilt test, echocardiograms). Directly comparable on diagnostic exam mix, payer-driven reimbursement model, and ambulatory delivery model.
• InCor – Instituto do Coração (HC-FMUSP): Brazil's flagship cardiology institute affiliated with the University of São Paulo. Closest clinical peer to Incor in terms of brand lineage ('Instituto do Coração' name), cardiology diagnostic portfolio, and specialization in cardiovascular and neurological cardiovascular work.

Broad incumbents

• Hospital Sírio-Libanês: Premium São Paulo-based hospital providing cardiology, neurology, and diagnostic imaging with strong payer relationships. Comparable as a broad incumbent covering overlapping clinical specialties with Incor's outpatient portfolio.
• Hospital Israelita Albert Einstein: Leading Brazilian hospital system offering cardiology, neurology, and advanced diagnostic services across a broad portfolio. Comparable as a high-end incumbent delivering many of the same consultation and exam categories (ECG, Holter, MAPA, echocardiograms) at scale.
• Rede D'Or São Luiz: Largest private hospital network in Brazil with broad cardiology, neurology, and diagnostic service lines across multiple states. Comparable as a multi-site incumbent that competes for the same cardiologist talent pool and payer contracts in the Brazilian private healthcare market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/incor---instituto-do-cora%C3%A7%C3%A3o

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Incor - Instituto do Coração