GRUPA INCO S.A.

What GRUPA INCO S.A. does

GRUPA INCO S.A. is a Polish multi-category FMCG manufacturer headquartered in Warsaw, employing approximately 110 people across production facilities in Susz, Góra Kalwaria, Koniecpol, and Borów. The company operates four business segments: household cleaning chemicals (the flagship Ludwik brand, market leader in Polish dishwashing liquids since 1964, plus Ludwik MAXX POWER, Ludwik Classic, Ludwik Ekologiczny, and dishwasher capsules/tablets), horticultural fertilizers (Florovit, Fruktovit, Azofoska, BIONawoz — celebrating 50 years in 2025), pharmaceutical/foot-care products (Brodacid, ABE — manufactured under GMP certification issued by the Polish Chief Pharmaceutical Inspectorate), and plastic packaging (PET bottles, canisters, family-K bottles for pharmaceutical, chemical, automotive, and construction clients including ORLEN OIL). The company also operates a hospitality and real estate subsidiary (INCO Projekt Sp. z o.o.) running resorts in Mazury, Międzywodzie, and an aparthotel in Kraków.

Revenue is generated through wholesale-distributed physical goods sales across Polish retail chains, independent stores, garden centers, pharmacies, and industrial B2B channels, supplemented by a direct-to-consumer e-commerce storefront (sklepinco.pl, launched June 2021). The go-to-market is product-led: brand equity (Ludwik's 60+ years of consumer recognition, Florovit's 50 years), national TV and digital advertising campaigns, trade marketing support, and a private-label/contract manufacturing offering. Distribution is overwhelmingly domestic (Poland), with nascent Western European export expansion of the Ludwik brand. Pricing is set by retailers and not publicly disclosed. The company is a public limited company (S.A.) under dispersed ownership, with CEO Sławomir Józefiak at the helm since at least 2003.

Name

GRUPA INCO S.A.

Legal name

GRUPA INCO S.A.

Website

https://inco.pl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

GRUPA INCO S.A. is a Polish multi-category FMCG group producing household cleaning chemicals (Ludwik), horticultural fertilizers (Florovit), pharmaceuticals, and plastic packaging for Polish consumers, retailers, and industrial B2B clients including ORLEN OIL.

Ownership category

akta.pro rank

Product category

Household Cleaning Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

akta.pro industry

PRIMARYEDAEAIAK

Custodial, Sanitation & Facility Supplies (Cleaning Chemicals, Paper Goods, Waste/Recycling)

Education/Education Facilities & Support Services/Education Supplies, Equipment & Furniture Procurement

Keywords

• Household cleaning products
• Dishwashing liquids
• Garden fertilizers
• Plastic packaging manufacturing
• Pharmaceutical preparations

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Household cleaning products: GRUPA INCO manufactures and sells household cleaning products including dishwashing liquids (Ludwik, Ludwik MAXX POWER, Ludwik Ekologiczny), dishwasher tablets/capsules, kitchen and bathroom cleaners, laundry capsules, and bleach products. These are sold through retail chains, independent stores, and the company's own e-commerce store (sklepinco.pl).
2. Horticultural fertilizers: GRUPA INCO produces and distributes garden fertilizers under the Florovit, Fruktovit, Azofoska, and BIOFOS brands. Products include granular fertilizers, liquid fertilizers, gel fertilizers, and specialty products for specific plants. Sold through retail channels.
3. Plastic packaging: The Packaging Group segment manufactures plastic containers (canisters 10L-20L, PET bottles, family-K bottles) for the construction, pharmaceutical, chemical, and automotive industries. Clients include ORLEN OIL.
4. Pharmaceutical products: Production of medicinal products and pharmaceutical preparations including Brodacid for skin conditions and ABE for foot care. Products are sold through pharmacies.
5. Real estate and hospitality services: INCO Projekt Sp. z o.o. provides hotel and resort services including the Gawra resort in Mazury, INCO Międzywodzie seaside cottages, and Aparthotel 'W sercu Krakowa'.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

GRUPA INCO S.A. is a Polish FMCG manufacturer producing household cleaning products (Ludwik dishwashing liquids, dishwasher tablets/capsules, sprays, laundry capsules), garden fertilizers (Florovit, Fruktovit, Azofoska), pharmaceutical preparations (ABE, Brodacid), shoe care products, septic tank treatments (BIOFOS), and plastic packaging (kanisters, PET bottles) for industrial clients. The company also operates hospitality services through its INCO Projekt subsidiary, including the GAWRA resort in Mazury, seaside cottages in Międzywodzie, and an aparthotel in Kraków.

Product overview

GRUPA INCO S.A. is a Polish production and trading company with a diversified portfolio of consumer and industrial products. The company operates through several divisions: (1) Household chemistry including the flagship Ludwik dishwashing liquids (including MAXX POWER line, Classic, Ekologiczny/Ecological), cleaning sprays, and surface cleaners; (2) Garden fertilizers under Florovit, Fruktovit, Azofoska, and BIONawoz brands including liquid, granular, and gel-form fertilizers for various plants; (3) Pharmaceutical/foot care preparations including ABE, Brodacid, and Brodacid products; (4) Shoe care products including Buwi Premiere; (5) Septic tank preparations including BIOFOS and BIOFOS Professional; (6) Plastic packaging manufacturing for industrial clients; (7) Real estate management; (8) Hospitality services through INCO Projekt (resort facilities and aparthotel); and (9) Private label manufacturing. The company was established in 1964 with Ludwik as Poland's first dishwashing liquid, and has since expanded into multiple consumer and industrial product categories.

Differentiator

Problem solved

Functional benefit

Brands

• Ludwik: Marka płynów do mycia naczyń, tabletek do zmywarek i środków czystości - pierwszy płyn do mycia naczyń w Polsce od 1964 roku
• Ludwik MAXX POWER
• Ludwik Ekologiczny
• Florovit
• Florovit AGRO
• Azofoska
• Fruktovit
• Bionawoz
• BIOFOS
• BioStar
• ABE
• Brodacid
• Buwi
• Flesz
• Gawra
• Minos
• Chlorinol
• Mlefos
• Automax
• Incozan

Products and services

• Ludwik dishwashing liquids and cleaning products Market-leading Polish dishwashing liquid brand since 1964, offering dishwashing liquids, dishwasher tablets, capsules, sprays, foam, glass cleaners, universal degreasers, and laundry capsules for Polish households.
• Ludwik MAXX POWER product line Premium high-performance cleaning line with Active Oxy Power Plus (capsules), Express Anty-tłuszcz system (sprays), and Active Shine Power (rinse aids), targeting tough dirt, grease, and deposits.
• Florovit garden fertilizers Comprehensive range of granular, liquid, and gel fertilizers for lawns, hortensias, roses, thuja, Mediterranean plants, conifers, and ornamental plants, including the Mistrzowski Trawnik (Master Lawn) line and Mikroflora products.
• Azofoska garden fertilizers Multi-component garden fertilizer brand sold in buckets (4 kg, 8 kg) and other formats through garden and agricultural distributors.
• Fruktovit garden fertilizers Garden fertilizers brand with fertilizers for lawns, including PLUS ZAGĘSZCZAJĄCY (thickening) lawn fertilizer available in 5 kg, 10 kg, and 25 kg bags.
• BIOFOS septic tank preparations Septic tank and sanitation treatment preparations, including BIOFOS Professional which won Konsumencki Lider Jakości 2024 gold award.
• ABE pharmaceutical foot care preparations Foot care pharmaceutical preparation for corns and calluses, manufactured under GMP certification.
• Brodacid pharmaceutical preparations Pharmaceutical skin preparations for treating warts and corns, manufactured under GMP certification.
• Plastic packaging (kanisters and PET bottles) Plastic packaging including PET bottles, 5L-20L canisters, family-K bottles, and LT bottles for pharmaceutical, construction, chemical, and automotive industries. Includes OEM manufacturing for ORLEN OIL.
• Ludwik Ekologiczny eco-friendly cleaning line Eco-friendly dishwashing and cleaning products including ecological dishwashing liquid, dishwasher salt, and dishwasher powder, featuring biodegradable formulas with active oxygen.
• Ludwik Classic dishwasher tablets Dishwasher tablets with biodegradable formula containing active oxygen, enzymes, and complex alkaline agents, available in 10, 50, and 94 unit packaging.
• Ludwik ALL IN ONE dishwasher capsules Multi-function phosphate-free dishwasher capsules combining cleaning, shining, glass and steel protection, and dishwasher limescale protection. Won Medal Europejski 2017 and Przebój FMCG 2017.
• BioStar dishwasher cleaning products
• Florovit AGRO professional agricultural fertilizers
• Buwi Premiere shoe care products
• GAWRA resort (INCO Projekt hospitality)
• INCO Międzywodzie seaside resort
• Aparthotel 'W sercu Krakowa' (INCO Projekt hospitality)
• Private label / contract manufacturing

Quantifiable outcome

• Ludwik is Poland's first dishwashing liquid brand (1964) and has won Consumer Quality Leader Gold Medal for consecutive years 2024 and 2025
• +6 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• ZOOM bscminorGTM or Marketing Partner · 1 January 2025ZOOM bsc is a marketing agency partner that collaborated with GRUPA INCO S.A. and hi GRUPA hi MEDIA on the 'Od pokoleń #ZawszeRazem. 60. urodziny kultowego Ludwika' campaign, which won the PR Wings 2025 award in the FMCG category.
• hi GRUPA hi MEDIAminorGTM or Marketing Partner · 1 January 2025hi GRUPA hi MEDIA partnered with GRUPA INCO S.A. and ZOOM bsc to develop the 60th anniversary campaign for the Ludwik brand, which won PR Wings 2025.
• ORLEN OILcoreStrategic or Co-development Partner · 1 January 2009INCO-VERITAS S.A. Grupa Opakowań entered into a production partnership with ORLEN OIL to manufacture plastic containers (canisters 0.5L, 1L, 4L, and 5L) at ORLEN OIL plants in Trzebinia and Jedlicze. This represents a strategic B2B relationship where GRUPA INCO serves as an OEM packaging manufacturer for ORLEN OIL's chemical/fuel-related products.
• Ethical Trading Initiative (ETI)minorOthersGRUPA INCO S.A. follows the ETI Base Code (Ethical Trading Initiative) as part of its Code of Ethics for business relations. The company promotes compliance with ETI principles regarding labor standards, safety, and human rights in its supply chain.

Scale indicators11 records

Recent moves9 records

Expansion highlights8 records

Direct peers

• Evergreen Garden Care (Substral): European garden care products company owning Substral brand, directly comparable to GRUPA INCO's Florovit and Fruktovit horticultural fertilizer brands. Similar mid-tier European positioning in amateur gardener segment with overlapping plant-specific fertilizer SKUs.
• Dalli Group: German private label household products manufacturer specializing in dishwashing, cleaning, and laundry products. Comparable mid-sized European player with similar dual-brand/own-label strategy and category overlap with GRUPA INCO's Ludwik line.
• McBride plc: UK-listed private label household products manufacturer producing dishwashing liquids, capsules, and cleaning products for European retailers. Directly comparable business model overlap given GRUPA INCO's stated private label manufacturing services and similar product categories.
• COMPO GmbH: German garden fertilizer and plant care products manufacturer with comparable product breadth (lawn, plant-specific, specialty fertilizers). Most directly comparable peer for GRUPA INCO's Florovit brand and Azofoska garden fertilizer portfolio in European markets.
• Lakma SAT: Polish household cleaning chemicals manufacturer with comparable product breadth (dishwashing liquids, cleaning sprays, specialty cleaners). The most direct domestic competitor to GRUPA INCO in Polish retail channels, with similar scale, distribution approach, and product positioning.
• Werner & Mertz GmbH (Frosch): German eco-friendly household cleaning products manufacturer behind the Frosch brand. Highly comparable to GRUPA INCO's Ludwik Ekologiczny line and eco-positioning strategy, operating in similar mid-tier European cleaning chemicals segment with brand-led sustainability differentiation.

Broad incumbents

• Unilever PLC: Anglo-Dutch multinational FMCG with Cif, Domestos, and other cleaning brands directly competing in Polish surface cleaners and bleach categories. Broader portfolio scale but shares the household cleaning category overlap and retail channel dynamics with GRUPA INCO.
• Procter & Gamble: Global FMCG giant with Fairy as the world's leading dishwashing liquid brand, directly competing with Ludwik in Polish and export markets. Massive R&D, marketing, and distribution capabilities make it the dominant category incumbent GRUPA INCO benchmarks against.
• Henkel AG: German multinational FMCG leader with Pril, Vernel, Somat, and Persil brands directly competing with Ludwik in Polish dishwashing and laundry categories. Significantly larger scale and marketing budget make it the benchmark incumbent GRUPA INCO competes against for shelf space and consumer preference.
• Reckitt Benckiser Group: British multinational FMCG with Finish brand as dominant dishwasher tablet/capsule product competing directly with Ludwik ALL IN ONE and MAXX POWER capsules. Operates broader portfolio but Finish is the most relevant category overlap for GRUPA INCO.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GRUPAINCO
• LinkedInlinkedin.com/company/grupa-inco

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRUPA INCO S.A.