Incroyable Territoire

What Incroyable Territoire does

Incroyable Territoire is a French non-profit association (Association déclarée) operating under the Groupe SOS umbrella that works to revitalise commerce in small towns and rural territories across France. It serves three primary customer segments: aspiring project carriers ('porteurs de projets') seeking to test or launch commercial, artisanal, or service activities; municipalities and inter-municipal structures ('collectivités territoriales') seeking to fill vacant town-centre retail; and established merchants/artisans looking to monetise underused space. Secondary audiences include elected officials, associations, residents, and corporate partners contributing prizes, mentoring, and funding.

The association's core offering is built around three interconnected products: (i) intensive 36-hour acceleration marathons held in eligible municipalities that walk entrepreneurs through business planning, coaching, and a final jury pitch with prizes from national and regional partners; (ii) physical shared retail galleries ('boutiques partagées') in town centres — currently four active locations (La Galerie du Mail in Cambrai, La Galerie Noyonnaise in Noyon, La Galerie Barbezilienne in Barbezieux-Saint-Hilaire, and Incroyable Commerce in Vitry-le-François) with two forthcoming (Chaumont and Mende) — that provide low-commitment modular space for multiple entrepreneurs; and (iii) a commercial colocation marketplace matching established merchants with underused space to sub-let to new entrepreneurs, with listed monthly rents ranging from €50 (shelving) to €600 (shop plus atelier). A fourth programme, Incroyable Repreneur, addresses business succession by connecting retiring owners with potential acquirers.

The technology stack is non-proprietary: Incroyable Territoire runs on a WordPress-based website, Eventbrite for self-serve registration, social media channels (Facebook, LinkedIn, YouTube), and CRM-based contact management. Revenue is a mix of institutional grants (ANCT, Banque des Territoires, regional councils Hauts-de-France and Grand-Est), partner contributions from national brands (Leboncoin advertising credits, Crédit Agricole / Crédit Mutuel / Banque Populaire / Caisse d'Epargne / BNP Paribas prize packages, Groupama / MMA / AXA insurance prizes), and modest recurring fees from gallery and colocation rentals. No revenue figure is disclosed. The leadership team comprises Graffi Rathamohan (Présidente), Hervé Bolard (Directeur Général), Anthony Puppo (Directeur du développement), Ella Bassler and Arnaud Perrel (Coordinateurs de programmes), with 11 total employees.

Name

Incroyable Territoire

Legal name

Incroyable Territoire Association déclarée

Website

https://incroyable-territoire.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Incroyable Territoire is a French non-profit association under Groupe SOS that revitalises small-town and rural commerce through 36-hour acceleration programmes, shared retail galleries, and a commercial colocation marketplace, serving project carriers, municipalities, and merchants across France.

Ownership category

akta.pro rank

Product category

Community and territorial economic development services

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

akta.pro secondary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

Keywords

• Territorial revitalisation services
• Entrepreneurship acceleration programmes
• Shared retail spaces
• Commercial colocation marketplace
• Rural community development

Headquarters

HQ city

Paris, Île-de-France

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Programme d'accélération (acceleration programmes): Incroyable Territoire organises 36-hour acceleration marathons in municipalities, connecting project carriers with local governments and partners. Revenue derives from public funding, partner contributions, and potentially fees for participation, though registration is described as free for participants.
2. Galeries partagées (shared galleries): The association operates shared retail boutiques in town centres, hosting multiple entrepreneurs in a single physical space. Revenue is generated from sub-letting retail space to participating entrepreneurs, with fees varying by location and space size (e.g., shelves from €50/month, full spaces from €150-600/month).
3. Colocation commerciale (commercial colocation): A marketplace connecting established merchants/artisans with underused space to sub-let with project carriers seeking to test activities. Revenue may come from facilitating the matching, though the platform is primarily described as a service.
4. Public grants and institutional funding: Incroyable Territoire is an association under Groupe SOS. Its activities are supported by institutional partners including ANCT (Agence Nationale de la Cohésion des Territoires), Banque des Territoires, and regional councils (Hauts-de-France, Grand-Est). Funding is used to deploy programmes to revitalise town centres under the 'Petites Villes de Demain' plan.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Incroyable Territoire organises 36-hour acceleration marathons in French municipalities that bring together project carriers, elected officials, established merchants and citizens to launch new local businesses, and operates a network of shared retail galleries ("boutiques partagées") in town centres where multiple entrepreneurs rent modular space. A complementary commercial colocation service matches underused space held by established merchants with aspiring entrepreneurs, and the "Incroyable Repreneur" programme connects business sellers with potential successors.

Product overview

Incroyable Territoire is an association under Groupe SOS that operates a multi-faceted territorial revitalization platform composed of acceleration programs, shared commercial galleries, and commercial co-location services. The core offering includes intensive 36-hour acceleration programs for entrepreneurs, six physical shared boutique galleries (Incroyable Commerce, La Galerie Barbezilienne, La Galerie du Mail, La Galerie Noyonnaise, and two upcoming galleries in Chaumont and Mende), commercial co-location services enabling flexible space sharing between established merchants and new entrepreneurs, and the Incroyable Repreneur business succession program. These interconnected services work together to revitalize French town centers and rural areas by supporting local entrepreneurship, filling commercial vacancies, and fostering community engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Incroyable Commerce: Shared boutique in Vitry-le-François (Marne) offering modulable space for entrepreneurs to test or develop commercial activities
• La Galerie Barbezilienne
• La Galerie du Mail
• La Galerie Noyonnaise
• La Galerie Chaumontaise
• La Galerie Mendoise
• Incroyable Repreneur

Products and services

• Programmes d'accélération (36h pour passer à l'action) Intensive 36-hour thematic events ("marathons") that accompany project carriers in launching their activity in the heart of French territories, providing methodology, mentorship from national partners (banks, chambers, insurers), and a public "tremplin citoyen" event followed by a final jury on day two. Participants gain 3 to 6 months of acceleration on their activity and compete for prizes.
• La Colocation Commerciale An innovative commercial co-location model and listing platform that allows established merchants and artisans to sub-let all or part of their space (sales area, workshop, office, storage) to other entrepreneurs for the flexible testing of activities. Space is listed on the association's website and rented on a monthly basis.
• Incroyable Repreneur Programme connecting business owners wishing to transmit their activity with potential successors, featuring 2-day events in target territories (e.g., Vallée du Lot) where participants meet cedants ready to pass on their entrepreneurial adventure.
• Incroyable Commerce (Vitry-le-François) A 150 m² shared boutique in the town centre of Vitry-le-François (Marne) with double display window, serving as an incubator for commerce, service, and artisan projects; entrepreneurs apply via candidacy files and rent modular space on a monthly basis.
• La Galerie Barbezilienne (Barbezieux-Saint-Hilaire) A 125 m² shared boutique in the town centre of Barbezieux-Saint-Hilaire (Charente) offering modular space for entrepreneurs to test or develop their commercial, service, and artisan activities.
• La Galerie du Mail (Cambrai) A shared gallery in Cambrai (Nord) comprising three thematic shared shops — Mail Mode, Mail Food, and Mail Déco — housing multiple entrepreneurs in a single physical space in the town centre.
• La Galerie Noyonnaise (Noyon) A 100 m² shared boutique at 11 rue de Paris in Noyon (Oise) with double storefront, offering modular space for commerce, service, and artisan projects across categories including Mode, Déco, Alimentation, and Services & Bien-être.

Quantifiable outcome

• 3 to 6 months of business acceleration for programme participants
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• LeboncoincoreGTM or Marketing PartnerLeboncoin is a national GTM partner. Their DG Antoine Jouteau is quoted as saying the programme aligns with Leboncoin's mission that digital technology should create value, contribute to economic dynamism, and foster exchange and proximity. Leboncoin supports 500,000 businesses daily and provides geo-localised advertising credits (€1,250) as prizes for competition winners. Their logo appears prominently on the national partners section.
• Groupe SOScoreOthersIncroyable Territoire is an association under the Groupe SOS umbrella, a non-profit organisation with 22,000 employees, 2 million beneficiaries annually, and presence in 50 countries. Groupe SOS provides institutional backing, governance, and access to a broader ecosystem of social enterprises. Incroyable Territoire is one of several Groupe SOS initiatives for territorial revitalisation.
• 1000 cafésminorStrategic or Co-development Partner1000 cafés is a related initiative under the Groupe SOS ecosystem that supports multi-service cafés in rural communes with fewer than 3,500 inhabitants. Referenced as a complementary tool for small communes seeking to recreate social connection and dynamise rural areas, alongside Incroyable Territoire's solutions.
• Auxilia ConseilminorStrategic or Co-development PartnerAuxilia Conseil is a consultancy specialised in ecological and solidarity transition that helps local authorities develop strategies for environmental and social resilience. Referenced as a complementary partner for local authorities seeking to navigate ecological transition challenges.
• GerminalminorStrategic or Co-development PartnerGerminal is an Entreprise d'Insertion par le Travail Indépendant (EITI) within the Groupe SOS ecosystem. It supports independent workers in social reintegration through entrepreneurial and social support — financing, commercial development, ecological impact, training, and networking.
• Pulse (Réseau d'incubateurs à impact)minorStrategic or Co-development PartnerPulse is a network of impact incubators founded in 2006 that supports positive change across all territories. Its mission is to serve as a springboard for initiatives committed to a more solidarity-based, inclusive, and sustainable society. Referenced as part of the Groupe SOS ecosystem for entrepreneurial support.
• Geolink ExpansionminorStrategic or Co-development PartnerGeolink Expansion supports local authorities in economic attractiveness by attracting responsible businesses, decarbonised industries, local commerce, innovations, and investors while respecting ecological and social challenges.
• Fermes d'AvenirminorStrategic or Co-development PartnerFermes d'Avenir is a Groupe SOS association promoting agroecological farming that is triply performant: nourishing the population healthily, preserving natural capital, and ensuring farm viability. Linked to territorial food system transition.
• HacktivminorStrategic or Co-development PartnerHacktiv helps develop, facilitate, and value citizen engagement on territories. It addresses the volunteering crisis by using digital tools to serve community encounter, dialogue, and co-construction.
• Groupe SOS SantéminorOthersGroupe SOS Santé is France's leading non-profit hospital manager. It defends the non-profit private hospital model, offering high-quality, innovative, patient-centred care accessible regardless of income level. Referenced in the governance page as part of the broader Groupe SOS ecosystem.
• WimoovminorStrategic or Co-development PartnerWimoov helps citizens in fragile situations access autonomous and sustainable mobility by guiding them towards responsible transport solutions, while fighting mobility-related employment exclusion.
• CCI (Chambres de Commerce et d'Industrie)coreChannel Partner/ Reseller/ DistributorRegional CCI offices (CCI Haute-Savoie, CCI Charente, CCI Vendée, CCI Yonne, CCI Littoral, CCI Bayonne Pays Basque) offer training programmes ('5 jours pour Entreprendre'), individual advice, and support services as prizes and as ongoing support for programme participants. Listed as a consistent partner across multiple event pages.
• CMA (Chambres de Métiers et de l'Artisanat)coreChannel Partner/ Reseller/ DistributorRegional CMA offices (CMA Haute-Savoie, CMA Pyrénées-Atlantiques, CMA Vendée, CMA Yonne, CMA Bretagne) provide training, business plan support, and personalised follow-up as prizes for competition winners. Consistent partner across events.
• CerfranceminorImplementation/ SI/ Consulting PartnerCerfrance provides financial forecasting (prévisionnel), business advisory, and accounting support as prizes for competition winners. Present as a partner at multiple events including Evian, Saulieu, Avallon, Lanvollon, Charlieu, Marans, Pouzauges, and Coulonges.
• BGE (Boutique de Gestion)minorChannel Partner/ Reseller/ DistributorBGE provides entrepreneurial support, diagnostic services, and advice to participants. Partner at Pouzauges, Lanvollon, and Briare events.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Makesense: French non-profit supporting social entrepreneurship through community mobilisation, incubation, and public engagement programmes. Comparable as a community-led entrepreneur support organisation using collective mobilisation events, though it operates at a larger scale and without Incroyable Territoire's municipal focus.
• CoCoShaker: Network of shared workspaces and third places operating across France, focused on rural and small-town economic dynamism. Comparable as a provider of physical shared infrastructure for entrepreneurs in underserved territories, though its model centres on workspace subscriptions rather than retail galleries.
• 1000 cafés: Sibling initiative within Groupe SOS supporting multi-service cafés in rural communes with fewer than 3,500 inhabitants. Most comparable peer in scope, governance, and funding structure, targeting the same rural revitalisation agenda as Incroyable Territoire but through a hospitality rather than retail/commercial format.
• France Tiers-Lieux: National federation of 'third places' — shared workspaces, fab labs, and community spaces — many of them in rural or peri-urban areas. Comparable in that both operate physical shared spaces for entrepreneurs and receive public funding for territorial cohesion, but France Tiers-Lieux focuses on workspace rather than retail.
• La Ruche qui dit Oui: Network of local food distribution points connecting producers and consumers across France. Comparable as a community-driven local commerce platform with physical retail/tasting points and a focus on revitalising short circuits, although its commercial model and product focus differ from Incroyable Territoire's general retail.

Direct peers

• France Active: National network of impact financiers supporting social and solidarity-based entrepreneurship, with regional offices (e.g., France Active Vendée Terres et Littoral) that already partner with Incroyable Territoire. Directly comparable as a publicly-funded entrepreneur support ecosystem serving the same regions and customer segments.
• ADIE (Association pour le Droit à l'Initiative Économique): Leading French micro-enterprise lender and supporter of entrepreneurs excluded from traditional banking. Directly comparable target customer (aspiring entrepreneurs, including those in rural and underserved areas) and overlapping public/private funding sources (France Active, regional councils, EU funds).
• BGE (Boutique de Gestion): Federation of non-profit entrepreneur support organisations providing diagnostics, training, and incubation across France. Directly comparable as a free, publicly-co-funded entrepreneur support network that partners with the same regional CCIs, CMAs, and banks referenced by Incroyable Territoire.

Broad incumbents

• CCI France (Réseau des Chambres de Commerce et d'Industrie): National network of Chambers of Commerce providing '5 jours pour Entreprendre' training, business diagnostics, and incubation services across France. Overlaps directly with Incroyable Territoire's entrepreneur support offerings and is referenced as a prize partner, but operates at vastly larger scale as the established incumbent.
• CMA France (Chambres de Métiers et de l'Artisanat): National network of Chambers of Crafts serving artisans and craft entrepreneurs with training, business plan support, and personalised follow-up. Comparable target customer (small artisans and tradespeople launching local businesses) and a consistent prize partner in Incroyable Territoire events, but a much larger public-mandated institution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCJ4MEIlebDsAktvb-umCHAw
• Facebookfacebook.com/incroyableterritoire
• LinkedInlinkedin.com/company/incroyableterritoire

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Incroyable Territoire