Indiana Insurance Solutions

What Indiana Insurance Solutions does

Indiana Insurance Solutions (IIS, LLC.) is a privately held independent insurance agency headquartered at 10400 Pleasant St, Suite 180 in Noblesville, Indiana, serving individuals, families, and small-to-medium businesses across the state of Indiana including Fishers, Carmel, Westfield, Indianapolis, Anderson, Fort Wayne, and Terre Haute. The agency distributes insurance products on behalf of nine carriers — Erie Insurance as its primary and most heavily promoted partner since 1925, plus National General, Progressive (including Progressive Commercial), Lemonade, Foremost, Hagerty, GEICO, Bristol West, and Openly — across three core lines: personal insurance (auto, home, renters, motorcycle, boat/marine, ATV, collector car, condo, flood, high net worth, RV, umbrella, pet, rental property, snowmobile, travel, valuable items), business insurance (BOP, commercial auto, commercial property, general liability, workers' compensation, commercial trucking, cyber liability, D&O, EPLI, specialty lines for restaurants, hotels, technology, manufacturers, and others), and life insurance (term, whole/individual life, fixed annuities, final expense, mortgage protection).

The business operates on a commission-based revenue model: as an independent agency, IIS earns commissions paid by insurance carriers for policies placed, with no proprietary technology platform, mobile application, or API disclosed. Go-to-market is sales-led and relationship-driven through three licensed agents/advisors (Owner-Agent Brandon Oburn, Nicholas Friend, and Hardeep Singh), supported by digital channels including a website with quote-request forms, a referral program, blog content, customer testimonials, and social media. Pricing is quote-based and varies by individual risk factors and carrier underwriting, with free comparative quotes offered across carriers. The agency holds no patents, trademarks, certifications, regulatory actions, M&A activity, or funding rounds, and operates as an unbranded sub-segment of carrier distribution rather than as a technology-enabled insurtech.

Name

Indiana Insurance Solutions

Legal name

IIS, LLC.

Website

https://indiana-is.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Indiana Insurance Solutions is a privately held independent insurance agency in Noblesville, Indiana, distributing personal, commercial, trucking, and life insurance from nine carriers to individuals, families, and small-to-medium businesses across Indiana.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

akta.pro secondary industry

Personal Auto Insurance (FSAJAMAA)

Keywords

• Independent insurance agency
• Personal insurance coverage
• Commercial insurance solutions
• Life insurance products
• Multi-carrier insurance broker

Headquarters

HQ city

Noblesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: As an independent insurance agency, IIS earns commissions from insurance carriers for policies sold. Commissions are paid by insurance companies for bringing them new policyholders. The agency represents multiple carriers, allowing them to offer competitive pricing and coverage options to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Indiana Insurance Solutions is an independent insurance agency that sells personal, commercial, and life insurance policies on behalf of multiple carriers. The agency compares coverage and pricing from roughly ten carriers (with Erie Insurance as its primary partner) and provides in-person, phone, and online support to individuals, families, and small/medium businesses across Indiana. Revenue is generated through carrier-paid commissions on policies placed.

Product overview

Indiana Insurance Solutions (IIS, LLC.) is an independent insurance agency that offers a comprehensive portfolio of insurance products through multiple carrier partnerships. The company provides three core product lines: Personal Insurance (including auto, homeowners, renters, motorcycle, boat/marine, and specialty coverage like ATV, collector car, and high net worth), Business Insurance (including BOP, commercial auto, property, general liability, workers' comp, and specialized coverages like cyber liability, technology, and restaurant insurance), and Life Insurance (including individual term/permanent life, fixed annuities, final expense, and mortgage protection). As an independent agency, IIS works with multiple insurance carriers including Erie Insurance, National General, Progressive, Lemonade, Openly, Foremost, Hagerty, GEICO, and Bristol West to offer competitive pricing and coverage options. The agency specializes in Erie Insurance while providing comparative quotes from multiple carriers.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance Bundle of personal insurance protections for individuals and families covering auto, home, renters, motorcycle, boat/marine, ATV, collector car, condominium, earthquake, flood, high net worth, mobile home, motor home/RV, personal umbrella, personal watercraft, pet, rental property, snowmobile, travel, and valuable items.
• Auto Insurance Vehicle insurance coverage meeting legal requirements and providing protection against accidents, property damage, liability, and uninsured/underinsured drivers, sourced from multiple carriers and offered through comparative quoting.
• Homeowners Insurance Protection for homes covering damage from unexpected events, personal possessions, vandalism, theft, and liability, sourced from multiple carriers and offered through comparative quoting.
• Renters Insurance Coverage protecting renters' personal possessions and providing liability protection against damage to rental properties and injuries to guests.
• Motorcycle Insurance Insurance for motorcycles covering property damage, collision/comprehensive damages, medical bills, bodily injury, and custom parts or classics.
• Boat & Marine Insurance Protection for boats and watercraft including speed boats, jet skis, yachts, and sailboats against financial loss with options like Agreed Hull Value and Actual Cash Value coverage.
• Business Insurance Comprehensive business insurance solutions for small and medium-sized businesses, covering BOP, commercial auto, commercial property, general liability, workers' compensation, commercial trucking, cyber liability, professional liability, and many specialty lines.
• Business Owners Package Insurance (BOP) Combination policy bundling property and general liability coverage, designed for small to medium-sized businesses for affordability and simplicity.
• Commercial Auto Insurance Coverage for business vehicles including liability, medical costs, comprehensive, collision, and protection for uninsured/underinsured drivers.
• Commercial Property Insurance Protection for business property, equipment, inventory, fixtures, and signage against storms, fires, natural disasters, theft, or vandalism.
• General Liability Insurance Safeguards business financial health from claims including bodily injury, property damage, damage to rented premises, medical payments, advertising errors, and reputation harm.
• Workers' Compensation Insurance State-mandated insurance providing medical treatment and partial reimbursement of lost wages for workers injured on the job.
• Commercial Trucking Insurance Custom insurance policies for trucking operations covering tractors, pickups, tow trucks, box trucks, dump trucks, vans, and other commercial vehicles with cargo, liability, rental reimbursement, and trailer interchange options.
• Life Insurance Financial protection ensuring families are secure when a breadwinner passes away, available as term or whole/permanent life policies, plus fixed annuities, final expense, and mortgage protection products.
• Individual Life Insurance Personal life insurance for financial planning providing death benefits that are generally federal tax-free, available as term or permanent policies.
• Fixed Annuities CD-type investment issued by insurance companies providing guaranteed future payments, either for a specified period or lifetime, with tax-deferred growth potential.
• Final Expense Insurance Coverage for end-of-life costs including funeral, memorial, burial, cremation, caskets, and medical bills to spare loved ones financial burden.
• Mortgage Protection Insurance Protection ensuring mortgage payments continue if a breadwinner dies or becomes disabled, paying out death benefit to home mortgage provider.

Quantifiable outcome

• Saved customers $300 per year on auto insurance

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered primary, core and minor.

• Erie InsuranceprimaryChannel Partner/ Reseller/ Distributor · 1 January 1925Erie Insurance is IIS's primary insurance carrier partner, providing auto, home, business, and life insurance since 1925. IIS specializes in Erie Insurance products and is highlighted prominently on the website. More than 90% of Erie Insurance customers stay with the company year after year. IIS offers Erie's YourTurn rewards program for safe driving.
• National General Insurance CompanycoreChannel Partner/ Reseller/ DistributorNational General Insurance Company is one of the insurance carriers represented by IIS as independent agents, providing competitive pricing and coverage options to customers.
• The Progressive CorporationcoreChannel Partner/ Reseller/ DistributorThe Progressive Corporation is one of the insurance carriers represented by IIS, offering auto and other personal insurance products through the independent agency.
• Progressive CommercialcoreChannel Partner/ Reseller/ DistributorProgressive Commercial provides commercial insurance products through IIS as an independent agency partner.
• LemonademinorChannel Partner/ Reseller/ DistributorLemonade is one of the insurance carriers represented by IIS, offering digital-first insurance products.
• Openly InsuranceminorChannel Partner/ Reseller/ DistributorOpenly Insurance is one of the insurance carriers represented by IIS for homeowners and related products.
• Foremost InsurancecoreChannel Partner/ Reseller/ DistributorForemost Insurance, known for specialty insurance products, is represented by IIS as an independent agency partner.
• Hagerty InsurancecoreChannel Partner/ Reseller/ DistributorHagerty Insurance specializes in collector and classic car insurance and is represented by IIS for customers with valuable vehicle collections.
• GEICOcoreChannel Partner/ Reseller/ DistributorGEICO is one of the major insurance carriers represented by IIS, offering competitive auto and other insurance products.
• Bristol West InsuranceminorChannel Partner/ Reseller/ DistributorBristol West Insurance, focused on non-standard auto insurance, is one of the carriers represented by IIS.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Erie Insurance: Erie Insurance is a regional P&C and life carrier that is IIS's primary partner. It is comparable as the dominant carrier relationship and the de facto brand behind much of IIS's book, even though Erie is a carrier rather than an agency.
• GEICO: GEICO is a large national auto insurer primarily selling direct-to-consumer but also through partners like IIS. It is comparable because it competes for the same personal auto customers that anchor IIS's book, even via a direct channel.
• Progressive: Progressive is a major national auto and commercial insurer that sells both direct and through independent agents like IIS. It is comparable as both a partner carrier and a competitive channel for the same Indiana customers.
• Hub International: Hub International is a large global insurance brokerage placing commercial and personal coverage through carrier relationships. It is comparable to IIS as a multi-carrier distribution intermediary and as a logical acquirer profile for an Indiana agency of IIS's size.
• Brown & Brown Insurance: Brown & Brown is a large national insurance brokerage distributing commercial and personal lines through local offices. It is comparable to IIS as a multi-carrier intermediary, though operating at vastly greater scale and primarily serving commercial accounts.
• Allstate: Allstate is a national P&C carrier with a captive agent network distributing auto, home, and life products. It is comparable to IIS as a competing local-channel distribution model for personal insurance in Indiana.
• State Farm: State Farm is a large national insurer with a captive agent model selling auto, home, and life insurance through local agents. It competes with IIS for the same Indiana personal-lines households using a different distribution model.

Direct peers

• Brightway Insurance: Brightway Insurance is an independent insurance agency franchise distributing home, auto, and commercial coverage through multiple carriers. Like IIS, it competes on carrier breadth and local agent service, making it a direct operating-model peer.
• Goosehead Insurance: Goosehead Insurance is a large independent insurance agency that distributes personal and commercial lines through multiple carriers via a franchise/agent network. It is highly comparable to IIS in business model (multi-carrier independent agency) though vastly larger in scale.

Emerging players

• Lemonade: Lemonade is a digital-first insurance carrier selling renters, home, and pet insurance directly via app. It is a partner on IIS's panel and a direct disruptor of the personal-lines distribution model that IIS relies on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/indiana-insurance-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indiana Insurance Solutions