Indiana On Tap

What Indiana On Tap does

Indiana On Tap LLC is a craft beer and spirits media, marketing, and events company founded in 2014 in Fishers, Indiana, and acquired by Andrew Cornwell in March 2025 in a multi-million dollar transaction. The company operates three integrated digital platforms: IndianaOnTap.com (the largest, most niche Indiana craft beverage media and directory resource with over a decade of editorial coverage), the Tasting Society Marketplace (a subscription membership and rewards program priced at $59.95/year connecting members with 150+ Indiana breweries, distilleries, and partner locations offering 250+ discounts), and two ticketing platforms — OnTapTickets.com for Indiana events and OnTapTix.com for national craft beverage events. The company also hosts and markets craft beverage events across Indiana ranging from 600 to 6,000+ attendees.

Revenue is generated through three complementary streams: recurring annual membership subscriptions to the Tasting Society Marketplace (with trial tiers priced at $1.00-$9.95 sign-up fees), transaction fees from event ticketing on its owned platforms, and partner marketplace exposure for the 150+ free-enrolled brewery and distillery partners. The business runs with a small team of approximately 8 people (3 full-time, 5 part-time/contractors) and has reported double-digit annual growth for ten consecutive years. The company extended its model out-of-state in 2020 via a licensing agreement that created Florida On Tap and positions its national ticketing platform as a key expansion lever under the new ownership.

Name

Indiana On Tap

Legal name

Indiana On Tap LLC

Website

https://indianaontap.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Indiana On Tap is an Indiana-based craft beer and spirits media, marketing, and events company operating a content platform, a subscription membership marketplace with 150+ brewery partners, and two ticketing platforms serving craft beverage events across the state and nationally.

Ownership category

akta.pro rank

Product category

Craft Beer Media & Events

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Craft beer media
• Event ticketing platform
• Membership rewards program
• Brewery directory services
• Craft beverage marketing

Headquarters

HQ city

Fishers

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Tasting Society Marketplace Membership: Annual membership subscription at $59.95/year after trial period. Trial memberships available at $1.00-$9.95 sign-up fees with 6-month free trial periods.
2. Event Ticketing: Online ticketing platform for craft beverage events. Generates revenue through ticket transaction fees. OnTapTix shares ticket processing fees with event creators.
3. Partner Marketplace: Free partner enrollment for breweries; partners receive exposure benefits and new customer acquisition through the Tasting Society Marketplace network.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Indiana On Tap operates as a craft beer and spirits media, marketing, and events company. It runs three integrated digital platforms—IndianaOnTap.com (news and directory), OnTapTickets.com (Indiana event ticketing), and OnTapTix.com (national event ticketing)—along with the Tasting Society Marketplace, an annual membership and rewards program that connects craft beverage fans with 150+ partner breweries, distilleries, and locations across Indiana.

Product overview

Indiana On Tap operates as a multi-platform craft beverage media, marketing and events company. The core offering consists of the Indiana On Tap media platform providing news and directory services, supplemented by the Tasting Society Marketplace membership and rewards program (Indiana's largest craft beer and spirits membership with 150+ partners), and two ticketing platforms (OnTapTickets.com for Indiana events and OnTapTix.com for national events). The company also hosts and manages craft beverage events across Indiana. Founded in 2014, the company was acquired in March 2025 and continues to expand its event and ticketing offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Tasting Society Marketplace: Indiana's largest craft beer & spirits membership and rewards program with hundreds of participating breweries, distilleries and partner locations.
• OnTapTickets.com
• OnTapTix.com

Products and services

• Indiana On Tap Media & Directory Indiana's premier craft beer and spirits media, marketing and events company providing news, editorials, brewery directory, and event information for the Indiana craft beverage scene.
• Tasting Society Marketplace Annual membership and rewards program at $59.95/year providing access to 150+ participating breweries, distilleries, and partner locations with 250+ total offers valued at over $1,500. Includes tiered tenure-based rewards (Pint, Bullet, Bomber, Growler) and e-gift certificate functionality.
• OnTapTickets.com Indiana's premier online ticketing platform for craft beverage, food, music and community events. Provides free event site creation, a marketing network, and a Marketing Intelligence Report for event organizers.
• OnTapTix.com National ticketing platform for craft beer, wine, and spirits events. The only platform that spends its own money on local advertising to drive ticket sales and that automatically shares ticket processing fees with event creators.
• Indiana On Tap Hosted Events Hosted and partnered craft beer, spirits, wine, and food events across Indiana ranging from 600-person to 6,000+-person festivals, including branded events like Anderson On Tap, Columbus On Tap, Lagers in Lawrence, and Corks in Carmel.

Quantifiable outcome

• 42% of member visits are to breweries they have never visited before
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• 200+ Indiana Craft Breweries, Distilleries, WineriescoreGTM or Marketing PartnerThe Tasting Society Marketplace partners with 200+ craft breweries, distilleries, wineries, and partner locations across Indiana. Partners receive marketing exposure to Tasting Society members, with 42% of member visits going to new breweries and average spend of $38 per visit.
• 150+ Tasting Society Marketplace PartnerscoreChannel Partner/ Reseller/ Distributor150+ participating Indiana breweries, distilleries, and partner locations offer 250+ total discount offers to Tasting Society members. Partner enrollment is free; partners choose their own offers and benefit from member traffic.

Scale indicators11 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Brewbound: Leading B2B news and events platform for the craft brewing industry. Comparable as a craft beverage-focused media and events business serving industry stakeholders.
• PorchDrinking: Craft beer and lifestyle blog covering breweries, events, and culture. Comparable as an independent craft beverage content and events media brand.
• Craft Beer & Brewing Magazine: Multi-format craft beer media brand combining magazine, podcast, and online content with events. Directly comparable as a craft beer media and events platform.
• RateBeer: Long-standing global craft beer ratings and community site. Comparable as a craft-beer-specific content and community platform.
• Tavour: Online craft beer marketplace connecting drinkers with curated brewery releases and shipping nationally. Comparable marketplace model linking craft beverage producers with enthusiast consumers.
• Untappd: Craft beer discovery and social check-in app with millions of global users. Closely comparable as a craft-beer-specific platform combining content, community, and venue discovery.
• BeerAdvocate: Long-running craft beer ratings, reviews, and community media site. Directly comparable as a content-led craft beer media and community platform serving enthusiasts.
• Hop Culture Magazine: Independent craft beer digital media outlet covering breweries, events, and culture. Directly comparable as a craft beverage-focused content and events media brand.

Broad incumbents

• Eventbrite: Large-scale general event ticketing and discovery platform. Directly competes with OnTapTickets and OnTapTix for ticketing share but does not specialize in craft beverage events.
• VinePair: Major alcohol beverage media outlet covering wine, beer, and spirits at national scale. Overlaps with Indiana On Tap's media and content business but operates across a broader alcohol category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/IndianaOnTap
• Facebookfacebook.com/indiana.ontap
• Instagraminstagram.com/indianaontap
• LinkedInlinkedin.com/company/indiana-on-tap

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indiana On Tap