Indian Springs Calistoga

What Indian Springs Calistoga does

The customer base spans five distinct segments: wellness and relaxation seekers (primary), couples (primary, served by adult-only Lodge accommodations), families (multi-bedroom cottages and bungalows), corporate groups (off-site meetings and team retreats), and social event celebrations (weddings, birthdays, reunions). Marketing occurs through the official website, Instagram and Facebook organic social, email newsletter, and earned media coverage in Forbes, Condé Nast Traveler, Travel + Leisure, The Knot, and Brides. The company is privately held with no external parent company or institutional ownership indicated; second-generation Merchant family members (Erin and Danny) are actively involved in management alongside a chef-led culinary program at Sam's Social Club.

Name

Indian Springs Calistoga

Legal name

Indian Springs Resort

Website

https://indianspringscalistoga.com

Company type

Private

Founded year

1861

Operating status

Operating

Headcount range

11–50 employees

Short description

Indian Springs Calistoga is a historic 17-acre Napa Valley resort and spa (est. 1861) offering 75+ accommodations, thermal mineral pools, volcanic ash mud baths, dining, and event spaces, serving wellness travelers, couples, families, and corporate groups through direct-to-consumer channels.

Ownership category

akta.pro rank

Product category

Resort and Spa Hospitality

NAICS

All Other Traveler Accommodation (721199), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Thermal Springs, Hot Springs & Thalassotherapy Resorts (THAGAMAE)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD), Hot Springs, Lagoons & Water-Based Wellness (Thermal Pools, Floating Spas) (THAJAJAN), Destination Spas & Spa Resorts (HSALAFAC)

Keywords

• Thermal mineral spa
• Historic resort accommodations
• Volcanic mud baths
• Napa Valley hospitality
• Wellness spa treatments

Headquarters

HQ city

Calistoga

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Accommodations: Revenue from lodging across diverse room types: View Rooms (480-520 sq ft), Cottages (300-550 sq ft), Lodge (225 sq ft adult-only), Bungalows (1,200 sq ft), and Houses (800-1,700 sq ft). Check-in 4 p.m., check-out 12 p.m.
2. Spa Treatments: Revenue from spa services including mud baths ($170 for 60 min), mineral baths ($125 for 45 min), massages ($195-$500), facials ($230-$465), body treatments ($205), and wellness therapies. Spa pool passes available for $50 with 50-minute treatment.
3. Restaurant Dining: Sam's Social Club open to public for breakfast, lunch, dinner. The Chaise Lounge poolside café/bar. La Palmeraie Lounge café/bar with outdoor seating. All three venues operated as part of resort.
4. Event Space Rental: 3,500 sq ft of meeting and event spaces including The Barn, Rose Garden, Garden Retreat Center (River Room and Reflection Room), and The Alley at Sam's for private dining. Catering through Sam's Social Club.
5. Retail Products: Spa boutique selling signature products including Cooling Cucumber Lotion ($15), Volcanic Ash Facial Mud ($25), Mint Soap, Indian Springs Spa Robe ($96), and gift cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Indian Springs Calistoga operates a historic 17-acre Napa Valley resort offering overnight accommodations across View Rooms, Cottages, an adult-only Lodge, Bungalows, and Houses. Its central offerings are two thermal mineral pools fed by four on-site geysers and a full-service spa built around a 60-minute signature mud bath ritual using 100% pure on-property volcanic ash and geyser mineral water, supported by massages, facials, body treatments, and wellness programming. Three dining venues (Sam's Social Club, The Chaise Lounge, La Palmeraie Lounge), 3,500 sq. ft. of event space, retail spa products, and gift cards round out the offering.

Product overview

Indian Springs Calistoga is a historic resort and spa offering a portfolio of accommodations (View Rooms, Cottages, Lodge, Bungalows, Houses), thermal mineral pools, and spa services centered on natural volcanic ash mud baths and mineral water treatments. Dining outlets include Sam's Social Club, The Chaise Lounge poolside café, and La Palmeraie Lounge. Event spaces total 3,500 sq. ft. for meetings and celebrations. Wellness programming features daily yoga, SUP yoga, sound baths, Himalayan salt therapy, and binaural beats therapy. The property operates retail sales of spa products and offers gift cards. The resort spans 17 acres at the north end of Napa Valley with four on-site thermal geysers.

Differentiator

Problem solved

Functional benefit

Brands

• Sam's Social Club: Farm-to-table restaurant at the resort serving breakfast, lunch, and dinner, named after resort founder Samuel Brannan
• The Chaise Lounge
• La Palmeraie Lounge
• Sam's Social Club

Products and services

• The View Rooms Contemporary Queen and King rooms in Mission Revival-style buildings at Indian Springs Calistoga, ranging 480-520 sq. ft., some with fireplaces, available in Palm View, Geyser View, and Hill View locations connected by gardens and walking paths.
• The Cottages 15 original resort cottages built in the 1940s offering studio, one-bedroom, and two-bedroom units with historic charm and modern comfort, surrounded by palm and olive trees on the 17-acre property.
• The Lodge Adult-only 225 sq. ft. King rooms in a 1930s Mission Revival building renovated in 2006, featuring spa-style bathrooms with natural stone floors and private first-floor patios.
• The Bungalows Stand-alone luxury bungalows offering 1,200 sq. ft. of indoor and outdoor living space with King and Double Queen bedrooms sleeping six, living room with fireplace, dining area, and a private patio with fire pit.
• The Houses Two unique houses (Merchant House and Hill House) offering 800-1,700 sq. ft. with fully equipped kitchens and outdoor space for families or groups to experience Wine Country independently.
• Thermal Mineral Pools Two restorative pools fed by on-site thermal geysers at 92-102°F: an Olympic-sized mineral pool built in 1913 (one of the largest in California) and a quieter adult pool, open until midnight for hotel guests.
• Spa Treatments Full-service spa offering traditional treatments using on-property natural resources, including mud baths with 100% pure volcanic ash, mineral water soaks, massages, facials, and body treatments, delivered across 20 private massage rooms including two couples rooms.
• Indian Springs Mud Bath Ritual Iconic 60-minute $170 signature treatment using 100% pure volcanic ash and mineral water drawn from the property's on-site geysers, combining mud immersion, mineral water soak, infrared sauna session, and a flannel blanket wrap.
• Sam's Social Club Farm-to-table American restaurant named after resort founder Samuel Brannan, open to the public for breakfast, lunch, and dinner with seasonal menus by Chef Karen Martin.
• Event Spaces Indoor and outdoor event spaces totaling 3,500 sq. ft., including The Alley (outdoor private dining for 40), The Barn (Mission Revival-style), Rose Garden, and Garden Retreat Center (River Room and Reflection Room), available for corporate meetings, weddings, and social occasions with catering by Sam's Social Club.
• Wellness Classes & Programming Daily complimentary fitness classes including yoga, meditation, and pilates, plus premium offerings such as SUP (Stand Up Paddleboard) Yoga in the mineral pool and sound bath experiences with Nicholson & Belle.
• Himalayan Salt Therapy & Binaural Beats Treatments Wellness treatments including halotherapy in the Himalayan salt room (micro salt particles dispersed via halogenerator for respiratory, skin and mood benefits) and 25-minute Binaural Beats Therapy sessions on the Satori wellness lounger offering Sports Recovery, Serenity Slumber, and Chakra Balancing programs.
• Group Retreats Spa group retreat packages for 5-8 people including customizable treatments, a dedicated attendant, Buddha Pond access, and optional pool passes, bookable up to 30 days in advance through the spa group coordinator.
• Retail Spa Products Spa boutique line including Cooling Cucumber Lotion ($15), Volcanic Ash Facial Mud ($25), Mint Soap, and Indian Springs Spa Robe ($96), available for purchase online and at the resort.
• Gift Cards Traditional and e-gift cards redeemable across accommodations, dining at Sam's Social Club, spa services, and retail products at Indian Springs Calistoga.

Quantifiable outcome

• Pools open until midnight for hotel guests
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators8 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Golden Haven Hot Springs Spa & Resort: Calistoga resort offering mud baths, mineral pools, and lodging. Direct competitor in the same thermal spa segment serving similar Calistoga visitors.
• Calistoga Ranch, Auberge Resorts Collection: Ultra-luxury resort in Calistoga with private lodge accommodations, spa, and wine country experiences. Direct competitor in the same micro-market targeting similar affluent wellness travelers.
• Roman Spa Hot Springs Resort: Calistoga hot springs resort with thermal mineral pools, spa treatments, and bungalow accommodations. Direct competitor in the same Calistoga thermal spa category.
• Dr. Wilkinson's Hot Springs Resort: Historic Calistoga resort offering mud baths, mineral pools, and full-service spa. Same town, overlapping thermal wellness offering, more value-oriented positioning.
• Solage, Auberge Resorts Collection: Luxury wellness resort in Calistoga offering thermal mud baths, mineral pool, spa services, and farm-to-table dining. Direct competitor with overlapping thermal/wellness positioning and similar luxury price points.
• Mount View Hotel & Spa: Historic boutique hotel in downtown Calistoga with spa, pools, and Calistoga-themed hospitality. Direct competitor in the same town with overlapping spa and lodging offerings.
• Calistoga Spa Hot Springs: Geothermal resort in Calistoga offering mineral pools, mud baths, and accommodations. Direct competitor with overlapping thermal geyser-fed offerings at value price points.

Regional players

• Carneros Resort and Spa: Luxury resort in Napa/Sonoma with spa, multiple dining outlets, and event spaces. Comparable Napa Valley luxury resort with full-service spa but different geographic focus.

Broad incumbents

• Meadowood Napa Valley: Luxury resort in Napa Valley offering spa, dining, and recreational amenities. Broader Napa Valley competitor with similar luxury positioning but recreational rather than thermal focus.
• The Meritage Resort and Spa: Large Napa Valley resort with spa, event space, and multiple restaurants. Broader-scale competitor in the same Napa Valley luxury/spa segment serving similar corporate and leisure groups.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ISRNAPA
• Instagraminstagram.com/indianspringscalistoga
• LinkedInlinkedin.com/company/indian-springs-calistoga-resort-&-spa

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indian Springs Calistoga