What INDRET does

INDRET is a Danish online digital magazine covering interior design, furniture, lighting, acoustics, bathroom and kitchen solutions, and architectural interiors. The publication serves design professionals — interior designers, architects, space planners, and design-curious consumers — in Denmark and the broader Nordic market. Content is organized into thematic sections (møbler, belysning, akustik, bad og køkken, indretningsprojekter, portrætter) and includes designer portraits, project features, industry news, and event coverage such as 3daysofdesign in Copenhagen and Salone del Mobile in Milan.

The underlying platform is a standard online publishing website (indret.dk) operated by MediaXpress A/S (CVR 28890346), a privately held Danish media company headquartered at Bredgade 36, Copenhagen K. The site is accessible to readers free of charge and delivers editorial content alongside a newsletter. There is no native mobile application, no API offering, and no proprietary technology disclosed beyond the web publication framework. INDRET shares infrastructure and cross-promotion with its sibling publication Byggeri+Arkitektur under the MediaXpress media group.

INDRET's business model is advertising-based. Revenue is generated through display advertising, sponsored partner articles (notably from DAMPA, Svedbergs, Tarkett, IWI Technology, TONI Copenhagen, and Scandinavian Sauna), and newsletter placements. There is no subscription, paywall, or direct reader revenue model. Distribution is digital-only through the website and email newsletter, with no publicly disclosed social media or paid acquisition channels beyond the partner article ecosystem.

Name

INDRET

Legal name

MediaXpress A/S

Website

https://indret.dk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

INDRET is a Danish online magazine covering interior design, furniture, lighting, acoustics, and architecture, published by MediaXpress A/S. It serves design professionals and architects in the Nordic market through free editorial content and advertising-funded partner articles.

Ownership category

akta.pro rank

Product category

Interior Design Media

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Home, Garden & DIY Magazines (MPAJAEAG)

Keywords

• Interior design media
• Scandinavian design magazine
• Furniture industry news
• Lighting and acoustics
• Architecture publication

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Advertising: INDRET operates as a free online magazine generating revenue through sponsored/partner articles, display advertising, and newsletter content from advertisers. The site features dedicated partner article sections and sponsored content from brands such as DAMPA, Tarkett, Svedbergs, and others.

Distribution channels1 record

Marketing channels3 records

Core offering

INDRET is a Danish online magazine published by MediaXpress A/S that covers interior design, furniture, lighting, acoustics, bathroom and kitchen solutions, and interior design projects. It publishes editorial features, designer portraits, and partner-sponsored articles from brands such as DAMPA, Svedbergs, Tarkett, and Scandinavian Sauna, reaching design professionals, architects, and interior designers across Denmark and the Nordic market.

Product overview

INDRET is an online design and interior decoration magazine published by MediaXpress A/S, serving as part of the Byggeri+Arkitektur media group. The platform provides editorial content covering furniture, lighting, acoustics, bathroom/kitchen solutions, and interior design projects across various building types. The offering consists of an online magazine with thematic sections, partner-sponsored articles, designer portraits, and news coverage of the Nordic design industry. The magazine focuses on trends, innovation, sustainability, and how interior design can support architectural visions.

Differentiator

Problem solved

Functional benefit

Products and services

• INDRET Online Magazine A free online publication covering interior design, furniture, lighting, acoustics, and bathroom/kitchen topics for various building types including healthcare facilities, preschools, offices, residences, and cultural institutions. The magazine targets design professionals, architects, and interior designers in Denmark and the Nordic market.

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Space InnovatorsminorStrategic or Co-development Partner · 1 January 2019Space Innovators, founded by Maren Brostrøm Buchwaldt and Esben Sneum in 2019, is profiled in INDRET as a Danish interior architecture firm specializing in holistic interior design for healthcare buildings, care homes, offices, and educational institutions. Featured for their work on Lindehaven care home in Copenhagen and Det Kongelige Danske Musikkonservatorium.
• MediaXpress A/ScoreOthersINDRET is a publication under the MediaXpress A/S media group, which also owns Byggeri+Arkitektur (byggeri-arkitektur.dk). The group operates multiple specialist publications serving the construction and design industries in Denmark.
• DAMPAminorOthersDAMPA is a Fyn-based manufacturer of metal acoustic ceilings featured in multiple partner articles on INDRET. Content covers acoustic solutions, circular materials, and sustainability initiatives. DAMPA has also been involved in the ReshapeWaste research project.
• SvedbergsminorOthersSwedish bathroom furniture manufacturer Svedbergs is featured in INDRET partner articles covering bathroom design trends, color palettes, and collaborations with design duo The Norrmans. Svedbergs produces bathroom furniture, baths, showers, and lighting in Dalstorp, Sweden.
• TarkettminorOthersInternational flooring and interior solutions brand Tarkett is featured in INDRET coverage of design events, including an exhibition on circular design at 3daysofdesign in collaboration with designers Yinka Ilori, Laurids Gallée, and Christian + Jade.
• Byggeri+ArkitekturcoreOthersINDRET is published alongside Byggeri+Arkitektur, the flagship publication of the MediaXpress media group covering architecture, landscape, and building projects. The two publications share audiences and cross-promote content.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Domus: Long-established architecture and design magazine with a strong digital presence covering interior design, furniture, and product design — comparable along product category and editorial-versus-advertising mix.
• Frame: B2B trade publication focused on interior design, furniture, and spatial design — directly comparable to INDRET's positioning toward design professionals and its advertising-driven revenue model.
• Dezeen: Leading global online design and architecture magazine covering furniture, interiors, and designer profiles with a heavily advertising-supported model — directly comparable to INDRET's product category and revenue model, but at a global scale.
• Sight Unseen: Online design publication covering interiors, furniture, lighting, and designer profiles with an editorial-first, brand-partnership-supported model — closely comparable to INDRET's editorial positioning.
• Designboom: Online design magazine covering interiors, furniture, and designer content with a free-access, advertising-supported model that closely mirrors INDRET's editorial positioning and audience targeting.
• Azure Magazine: Design and architecture magazine covering interiors, furniture, and product design with a free-access digital model — comparable to INDRET as a regional design publication with advertiser-driven revenue.
• Yanko Design: Online design magazine covering furniture, lighting, and interior products with a free-access, advertising-supported model — comparable along product category, audience, and revenue model.
• Wallpaper*: Established design and architecture magazine with strong online presence covering interior design, furniture, and designer profiles — directly comparable along product category and editorial focus.
• Byggeri+Arkitektur: The flagship sibling publication of INDRET within the same MediaXpress A/S media group — directly comparable as a Danish-language design/architecture publication covering overlapping themes and audiences.

Broad incumbents

• ArchDaily: Largest global architecture publication with extensive interior design coverage — a broader incumbent overlapping significantly with INDRET's interior-design vertical but operating at much larger scale across architecture first.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/indret-dk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INDRET