ANDERSEN PROMOTIONS, LLC
ANDERSEN PROMOTIONS, LLC operates INDY NXT by Firestone, the developmental feeder racing series for the NTT INDYCAR SERIES, where drivers compete on standardized Dallara T14 chassis with Chevrolet or Honda engines across North American road courses, street circuits, and ovals to advance to top-tier INDYCAR competition.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
What ANDERSEN PROMOTIONS, LLC does
ANDERSEN PROMOTIONS, LLC operates the INDY NXT by Firestone racing series, the developmental feeder competition within the NTT INDYCAR SERIES ladder. The series provides a competitive platform for drivers seeking to advance to top-level INDYCAR competition, with races contested on road courses, street circuits, and ovals across North America. The 2026 schedule includes events at Mid-Ohio, Nashville, Portland, Milwaukee, and Laguna Seca, with races broadcast on FS1, FS2, and the FOX One streaming platform.
The business operates as part of the broader INDYCAR organization, with the INDYCAR trademark held by Brickyard Trademarks, Inc. The series is built on a standardized technical platform: all cars use the Dallara T14 chassis supplied by Dallara, powered by V6 turbocharged engines from either Chevrolet or Honda. Firestone serves as title sponsor, providing tires and branding rights, while additional commercial partners include NTT (parent-series title sponsor), Tag Heuer (video presenter), and FOX Sports as the broadcast and streaming distributor. The company offers the INDYCAR mobile app, INDYCAR Radio audio broadcasts, the INDYCAR Nation fan community, and an active social media presence across Facebook, Instagram, LinkedIn, Threads, TikTok, X, and YouTube.
Revenue mechanics are not publicly disclosed, but the implied model combines title and associate sponsorship fees (Firestone, NTT, Tag Heuer), broadcast rights payments (FOX Sports), ticket sales routed through individual venue websites (rather than a centralized box office), and merchandise revenue through the INDYCAR Shop. The company is a private LLC domiciled in the United States, with no disclosed parent company, no subsidiaries, and no public funding history. The entity is actively operating based on the 2026 published schedule.
ANDERSEN PROMOTIONS, LLC firmographics
Firmographics- Name
- ANDERSEN PROMOTIONS, LLC
- Legal name
- ANDERSEN PROMOTIONS, LLC
- Website
- https://indylights.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ANDERSEN PROMOTIONS, LLC operates INDY NXT by Firestone, the developmental feeder racing series for the NTT INDYCAR SERIES, where drivers compete on standardized Dallara T14 chassis with Chevrolet or Honda engines across North American road courses, street circuits, and ovals to advance to top-tier INDYCAR competition.
- Ownership category
- akta.pro rank
ANDERSEN PROMOTIONS, LLC industry classification
Industry- Product category
- Motorsports Racing Series Promotion
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Motorsports Support & Feeder Series (Developmental Championships) (MPAKAGAH)
- akta.pro secondary industries
- Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA), Motorsports Media Rights & Broadcasting (Series-Owned/Controlled) (MPAKAGAF), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)
Keywords
ANDERSEN PROMOTIONS, LLC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Distribution channels3 records
Marketing channels6 records
ANDERSEN PROMOTIONS, LLC product offering
Product offeringCore offering
ANDERSEN PROMOTIONS, LLC promotes and operates the INDY NXT by Firestone open-wheel racing series, the official developmental feeder for the NTT INDYCAR SERIES. The series stages a season of races across road courses, street circuits, and ovals in North America using a spec Dallara T14 chassis and spec V6 turbocharged engines from Chevrolet or Honda. The company monetizes the series through title and presenting sponsorships, broadcast rights sold to FOX Sports, ticket sales distributed via venues, and licensed merchandise.
Differentiator
Problem solved
Functional benefit
Products and services
- INDY NXT by Firestone Racing Series The premier open-wheel developmental racing series within the NTT INDYCAR SERIES ladder, providing a competitive platform for drivers, teams, and sponsors to advance to top-level INDYCAR competition. Features spec Dallara T14 chassis and spec V6 turbocharged engines supplied by Chevrolet and Honda.
Companies that use ANDERSEN PROMOTIONS, LLC
Customer profileIdeal customer profiles1 record
ANDERSEN PROMOTIONS, LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ANDERSEN PROMOTIONS, LLC partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship and core.
- FirestoneflagshipTitle sponsor of the INDY NXT series. Firestone provides tires and branding rights for the developmental racing series.
- NTTflagshipTitle sponsor of the NTT INDYCAR SERIES with naming rights for the top-level series; relationship extends to INDY NXT as the developmental ladder.
- Tag HeuercoreFeatured video presenter for race content and promotional materials.
- DallaracoreChassis supplier for INDY NXT cars. Dallara provides the T14 chassis used in the series.
- ChevroletcoreEngine supplier for INDY NXT competition, providing V6 turbocharged engines.
- HondacoreEngine supplier for INDY NXT competition, providing V6 turbocharged engines.
- FOX Sports (FS1, FS2, FOX One)flagshipTelevision broadcast partner for INDY NXT races, providing race coverage and media distribution.
- HMD MotorsportscoreLeading INDY NXT team; driver Enzo Fittipaldi currently leads championship standings with 431 points.
- Andretti GlobalcoreINDY NXT team; driver Lochie Hughes won Road America Race 1, marking Andretti Global's 100th victory in the series.
- Cape Motorsports Powered by ECRcoreINDY NXT team; driver Nikita Johnson currently ranks 3rd in championship standings with 411 points.
- A.J. Foyt EnterprisescoreINDY NXT team; experienced INDYCAR organization with developmental program.
Recent moves6 records
Expansion highlights4 records
ANDERSEN PROMOTIONS, LLC competitors and assessment
Company assessmentDirect peers
- FIA Formula 3 Championship: The second-tier FIA single-seater development series feeding F1. Operates as a support series to F1 weekends with spec Dallara chassis, making it structurally similar to INDY NXT in format and ladder role.
- FIA Formula 2 Championship: The official FIA single-seater development series feeding into Formula 1. Directly comparable to INDY NXT as a spec/standardized feeder championship whose primary value is producing talent for the top-tier parent series.
- USF Pro Championships Presented by Continental Tire: The Road to Indy developmental ladder below INDY NXT. Operates spec cars on the same North American circuits with a direct talent pathway into INDY NXT, making it the most directly comparable U.S. open-wheel feeder series.
Broad incumbents
- IndyCar Series (NTT INDYCAR SERIES): The top-tier parent series that INDY NXT feeds into. Comparable as the ultimate ladder destination, and structurally relevant because INDY NXT's value is entirely a function of its position beneath this series.
- NASCAR Craftsman Truck Series: A third-tier NASCAR developmental series feeding into Xfinity and Cup. Comparable role as a North American sanctioned ladder championship, providing analogous team economics and broadcast dynamics.
- NASCAR Xfinity Series: NASCAR's official second-tier stock car series that functions as the developmental feeder to the NASCAR Cup Series. Comparable as a sanctioned ladder series within a major North American motorsport ecosystem, though stock car-based.
Regional players
- Super Formula (Japan): Japan's premier single-seater championship and recognized F1 feeder series. Comparable as a top-tier national ladder series bridging domestic talent to international top-flight competition.
- Formula Regional Americas Championship: A regional FIA-sanctioned development series racing in North America. Comparable as a spec open-wheel feeder series operating on shared circuits and feeding talent upward into higher-tier championships.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
ANDERSEN PROMOTIONS, LLC social profiles
Digital presenceANDERSEN PROMOTIONS, LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
ANDERSEN PROMOTIONS, LLC leadership team
Management profileNumber of profiles
ANDERSEN PROMOTIONS, LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ANDERSEN PROMOTIONS, LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ANDERSEN PROMOTIONS, LLC
What does ANDERSEN PROMOTIONS, LLC do?
ANDERSEN PROMOTIONS, LLC promotes and operates the INDY NXT by Firestone open-wheel racing series, the official developmental feeder for the NTT INDYCAR SERIES. The series stages a season of races across road courses, street circuits, and ovals in North America using a spec Dallara T14 chassis and spec V6 turbocharged engines from Chevrolet or Honda. The company monetizes the series through title and presenting sponsorships, broadcast rights sold to FOX Sports, ticket sales distributed via venues, and licensed merchandise.
Is ANDERSEN PROMOTIONS, LLC a public or private company?
ANDERSEN PROMOTIONS, LLC is a private company. It is classified as unknown and is currently operating.
When was ANDERSEN PROMOTIONS, LLC founded?
ANDERSEN PROMOTIONS, LLC was founded in -1. It employs 1 to 10 people.
Who are ANDERSEN PROMOTIONS, LLC's main competitors?
Direct peers on record are FIA Formula 3 Championship, FIA Formula 2 Championship and USF Pro Championships Presented by Continental Tire. Broad incumbents are IndyCar Series (NTT INDYCAR SERIES), NASCAR Craftsman Truck Series and NASCAR Xfinity Series. Regional players are Super Formula (Japan) and Formula Regional Americas Championship.
Does ANDERSEN PROMOTIONS, LLC have an API?
No public API is recorded for ANDERSEN PROMOTIONS, LLC.
What industry is ANDERSEN PROMOTIONS, LLC in?
ANDERSEN PROMOTIONS, LLC's product category is Motorsports Racing Series Promotion. Its primary akta.pro industry code is MPAKAGAH, Motorsports Support & Feeder Series (Developmental Championships), with a secondary code of MPAKAGAA, Motorsports Series & Championships (Sanctioned Racing Calendars). Its NAICS code is 711320 and its SIC code is 7948.