Infinitea Teashop

What Infinitea Teashop does

Infinitea Teashop is a privately held Dutch specialty tea retailer founded in 2015 by SiYun and Thanh, headquartered in Rotterdam, Netherlands, and operating with approximately 7 employees. The company sells loose-leaf teas (green, oolong, black, chai, rooibos, herbal, fruit, and wellness varieties), Japanese matcha products including ceremonial-grade offerings from the Uji and Fukuoka regions, bubble tea ingredients (fruit syrups, fruit poppings, tapioca pearls, and powders), DIY bubble tea kits, and a range of accessories spanning traditional matcha preparation tools (chasen, chawan, chasaku), tea strainers, paper straws, and storage tins. All products are positioned as 100% natural, with packaging made from biodegradable materials including potato starch.

The company operates a hybrid distribution model combining a Shopify-based e-commerce webshop serving customers across the Netherlands with two physical retail stores located in the Markthal in Rotterdam and at STR'EAT Strijp-S in Eindhoven, where customers can also purchase ready-to-drink bubble tea. Logistics rely on Cycloon bike courier for sustainable local delivery and DHL for larger packages, with free shipping on Dutch orders above €50 and a 14-day return policy. Revenue is generated entirely through one-time product sales (online and in-store), with unit prices ranging from approximately €1 for accessories to €280 for premium 1kg ceremonial matcha, and average tickets implied to be low given the accessory-heavy long-tail catalog. Marketing is driven by content on infinitea.shop, an interactive tea matching quiz, product reviews, and an Instagram channel (@infinitea.teabar). The company is founder-owned with no disclosed external funding, parent company, or subsidiary structure, and there is no evidence of cross-border or wholesale expansion beyond the domestic Dutch market.

Name

Infinitea Teashop

Legal name

Infinitea

Website

https://infinitea.shop

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Infinitea Teashop is a Dutch specialty tea retailer founded in 2015 by SiYun and Thanh, operating two physical stores in Rotterdam and Eindhoven plus a Shopify-based e-commerce platform selling loose teas, matcha, bubble tea ingredients, DIY kits, and accessories to Dutch consumers.

Ownership category

akta.pro rank

Product category

Specialty Tea Retail

NAICS

Other Specialty Food Retailers (44529)

akta.pro primary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

akta.pro secondary industries

Specialty Tea Shops (Loose-Leaf, Tea Bars) (THAFAKAD), Bubble Tea (Boba) Shops (THAFAKAC)

Keywords

• Specialty tea retail
• Bubble tea ingredients
• Matcha tea products
• Loose leaf teas
• Tea accessories

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Online sales of teas, matcha products, bubble tea ingredients, and accessories through their Shopify-based webshop. Customers purchase individual products or curated kits for home preparation of bubble tea and matcha.
2. Physical Retail Store Sales: In-store sales at two locations in Rotterdam (Markthal) and Eindhoven (Strijp-S) where customers can experience and purchase products and готовый bubble tea drinks.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Infinitea Teashop is a Dutch specialty tea retailer selling 100% natural loose leaf teas (green, oolong, black, chai, rooibos, herbal, fruit, wellness), Japanese matcha products from Uji and Fukuoka regions, and a complete range of bubble tea ingredients (tapioca pearls, fruit poppings, syrups, powders) plus DIY bubble tea kits and tea/matcha-making accessories. The company operates two physical retail stores in Rotterdam (Markthal) and Eindhoven (Strijp-S) alongside a Shopify-based e-commerce webshop delivering across the Netherlands via Cycloon bike courier and DHL.

Product overview

Infinitea Teashop is a Dutch tea retailer operating both online and through physical stores in Rotterdam and Eindhoven. The product portfolio consists of a comprehensive range of loose teas (including green, oolong, black, rooibos, herbal, and fruit teas), premium Japanese matcha products from Uji and Fukuoka regions, complete bubble tea ingredient sets (syrups, fruit poppings, tapioca pearls, and powders), and various DIY bubble tea kits for home preparation. Supporting the beverage products are tea and matcha-making accessories including strainers, whisks, bowls, cups, and storage containers. The offering is primarily focused on enabling customers to enjoy specialty teas and bubble tea at home, with all products being 100% natural.

Differentiator

Problem solved

Functional benefit

Products and services

• Loose Tea (Losse Thee)

Quantifiable outcome

• Free shipping within Netherlands for orders above €50
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• CyclooncoreOthersPrimary delivery partner for e-commerce orders within the Netherlands. Cycloon delivers orders by bicycle, which the company states is the most sustainable, fast, and accurate delivery method. Orders are typically delivered the next working day.
• DHLminorOthersSecondary delivery partner used when orders cannot be delivered by bike courier. DHL handles larger or out-of-area packages.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Boba Box: Dutch bubble tea shop chain offering ready-to-drink bubble tea and DIY ingredients. Direct competitor in the Netherlands for both in-store bubble tea consumption and bubble tea ingredient retail, sharing Infinitea's customer base of boba enthusiasts.
• Adagio Teas: US-based online specialty tea retailer with a broad catalog of loose teas, matcha, and tea accessories. Comparable to Infinitea in product mix (loose-leaf, matcha, DIY ingredients) and DTC e-commerce-led business model.
• Ippodo Tea: Japanese specialty tea producer and retailer specializing in ceremonial-grade matcha and loose-leaf green teas. Comparable to Infinitea in premium matcha and traditional Japanese tea preparation offering, with deeper brand authority in matcha provenance.
• Simon Lévelt: Historic Dutch specialty tea and coffee retailer operating physical stores and an e-commerce platform across the Netherlands. Direct competitor to Infinitea in the loose-leaf tea and matcha retail category with overlapping customer base in the Benelux market.
• Yum Cha Dim Sum & Tea: Netherlands-based Asian tea and dim sum concept with bubble tea offerings. Comparable to Infinitea as a Dutch physical + online retailer serving the Asian tea and bubble tea consumer segment.

Emerging players

• Matchaful: US-based specialty matcha brand and online retailer. Comparable to Infinitea in premium matcha positioning, sustainability narrative, and DTC-led distribution, though operating in a different geography.
• Mountain Rose Herbs: Organic tea, herb, and spice retailer with strong sustainability credentials. Comparable to Infinitea in natural product positioning, biodegradable packaging ethos, and broad specialty tea/herbal catalog focus.
• Yunomi Tea: Online Japanese tea merchant specializing in loose-leaf teas, matcha, and tea accessories. Comparable to Infinitea in curated Japanese tea + accessories catalog and DTC e-commerce model, though operating internationally rather than domestically.

Broad incumbents

• CoCo Bubble Tea: Global bubble tea chain with European presence, offering ready-to-drink boba and bottled retail products. A broader incumbent operating in the same bubble tea category as Infinitea, with significantly greater scale and brand recognition.

Regional players

• Teatower (Tee Tower): German specialty tea and accessories retailer with e-commerce serving the DACH region. Comparable to Infinitea as a European specialty tea retailer focused on loose-leaf teas, matcha, and tea accessories, but operating primarily in a different geography.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/InfiniTea010
• Facebookfacebook.com/InfiniTea
• Instagraminstagram.com/infinitea.teabar
• LinkedInlinkedin.com/company/infinitea-teashop

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infinitea Teashop