In'Flor

What In'Flor does

In'Flor is a French interior landscaping company that rents, installs, and maintains live plants and vertical green walls for professional clients in southwestern France. Operating under the legal entity IN'FLOR Par HYDROFLOR VEGEFLOR (SAS), the company was founded in 1999 and is headquartered in Castelnau d'Estrétefonds near Toulouse, with regional agencies in Gradignan (Bordeaux) and Anglet (Basque Country). In'Flor serves B2B customers across hospitality (Center Parcs, Hôtel Mondrian, Bome Hôtel, Atlanthal), real estate (Procivis SMC, Terranae), aerospace (Collins Aerospace Colomiers), gaming (Ubisoft Bordeaux), education (CFA Commerce et Services), and food service (Brasserie Le Quatre 45) sectors — citing 800+ satisfied clients, ~40 employees, and a 4.9/5 Google review rating. The company is privately held with founder Pascal Bodin listed as editorial director and data protection officer; no institutional investors or parent company are identified.

The service portfolio centers on recurring plant rental with embedded maintenance, complemented by vertical garden installations (mur végétal) featuring automated irrigation, stabilized plant compositions lasting 7-10 years without watering or light, and ecological plant management using integrated biological protection (Protection Biologique Intégrée / PBI) with over 700 references of natural auxiliaries. Additional offerings include event botanical decoration, terrace/patio landscaping, eco-responsible Christmas decoration rental, custom design studies with 3D visualization, a specialized Bioconseils by In'Flor consulting arm delivering environmental audits, BREEAM / Clef Verte / EcoJardin certification support, and Qualiopi-certified professional training under Phytopharmaceutical Agrément n° MP00683. The company also publishes GreenMag, an in-house magazine on biophilic design with three editions released in 2024.

Revenue mechanics combine recurring subscription-based plant rental contracts (annual billing with flexible weekly, bi-weekly, or monthly maintenance visits and automatic replacement of weakened plants), project-based fees from design and event engagements, seasonal Christmas decoration rentals, and consulting/training fees from Bioconseils. Pricing is quote-based and not publicly disclosed. Go-to-market is direct regional sales through local field teams in each of the three agencies, supported by content marketing (GreenMag, blog, social media), annual seminars, and professional event participation. In 2026 the company launched 'L'équipe de votre projet', a collective of complementary interior-trade partners positioned for integrated turnkey delivery.

Name

In'Flor

Legal name

IN'FLOR Par HYDROFLOR VEGEFLOR

Website

https://in-flor.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

In'Flor is a French interior landscaping company providing plant rental, living walls, ecological plant management, and environmental consulting (Bioconseils) for offices, hotels, and commercial venues across Toulouse, Bordeaux, and the Basque Country.

Ownership category

akta.pro rank

Product category

Interior Landscaping Services

NAICS

Landscaping Services (561730)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Commercial Landscaping & Grounds Maintenance (IMAIAIAA)

akta.pro secondary industries

Seasonal Color, Planting & Horticultural Services (BPABADAL), Container Gardening Design, Planting & Maintenance (HSAIAFAN), Tree & Shrub Fertilization & Plant Health Care (PHC) (HSAIAGAG)

Keywords

• Interior landscaping services
• Plant rental services
• Vertical garden installation
• Ecological pest management
• Office plant maintenance

Headquarters

HQ city

Castelnau d'Estrétefonds

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Plant Rental (Location de plantes): Long-term rental of plants for offices and businesses with integrated maintenance. Plants are delivered, installed, and maintained by the company. Weakened plants are automatically replaced. Flexible contracts adapted to client needs.
2. Event Decorations: Short-term rental of plants and vegetation for events including trade shows, seminars, inaugurations, corporate galas. Includes delivery, setup, and teardown.
3. Bioconseils Services: Environmental consulting, audits, certifications support (BREEAM, Clef Verte, EcoJardin), and professional training. More than 20 training modules on ecological topics.
4. Christmas Decorations: Rental and installation of Christmas trees and festive decorations for businesses. Complete service including delivery, installation, styling, and post-holiday removal.
5. Interior Landscape Design: Custom design and installation of vegetation projects including studies, 3D visualizations, and ongoing maintenance

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

In'Flor provides turnkey interior landscaping solutions for businesses, delivering, installing, and maintaining live plants in professional workspaces across southwestern France. Core services include long-term plant rental with integrated maintenance, living and stabilized vertical garden installations, event-based botanical decorations, seasonal Christmas installations, ecological pest management, and biodiversity consulting through its Bioconseils sub-brand.

Product overview

In'Flor is a plant rental and interior landscaping company operating since 1998, offering a comprehensive portfolio of services across Toulouse, Bordeaux, and Anglet (Biarritz/Pays Basque). The core offering centers on location de plantes (plant rental) and entretien de plantes (plant maintenance), supported by specialized vertical garden installations (mur végétal), event botanical decorations (décor événementiel), terrace/patio design (aménagement de terrasse), and eco-responsible Christmas decorations. The portfolio also includes studies and design services (études et conceptions) and ecological management (gestion écologique) using integrated biological protection. A specialized consulting arm, Bioconseils by In'Flor, provides biodiversity audits, environmental certification support (BREEAM, Clef Verte, EcoJardin), and professional training. The company also publishes GreenMag, a magazine focused on interior landscaping and biophilic design.

Differentiator

Problem solved

Functional benefit

Brands

• Bioconseils by In'Flor: Specialized consulting service offering environmental audits, biodiversity assessments, biological protection integration (PBI), and professional training in ecological management.

Products and services

• Plant Rental (Location de plantes) Long-term rental of green plants for offices and businesses with integrated delivery, installation, and maintenance. Weakened plants are automatically replaced. Flexible contracts adapted to client needs with weekly, bi-weekly, or monthly maintenance visits.
• Plant Maintenance (Entretien de plantes) Professional maintenance ensuring plants remain healthy year-round through regular visits, watering, pruning, fertilization, pest management, and automatic replacement of declining plants.
• Living Wall / Vertical Garden (Mur végétal) Vertical garden installations featuring either living plants with automated irrigation systems or stabilized plants requiring no watering or light, for interior and exterior walls. Stabilized plants last 7-10 years.
• Event Decoration (Décor événementiel) Short-term rental of plants and vegetation for professional events including trade shows, seminars, inaugurations, and corporate galas. Includes delivery, setup, and teardown of botanical scenographies.
• Terrace/Patio Design (Aménagement de terrasse / patio) Design and installation of outdoor spaces with planters, containers, and vegetation solutions for terraces, patios, atriums, and balconies.
• Christmas Decorations (Décoration de Noël) Rental and installation of Christmas trees (natural Nordmann and Épicéa, or artificial) with custom decorations, LED lighting, and post-holiday dismantling service.
• Design Studies and Concepts (Études et conceptions) Custom design service including space analysis, landscape planning, 3D visualizations, plant species selection, and project execution for vegetation projects.
• Ecological Management (Gestion écologique) Ecological landscaping using Integrated Biological Protection (IBP), offering over 700 references of natural auxiliaries, biological pest control products, nest boxes, and eco-traps.
• Bioconseils by In'Flor Environmental consulting service offering biodiversity audits, environmental certifications preparation (BREEAM, Clef Verte, EcoJardin), strategic ecological advice, and professional training in biological protection and ecological management. Includes more than 20 training modules on ecological topics.

Quantifiable outcome

• Air humidity increase during hot summer periods
• +5 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Opteam DesigncoreStrategic or Co-development PartnerCollaborative interior design partnership where In'Flor provides vegetation design integrated with Opteam's interior architecture. Joint projects include CFA Commerce et Services Blagnac and Brasserie Le Quatre 45.
• balancepastacoquilleminorStrategic or Co-development PartnerPartnership with association to recycle 12 m³ of oyster shells as drainage material for planters on the Ortalissa project. Local, lightweight, economical and ecological material sourced from Bordeaux restaurants.
• L'équipe de votre projetcoreStrategic or Co-development PartnerCollective bringing together complementary expertise: interior architecture, vegetation, painting & finishes, furniture, bar & restaurant, signage & communication. In'Flor is part of this collective launched in 2026 to provide integrated key-en-main solutions.
• Eyrignac et ses JardinsminorOthersSite visited during In'Flor's annual seminar. Historic garden labeled Monument Historique and Jardin Remarquable.
• Château des MilandesminorOthersHistoric site visited during In'Flor's annual seminar, associated with Joséphine Baker's legacy.
• Les Jardins de MarqueyssacminorOthersExceptional garden visited during In'Flor's annual seminar, labeled Jardin Remarquable.
• Hôtel Restaurant Le MeyssetminorOthersHotel and restaurant that hosted In'Flor's annual seminar team, providing accommodations and dining services.
• Qualiopi Certified EstablishmentcoreOthersBioconseils by In'Flor is a partner organization of a Qualiopi-certified establishment. Training number: 73310607431.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Ambius: Ambius is a global workplace interior landscaping and plant-rental specialist serving corporate offices, hotels and retail. Same recurring plant-rental + maintenance model with automatic replacement, directly competing with In'Flor's core 'location de plantes' proposition.
• Planteria Group: UK-headquartered indoor plantscape provider offering plant rental, living walls and maintenance to corporate clients. Closely comparable subscription rental model with installation and ongoing care, only differing in geographic footprint.

Regional players

• DESIGNA Verde: Spanish interior landscaping specialist focused on office and retail plant installations in Iberia. Mirrors In'Flor's plant-rental-plus-design service for businesses, with a complementary Iberian geographic coverage.
• Höflinger: German-based interior landscaping service provider delivering office greenery and plant care to corporate customers. Comparable recurring plant-rental model serving a different European geography.
• VRI Groep: Leading Dutch interior landscaping firm combining plant rental, green walls and office greening across the Benelux. Shares In'Flor's mix of plant rental, vertical gardens and ecological management — direct functional peer at a different geographic scale.

Broad incumbents

• Rentokil Initial: International hygiene and facility-services platform with historical exposure to interior plant services. Represents a large-scale, multi-service competitor that could absorb plant rental into wider managed facility offerings.
• Sodexo Facility Management: Global facility-services giant that bundles interior landscaping and plant care into its broader facility management contracts. Competes as an incumbent single-vendor alternative, particularly with enterprise clients seeking consolidated workplace-services suppliers.
• WSP / Egis Environnement: Large environmental and engineering consultancies delivering biodiversity assessments, certification support and ecological management as part of broader built-environment projects. Adjacent peers competing for the same ESG/biocertification budgets that In'Flor's Bioconseils targets.
• Biotope: Major French biodiversity and environmental consultancy providing ecological studies, biodiversity audits and certification support. Comparable to In'Flor's Bioconseils arm on environmental audit and certification work, but operating at much larger scale as a consultancy.

Emerging players

• Vert Déco: Specialist in vertical garden/living wall installations for interiors and exteriors in France. Closely aligned with In'Flor's mur végétal offering but more narrowly scoped to vertical greenery rather than full-service plant rental.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/lequipedevotreprojet
• LinkedInlinkedin.com/company/in'flor

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about In'Flor