Infopeople (California)
Infopeople is a California-based nonprofit providing professional development and LSSC-approved continuing education to library staff across academic, public, school, and special libraries, operating as a project of the Califa Group consortium since 1994.
- Company typePrivate
- Founded1994
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Infopeople (California) does
Infopeople is a nonprofit professional development organization based in San Francisco, California, founded in 1994. It operates as a project of the Califa Group, a consortium of more than 220 California libraries, and provides continuing education and training to library staff across academic, public, school, and special libraries. Courses cover topics such as customer service, strategic planning, supervision, collection development, and the Library Support Staff Certification (LSSC) curriculum.
The organization's product portfolio spans multiple formats: asynchronous self-paced courses hosted on the Moodle learning management system, live webinars delivered via Zoom, free introductory modules through "Infopeople Academy" on the Niche Academy platform, and discounted on-demand courses via "Infopeople On Demand" on Teachable. Approximately 2–3 courses are offered per month with a published schedule running through 2026–2027. Through its partnership with the American Library Association, Infopeople delivers LSSC-approved courses, allowing learners to earn recognized credentialing credits.
The business model is a hybrid of course fees and grant/subsidized funding. Standard course fees are $150–$250 for California library staff and $200 for out-of-state learners, while webinars are free. Group deposit accounts allow library organizations to prepay and allocate seats across staff, and the California Libraries Learn (CALL) program provides no-cost seats to California library staff via state-funded grants. The organization employs 14 people and does not publicly disclose revenue or funding figures.
Infopeople (California) firmographics
Firmographics- Name
- Infopeople (California)
- Legal name
- Califa Group – Infopeople
- Website
- https://infopeople.org
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Infopeople is a California-based nonprofit providing professional development and LSSC-approved continuing education to library staff across academic, public, school, and special libraries, operating as a project of the Califa Group consortium since 1994.
- Ownership category
- akta.pro rank
Infopeople (California) industry classification
Industry- Product category
- Professional Development Training for Libraries
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)
- akta.pro secondary industries
- Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM), Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA), Certification & Credentialed Creator Programs (MPACALAI)
Keywords
Where Infopeople (California) is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Infopeople (California) business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Course Fees: Infopeople generates revenue through course registration fees ranging from $150-$250 per course. Webinars are offered free of charge. Group deposit accounts are also available for organizations to maximize training dollars.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | California Library Staff Rate |
| Subscription | Multi-year contract | Out-of-State Rate |
| Freemium | Pay-as-you-go | Webinars |
| Freemium | Pay-as-you-go | Infopeople Academy Modules |
| Subscription | Pay-as-you-go | Infopeople On Demand |
| Subscription | Multi-year contract | Short Format Courses |
| Subscription | Multi-year contract | Strategic Planning Course |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Infopeople (California) product offering
Product offeringCore offering
Infopeople delivers online professional development training for library staff through four-week asynchronous instructor-led courses (delivered via Moodle LMS, priced at $150-$200), live online courses with scheduled real-time meetings, free one-hour Zoom webinars, and free self-paced modules via Niche Academy. The organization is the training arm of the Califa Group nonprofit library consortium and offers LSSC-approved courses for Library Support Staff Certification credit.
Product overview
Infopeople is a library professional development organization offering a multi-format training platform. The core offerings include asynchronous instructor-led online courses (delivered via Moodle LMS, priced at $200, lasting four weeks with instructor interaction) and live online courses with scheduled real-time meetings. Complementary sub-brands include Infopeople Academy (free self-paced modules via Niche Academy) and Infopeople On Demand (discounted self-paced courses via Teachable). The organization also provides free one-hour webinars via Zoom, all of which are archived and accessible. Several courses carry Library Support Staff Certification (LSSC) approval from the American Library Association.
Differentiator
Problem solved
Functional benefit
Brands
- Infopeople Academy: A self-paced learning platform offered in collaboration with Niche Academy, providing free modules on library-related topics.
- Infopeople On Demand
Products and services
- Asynchronous Instructor-Led Online Courses Four-week online courses accessible any time, featuring instructor availability for Q&A, discussion forums, assignments, and optional live chat sessions. Delivered via Moodle LMS. Most courses priced at $200 (out-of-state) and $150 (California library staff). Designed for library staff seeking flexible professional development.
- Live Online Courses Three or four-week structured online courses with weekly scheduled live online meetings, assignments, and real-time interaction components. Designed for library staff seeking more interactive professional development with scheduled cohort sessions.
- Webinars Free one-hour live webinars covering library skills, new topics, and updates on children's and young adult literature, taught through Zoom. All webinars are archived and remain accessible free of charge.
- Infopeople Academy Self-paced training modules offered in collaboration with Niche Academy, covering various topics of interest to library staff. Modules are free to access.
- Infopeople On Demand Asynchronous self-paced courses hosted on Teachable platform, providing recent Infopeople course content packaged at discounted prices for flexible on-demand learning.
- LSSC-Approved Courses Online courses approved by the American Library Association's Library Support Staff Certification (LSSC) program, covering Foundations of Library Services, Communication and Teamwork, Technology, Youth Services, Cataloging and Classification, Reference and Information Services, Supervision and Management, and Adult Reader's Advisory. Designed for library support staff pursuing LSSC certification.
- Archived Webinars Freely available recorded webinar content covering topics such as engaging older adults through the arts, welcoming transgender customers and colleagues, and makerspace programs for young children. Accessible via the Infopeople Vimeo channel and webinar archives page.
Companies that use Infopeople (California)
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles3 records
Infopeople (California) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Infopeople (California) partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Califa GroupcoreInfopeople is a project of the Califa Group, a nonprofit consortium of more than 200 libraries. Califa Group manages Infopeople as its training arm. The Califa Group is committed to unleashing the impact of libraries and provides organizational oversight for Infopeople.
- Niche AcademycoreIn collaboration with Niche Academy, Infopeople offers self-paced modules through the Infopeople Academy platform. These modules are free and cover various topics of interest to library staff.
- American Library Association (ALA)coreSeveral Infopeople courses are approved by the American Library Association for Library Support Staff Certification (LSSC) program credit. The LSSC program is supported by both ALA and the Institute of Museum and Library Services (IMLS).
- California Libraries Learn (CALL)coreThe California Libraries Learn (CALL) project sponsors no-cost seats for California library staff in select Infopeople courses. This partnership supports professional development for California library employees through grant-funded enrollment.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Infopeople (California) competitors and assessment
Company assessmentBroad incumbents
- TechSoup: TechSoup provides technology training and resources to libraries and other nonprofits. Though its library-specific catalog is narrower than Infopeople's, its training platform and global reach serve overlapping audiences in the library and nonprofit professional development space.
- LinkedIn Learning (Lynda.com): LinkedIn Learning offers a broad catalog of professional development courses that many libraries offer to staff through subscription. It is a broad incumbent competitor in the library professional development space, though without Infopeople's library-specific curriculum.
Direct peers
- WebJunction (OCLC): WebJunction is OCLC's free online learning community for library staff, offering self-paced courses, webinars, and learning paths. It is the closest direct peer to Infopeople, serving the same library workforce with comparable online training content, often at no cost.
- LYRASIS: LYRASIS is a nonprofit membership organization serving libraries and cultural heritage institutions, offering training programs, webinars, and professional development. Its membership-based model and training catalog make it a direct peer to the Califa/Infopeople consortium structure.
- ALA Editions (American Library Association): ALA Editions is the publishing and professional development arm of the American Library Association, offering workshops, eCourses, and books for library professionals. It overlaps with Infopeople on library-specific training delivery and is a key content partner for the LSSC program.
- Library Juice Academy: Library Juice Academy offers online, for-credit continuing education courses for librarians and library staff, similar to Infopeople's catalog. It serves the same professional development need with comparable pricing and online delivery, making it a direct competitor in the library training market.
- San José State University iSchool Continuing Education: SJSU iSchool offers continuing education programs and certificates for library professionals, including the popular post-MLIS credentials. It is a direct peer in delivering accredited library professional development, often at higher price points than Infopeople.
Emerging players
- Niche Academy: Niche Academy is a software platform that hosts Infopeople's free self-paced modules and also serves many library systems directly with their own training libraries. While a current technology partner, it is also an emerging competitor delivering library-focused digital training content.
Regional players
- BCR (Bibliographical Center for Research): BCR is a regional library cooperative that has historically provided training and resource services to member libraries, with a model and value proposition similar to Califa/Infopeople. Comparable cooperative-based training delivery for libraries.
- Amigos Library Services: Amigos is a regional library cooperative offering continuing education, cataloging services, and training to member libraries primarily in the south-central U.S. Comparable to Califa/Infopeople in consortium-driven training delivery, though geographically distinct.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Infopeople (California) social profiles
Digital presenceInfopeople (California) compliance and trust
Trust signalCompliance1 record
Infopeople (California) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Infopeople (California) leadership team
Management profileNumber of profiles
Profiles6 records
Infopeople (California) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Infopeople (California) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Infopeople (California)
What does Infopeople (California) do?
Infopeople delivers online professional development training for library staff through four-week asynchronous instructor-led courses (delivered via Moodle LMS, priced at $150-$200), live online courses with scheduled real-time meetings, free one-hour Zoom webinars, and free self-paced modules via Niche Academy. The organization is the training arm of the Califa Group nonprofit library consortium and offers LSSC-approved courses for Library Support Staff Certification credit.
Is Infopeople (California) a public or private company?
Infopeople (California) is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Infopeople (California) founded?
Infopeople (California) was founded in 1994. It employs 11 to 50 people.
Where is Infopeople (California) based?
Infopeople (California) is headquartered in San Francisco, United States, in the North America region.
How does Infopeople (California) make money?
One revenue line is on record: course Fees.
Who are Infopeople (California)'s main competitors?
Broad incumbents on record are TechSoup and LinkedIn Learning (Lynda.com). Direct peers are WebJunction (OCLC), LYRASIS, ALA Editions (American Library Association), Library Juice Academy and San José State University iSchool Continuing Education. Niche Academy is listed as an emerging player. Regional players are BCR (Bibliographical Center for Research) and Amigos Library Services.
Does Infopeople (California) have an API?
No public API is recorded for Infopeople (California).
What industry is Infopeople (California) in?
Infopeople (California)'s product category is Professional Development Training for Libraries. Its primary akta.pro industry code is BPAEANAN, Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching), with a secondary code of BPACANAM, Training Delivery Providers (In-Person, Virtual, Train-the-Trainer). Its NAICS code is 611430 and its SIC code is 8200.