Informed Choices

What Informed Choices does

Informed Choices is a 501(c)(3) non-profit licensed pregnancy medical clinic founded in 1989 and headquartered at 66 First Street, Suite A, Gilroy, California. It provides free reproductive healthcare, education, and material support to women and men facing unexpected pregnancies across Southern Santa Clara County and San Benito County, including Morgan Hill, Hollister, San Juan Bautista, and surrounding communities. Services are delivered at no cost to patients regardless of insurance, income, age, gender, or immigration status, and are provided free of charge without requiring parent presence for minors. The clinic operates under California Department of Public Health licensing with physician supervision and has implemented DOJ Livescan background checks for board members, staff, and volunteers.

The clinic's core service line includes lab-grade pregnancy testing, limited obstetric ultrasound (for pregnancy confirmation, gestational age, viability, and ectopic pregnancy indications), limited STD testing, options consultation, abortion recovery programming (an 8-session video-based study), pregnancy loss support, and abortion pill reversal information. Adjunct services include Informed Moms Workshops (English and Spanish) covering prenatal nutrition, labor preparation, breastfeeding, and infant CPR, as well as a Material Goods Program and periodic Baby Care Kit Distribution events providing diapers, formula, clothing, breast pumps, and strollers. Technology infrastructure is straightforward: a Wix-hosted public website, an eKyros client portal for appointment scheduling and client login, and active Instagram and Facebook channels for community engagement and educational blog content.

The organization is 100% funded through community donations from individuals, businesses, and organizations, with all donations tax-deductible. Go-to-market is community-led, emphasizing walk-in availability at the clinic, community events, support groups, referral partnerships with churches and local organizations, and educational content marketing. The organization is governed by a faith-based Board of Directors, with all representatives required to affirm a Statement of Faith and profess Jesus Christ as Lord and Savior. Operating hours are limited (Monday–Thursday 10 AM–4 PM, Friday closed, one Saturday per month), reflecting the scale and resource profile of a community-based non-profit.

Name

Informed Choices

Legal name

Informed Choices

Website

https://informed-choices.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Informed Choices is a 501(c)(3) non-profit pregnancy medical clinic in Gilroy, California, founded in 1989. It provides free pregnancy testing, ultrasounds, STD testing, options consultations, parenting classes, and material goods to women and men in Southern Santa Clara and San Benito Counties.

Ownership category

akta.pro rank

Product category

Reproductive Health Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Family Planning Centers (621410)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

Prenatal & Maternal-Fetal Diagnostic Imaging Centers (HLAFAKAL), Family Planning & Contraception (Including Abortion Care) (HLAKAJAG)

Keywords

• Pregnancy testing services
• Obstetric ultrasound clinic
• Reproductive health services
• Abortion recovery support
• Parenting education programs

Headquarters

HQ city

Gilroy, California

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) non-profit organization, Informed Choices is 100% funded through the generosity of individuals, businesses, and organizations in the community. All donations are tax-deductible. Services are provided free of charge to patients with no insurance required.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Informed Choices is a 501(c)(3) licensed pregnancy medical clinic that provides free, confidential reproductive healthcare services including pregnancy testing, limited obstetric ultrasound, limited STD testing, options consultation, abortion pill reversal information, and post-abortion recovery support. The clinic also delivers parenting education through Informed Moms Workshops and material assistance through a baby goods distribution program. All services are provided at no cost to patients regardless of insurance, income, age, gender, or immigration status, under the supervision of a licensed physician.

Product overview

Informed Choices is a licensed pregnancy medical clinic providing a comprehensive network of free reproductive healthcare and educational services. The organization operates as a single-facility clinic model rather than a platform-plus-modules architecture. Core services include free pregnancy testing, limited obstetric ultrasound, limited STD testing, options consultations, and abortion-related information including pill reversal services. The clinic also provides recovery care programs, parenting education through Informed Moms Workshops, and material support including baby care kit distributions. All services are provided at no cost to patients regardless of insurance, income, or immigration status. The clinic serves the Southern Santa Clara and San Benito counties in California from its Gilroy location.

Differentiator

Problem solved

Functional benefit

Products and services

• Pregnancy Testing Free lab-grade pregnancy testing services provided at no cost to patients, with walk-in availability at the Gilroy clinic.
• Limited Obstetric Ultrasound Free limited obstetric ultrasound for pregnancy confirmation, gestational age determination, viability assessment, and indication of ectopic pregnancy. Performed under physician supervision.
• Limited STD Testing Free limited STD/STI testing services for individuals experiencing symptoms or seeking sexual health verification, provided at no cost with no insurance required.
• Options Consultation Confidential consultation to help clients understand their pregnancy options including parenting, adoption, and abortion information, providing evidence-based information without pressure. The clinic does not perform or refer for abortion services.
• Abortion Pill Reversal Services for individuals who have begun the abortion pill process (mifepristone and misoprostol) and wish to continue their pregnancy, including time-sensitive reversal protocol information.
• Abortion Recovery Program Post-abortion support program including an 8-session video-based study for healing, group experiences, journaling exercises, and confidential one-on-one support services.
• Pregnancy Loss Support Confidential support services for individuals experiencing pregnancy loss, including grief processing resources and referrals.
• Informed Moms Workshops Free educational workshops for pregnant and new mothers covering prenatal nutrition, fitness during pregnancy, labor and delivery preparation, breastfeeding, and infant CPR, delivered in English and Spanish.
• Material Goods and Baby Care Kit Program In-kind donation program distributing baby supplies including diapers, wipes, diaper cream, baby wash, washcloths, formula, bottles, baby clothes, breast pumps, and strollers to support new parents.
• Client Portal (eKyros) Online patient portal for scheduling appointments, accessing client login, and managing healthcare services offered by the clinic.

Quantifiable outcome

• All services provided at no cost to patients - no insurance required
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Community Individuals and OrganizationscoreOthers100% funded through the generosity of individuals, businesses, and organizations in the community. No specific named partners identified in source materials.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Care Net: National network of over 1,100 pregnancy resource centers providing free pregnancy testing, ultrasounds, and options consultations. Most directly comparable to Informed Choices as a pregnancy medical clinic model, with member centers that operate similarly in California.
• Heartbeat International: Largest network of pregnancy help organizations globally, affiliating thousands of pregnancy resource centers that offer free services similar to Informed Choices. Directly comparable as a peer affiliation and service model umbrella.
• Planned Parenthood Mar Monte: Regional Planned Parenthood affiliate operating health centers across California and Nevada providing reproductive and sexual health services. Overlaps with Informed Choices on pregnancy testing, STD testing, and women's health, but offers a broader contraceptive and abortion service line.
• Santa Clara Valley Healthcare: Public county health system operating clinics and hospitals across Santa Clara County, including OB/GYN services and prenatal care. Comparable as a regional provider of maternal health services to the same uninsured/underinsured population Informed Choices serves.

Direct peers

• Birthright International: Non-profit offering free, confidential pregnancy services including testing, options counseling, and material assistance through local chapters. Closely matches Informed Choices' free services, confidential care model, and community-based support offering.
• CompassCare: Licensed medical pregnancy center network providing free pregnancy testing, ultrasound, and options consultation including abortion pill reversal information. Direct service line overlap with Informed Choices including the abortion pill reversal service.

Regional players

• RealOptions Pregnancy Resource Centers: Bay Area-based non-profit pregnancy resource centers offering free pregnancy testing, ultrasound, STD testing, parenting classes, and material goods—closely mirroring Informed Choices' service mix within the broader California market.
• Alpha Pregnancy Center: California-based non-profit pregnancy resource center providing free pregnancy testing, ultrasound, parenting support, and material assistance to women in unexpected pregnancies. Directly comparable in geography and service model.
• Clinica de Salud del Valle de Salinas: Federally qualified health center serving Monterey and San Benito counties with prenatal care, women's health, and family planning on a sliding-fee scale. Comparable as a regional safety-net provider of reproductive and pregnancy services near Informed Choices' geographic footprint.

Emerging players

• Hey Jane: Telehealth platform providing medication abortion, contraception, and reproductive healthcare via virtual visits in California and other states. Serves a similar client demographic (women seeking reproductive health options) with a digital-first model that competes for the same attention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/info.informedchoices
• Instagraminstagram.com/informedchoices
• LinkedInlinkedin.com/company/informedchoices

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Informed Choices