In Full Bloom
In Full Bloom is a personal HR technology blog and thought-leadership platform operated by Naomi Bloom, the founder of the Bloom & Wallace consulting practice. It serves HR technology vendors and enterprise HR leaders with vendor analysis, advisory commentary, and conference keynotes, and is currently in post-retirement wind-down.
- Company typePrivate
- Founded2009
- HeadquartersFort Myers, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What In Full Bloom does
In Full Bloom is a personal professional blog launched in November 2009 by Naomi Bloom, a veteran HR technology consultant and the founder of the Bloom & Wallace consulting practice (established 1987). The blog, hosted at infullbloom.us, publishes commentary, vendor analysis, and thought leadership on enterprise HR technology, human capital management (HCM), workforce management, and HRM best practices. The content archive spans HR software vendors including Workday, ADP, SAP, Oracle, SuccessFactors, Kronos, Ultimate Software, and Saba, alongside conference coverage, career reflections, and personal essays.
The site is not a technology product company. It does not offer software, APIs, or commercial platforms; it is a WordPress-hosted content property paired with the underlying Bloom & Wallace consulting practice, which provides professional services including vendor briefings, product evaluations, strategic advisory, and speaking engagements. The go-to-market model is thought-leadership driven: the blog, social media presence (@InFullBloomUS on Twitter), podcast appearances (notably the Bill Kutik Radio Show), and keynote speeches at major conferences (HR Tech Conference, HR Tech World, Workday Rising, Saba Global Summit) serve as the primary channels for generating advisory engagements.
The business serves two primary customer segments: HR technology vendors seeking strategic advisory, product feedback, and market analysis (Workday and ADP being the most prominent recurring relationships), and enterprise HR leaders seeking guidance on HR technology selection and implementation. Naomi Bloom officially retired from active blogging on May 21, 2018, and the blog's posting cadence has declined sharply, with the last entry dated January 11, 2021, signaling an effective wind-down of the practice.
In Full Bloom firmographics
Firmographics- Name
- In Full Bloom
- Legal name
- In Full Bloom
- Website
- https://infullbloom.us
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- In Full Bloom is a personal HR technology blog and thought-leadership platform operated by Naomi Bloom, the founder of the Bloom & Wallace consulting practice. It serves HR technology vendors and enterprise HR leaders with vendor analysis, advisory commentary, and conference keynotes, and is currently in post-retirement wind-down.
- Ownership category
- akta.pro rank
In Full Bloom industry classification
Industry- Product category
- HR Technology Consulting
- NAICS
- Human Resources Consulting Services (541612), Periodical Publishers (513120), Other Management Consulting Services (541618)
- SIC
- Services-Management Consulting Services (8742), Services-Management Services (8741), Miscellaneous Publishing (2741)
- akta.pro primary industry
- HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG)
Keywords
Where In Full Bloom is headquartered
LocationHeadquarters
- HQ city
- Fort Myers
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
In Full Bloom business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- HR Technology Consulting: Bloom & Wallace provides consulting services to HR technology vendors and end-user organizations, including vendor briefings, product evaluations, strategic planning, and advisory engagements.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
In Full Bloom product offering
Product offeringCore offering
In Full Bloom is a personal professional blog and HR technology consulting platform operated by Naomi Bloom through her firm Bloom & Wallace. The site publishes commentary and analysis on enterprise HR technology, HRM/HCM vendor evaluations, and workforce management trends, while consulting engagements provide strategic advisory, vendor briefings, product evaluations, and HR technology selection support to enterprise clients.
Product overview
In Full Bloom is a personal professional blog authored by Naomi Bloom, a veteran HR technology consultant and founder of Bloom & Wallace. The site publishes commentary, analysis, and insights on enterprise HR technology, human resource management systems, vendor evaluations, and industry trends. It is not a product company—it does not offer software products, platforms, or commercial services. The blog serves as a knowledge-sharing resource for the HR technology community and features archived posts spanning HR software vendors (such as Workday, ADP, SAP, Oracle, Kronos, Ultimate Software, SuccessFactors), conference attendance tips, career reflections, and personal essays.
Differentiator
Problem solved
Functional benefit
Products and services
- In Full Bloom Blog A widely-read HR technology blog at infullbloom.us launched in November 2009 by Naomi Bloom. Publishes commentary, analysis, and insights on enterprise HR technology, human resource management systems, vendor evaluations, and industry trends for the HR technology community.
- Bloom & Wallace HR Technology Consulting Consulting services for HR technology vendors and enterprise end-user organizations. Includes vendor briefings, product evaluations, strategic planning, advisory engagements, and HR technology selection support. Operated by Naomi Bloom and Ron Wallace since 1987.
Companies that use In Full Bloom
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
In Full Bloom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
In Full Bloom partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- WorkdaycoreOngoing client relationship with Workday including sponsored webinars ('Follow the Yellow Brick Road to Business Value', 'Predict and Prepare'), speaking at Workday Rising conferences, and advisory engagements. Naomi Bloom has been an influencer and thought partner for Workday since their early days.
- ADPcoreSponsored webcast 'Convergence in Bloom' and accompanying white paper in September 2010. ADP has been a client for advisory services and thought leadership collaboration.
- SabaminorKeynote speaker at Saba Global Summit in Miami (March 2012). Limited advisory relationship.
- Ultimate SoftwareminorBriefing relationship with Ultimate Software during annual Silicon Valley visits. Feedback on product and technology direction.
Scale indicators2 records
Recent moves5 records
Expansion highlights1 record
In Full Bloom competitors and assessment
Company assessmentBroad incumbents
- Sierra-Cedar (now Emtec): HR systems consulting firm specializing in Workday, Oracle, SAP, and SuccessFactors implementations. Closely aligned with the HR technology vendor ecosystem In Full Bloom analyzed, serving overlapping client bases.
- Deloitte (Human Capital practice): Big Four professional services firm with a Human Capital consulting practice that includes HCM technology strategy, vendor selection, and HR transformation. Serves the same enterprise HR leader segment In Full Bloom targeted.
- Mercer (HR Transformation practice): Global consulting firm with a substantial HR transformation and HCM technology advisory practice serving enterprise HR leaders. Broad incumbent competing for the same enterprise HR tech advisory engagements that Bloom & Wallace historically served.
- WTW (Willis Towers Watson, Talent & Rewards / HR technology): Major global advisory firm with a Talent & Rewards practice advising on HR technology, vendor selection, and HR operating model transformation. Direct competitor for the enterprise HR technology advisory engagements In Full Bloom historically pursued.
Direct peers
- Constellation Research: Enterprise technology research and advisory firm explicitly cited in the In Full Bloom blogroll. Operates an analyst network model very similar to Bloom & Wallace — independent analysts advising vendors and enterprise buyers on technology strategy.
- Bill Kutik Radio Show / HRExaminer: Long-running HR technology media platform (Bill Kutik Radio Show) that was a recurring collaboration channel for In Full Bloom. Comparable as an independent HR tech commentary/media property serving the same audience.
- Josh Bersin Company: Subscription-based HR research and advisory firm run by veteran HR tech analyst Josh Bersin. Most directly comparable to In Full Bloom as an independent HR technology thought leadership and advisory practice serving vendor and enterprise audiences.
- Lighthouse Research & Advisory: Independent HR research and advisory firm publishing research and advising HR technology buyers and vendors. Closely mirrors the HR tech analyst/consulting model that In Full Bloom occupied, with a similar focus on vendor evaluations and HR transformation insights.
- Knowledge Infusion (acquired by Appirio/CIO.com): Former HR technology research and advisory firm (co-founded by Naomi Bloom-adjacent industry figures) that hosted joint webinars with In Full Bloom. Directly comparable HR tech advisory practice that ultimately exited via acquisition.
Emerging players
- HRO Today: HR outsourcing and technology media outlet cited in In Full Bloom's 'Selected Publications'. Adjacent player in the HR tech media and analyst ecosystem serving HR leaders evaluating technology and service providers.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
In Full Bloom social profiles
Digital presenceIn Full Bloom financial estimates
Financial estimateRevenue estimate
Valuation estimate
In Full Bloom leadership team
Management profileNumber of profiles
Profiles1 record
In Full Bloom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
In Full Bloom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about In Full Bloom
What does In Full Bloom do?
In Full Bloom is a personal professional blog and HR technology consulting platform operated by Naomi Bloom through her firm Bloom & Wallace. The site publishes commentary and analysis on enterprise HR technology, HRM/HCM vendor evaluations, and workforce management trends, while consulting engagements provide strategic advisory, vendor briefings, product evaluations, and HR technology selection support to enterprise clients.
Is In Full Bloom a public or private company?
In Full Bloom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was In Full Bloom founded?
In Full Bloom was founded in 2009. It employs 11 to 50 people.
Where is In Full Bloom based?
In Full Bloom is headquartered in Fort Myers, United States, in the North America region.
How does In Full Bloom make money?
One revenue line is on record: HR Technology Consulting.
Who are In Full Bloom's main competitors?
Broad incumbents on record are Sierra-Cedar (now Emtec), Deloitte (Human Capital practice), Mercer (HR Transformation practice) and WTW (Willis Towers Watson, Talent & Rewards / HR technology). Direct peers are Constellation Research, Bill Kutik Radio Show / HRExaminer, Josh Bersin Company, Lighthouse Research & Advisory and Knowledge Infusion (acquired by Appirio/CIO.com). HRO Today is listed as an emerging player.
Does In Full Bloom have an API?
No public API is recorded for In Full Bloom.
What industry is In Full Bloom in?
In Full Bloom's product category is HR Technology Consulting. Its primary akta.pro industry code is BPAHAGAG, HR Technology (HRIS/HCM) Advisory & Implementation. Its NAICS code is 541612 and its SIC code is 8742.