What HRO Today does

HRO Today is a multi-platform B2B media and research company serving the global HR industry. Operating under parent company SharedXpertise Media, LLC and headquartered in Philadelphia, the company publishes three regional digital magazines — HRO Today (North America/global), HRO Today EMEA, and HRO Today APAC — issued roughly ten times per year, alongside regional newsletters, educational podcasts, and a global content archive. It runs an annual event portfolio headlined by the Talent Acquisition Summit (TAS), with additional regional forums in North America and EMEA, CHRO Forums, and educational conferences, plus the SHRM-recognized CHRO Today Executive Network (C-TEN) and the HRO Today Association membership programs.

The core commercial offering spans four revenue streams: subscription-based digital magazine access (annual billing), event registration and sponsorship (TAS 2026 listed at $1,295 early-bird / $1,695 standard), advertising across its owned channels, and Marketing-as-a-Service (MaaS). A signature data franchise is the Baker's Dozen annual Customer Satisfaction Ratings — proprietary buyer-feedback surveys across RPO, MSP, Relocation, Recognition, Employee Screening, and Total Workforce Solutions categories — supported by Provider Directories and special issues such as Baker's Best. The recurring customer base is a global audience of HR executives, CHROs, and talent acquisition leaders; the advertiser and sponsor side is anchored by HR technology providers and large staffing/RPO firms, with five platinum sponsors (Allegis Global Solutions, LevelUP HCS, Orion Talent, Yoh, KellyOCG) underwriting TAS 2026 and a SHRM partnership providing Professional Development Credits.

The company operates as a privately held, founder-era media business (established 2001) without disclosed external funding, with a lean operating team of 11-50 employees and a global editorial and event footprint spanning North America, EMEA, and APAC. Its competitive positioning rests on editorial authority, the proprietary Baker's Dozen buyer-feedback methodology, a controlled audience of HR decision-makers, and a diversified portfolio of content, events, ratings, research, and executive membership communities.

Name

HRO Today

Legal name

SharedXpertise Media, LLC

Website

https://hrotoday.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

HRO Today is a global B2B media company serving HR executives and talent acquisition leaders through three regional digital magazines (North America, EMEA, APAC), annual conferences and forums, proprietary research including Baker's Dozen customer-satisfaction ratings, and executive membership networks such as C-TEN.

Ownership category

akta.pro rank

Product category

HR Media and Research

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Membership Organizations (8600)

akta.pro primary industry

HR Service Delivery, Shared Services & HR Operating Model Advisory (BPACAJAE)

akta.pro secondary industry

HR Compliance, Policy, EEO & Labor Law (BPACAPAM)

Keywords

• HR media publication
• Talent acquisition events
• HR research reports
• Executive networking
• Industry awards programs

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Magazine Subscription: Subscription-based access to digital HR content including the premier digital magazine for HR executives. Offers 10 issues annually covering HR news, research, and best practices.
2. Event Registration & Sponsorship: Revenue from Talent Acquisition Summit registration packages (in-person passes), sponsor packages, and event sponsorship opportunities. Registration for TAS 2026 is $1,295 early bird (standard $1,695).
3. Advertising & Marketing Services: Marketing-as-a-Service offering leverages industry expertise for client branding strategies. Includes advertising opportunities across the Global Network targeting HR executives in various formats.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

HRO Today is a multi-platform HR media and research company that publishes digital HR magazines (global, EMEA, APAC editions), produces industry research and ratings such as Baker's Dozen customer satisfaction scores, and hosts annual events including the Talent Acquisition Summit and regional Forums. It also operates membership programs like the HRO Today Association and CHRO Today Executive Network (C-TEN), provides provider directories, awards programs, and Marketing-as-a-Service for HR technology vendors targeting HR executives globally.

Product overview

HRO Today is a multi-platform HR media and research company offering a portfolio of publications, events, research services, and membership programs for HR professionals. The core offerings include the flagship HRO Today Magazine (with regional EMEA and APAC editions), the Baker's Dozen customer satisfaction ratings for HR service providers, the annual Talent Acquisition Summit, educational podcasts, HR research reports including the HR Tech Report, provider directories across HR service categories, awards programs recognizing HR excellence, and the CHRO Today Executive Network membership. Additional services include regional newsletters, Marketing-as-a-Service for HR companies, and virtual academy content. The company operates primarily as a content and events business serving HR executives globally through its publications, research, and professional community offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Baker's Dozen: HRO Today's annual Customer Satisfaction Ratings for HR service providers including RPO, MSP, Relocation, Recognition, and Employee Screening categories.
• HRO Today Talent Acquisition Summit
• CHRO Today Executive Network (C-TEN)
• Baker's Best

Products and services

• HRO Today Magazine The premier digital magazine in human resources providing HR news, analysis, interviews, and feature articles for HR executives and practitioners. Published 10 times annually.
• HRO Today EMEA Magazine Regional edition covering HR news, trends, and analysis for the Europe, Middle East, and Africa regions.
• HRO Today APAC Magazine Regional edition covering HR news, trends, and analysis for the Asia Pacific region.
• Baker's Dozen Ratings Annual customer satisfaction ratings for HR service providers across categories including RPO, MSP, Employee Screening, Relocation, Recognition, and Total Workforce Solutions, based solely on buyer feedback.
• Talent Acquisition Summit Annual summit bringing together TA leaders, HR experts, and practitioners for talent acquisition strategy sessions, networking, and awards recognition. The 2026 edition will be held September 15-16, 2026, in Atlanta, GA, with early-bird registration at $1,295.
• Provider Directories Annual directories listing verified HR service providers across categories including RPO, MSP, Screening, Relocation, Recognition, and Total Workforce Solutions.
• Awards Programs Awards recognizing excellence in HR including HR100 Top Teams in HR, CHRO/HRD of the Year, Talent Acquisition Leader and Team of the Year, Most Admired Employer Brand, and HR Superstars.
• CHRO Today Executive Network (C-TEN) Executive network and community for Chief HR Officers and HR Directors providing peer networking and professional development.
• HRO Today Association Professional membership program providing access to content, research, member directory, and association awards program for HR professionals.
• Marketing-as-a-Service (MaaS) Marketing and branding services leveraging industry expertise to support HR technology companies' marketing strategies and outreach to HR executives.
• HR Tech Report Quarterly research report covering HR technology developments including new products, acquisitions, funding announcements, and technology trends in workforce management, talent acquisition, and employee engagement.
• Educational Podcasts Podcast series featuring interviews, discussions, and insights on HR topics and trends for HR professional development.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, platinum and strategic.

• SharedXpertise Media, LLCcoreOthersSharedXpertise Media, LLC is the parent company of HRO Today. The company operates as part of this media organization headquartered at 123 S. Broad Street, Philadelphia, PA 19109.
• Allegis Global SolutionsplatinumGTM or Marketing PartnerPlatinum sponsor of the HRO Today Talent Acquisition Summit 2026. Allegis Global Solutions is a leading RPO provider participating as a premier sponsor to connect with HR and TA professionals at the summit.
• LevelUP HCSplatinumGTM or Marketing PartnerPlatinum sponsor of the HRO Today Talent Acquisition Summit 2026.
• Orion TalentplatinumGTM or Marketing PartnerPlatinum sponsor of the HRO Today Talent Acquisition Summit 2026.
• YohplatinumGTM or Marketing PartnerPlatinum sponsor of the HRO Today Talent Acquisition Summit 2026.
• KellyOCGplatinumGTM or Marketing PartnerPlatinum sponsor of the HRO Today Talent Acquisition Summit 2026.
• SHRMstrategicStrategic or Co-development PartnerTalent Acquisition Summit is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP or SHRM-SCP recertification activities, adding credential value to event attendance.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SHRM (Society for Human Resource Management): Largest HR professional association globally, publishing HR content, hosting major events, and offering credentials. Overlaps with HRO Today on HR executive content, events, and PDCs, but operates at vastly larger scale and scope.
• LinkedIn (Talent Solutions): Dominant professional network with massive HR executive user base, content distribution, and proprietary HR insights. Competes for HR executive attention, content consumption, and HR vendor marketing budgets at platform scale.

Emerging players

• i4cp (Institute for Corporate Productivity): HR research and advisory firm producing proprietary research and member networks for HR leaders. Comparable research-first monetization model and CHRO-level audience focus, though without a flagship magazine.
• Leapgen: HR technology advisory and research firm producing reports, events, and advisory for HR leaders and HR tech vendors. Overlaps with HRO Today on HR tech research and CHRO community building.

Direct peers

• HR Dive: Digital-first HR news publication covering HR technology, talent acquisition, and workforce policy. Competes directly for HR executive attention and HR vendor advertising dollars in the same vertical.
• HR Executive Magazine: Long-standing print and digital magazine targeting senior HR leaders, with comparable editorial coverage of HR strategy, talent acquisition, and HR technology. Directly competes for the same HR executive readership and advertiser base.
• Workforce Magazine (Workforce.com): HR trade media brand covering talent management, HR technology, and workforce strategy. Closely comparable product offering — digital magazine, newsletters, events — and audience overlap with HRO Today.
• Human Resource Executive Online (HRE Online): Digital companion to HR Executive Magazine offering news, analysis, and research for HR leaders. Strong overlap with HRO Today on content verticals and advertiser audience.
• LRP Media Group: Specialty B2B media company operating magazines, conferences, and digital products across HR, education, and legal verticals. Highly comparable business model combining trade publications, events, and sponsored content.

Regional players

• HR Technology Conference (HR Tech): Major annual HR technology conference and exposition operated by LRP. Direct event peer to HRO Today's Talent Acquisition Summit and a competing destination for HR tech vendor sponsorship dollars.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sharedxpertise
• Xx.com/hrotoday

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HRO Today